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All Journal Buletin Peternakan Buletin Udayana Mengabdi Majalah Ilmiah Peternakan AGRISE Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Biologi Tropis International Journal of Economics, Management, Business, and Social Science SEAS (Sustainable Environment Agricultural Science)
Budi Rahayu Tanama Putri
Faculty Of Animal Husbandry, Udayana University, Denpasar-Bali, Indonesia
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Social Sciences Veterinary Other

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Willingness To Pay For Sustainably Produced Beef: A Study on Urban Consumer Preferences Widiarta, I Putu Gede Didik; Putri, Budi Rahayu Tanama; Qamara, Cori; Hellyward, James; Wijakesuma, Made Hardinata
Buletin Peternakan Vol 49, No 3 (2025): BULETIN PETERNAKAN VOL. 49 (3) August 2025
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21059/buletinpeternak.v49i3.107081

Abstract

The increasing environmental and ethical challenges associated with conventional beef production have intensified consumer awareness of sustainable food systems, particularly in urban areas of Indonesia. This study examines urban consumers’ willingness to pay (WTP) for sustainably produced beef, focusing on how sustainability attributes, including eco-certification, animal welfare, and environmental sustainability, affect purchasing decisions. Data were collected through a mixed-methods approach, integrating online surveys and Discrete Choice Experiments (DCE), involving a representative sample from five major urban centers: Jakarta, Surabaya, Padang, Balikpapan, and Denpasar. The findings indicate that eco-certification is the most valued attribute, with a marginal willingness to pay (MWTP) of IDR 25,000 per kilogram, followed by animal welfare (IDR 18,500) and environmental sustainability (IDR 15,000). Consumers also demonstrated a general willingness to pay a 20% premium for sustainably produced beef, although regional disparities were observed. Jakarta and Surabaya exhibited the highest WTP premiums, at 23% and 22%, respectively, reflecting the influence of socioeconomic variables, including income, educational attainment, and environmental awareness. These results underscore the growing importance of environmental concerns and ethical considerations in shaping urban consumers’ preferences for beef products. The study contributes to the limited body of literature on sustainable meat consumption behavior in emerging markets, offering practical insights for policymakers, producers, and marketers in designing targeted strategies to promote sustainable beef consumption and support the development of environmentally responsible livestock industries in Indonesia.
Financial Feasibility Analysis of Mojosari Laying Duck Breeding Farm with Intensive Rearing System (Case Study at UD Sinar Harapan at Kedawung Village Blitar Regency East Java) Isadora Turnip; Budi Rahayu Tanama Putri; I Wayan Sukanata
SEAS (Sustainable Environment Agricultural Science) Vol. 2 No. 1 (2018)
Publisher : Warmadewa University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/seas.2.1.632.72-79

Abstract

This research aims to determine the management of maintenance, marketing, and analyze the financial feasibility of duck breeding farms with intensive rearing system. This research was conducted from May to June 2017 at UD. Sinar Harapan located at Kedawung Village, Blitar Regency, East Java. The data used were primary and secondary data. The financial feasibility level of this business was determined based on the analysis of investment criteria, Pay Back Period analysis, Break Even Point, and sensitivity analysis. Business duck breeding mojosari of UD. Sinar Harapan was very concerned for several aspects, i.e. the selection of going, ranching, feeding, prevention and treatment of diseases, labor, and marketing. The results of this research showed that this business produced NPV for Rp 9.484.255.062 IRR for 167,07%, Net B/C for 5,53, Pay Back Period for 0,95 year, and Break Even Point happened in 1,49 year. The sensitivity analysis result shows that this effort is sensitive to the change of egg selling price with sensitivity value 37,98% and less sensitive to the increase of feed price with sensitivity value 92,24%. Based on the analysis of investment criteria that have been done can be concluded that duck breeding business mojosari UD. Sinar Harapan is financially feasible.
Co-Authors . Suciani Anak Agung Ayu Sri Trisnadewi Anak Agung Putu Putra Wibawa ANNISA H. N. Astrini, Ni Kadek Mita Sumadi Bulkaini (Bulkaini) Cahyati D.N.M Cori Qamara D. A. WARMADEWI Dewa Ayu Warmadewi Dewi A.A.A.S Dewi E. K. Duungan IN.A G. Suarta I G. A. I. Aryani I G. Lanang Oka Cakra I Gede Suarta I Gusti Nyoman Gde Bidura I K. W. PARIMARTA I Kadek Budi Artha Utama I Ketut Sukada I Made Nuriyasa I N. Suparta I N. T. ARIANA I Nyoman Sumerta MIwada I Nyoman Sumerta Miwada I NYOMAN SUTARPA SUTAMA I Nyoman Tirta Ariana I Putu Gede Didik Widiarta I W. SUKANATA I Wayan Sukanata I Wayan Sukanata Ida Bagus Komang Ardana Imam Malik Tarigan Isadora T. Isadora Turnip James Hellyward Ketut Warsa Parimartha Lingga Liga Maskar Maskar N. L. G. Sumardani N.G.K. Roni N.G.K. Roni Ni Kadek Mita Sumadi Astrini Ni Luh Gde Sumardani Ni Luh Gde Sumardani Ni Luh Putu Sriyani Ni Made Suci Sukmawati Ni Made Witariadi Ni Wayan Siti Ni Wayan Tatik Inggriani Ni Wayan Tatik Inggriati Nyoman Suparta Prasetyo Y.A.E. Pratama I. B. B. Putra V. E. PUTRA WIBAWA WIBAWA Rahmat S. Regiana Yoshika Dewantari Rofiah A. C. RUSTIANAWATI D. A. C., SAFITRI M. I. SONGKAM A. M. N SUCIANI . Sukanata, I Wayan Sukanata, I Wayan Susanti D. P. Tati Budi Kusmiyarti Turnip, Isadora Turnip, Isadora Tutty Alwiah Abdullah Wayan Sayang Yupardi Wayan Sayang Yupardi, Wayan Sayang Widiastra Km. Wijakesuma, Made Hardinata Wiranata G. A. WULAN S., N. M. M.