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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Kajian Manajemen dan Wirausaha Ilomata International Journal of Management Operations Management and Information System Studies Marketing Management Studies Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Impresi Indonesia Formosa Journal of Multidisciplinary Research (FJMR) Amkop Management Accounting Review (AMAR) e-Jurnal Apresiasi Ekonomi Enrichment: Journal of Multidisciplinary Research and Development Jurnal Penelitian Pendidikan Indonesia Jurnal Ekonomi, Manajemen, Akuntansi INOVTEK Polbeng - Seri Informatika Journal of Indonesian Management Jurnal Ecogen
Vidyarini Dwita
Universitas Negeri Padang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Transportation Other

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Pengaruh Jaminan dan Ulasan Pelanggan terhadap Niat Beli dengan Kepercayaan sebagai Variabel Mediasi pada Konsumen E-Commerce Lazada di Kota Padang Yola Mentari Halifa; Vidyarini Dwita
Jurnal Impresi Indonesia Vol. 5 No. 7 (2026): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v5i7.7995

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh jaminan dan ulasan pelanggan terhadao niat beli dengan kepercayaan sebagai variabel mediasi pada konsumen e-commerce Lazada di Kota Padang. Penelitin ini menggunakan pendekatan kuantitatif dengan desain penelitian kausal. Populasi penelitian adalah konsumen di Kota Padang yang belum pernah melakukan pembelian melalui platform Lazada. Teknik pengambilan sampel menggunakan purposive sampling, sehingga diperoleh 146 responden yang memenuhi kriteria penelitian. Analisis data dilakukan menggunakan metode Partial Least Squares-Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPLS 4. Hasil penelitian menunjukkan bahwa jaminan dan ulasan pelanggan tidak berpengaruh signifikan terhadap niat beli. Sebaliknya, jaminan dan ulasan pelanggan berpengaruh positif dan signifikan terhadap kepercayaan. Selain itu, kepercayaan berpengaruh positif dan signifikan terhadap niat beli. Hasil pengujian mediasi menunjukkan bahwa kepercayaan mampu memediasi secara signifikan pengaruh jaminan terhadap niat beli serta pengaruh ulasan pelanggan terhadap niat beli. Temuan ini menunjukkan bahwa peningkatan niat beli konsumen terhadap Lazada lebih efektif dilakukan melalui upaya membangun kepercayaan konsumen daripada hanya meningkatkan jaminan dan kualitas ulasan pelanggan secara langsung. Penelitian ini memberikan implikasi bagi perusahaan e-commerce untuk memperkuat strategi dalam membangun kepercayaan konsumen sebagai faktor utama yang mendorong niat beli.
The Influence of Performance Expectancy, Facility Conditions, Social Influence, Innovation, Technological Security and Hedonistic Motivation on the Adoption of E-Wallets with Behavioural Intent as a Mediating Variable Andre Efendi; Vidyarini Dwita
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 10 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i10.597

Abstract

This study was conducted with the aim of analyzing and determining the influence of performance expectancy, facility conditions, social influence, innovation, technological security and hedonistic motivation on the adoption of e-wallets with behavioral intentions as a mediating variable (in Gebi Jaya Wholesale Customers). The type of research conducted is quantitative research. The population in this study is customers who have made payments using E-Wallet at Toko Geby Jaya with a sample of 130 people or respondents. In this study, the analysis was carried out using SEM PLS with SmartPLS Software 4.0. The results of this study show that (1) performance expectancy does not have a significant effect on e-wallet adoption, (2) facility conditions have a significant effect on e-wallet adoption, (3) social influence does not have a significant effect on e-wallet adoption, (4) innovation does not have a significant effect on e-wallet adoption, (5) technological security has a significant effect on e-wallet adoption, (6) hedonistic motivation does not have a significant effect on e-wallet adoption, (7) Behavioral intentions have a significant effect on e-wallet adoption, (8) Performance expectancy does not have a significant effect on e-wallet adoption with behavioral intent as a mediation variable, (9) facility conditions have a significant effect on e-wallet adoption with behavioral intent as a mediation variable, (10) social influence does not have a significant effect on e-wallet adoption with behavioral intent as a mediating variable, (11) innovation does not have a significant effect on adoption e-wallets with behavioral intent as a mediating variable, (12) technological security has a significant effect on the adoption of e-wallets with behavioral intent as a mediation variable, (13) hedonistic motivation does not have a significant effect on the adoption of e-wallets with behavioral intent as a mediating variable.
UTAUT2 Approach to Byond BSI Adoption in Padang: Mediation and Moderation Effects Nurul Mu'tamim; Vidyarini Dwita
Journal of Innovation and Technology Polbeng Series on Informatics (INOVTEK Polbeng - Seri Informatika) Vol. 10 No. 3 (2025): November
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/b0cv3709

Abstract

The use of Islamic mobile banking apps is still not optimal, even though people’s interest in digital finance is growing. This study examines how social influence, enjoyment (hedonic motivation), and user habits shape people’s intention to use these apps and how that intention affects actual usage. It also tests whether word of mouth (WOM) strengthens the link between intention and behavior. Using a quantitative approach, the study surveyed 105 active BYOND BSI users in Padang City through purposive sampling. Data were analyzed with the PLS-SEM method using SmartPLS 4.0 and bootstrapping with 5,000 samples to ensure reliable results. The findings show that enjoyment and habit strongly affect intention, and intention significantly impacts actual use. However, social influence has no significant effect on intention, and WOM does not moderate the relationship between intention and use. Moreover, intention mediates the effects of enjoyment and habit on use but not that of social influence. Overall, the results highlight that users’ positive experiences and consistent habits are key drivers behind their intention and actual use of Islamic mobile banking services.  
PENGARUH FEAR OF MISSING OUT(FOMO) DAN VIRAL MARKETING TERHADAP IMPULSIVE BUYING DI TIKTOK SHOP PADA GENERASI Z DI KOTA PADANG DENGAN BRAND PASSION MEDIASI Kezia Juliana Tondang; Vidyarini Dwita
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/4baj2945

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Fear of Missing Out (FoMO) dan Viral Marketing terhadap Impulsive Buying pada Generasi Z di Kota Padang, dengan Brand Passion sebagai variabel mediasi. Hasil analisis menunjukkan bahwa FoMo tidak berpengaruh signifikan secara langsung terhadap Impulsive Buying, meskipun terdapat hubungan positif di antara keduanya. Sebaliknya, Viral Marketing memiliki pengaruh positif dan signifikan terhadap Impulsive Buying. Brand Passion juga terbukti berpengaruh secara signifikan terhadap Impulsive Buying, serta berperan sebagai mediator yang efektif dalam hubungan antara Viral Marketing dan pembelian impulsive. Selain itu, FoMo dan Viral Marketing masing-masing berpengaruh signifikan terhadap Brand Passion, dan Viral Marketing juga berpengaruh positif terhadap FoMo. Temuan ini menekankan pentingnya strategi pemasaran yang mampu membangun keterikatan emosional konsumen terhadap merek untuk mendorong keputusan pembelian secara impulsive, khususnya pada segmen Generasi Z.
Literature Review: The Role Of Motivation And Obstacles In Tourists' Return Visit Intention Anggia Ayu Lestari; Perengki Susanto; Marwan Marwan; Yunia Wardi; Abror Abror; Vidyarini Dwita
Amkop Management Accounting Review Vol. 6 No. 2 (2026): July - Desember
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i2.3929

Abstract

This article examines the role of tourist motivation, past travel experiences, and perceived barriers in shaping revisit intentions to a destination. This study highlights that revisit intention is influenced by a complex interaction between psychological factors and tourist experiences, not just by service satisfaction alone. The method used is a systematic literature review with a search of articles in the Scopus indexed database. The analyzed studies include empirical and conceptual research relevant to the variables of motivation, experience, barriers, and tourist loyalty. This approach allows for a comprehensive and structured identification of patterns of relationships between variables. The results of the study indicate that intrinsic motivation has a strong contribution to revisit intentions, especially when tourists are driven by emotional experiences and the search for meaning in travel. Past travel experiences play a role in shaping emotional attachments and perceived destination value. Perceived barriers, both physical and psychological, have been shown to reduce tourists' tendency to revisit, although motivational factors and positive experiences can still provide a balancing effect. The interaction of these three variables forms a dynamic decision model in tourist behavior. This study emphasizes the importance of integrating destination management strategies that focus on enhancing tourist experiences, strengthening intrinsic motivation, and reducing travel barriers. This approach is relevant for increasing tourist loyalty and the long-term sustainability of tourist destinations.
The Effect of Online Customer Reviews and Price on Purchase Decisions through Customer Satisfaction as a Mediating Variable for Mie Uda Bro Products in Padang (A Study of the Padang City Community) Anggi Saputra; Suci Alifah Rahmandani; Annisa Sri Budiman; Susi Evanita; Vidyarini Dwita
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 6: September 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i6.18346

Abstract

This causal study aims to analyze the influence of online customer reviews and price on purchase decisions through customer satisfaction as a mediating variable for Mie Uda Bro products in Padang City (A Study of the Padang City Community) to determine the extent to which exogenous variables influence endogenous variables. The population in this study consists of residents of Padang City who have made purchases and viewed online reviews of Mie Uda Bro products in Padang City. The sample size was determined to be 100 samples using the Chocran formula with purposive sampling, a type of non-probability sampling. The data used is primary data obtained through the distribution of questionnaires to the residents of Padang City based on predetermined criteria. The analysis method used is SEM analysis using the SmartPLS 4.0 software. The results of the study indicate that: 1) online customer reviews have a positive and significant effect on purchase decisions, 2) price has a positive and significant effect on purchase decisions, 3) online customer reviews have a positive and significant effect on customer satisfaction, 4) price has a negative and significant effect on customer satisfaction, 5) customer satisfaction does not have a positive and significant effect on purchase decisions, 6) customer satisfaction does not mediate the relationship between online customer reviews and purchase decisions, 7) customer satisfaction does not mediate the relationship between price and purchase decisions
Theory of Planned Behaviour and its Applications in Marketing Contexts: A Systematic Literature Review and Future Directions Sukri Sukri; Susi Evanita; Vidyarini Dwita
Ilomata International Journal of Management Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i1.2006

Abstract

This study employs a Systematic Literature Review (SLR) combined with bibliometric analysis to examine the evolution of the Theory of Planned Behaviour (TPB) in marketing research. Drawing on 55 Scopus- and Web of Science–indexed articles published between 2021 and 2025, VOSviewer is used to map research trends and thematic structures. The findings show that core TPB constructs remain central predictors of consumer intention, while extensions such as trust, perceived risk, and moral norms increasingly enhance explanatory power in digital and sustainability contexts. However, challenges persist, including the intention–behaviour gap and limited cross-cultural validation. This study advances marketing theory by proposing an integrative framework linking psychological, technological, and contextual factors to support sustainable and consumer-oriented marketing strategies.
The Effect of CSR on Brand Loyalty with Brand Reputation as a Mediating Variable in Garuda Indonesia Wanda Triandi Edwin; Vidyarini Dwita
Formosa Journal of Multidisciplinary Research Vol. 4 No. 2 (2025): February 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v4i2.45

Abstract

This study aims to prove the direct influence between customer perceived CSR and brand reputation on brand loyalty. In addition, this study also proves whether brand reputation is able to mediate the relationship between customer perceived CSR and brand loyalty. This study was conducted on consumers who use Garuda Indonesia Airlines services in the Jabotabek area. Data collection was carried out using a survey, namely by distributing questionnaires. The data analysis technique used is Structural Equation Modeling (SEM). In accordance with the results of the hypothesis testing, it was found that corporate reputation does not mediate the relationship between customer perceived CSR and brand loyalty of customers in the Jabotabek area in using Garuda Indonesia services.
The Impact of Digital Marketing Strategy on Company Performance with Sustainability Strategy as a Moderating Variable at PT PLN (PERSERO) UID North Sumatra Dini Conita; Vidyarini Dwita
Formosa Journal of Multidisciplinary Research Vol. 5 No. 4 (2026): April 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v5i4.55

Abstract

This study examines the impact of digital marketing strategy on company performance with sustainability strategy as a moderating variable in the context of PT PLN (Persero) UID North Sumatra. Digital marketing strategy is conceptualized into managerial digital capability and operational digital capability. Data were collected from 113 respondents across 67 customer service units and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) and Multi-Group Analysis (MGA). The results indicate that both managerial and operational digital capabilities significantly improve company performance. Sustainability strategy strengthens the effect of managerial capability but weakens the effect of operational capability. MGA results reveal that managerial capability is more influential in low-digital readiness units, whereas operational capability is stronger in high-digital readiness units.
SOR Model in Halal Tourism: A Systematic Review of Digital Stimuli and Tourist Responses: Model SOR dalam Pariwisata Halal: Tinjauan Sistematis terhadap Stimulus Digital dan Respons Wisatawan Anggy Qurnia Raafi Hasibuan; Yunia Wardi; Abror; Vidyarini Dwita; Susi Evanita
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 12 No. 2 (2026): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v12i2.2385

Abstract

This study aims to synthesize the fragmented literature on the application of the Stimulus-Organism-Response (SOR) model within the digital halal tourism ecosystem and to formulate an integrative conceptual model. Using a systematic literature review (SLR) based on the PRISMA 2020 protocol, the research evaluated twelve Scopus Q1 articles published between 2020 and 2026. The results reveal a paradigm shift from static physical attributes to dynamic and immersive digital stimuli, including social media, virtual reality (VR), and artificial intelligence (AI). Furthermore, the findings indicate that Muslim tourists' loyalty and spiritual satisfaction are driven primarily by affective evaluation and sharia values rather than conventional price and quality metrics, with religiosity and digital halal literacy acting as crucial internal filters that moderate the conversion of digital stimuli into behavioral responses. Theoretically, this research contributes a conceptual model that effectively aligns spiritual dimensions with advanced digital technology. Practically, the study implies that successful digital marketing in halal tourism cannot rely on superficial commercial labeling, but must instead be built upon the genuine authenticity of the underlying ecosystem.
Co-Authors A. Abror Abror Aidil Adha Ameliasari Bartenputri Andre Efendi Anggi Saputra Anggia Ayu Lestari Anggy Qurnia Raafi Hasibuan Anita Mawarni Annisa Sri Budiman Astri Yuza Sari Deni Suwandhani Dina Patrisia Dini Conita Fachri Afif Hani Maisyarah Batubara Hendrik Heri Sandi Herru Sugandi Kendis Anwar Kezia Juliana Tondang Kristiana Astuti Marwan Marwan Megawati Megawati Melika Naifah Antoni Muhammad Alif Dio Ramadhan Muthia Roza Linda, Muthia Roza Mutiara Zorena Rezky Nadhila Sari Nurul Mu'tamim Perengki Susanto Risa Khairani Riyadi Nanda Riza Yonita Suci Alifah Rahmandani Suhery, Suhery Sukri Sukri Susi Evanita Sutiyem Sutiyem Syamsul Amar Syerli Primasari Tasnidar Tasnidar Tasnidar Teh Nurul Afiza Abdul Jalil Tesa Febrina Thesa Alif Ravelby Tika Rahma Yani Siregar Trismiyanti, Dessy Wanda Triandi Edwin Yasril Yunus Yola Mentari Halifa Yunia Wardi Zul Fahmi