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All Journal Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Terapan Abdimas Journal of Economic, Bussines and Accounting (COSTING) Economac: Jurnal Ilmiah Ilmu Ekonomi Petra International journal of Business Studies (IJBS) Jurnal Karinov Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Abdi Insani Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Operations Management and Information System Studies Marketing Management Studies JAPI: Jurnal Akses Pengabdian Indonesia Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat e-Jurnal Apresiasi Ekonomi Jurnal Salingka Nagari Abdi Humaniora: Jurnal Pengabdian Masyarakat Bidang Humaniora International Journal of Economics and Management Research
Astri Yuza Sari
Universitas Negeri Padang
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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PERBANDINGAN PENGARUH TECHNICAL ENVIRONMENT DAN PERSONAL TERHADAP PURCHASE INTENTION Fevriadi, Dwi; Sari, Astri Yuza
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/qkz19p88

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Technical environment dan Person terhadap Purchase Intention masyarakat Kota Padang dalam konteks Social commerce di platform Facebook. Penelitian ini melibatkan 160 responden yang berdomisili di Kota Padang, dan merupakan pengguna aktif facebook serta belum pernah melakukan pembelian pada marketplace Facebook namun tertarik untuk melakukan pembelian. Data dikumpulkan melalui kuisioner online. Pengolahan dan analisis data menggunakan aplikasi SPSS 16.0 dengan metode regresi linier berganda. Hasil penelitian menunjukkan bahwa baik Technical environment maupun Person, memiliki pengaruh terhadap Purchase Intention. Namun, diantara kedua variable X tersebut, pengaruh Technical environment lebih besar terhadap Purchase Intention dari pada Person. Adapun keterbatasan dalam penelitian ini yaitu cakupan wilayah dan potensi bias respon karena pengumpulan data dilakukan secara online. Penelitian ini memberikan kontribusi bagi bidang pemasaran digital dan perilaku konsumen dengan memberikan pemahaman mengenai faktor-faktor yang memengaruhi Purchase Intention secara online, khususnya pada pengguna Facebook di Indonesia. Temuan ini dapat dimanfaatkan oleh pelaku bisnis dan pemasar untuk merancang strategi Social commerce yang lebih efektif. Kata Kunci: Social commerce, Purchase Intention, Technical environment, Person, Facebook.
Diversifikasi Produk Dan Desain Produk Kelompok Tenun Mulia Di Kabupaten Solok Trinanda, Okki; Sari, Astri Yuza
Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 21, No 3 (2021): Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/sb.01570

Abstract

Kegiatan Pengabdian Kepada Masyarakat ini merupakan kelanjutan dari kegiatan yang telah dirintis pada tahun 2018 yang lalu, pada Kelompok Tenun Mulia di kampung Tenun Sungai Jambur kabupaten Solok. Pada kegiatan kali ini ini Tim Pengabdian berencana memulai sebuah kegiatan Pengabdian yang terintegrasi selama tiga tahun, yang diawali dengan program penguatan strategi pemasaran, terutama dalam hal diversifikasi produk serta desain produk. Diversifikasi produk yang dimaksudkan adalah mengembangkan berbagai alternatif produk turunan dari bahan tenun seperti dompet, tas, sepatu dan lain sebagainya. Sehingga dengan adanya diversifikasi produk, maka para konsumen akan memiliki berbagai pilihan dalam berbelanja, tidak hanya kain tenun sebagaimana selama ini. Diversifikasi yang dimaksudkan pada kegiatan ini juga termasuk pelatihan pembuatan kemasan. Selanjutnya Desain Produk dimaksudkan untuk memberikan keterampilan mengembangkan desain tenun kepada para pelaku tenun. Selama ini motif yang ada masih sangat terbatas. Para pengrajin tenun pun tidak memiliki kemampuan dalam mengembangkan motif sendiri. Untuk itulah, maka diperlukan pelatihan teknis bagaimana membuat motif-motif baru yang dapat menarik konsumen. Hasil dari kegiatan ini adalah: (1) peningkatan pemahaman diversifikasi produk, (2) munculnya 5 UMKM baru di bidang produksi kemasan, dan (3) munculnya motif baru bernama “Markisa Babijo Ameh”
The Role of Loneliness & Empathy in Impulse Purchase during live streaming: Peran Kesepian dan Empati pada Pembelian Impulsif saat live streaming Salma Nabilla; Astri Yuza Sari
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 8 No 2 (2024): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA) 
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v8i2.4672

Abstract

Pembelian impulsif atau pembelian tanpa rencana ketika menonton live streaming, merupakan tindakan yang terdorong karena iklan ataupun emosi. Dimana perilaku ini membuat orang-orang melakukan pembelian barang yang bahkan tidak mereka butuhkan. Penelitian ini bertujuan melihat Pengaruh Loneliness dan Empathy terhadap Impulse Purchase Live Streaming Tiktok yang dimediasi oleh Social Presence. Dalam penelitian ini menggunakan 170 sample yang kemudian diolah menggunakan aplikasi SmartPLS v.4.0.9.9. Hasil Penelitian ini menunjukkan bahwa : (1) Loneliness berpengaruh positif dan signifikan terhadap Impulse Purchase dalam live streaming TikTok, (2) Empathy berpengaruh positif dan signifikan terhadap Impulse Purchase dalam live streaming TikTok, (3) Social Presence berpengaruh positif dan signifikan terhadap Impulse Purchase dalam live streaming TikTok, (4) Loneliness berpengaruh positif dan signifikan terhadap Social Presence, (5) Empathy berpengaruh positif dan signifikan terhadap Social Presence, (6) Loneliness berpengaruh positif dan signifikan terhadap Impulse Purchase dalam live streaming TikTok yang dimediasi oleh Social Presence, (7) Empathy berpengaruh positif dan signifikan terhadap Impulse Purchase dalam live streaming TikTok yang dimediasi oleh Social Presence.
How the Role of Emotional Pleasure Mediates the Value of Shopee Live: Bagaimana Peran Kesenangan Emosional Memediasi Nilai Pada Shopee Live Revando Rahmad Dian; Astri Yuza Sari
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 8 No 2 (2024): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA) 
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v8i2.4708

Abstract

This study examines the role of emotional pleasure in mediating the effects of hedonic and utilitarian values on purchase intention in Shopee Live. Despite the platform's unique features, such as interactive live shopping experiences, purchase intentions remain lower compared to competitors like TikTok. Using a quantitative approach, data were collected from 150 respondents familiar with Shopee Live through an online questionnaire. The data were analyzed using SmartPLS software to test hypotheses. The findings reveal that hedonic value significantly influences emotional pleasure and purchase intention, while utilitarian value significantly impacts purchase intention but not emotional pleasure. Moreover, emotional pleasure does not significantly mediate the relationship between hedonic and utilitarian values and purchase intention. These results highlight the importance of hedonic experiences in driving purchase intentions and suggest that emotional pleasure alone is insufficient to mediate these effects. The study underscores the need for alternative strategies to enhance purchase intentions on live shopping platforms
THE ROLE OF MATERIALISM BETWEEN SOCIAL COMPARISON & IMPULSE BUYING: Peran Materialism Diantara Social Comparison & Impulse Buying Ayang Pradila; Astri Yuza Sari
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 8 No 2 (2024): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA) 
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v8i2.4740

Abstract

Impulse buying occurs when various features such as flash sales, free shipping, and promotional notifications on Shopee often encourage consumers to make spontaneous purchases without careful consideration, thus potentially giving rise to consumptive behavior and waste.This study aims to analyze the effect of social comparison on impulsive buying with the mediating role of materialism. In this study, a sample of 220 was used which was then processed using the Smart PLS 3 application to test the hypothesis. The results showed that 1) social comparison had a positive and significant effect on Materialism, 2) social comparison did not have a positive and significant effect on Impulse Buying, 3) Materialism had a positive and significant effect on Impulse Buying, 4) social comparison had a positive and significant effect on Impulse Buying mediated by Materialism
“DANA” Usage : The effect of perceived ease of use & perceived security: “DANA” Usage : Pengaruh perceived ease of use & perceived security Anisa Yuniar Safira; Astri Yuza Sari
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 8 No 2 (2024): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA) 
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v8i2.4741

Abstract

The use of E-wallets has grown rapidly, but the challenge of maintaining users for sustainability amid fierce competition and attention to the security of personal data is an issue that needs to be analyzed. This study aims to determine the effect of Perceived Ease Of Use and Perceived Security on e-Wallet “Dana” Usage: Continuous Intention e Wallet “Dana” as a Mediating Variable. This research sampling technique with certain criteria. The research participants totaled 208 respondents who were selected as samples. Data were collected through online distribution of questionnaires and then analyzed using SmartPLS 4.0 software. The results of this study reveal that (1) perceived ease of use has no significant effect on continuous intention, (2) perceived security has a positive and significant effect on continuous intention, (3) perceived ease of use has a direct effect on e-wallet usage, (4) perceived security has no direct effect on e-wallet usage, (5) Continuous Intention affects e-wallet usage, (6) Continuous Intention does not mediate the relationship between perceived ease of use and e-wallet usage. (7) Continuous Intention mediates the relationship between perceived security and e-wallet usage.
The Influence of Brand Awareness on Brand Love "Somethinc" In Padang City: Brand Image As A Mediator Aisyah Hamida Zahra; Astri Yuza Sari
International Journal of Economics and Management Research Vol. 3 No. 2 (2024): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i2.562

Abstract

This research aims to examine the effect of brand awareness on brand love for the Somethinc brand in Padang City, with brand image serving as a mediating variable. The increasing competition in the local cosmetic industry requires brands to not only focus on product quality but also on creating strong emotional bonds with consumers. Brand love, as an expression of consumers’ emotional at-tachment, is an essential factor in ensuring long-term loyalty. In this context, brand awareness is often considered the first step toward building consumer perceptions, while brand image plays a crucial role in shaping those perceptions into meaningful emotional connections. This research employs a quantitative approach by distributing questionnaires to 140 respondents who have used Somethinc products. Re-spondents were selected using a purposive sampling method to ensure the relevance of their experiences. The data were analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS) with the SmartPLS software. SEM-PLS was chosen for its ability to test complex relationships between latent variables and to evaluate both direct and indirect effects. The results show that brand awareness exerts a positive and significant influence on brand image, indicating that higher consumer awareness enhances the way they perceive the brand. Furthermore, brand image has a significant effect on brand love, demonstrating its role as an emotional bridge that transforms cognitive evaluations into affective attachment. In addition, brand image is proven to significantly mediate the relationship between brand awareness and brand love, highlighting its strategic importance in creating consumer loyalty. However, brand awareness does not have a significant direct effect on brand love, suggesting that awareness alone is insufficient to generate emotional attachment without a favorable brand image. These findings em-phasize the importance of strengthening brand image as a pathway to building brand love, particularly for local cosmetic brands competing in highly dynamic markets. Theoretically, this research contributes to the development of consumer behavior studies by clarifying the mediating role of brand image. Prac-tically, it provides valuable insights for brand managers to design marketing strategies that go beyond recognition and aim to foster deeper consumer-brand relationships.
Penguatan Daya Saing UMKM melalui Pelatihan Dan Penggunaan Aplikasi SIApik Dan Lynk.co Di Kecamatan X Koto, Tanah Datar Ryswaldi, Ridho; Sari, Astri Yuza; Niza Mefid, Khairen; Ahlunnazak, Ahmad Istiqlal; Thaib, Ilham; Saladin, Khairani
JAPI (Jurnal Akses Pengabdian Indonesia) Vol 10, No 3 (2025)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/japi.v10i3.7663

Abstract

UMKM merupakan salah satu pilar perekonomian daerah, namun keterbatasan literasi keuangan dan minimnya pemanfaatan teknologi pemasaran masih menjadi hambatan utama dalam meningkatkan daya saing. Kegiatan pengabdian masyarakat ini dilaksanakan di Kecamatan X Koto, Kabupaten Tanah Datar, sebagai respon terhadap permasalahan yang dihadapi pelaku usaha lokal. Tujuan program adalah memperkuat pemahaman pelaku UMKM mengenai pencatatan keuangan yang lebih sistematis sekaligus membekali mereka dengan keterampilan pemasaran digital. Metode kegiatan dilakukan melalui pelatihan terpadu, diskusi partisipatif, serta praktik langsung menggunakan aplikasi SIApik untuk pembukuan dan aplikasi Lynk.co untuk pemasaran produk. Sebanyak 25 pelaku UMKM terlibat aktif dalam kegiatan ini. Hasil awal menunjukkan peningkatan kesadaran akan pentingnya pemisahan keuangan rumah tangga dengan keuangan usaha, serta mulai tumbuhnya keterampilan menggunakan media digital dalam memasarkan produk. Kegiatan ini memberikan rekomendasi agar pendampingan dilakukan secara berkelanjutan, mengingat sebagian peserta masih menghadapi keterbatasan infrastruktur internet dan adaptasi teknologi.
PENGUATAN BILINGUAL LEARNING ECOSYSTEM DALAM PENDIDIKAN KEWIRAUSAHAAN BAGI SISWA SMK DI MENTAWAI Rosita, Nur; Solusia, Carbiriena; Sari, Astri Yuza
Jurnal Abdi Insani Vol 12 No 11 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i11.2264

Abstract

Vocational high schools graduates in Mentawai are expected to have career readiness not only as a job seeker, but also as a job creator due to the lack of job opportunities. This demand changes vocational high school curriculum to be as practical as possible in promoting various entrepreneurship programs to stimulate the entrepreneurial spirit added by English language skills. This issue is has become the initial background in conducting this community service activity. The purpose of this community service is to strengthen activities experienced by vocational high schools in SMKN 1 Kepulauan Mentawai in implementing Bilingual Learning Ecosystem on Entrepreneurship Education. Workshops and training activities are given to the students. The participants are 30 students vocational high schools in Mentawai. They were given a training to apply their English skill in Bilingual Learning Ecosystem. The result shows the willingness of the students to embody themselves in this Bilingual setting to sharpen their English skills. Therefore, concrete steps are needed to be done consciously. There should be continue assistances or trainings to strengthen entrepreneurial competencies and English language skills in business context for the students.  
When Fear of Missing Out Meets Fatigue: Understanding How Social Media Dynamics Shape Travel Intentions in West Sumatra Astri Yuza Sari; Ofanto Ofanto; Hari Setia Putra; Fitria Ridhaningsih; Jefriyanto Jefriyanto
Petra International Journal of Business Studies Vol. 8 No. 2 (2025): DECEMBER 2025
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/petraijbs.8.2.236-245

Abstract

In today’s digital landscape, the Fear of Missing Out (FoMO) has become a strong psychological driver influencing how people choose travel destinations, particularly when those places gain popularity on social media. However, the constant stream of curated posts can also trigger social media fatigue (SMF), reducing enthusiasm for travel. This study investigates how FoMO affects tourists’ intentions to visit destinations in West Sumatra and explores whether SMF mediates this relationship. Data were collected through an online questionnaire distributed via Instagram and WhatsApp among users who regularly engage with travel-related content. A total of 500 valid responses were analyzed using SmartPLS to test both direct and mediating effects. The findings highlight how digital and psychological factors jointly shape travel behavior and offer destination marketers insights into creating authentic, sustainable social media strategies that balance online excitement with emotional well-being.
Co-Authors Abidin, Naufaldi Ahlunnazak, Ahmad Istiqlal Aisyah Hamida Zahra Akram Gumi Anisa Yuniar Safira Arsita, Sari Ayang Pradila Cyntiara Wiranisa Defni, Siti Salma Dwita, Vidyarini Fenni Aryani Pertiwi Fevriadi, Dwi Fithrah, Rahmuliani Fitria Ridhaningsih Hafiz Fahza Harman, Arvin Jefriyanto Jefriyanto Khairi Murdy Maulidina, Yuriza Muhammad Jidan Muthia Roza Linda, Muthia Roza Niza Mefid, Khairen Nur Rosita Ofanto Ofanto Ofanto, Ofanto Okki Trinanda Ravelby, Thesa Alif Revando Rahmad Dian Rifki Oktoviandry Ryswaldi, Ridho Saladin, Khairani Salma Nabilla Sari Lenggogeni Shaadiqiin, Muhammad Siti Zuhra Handayani Solusia, Carbiriena Suhery, Suhery Sutiyem, Sutiyem Suwandhani, Deni Tasya Adfioni Thaib, Ilham Trinanda, Okki Trismiyanti, Dessy Vaisal Malik Nasmizal Wesondra, Qory Yasri, Yasri Yonita, Riza Yulia Yulia