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Budi Rahayu Tanama Putri
Faculty Of Animal Husbandry, Udayana University, Denpasar-Bali, Indonesia
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Social Sciences Veterinary Other

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STRATEGI PEMASARAN “URUTAN” SEBAGAI OLEH-OLEH KHAS BALI (STUDI KASUS PADA INDUSTRI RUMAH TANGGA “URUTAN” DI KABUPATEN BADUNG BALI) WULAN S., N. M. M.; B. R. T. PUTRI; I W. SUKANATA
Jurnal Peternakan Tropika Vol 3 No 3 (2015)
Publisher : Animal Science Study Program, Faculty of Animal Husbandry, Udayana University

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Abstract

fPenelitian  ini bertujuan  untuk  menganalisis faktor-faktor lingkungan internal dan eksternal yang mempengaruhi pemasaran “urutan”, menentukan posisi industri rumah tangga “urutan” di dalam industri oleh-oleh khas Bali, dan merekomendasikan strategi pemasaran yang tepat bagi industri rumah tangga “urutan” di Kabupaten Badung. Penelitian ini dilakukan pada empat desa di Kabupaten Badung yang ditentukan secara purposive. Jumlah responden sebanyak 59 orang yang terdiri atas empat orang produsen, 50 orang konsumen, dan lima orang ahli. Jenis data yang digunakan adalah data primer dan  data  sekunder. Data dikumpulkan melalui observasi dan wawancara dengan bantuan kuisioner. Analisis yang digunakan adalah 1) analisis internal dan eksternal perusahaan untuk menentukan faktor-faktor kekuatan, kelemahan, peluang dan ancaman yang dihadapi perusahaan dengan menggunakan matriks IFE dan matriks EFE. Posisi perusahaan didalam industri ditentukan dengan menggunakan matriks IE, 2) analisis SWOT digunakan untuk menyusun alternatif strategi pemasaran “urutan” dan 3) analisis QSPM digunakan untuk menentukan prioritas strategi pemasaran. Penelitian ini menunjukkan bahwa usaha “urutan” berada pada sel III (Pertahankan dan Pelihara) dalam matriks IE dengan nilai IFE 1,62 dan EFE 3,11 dengan strategi utama yaitu penetrasi pasar dan pengembangan produk. Terdapat sembilan alternatif strategi pemasaran “urutan” yaitu: menjadikan “urutan” sebagai oleh-oleh khas Bali, mengadakan kerjasama dengan toko oleh-oleh khas Bali dan travel, meningkatkan kualitas produk yang diproduksi, mengemas produk dengan baik dan menarik, menerapkan program penyuluhan bagi para produsen, membuat brosur dan iklan tentang keunggulan produk, menambah varian daging yang digunakan, membuat klasifikasi produk dengan tingkat lemak tertentu, dan meningkatkan jiwa wirausaha pengusaha. Strategi yang menjadi prioritas utama adalah meningkatkan kualitas produk dengan cara meningkatkan pengembangan produk serta penerapan teknologi tepat guna.
ANALISIS KELAYAKAN FINANSIAL USAHA PERBIBITAN SAPI BALI DENGAN MENERAPKAN SISTEM INTEGRASI TANAMAN-TERNAK RUSTIANAWATI D. A. C.,; I W. SUKANATA; B. R. T. PUTRI
Jurnal Peternakan Tropika Vol 3 No 3 (2015)
Publisher : Animal Science Study Program, Faculty of Animal Husbandry, Udayana University

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Abstract

Penelitian ini bertujuan untuk mengetahui kelayakan finansial, skala pemeliharaan induk dan tingkat harga penjualan pedet yang menguntungkan pada usaha perbibitan sapi bali dengan menerapkan sistem integrasi tanaman-ternak. Penelitian dilaksanakan pada Kelompok Tani Ternak “Mekar Tani” di Desa Kusamba, Kabupaten Klungkung. Waktu penelitian dilakukan selama empat bulan yaitu dari bulan Februari sampai Juni 2015. Data yang digunakan dalam penelitian ini adalah data primer dan sekunder. Kelayakan finansial usaha ditentukan berdasarkan analisis kriteria investasi, analisis Pay Back Period dan Break Event Point. Analisis sensitivitas dilakukan untuk mengetahui skala pemeliharaan induk dan tingkat harga yang menguntungkan bagi peternak. Hasil penelitian menunjukkan bahwa, berdasarkan biaya tunai, perbibitan sapi bali tersebut layak secara finansial, dengan NPV positif sebesar Rp 167.336.147,.-, IRR 22%, Net B/C 1,50, PBP 5,01 tahun dan BEP 7,02 tahun. Analisis sensitivitas menunjukkan bahwa jumlah pemeliharaan induk yang menguntungkan pada usaha perbibitan sapi tersebut adalah lebih dari 28 ekor atau harga rata-rata pedet adalah di atas Rp 2.845.921 per ekor (jantan seharga Rp 4.245.921 per ekor dan betina seharga Rp 1.245.921 per ekor). Sedangkan berdasarkan biaya total, usaha perbibitan tersebut tidak layak untuk dijalankan yang ditunjukkan oleh nilai NPV negatif sebesar -Rp 605.510.229,.-
Analisis Pendapatan Usaha Penggemukan Kelinci Lokal (Lepus negrocollis) yang Diberi Pakan Dasar Limbah Daun Wortel (Daucus carrota L.) dengan Suplementasi Konsentrat Dewi E. K.; B. R. T. Putri; I M. Nuriyasa
Jurnal Peternakan Tropika Vol 6 No 3 (2018)
Publisher : Animal Science Study Program, Faculty of Animal Husbandry, Udayana University

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Abstract

The aim of this study are to observe the level of farming income in fattening local rabbits which were given a basic feed of carrot leaf waste which was supplemented with concentrates in different levels. This study uses a Randomized Block Design (RBD). Twenty male rabbits aged 7 weeks were divided into four treatments. The treatment of concentrate level 0g (R0 / control), 15g (R1), 30G (R2), and 45g (R3), each consisting of five rabbits used individual cages measuring 70cm x 50cm x 50cm. Forage feed in the form of carrot leaves is given ad libitum. The data used is primary data and secondary data. Management is explained descriptively based on observations. While the analysis of level income in fattening local rabbit is seen based on cost analysis, income analysis, R / C ratio analysis and BEP. The results showed that the largest total revenue was treatment of R3 Rp. 397,350.5 - with a total cost of Rp. 333,823. Based on cash costs, the highest total income is in treatment R0, which is Rp 113,631.9 with an R/C ratio of 1.47 while the revenue is treatment with the addition of concentrate is lower at Rp 83,301.6 (R1); Rp.69,658.1 (R2) and Rp.66,526.5 (R3) as well as an R/C ratio of 1.30 (R1); 1.24 (R2) and 1.19 (R3). BEP unit and BEP prices for each treatment are 2 head (R0); and 3 head (R1); (R2); (R3) with a price of Rp. 48,043.6 (R0); Rp. 54,819.7 (R1); Rp. 58,888.4 (R2) and Rp. 66,764.7 (R3). It was concluded that the addition of concentrate was still less profitable compared to carrot leaf-based maintenance without the addition of concentrates. Keyword: consentrate supplementation, carrot leaves, income analysis, rabbits
KELAYAKAN FINANSIAL USAHAPETERNAKAN AYAM RAS PETELUR ISA BROWN (Studi Kasus pada UD. Aditya di Kecamatan Penebel, Kabupaten Tabanan, Bali) Widiastra Km.; I W. Sukanata; B. R. T. Putri
Jurnal Peternakan Tropika Vol 7 No 1 (2019): Vol. 7 Isssues 1 (2019)
Publisher : Animal Science Study Program, Faculty of Animal Husbandry, Udayana University

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Abstract

The study aims to determine financial feasibility and Break Even Point of laying chicken farm business was carry outfrom June 2018 to July 2018 at UD. Aditya located in Penebel District, Tabanan Regency, Bali Province. The data used are primary and secondary data was analyzed with analysis of investment criteria Pay Back Period, Break Even Point¸ and sensitivity analysis.This study indicated that laying chicken farm business resulted in NPV 1,943,774,054.91, IRR 19.7%, and Net B / C 1.34.Pay Back Periodwas achieved in time of 1.85 years whileBreak Even Pointwas achieved in time of 7.92 years, Break Even Pointegg production can be achieved when the amount of production 3,102,537.02 eggs/year, or when the price of eggs Rp. 1.191.28/egg.Laying chicken farm business is sensitive to the increase of feed price which was equal to 14.47% and very sensitive to the decrease in egg price by 8.36%. It can be concluded that the laying chicken Isa Brown farm owned by UD. Aditya was financially feasibled. Keywords: laying chicken, financial feasibility, investment criteria, sensitivity
Analisis Kelayakan Finansial Usaha Peternakan Ayam Ras Petelur Secara Intensif (Studi Kasus di UD. Prapta, Karangasem, Bali) Pratama I. B. B.; I W. Sukanata; B. R. T. Putri
Jurnal Peternakan Tropika Vol 7 No 2 (2019)
Publisher : Animal Science Study Program, Faculty of Animal Husbandry, Udayana University

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Abstract

Penelitian ini bertujuan untuk menganalisis manajemen pemeliharaan, dan kelayakan finansial. Penelitian ini dilakukan di UD. Prapta yang berlokasi di Desa Pesedahan, Kecamatan Manggis, Kabupaten Karangasem, Provinsi Bali, yang dilakukan selama 3 bulan yaitu dari bulan November 2018 sampai dengan bulan Januari 2019. Kelayakan finansial dianalisis dengan menggunakan analisis kriteria investasi, Pay Back Period, Break Even Point, dan analisis sensitivitas. Hasil penelitian ini menunjukan bahwa usaha peternakan ayam ras petelur di UD. Prapta sudah menerapkan manajemen pemeliharaan dengan baik seperti manajemen pullet, kandang, pakan,tenaga kerja, produksi dan kesehatan ternak. Usaha peternakan ini layak secara finansial yang ditunjukan oleh NPV sebesar Rp. 2.096.377.202,10, IRR sebesar 26,53%, dan Net B/C 1,40. Pay Back Period tercapai dalam waktu 1 tahun 3 bulan 14 hari, sedangkan Break Even Point waktu tercapai dalam waktu 5 tahun 11 bulan 28 hari, Break Even Point tercapai ketika produksi telur sebanyak 6.809.961,19 butir/tahun atau ketika harga telur Rp. 1.041,86/butir. Hasil analisis sensitivitas menunjukan bahwa usaha peternakan ayam ras petelur UD. Prapta sensitif terhadap kenaikan harga pakan dan penurunan harga telur dengan nilai sensitivitas masing-masing sebesar 8,87% dan 5,68%. Kata Kunci: Ayam ras petelur, kelayakan finansial, sensitiv.
The Marketing Strategy Analysis of Beauty Soap Processed Etawa Crossbreed Goat’s Milk: Case Study at UD. Bali Sari Wangi, Banjar Belulang, Sepang Village, Busungbiu District, Buleleng Regency, Bali Tutty Alwiah Abdullah; Budi Rahayu Tanama Putri; I Wayan Sukanata
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 2 No. 1 (2022): January 2022
Publisher : CV ODIS

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Abstract

This research aims to analyze the internal and external environmental factors of UD. Bali Sari Wangi which affects the marketing of goat's milk beauty soap determines UD. Bali Sari Wangi’s business position in the industry and formulating the right marketing strategy for UD. Bali Sari Wangi. This study is a case study conducted at UD. Bali Sari Wangi. The number of respondents was 33 people. Data is collected through observations, in-depth interviews and interviews with the help of questionnaires. The analysis used are 4, namely, 1) internal and external analysis of UD. Bali Sari Wangi; 2) the IE matrix; 3) SWOT analysis and 4) QSPM analysis. Ife and EFE analysis results of efforts obtained made by order (major strength) have not implemented a good marketing system (main weaknesses), the existence of suppliers who can meet the needs of raw materials (major opportunities) and diverse consumer demand (major threats). This research shows that UD's business position. Bali Sari Wangi is in cell IV (growing and built) in IE matrix with an IFE value of 3.08 and an EFE value of 2.94 with There are nine alternative strategies with the main priority strategy is to optimize the use of digital marketing and e-commerce.
ANALISIS EFISIENSI PEMASARAN BABI BALI DI KECAMATAN NUSA PENIDA SAFITRI M. I.; PUTRI B. R. T.; I W. SUKANATA
Majalah Ilmiah Peternakan Vol 25 No 1 (2022): Vol 25, No 1 (2022)
Publisher : Fakultas Peternakan Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MIP.2022.v25.i01.p07

Abstract

Penelitian ini bertujuan untuk mengetahui saluran pemasaran babi bali di Kecamatan Nusa Penida, peran dan fungsi lembaga pemasaran, besarnya marjin pemasaran serta efisiensinya secara ekonomis. Lokasi penelitian di- tentukan secara purposive sampling yakni di Kecamatan Nusa Penida, Kabupaten Klungkung. Analisis data yang digunakan adalah analisis deskriptif kuantitatif, analisis saluran pemasaran, analisis marjin pemasaran, farmer’s share dan efisiensi pemasaran. Hasil penelitian menunjukkan bahwa di Kecamatan Nusa Penida terdapat 4 pola saluran pemasaran babi bali dengan 2 lembaga pemasaran yang teridentifikasi antara lain pedagang besar Nusa penida dan pedagang besar dari luar Nusa Penida. Dari hasil analisis dapat dinyatakan bahwa margin pemasaran tertinggi adalah pada saluran pemasaran III yaitu sebesar 55,6% dan terendah pada saluran pemasaran II sebesar 28,6%, tingkat farmer share tertinggi adalah 100 % yaitu saluran pemasaran I, yang terendah adalah pada saluran pemasaran III yaitu sebesar 44,44%, dan efisiensi pemasaran babi bali di Kecamatan Nusa Penida adalah efisien.
Financial Feasibility Study for The Use of KUPS Credit Scheme on Balinese Cattle Farming (A Case Study in a Farming Group “Satwa Winangun” of Tangkas Village in Klungkung Regency) Budi Rahayu Tanama Putri; I Wayan Sukanata; . Suciani; I Nyoman Sutarpa Sutama
Advances in Tropical Biodiversity and Environmental Sciences Vol 1 No 2 (2017): ATBES
Publisher : Institute for Research and Community Services Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (502.218 KB) | DOI: 10.24843/ATBES.2017.v01.i02.p03

Abstract

This research aims to determine the financial feasibility on the farming business of breeding balinese cattle who uses KUPS Credit Scheme. Data was collected through observation and interview. Respondents were all members of the “Satwa Winangun” farmers in Tangkas village, Klungkung Regency. Financial feasibility is determined by evaluating the eligibility criteria such: NPV, Net B/C, IRR, and payback period. The assessment was based on 2 calculation systems, (1) calculation of cash costs in which forage and labor are not calculated as the cost (existing condition), and (2) total cost calculation, in which two components are calculated as cost. Based on the calculation of cash costs, cultivation of Bali cattle by utilizing KUPS credit in this village is financially feasible to be implemented. This was indicated by the NPV value of Rp. 274.103.000, IRR 20.16%, Net B/C 1.55, and investments has been able to return within 3.52 years. The result of sensitivity analysis shows that as far as KUPS interest rate is lower than 18.37% per year, this farming is still financially feasible. Breakeven point can be achieved when the number of cattle parents maintained is 37, or when the price of calves at the age of 6 months is an average of Rp. 1.764.022 per cattle. However, based on the calculation of total cost, this farming system is not financially feasible. This is shown by the negative NPV of Rp. -285.721.000, IRR 2.87%, and Net B/C 0,54. This farming system is not financially feasible despite the 0% / year KUPS rate. The break-even point can be reached when the price of calves at the age of 6 months averages Rp. 4.288.367 per cattle.
Financial Feasibility Analysis of Mojosari Laying Duck Breeding Farm with Intensive Rearing System (Case Study at UD Sinar Harapan at Kedawung Village Blitar Regency East Java) Isadora Turnip; Budi Rahayu Tanama Putri; I Wayan Sukanata
SEAS (Sustainable Environment Agricultural Science) Vol. 2 No. 1 (2018)
Publisher : Warmadewa University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (684.146 KB) | DOI: 10.22225/seas.2.1.632.72-79

Abstract

This research aims to determine the management of maintenance, marketing, and analyze the financial feasibility of duck breeding farms with intensive rearing system. This research was conducted from May to June 2017 at UD. Sinar Harapan located at Kedawung Village, Blitar Regency, East Java. The data used were primary and secondary data. The financial feasibility level of this business was determined based on the analysis of investment criteria, Pay Back Period analysis, Break Even Point, and sensitivity analysis. Business duck breeding mojosari of UD. Sinar Harapan was very concerned for several aspects, i.e. the selection of going, ranching, feeding, prevention and treatment of diseases, labor, and marketing. The results of this research showed that this business produced NPV for Rp 9.484.255.062 IRR for 167,07%, Net B/C for 5,53, Pay Back Period for 0,95 year, and Break Even Point happened in 1,49 year. The sensitivity analysis result shows that this effort is sensitive to the change of egg selling price with sensitivity value 37,98% and less sensitive to the increase of feed price with sensitivity value 92,24%. Based on the analysis of investment criteria that have been done can be concluded that duck breeding business mojosari UD. Sinar Harapan is financially feasible.
Production and Safety of Closed House Waste as A Source of Protein For Non Ruminan Rations I N.T. Ariana; I G.N.G. Bidura; D.A. Warmadewi; B.R.T. Putri; I N.S. Miwada; Bulkaini Bulkaini
Jurnal Biologi Tropis Vol. 22 No. 4 (2022): October - December
Publisher : Biology Education Study Program, Faculty of Teacher Training and Education, University of Mataram, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jbt.v22i4.4344

Abstract

Closed house waste which has so far been considered a contributor to environmental pollution if processed professionally, can be reused as a component of non-ruminant rations. The purpose of this study is to determine the production (potential, quantity, and quality) of broiler farm waste that is maintained in a closed house system. The cost of production of non-ruminant livestock (pig) 70-80% is still occupied by the cost of feed. The price of commercial concentrate is relatively expensive, which is a reason to look for alternative feed sources. The discovery of potential closed house chicken farm waste and innovative products as a source of protein in rations for non-ruminant (pig-poultry) is expected to the feed problem. Innovative product protein concentrate chicken farm waste of closed house (WCH) system that is cheap and competitive is produced through three stages of research: identify the type and availability of waste, its nutrient content, formulate various protein concentrate formulas, and small-scale tests on pigs with metabolic cage to determine metabolized energy content and digestibility. The results showed that the type of closed house waste (WCH) that has the potential as alternative animal feed is the waste of dead-refused chickens, and litter mixed with scattered feed. Production data in 4 periods of rearing, obtained the number of dead and rejected chickens weighing 850.7 kg (212.7 kg/period), and litter weight of 4000 kg (1000kg/period). Nutrient content of flour mixed with closed house waste (WCH), protein: 36.58%, crude fat: 4.42%, gross energy Kcal/gram. aboratory test of WCH was negative for Eschericia colli and Salmonella shigella, Coliform < 3.0 CFU/g, mold 200 CFU/g. The conclusion of this study is that the waste from closed house (LCH) broiler farms has the potential as a source of protein in alternative feeds for rumonants (chicken and pig).
Co-Authors . Suciani Anak Agung Ayu Sri Trisnadewi Anak Agung Putu Putra Wibawa ANNISA H. N. Astrini, Ni Kadek Mita Sumadi Bulkaini (Bulkaini) Cahyati D.N.M Cori Qamara D. A. WARMADEWI Dewa Ayu Warmadewi Dewi A.A.A.S Dewi E. K. Duungan IN.A G. Suarta I G. A. I. Aryani I G. Lanang Oka Cakra I Gede Suarta I Gusti Nyoman Gde Bidura I K. W. PARIMARTA I Kadek Budi Artha Utama I Ketut Sukada I Made Nuriyasa I N. Suparta I N. T. ARIANA I Nyoman Sumerta MIwada I Nyoman Sumerta Miwada I NYOMAN SUTARPA SUTAMA I Nyoman Tirta Ariana I Putu Gede Didik Widiarta I W. SUKANATA I Wayan Sukanata I Wayan Sukanata Ida Bagus Komang Ardana Imam Malik Tarigan Isadora T. Isadora Turnip James Hellyward Ketut Warsa Parimartha Lingga Liga Maskar Maskar N. L. G. Sumardani N.G.K. Roni N.G.K. Roni Ni Kadek Mita Sumadi Astrini Ni Luh Gde Sumardani Ni Luh Gde Sumardani Ni Luh Putu Sriyani Ni Made Suci Sukmawati Ni Made Witariadi Ni Wayan Siti Ni Wayan Tatik Inggriani Ni Wayan Tatik Inggriati Nyoman Suparta Prasetyo Y.A.E. Pratama I. B. B. Putra V. E. PUTRA WIBAWA WIBAWA Rahmat S. Regiana Yoshika Dewantari Rofiah A. C. RUSTIANAWATI D. A. C., SAFITRI M. I. SONGKAM A. M. N SUCIANI . Sukanata, I Wayan Sukanata, I Wayan Susanti D. P. Tati Budi Kusmiyarti Turnip, Isadora Turnip, Isadora Tutty Alwiah Abdullah Wayan Sayang Yupardi Wayan Sayang Yupardi, Wayan Sayang Widiastra Km. Wijakesuma, Made Hardinata Wiranata G. A. WULAN S., N. M. M.