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Pengaruh Jaminan dan Ulasan Pelanggan terhadap Niat Beli dengan Kepercayaan sebagai Variabel Mediasi pada Konsumen E-Commerce Lazada di Kota Padang Yola Mentari Halifa; Vidyarini Dwita
Jurnal Impresi Indonesia Vol. 5 No. 7 (2026): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v5i7.7995

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh jaminan dan ulasan pelanggan terhadao niat beli dengan kepercayaan sebagai variabel mediasi pada konsumen e-commerce Lazada di Kota Padang. Penelitin ini menggunakan pendekatan kuantitatif dengan desain penelitian kausal. Populasi penelitian adalah konsumen di Kota Padang yang belum pernah melakukan pembelian melalui platform Lazada. Teknik pengambilan sampel menggunakan purposive sampling, sehingga diperoleh 146 responden yang memenuhi kriteria penelitian. Analisis data dilakukan menggunakan metode Partial Least Squares-Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPLS 4. Hasil penelitian menunjukkan bahwa jaminan dan ulasan pelanggan tidak berpengaruh signifikan terhadap niat beli. Sebaliknya, jaminan dan ulasan pelanggan berpengaruh positif dan signifikan terhadap kepercayaan. Selain itu, kepercayaan berpengaruh positif dan signifikan terhadap niat beli. Hasil pengujian mediasi menunjukkan bahwa kepercayaan mampu memediasi secara signifikan pengaruh jaminan terhadap niat beli serta pengaruh ulasan pelanggan terhadap niat beli. Temuan ini menunjukkan bahwa peningkatan niat beli konsumen terhadap Lazada lebih efektif dilakukan melalui upaya membangun kepercayaan konsumen daripada hanya meningkatkan jaminan dan kualitas ulasan pelanggan secara langsung. Penelitian ini memberikan implikasi bagi perusahaan e-commerce untuk memperkuat strategi dalam membangun kepercayaan konsumen sebagai faktor utama yang mendorong niat beli.
The Influence of Performance Expectancy, Facility Conditions, Social Influence, Innovation, Technological Security and Hedonistic Motivation on the Adoption of E-Wallets with Behavioural Intent as a Mediating Variable Andre Efendi; Vidyarini Dwita
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 10 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i10.597

Abstract

This study was conducted with the aim of analyzing and determining the influence of performance expectancy, facility conditions, social influence, innovation, technological security and hedonistic motivation on the adoption of e-wallets with behavioral intentions as a mediating variable (in Gebi Jaya Wholesale Customers). The type of research conducted is quantitative research. The population in this study is customers who have made payments using E-Wallet at Toko Geby Jaya with a sample of 130 people or respondents. In this study, the analysis was carried out using SEM PLS with SmartPLS Software 4.0. The results of this study show that (1) performance expectancy does not have a significant effect on e-wallet adoption, (2) facility conditions have a significant effect on e-wallet adoption, (3) social influence does not have a significant effect on e-wallet adoption, (4) innovation does not have a significant effect on e-wallet adoption, (5) technological security has a significant effect on e-wallet adoption, (6) hedonistic motivation does not have a significant effect on e-wallet adoption, (7) Behavioral intentions have a significant effect on e-wallet adoption, (8) Performance expectancy does not have a significant effect on e-wallet adoption with behavioral intent as a mediation variable, (9) facility conditions have a significant effect on e-wallet adoption with behavioral intent as a mediation variable, (10) social influence does not have a significant effect on e-wallet adoption with behavioral intent as a mediating variable, (11) innovation does not have a significant effect on adoption e-wallets with behavioral intent as a mediating variable, (12) technological security has a significant effect on the adoption of e-wallets with behavioral intent as a mediation variable, (13) hedonistic motivation does not have a significant effect on the adoption of e-wallets with behavioral intent as a mediating variable.
UTAUT2 Approach to Byond BSI Adoption in Padang: Mediation and Moderation Effects Nurul Mu'tamim; Vidyarini Dwita
Journal of Innovation and Technology Polbeng Series on Informatics (INOVTEK Polbeng - Seri Informatika) Vol. 10 No. 3 (2025): November
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/b0cv3709

Abstract

The use of Islamic mobile banking apps is still not optimal, even though people’s interest in digital finance is growing. This study examines how social influence, enjoyment (hedonic motivation), and user habits shape people’s intention to use these apps and how that intention affects actual usage. It also tests whether word of mouth (WOM) strengthens the link between intention and behavior. Using a quantitative approach, the study surveyed 105 active BYOND BSI users in Padang City through purposive sampling. Data were analyzed with the PLS-SEM method using SmartPLS 4.0 and bootstrapping with 5,000 samples to ensure reliable results. The findings show that enjoyment and habit strongly affect intention, and intention significantly impacts actual use. However, social influence has no significant effect on intention, and WOM does not moderate the relationship between intention and use. Moreover, intention mediates the effects of enjoyment and habit on use but not that of social influence. Overall, the results highlight that users’ positive experiences and consistent habits are key drivers behind their intention and actual use of Islamic mobile banking services.  
PENGARUH FEAR OF MISSING OUT(FOMO) DAN VIRAL MARKETING TERHADAP IMPULSIVE BUYING DI TIKTOK SHOP PADA GENERASI Z DI KOTA PADANG DENGAN BRAND PASSION MEDIASI Kezia Juliana Tondang; Vidyarini Dwita
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/4baj2945

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Fear of Missing Out (FoMO) dan Viral Marketing terhadap Impulsive Buying pada Generasi Z di Kota Padang, dengan Brand Passion sebagai variabel mediasi. Hasil analisis menunjukkan bahwa FoMo tidak berpengaruh signifikan secara langsung terhadap Impulsive Buying, meskipun terdapat hubungan positif di antara keduanya. Sebaliknya, Viral Marketing memiliki pengaruh positif dan signifikan terhadap Impulsive Buying. Brand Passion juga terbukti berpengaruh secara signifikan terhadap Impulsive Buying, serta berperan sebagai mediator yang efektif dalam hubungan antara Viral Marketing dan pembelian impulsive. Selain itu, FoMo dan Viral Marketing masing-masing berpengaruh signifikan terhadap Brand Passion, dan Viral Marketing juga berpengaruh positif terhadap FoMo. Temuan ini menekankan pentingnya strategi pemasaran yang mampu membangun keterikatan emosional konsumen terhadap merek untuk mendorong keputusan pembelian secara impulsive, khususnya pada segmen Generasi Z.
Literature Review: The Role Of Motivation And Obstacles In Tourists' Return Visit Intention Anggia Ayu Lestari; Perengki Susanto; Marwan Marwan; Yunia Wardi; Abror Abror; Vidyarini Dwita
Amkop Management Accounting Review (AMAR) Vol. 6 No. 2 (2026)
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i2.3929

Abstract

This article examines the role of tourist motivation, past travel experiences, and perceived barriers in shaping revisit intentions to a destination. This study highlights that revisit intention is influenced by a complex interaction between psychological factors and tourist experiences, not just by service satisfaction alone. The method used is a systematic literature review with a search of articles in the Scopus indexed database. The analyzed studies include empirical and conceptual research relevant to the variables of motivation, experience, barriers, and tourist loyalty. This approach allows for a comprehensive and structured identification of patterns of relationships between variables. The results of the study indicate that intrinsic motivation has a strong contribution to revisit intentions, especially when tourists are driven by emotional experiences and the search for meaning in travel. Past travel experiences play a role in shaping emotional attachments and perceived destination value. Perceived barriers, both physical and psychological, have been shown to reduce tourists' tendency to revisit, although motivational factors and positive experiences can still provide a balancing effect. The interaction of these three variables forms a dynamic decision model in tourist behavior. This study emphasizes the importance of integrating destination management strategies that focus on enhancing tourist experiences, strengthening intrinsic motivation, and reducing travel barriers. This approach is relevant for increasing tourist loyalty and the long-term sustainability of tourist destinations.