Article Per Year (5 Year)
p-Index From 2021 - 2026
3.61
P-Index
This Author published in this journals
All Journal Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Journal of Economic, Bussines and Accounting (COSTING) Economac: Jurnal Ilmiah Ilmu Ekonomi Jurnal Karinov Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Management Studies and Entrepreneurship Journal (MSEJ) Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Operations Management and Information System Studies Marketing Management Studies JAPI: Jurnal Akses Pengabdian Indonesia Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat e-Jurnal Apresiasi Ekonomi Jurnal Salingka Nagari Abdi Humaniora: Jurnal Pengabdian Masyarakat Bidang Humaniora International Journal of Economics and Management Research
Astri Yuza Sari
Universitas Negeri Padang
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

Published : 28 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 28 Documents
Search

 1   2   3 
The effect of online customer shopping experience on online impulsive buying on Shopee : attitudinal loyalty as mediator and self control as moderation Defni, Siti Salma; Sari, Astri Yuza
Marketing Management Studies Vol. 4 No. 4 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i4.554

Abstract

The purpose of this study was to analyze the effect of online customer shopping experience on online impulsive buying on Shopee : attitudinal loyalty as mediator and self control as moderation. The sampling technique for this research uses purposive sampling. The sample in this study amounted to 180 respondents. Data was collected through online distribution of questionnaires and analyzed using SmartPLS software. The results of this research reveal that (1) Online Customer Shopping Experience has a positive and significant effect on Online Impulsive Buying (2) Online Customer Shopping Experience has a positive and significant effect on Attitudinal Loyalty (3) Attitudinal Loyalty has a positive and significant effect on Online Impulsive Buying (4) Online Customer Shopping Experience has a positive and significant effect on Online Impulsive Buying, mediated by Attitudinal Loyalty (5) Self-control negatively moderates the relationship between Attitudinal Loyalty and Online Impulsive Buying.
Pengaruh Utilitarian Value, Hedonic Value, dan Social Value terhadap Continuance Purchase Intention Dimediasi Trust in Streamer pada Live Streaming TikTok Shop Shaadiqiin, Muhammad; Sari, Astri Yuza
Al-DYAS Vol 4 No 1 (2025): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/aldyas.v4i1.4083

Abstract

This study aims to analyze the influence of Utilitarian Value, Hedonic Value, and Social Value on Continuance Purchase Intention mediated by Trust in Streamer on TikTok Shop Live Streaming. The population in this study consists of TikTok Shop app users who have made purchases through the TikTok Shop app. The sampling technique used in this research is purposive sampling. The sample size for this study is 132 respondents. Data was collected through the online distribution of questionnaires and processed using SmartPLS software. The results of this study indicate that (1) Utilitarian Value positively influences Trust in Streamer on TikTok Shop Live Streaming. (2) Hedonic Value positively influences Trust in Streamer on TikTok Shop Live Streaming. (3) Social Value positively influences Trust in Streamer on TikTok Shop Live Streaming. (4) Trust in Streamer positively influences Continuance Purchase Intention on TikTok Shop Live Streaming. (5) Utilitarian Value positively influences Continuance Purchase Intention mediated by Trust in Streamer on TikTok Shop Live Streaming. (6) Hedonic Value positively influences Continuance Purchase Intention mediated by Trust in Streamer on TikTok Shop Live Streaming. (7) Social Value positively influences Continuance Purchase Intention mediated by Trust in Streamer on TikTok Shop Live Streaming.
GREEN SATISFACTION AND LOYALTY IN THE WEST SUMATERA HOSPITALITY INDUSTRY THROUGH THE ROLE OF GREEN TRUST, WOM AND GREEN IMAGE Ravelby, Thesa Alif; Yasri, Yasri; Dwita, Vidyarini; Suwandhani, Deni; Sari, Astri Yuza; Linda, Muthia Roza; Yonita, Riza; Suhery, Suhery; Sutiyem, Sutiyem; Trismiyanti, Dessy
Jurnal Apresiasi Ekonomi Vol 13, No 1 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i1.826

Abstract

Five variables are discussed, namely:  Green satisfaction (GS), Green Image (GI), WOM, Loyalty, and Green Trust (GT).  The type of research in this study is quantitative causal research. The population of this study were people who had stayed at hotels in West Sumatra. At the same time, the sampling technique used in this research is non-probability sampling. Based on the hypothesis testing proposed, the path analysis technique was used in this study. The first hypothesis is that GT has no significant effect on GS.  The second hypothesis is that WOM has a positive impact on GS. The third hypothesis, GI has a substantial effect on GS. The fourth hypothesis, GT is having no significant impact on Loyalty. The fifth hypothesis, WOM has a positive impact on Loyalty. The sixth hypothesis, GI has a positive impact on Loyalty. The seventh hypothesis, GS has a positive impact on Loyalty. The eighth hypothesis, GS is unable to mediate GT on loyalty. The ninth hypothesis, GS is able to mediate the WOM relationship on loyalty. The tenth hypothesis, GS is able to mediate the relationship between GI on loyalty.
Penguatan Kompetensi Kewirausahaan dan Bahasa Inggris Aktif bagi Siswa SMK Konsentrasi Bisnis di SMKN 3 Padang Senorica Yulia Sari; Nur Rosita; Rifki Oktoviandry; Astri Yuza Sari
ABDI HUMANIORA: Jurnal Pengabdian Masyarakat Bidang Humaniora Vol 5, No 1 (2023)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/abdihumaniora.v5i1.125483

Abstract

Sekolah Menengan Kejuruan (SMK) memiliki tantangan dalam menciptakan lulusan yang berdaya saing setelah mereka lulus nanti. Lulusan yang memiliki career readinessatau kesiapan berkarir tidak hanya diharapkan bisa terserap oleh industri namun juga bisa menciptakan lapangan kerja sendiri di tengah minimnya ketersediaan lapangan pekerjaan. SMKN 3 Padang menggaungkan berbagai program kewirausahaan atau SMK Pencetak Wirausaha untuk menstimulasi jiwa wirausahawan yang dilengkapi dengan keterampilan Bahasa Inggris. Kegiatan ini memberikan peluang kepada siswa untuk mengembangkan ide kreatif kewirausahaan secara mandiri dan lebih mengglobal. Namun demikian, terdapat beberapa permasalahan internal terkait hal ini seperti belum meratanya kesadaran kompetensi berwirausaha siswa karena siswa fokus pada mencari pekerjaan bukan menciptakan pekerjaan, belum spesifiknya bahan ajar Bahasa Inggris untuk SMK konsentrasi Bisnis, rendahnya keterampilan siswa dalam berbahasa Inggris dalam konteks bisnis. Maka dari itu diperlukan langkah kongkrit untuk mengatasi masalah tersebut. Kegiatan yang dapat dilakukan adalah memberikan pendampingan atau pelatihan penguatan kompetensi kewirausahaan dan keterampilan bahasa Inggris untuk bisnis dalam konteks dunia kerja 4.0.
Pengaruh Fomo Terhadap Impulsive Buying Gen Z Kota Padang Pada Produk Elformula Dengan Brand Passion Sebagai Pemediasi Tasya Adfioni; Astri Yuza Sari
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 2 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i2.7334

Abstract

Di era digital, Generasi Z semakin bergantung pada media sosial dalam berbagai aspek kehidupan, termasuk keputusan pembelian. Salah satu fenomena yang muncul adalah Fear of Missing Out (FoMO), yaitu kecemasan tertinggal tren yang mendorong perilaku impulsive buying. Penelitian ini menganalisis pengaruh FoMO terhadap impulsive buying pada Generasi Z di Kota Padang dalam pembelian produk Elformula Intensive Peeling Solution, dengan mempertimbangkan peran brand passion sebagai variabel mediasi, yang terdiri dari Harmonious Brand Passion (HBP) dan Obsessive Brand Passion (OBP). Penelitian ini menggunakan pendekatan kuantitatif dengan teknik SEM-PLS. Data dikumpulkan dari 150 responden pengguna media sosial yang pernah membeli produk Elformula secara impulsif melalui kuisioner online, kemudian dianalisis menggunakan SmartPLS v.4.0.9.9. Hasil penelitian menunjukkan bahwa FoMO berpengaruh positif dan signifikan terhadap HBP dan OBP. Selain itu, baik HBP maupun OBP berpengaruh positif dan signifikan terhadap impulsive buying. FoMO juga berpengaruh terhadap impulsive buying melalui mediasi HBP dan OBP, dengan OBP memiliki efek yang lebih kuat. Temuan ini memberikan wawasan bagi perusahaan dalam menyusun strategi pemasaran yang efektif dan etis untuk menarik serta mempertahankan loyalitas pelanggan di era digital.
Pengaruh Mediasi Sikap Antara Persepsi Kenyamanan Konsumen Terhadap Niat Beli Di Tokopedia Hafiz Fahza; Astri Yuza Sari
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 2 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i2.7385

Abstract

Era digital telah membawa perubahan besar dalam berbagai aspek kehidupan, terutama dalam cara masyarakat bertransaksi. Perkembangan ini tidak hanya mendorong pertumbuhan pesat e-commerce secara global, tetapi juga menciptakan peluang luas bagi sektor ekonomi digital di Indonesia. Oleh karena itu penelitian ini membahas tentang pengaruh consumer perceived convenience terhadap purchase intention dengan mempertimbangkan attitude sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik SEM-PLS. Data dikumpulkan dari 170 responden yang didapatkan dari penyebaran kuesioner melalui Gform. Hasil penelitian ini menunjukkan bahwa consumer perceived convenience berpengaruh positif dan signifikan terhadap purchase intention, consumer perceived convenience berpengaruh positif dan signifikan terhadap attitude, selanjutnya attitude berpengaruh positif dan signifikan terhadap purchase intention, consumer perceived convenience juga berpengaruh positif dan signifikan terhadap purchase intention yang dimediasi oleh attitude.
The Influence Of Lifestyle On Revisit Intention At V Coffee Padang : Customer Satisfaction As Mediator Muhammad Jidan; Astri Yuza Sari
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.7647

Abstract

This research investigates the  lifestyle of those who intend to revisit V Coffee Shop in Padang City with customer satisfaction as a mediator. A quantitative approach was used by distributing questionnaires to 110 respondents who had visited the coffee shop.. Employing a quantitative method, data were collected through a structured questionnaire from 110 respondents who had previously visited the coffee shop. The analysis was conducted using Structural Equation Modeling with Partial Least Squares (SEM-PLS) via SmartPLS 4.0. The findings indicate that lifestyle does not have a significant influence on customer satisfaction. In contrast, customer satisfaction significantly influences revisit intention. Moreover, customer satisfaction does not mediate the relationship between lifestyle and revisit intention. These results suggest that while lifestyle may shape customer preferences, it does not directly translate into satisfaction or loyalty in this context. Customer satisfaction emerges as the most critical factor in fostering revisit intention. This study offers theoretical contributions to consumer behavior literature and practical implications for service enhancement strategies in the coffee shop industry
Apakah Happiness Meningkatkan Impulsive Buying Behavior Pada Efek Buy Now Pay Later (BNPL) Promotion Dan Social Influence? Fenni Aryani Pertiwi; Astri Yuza Sari
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.7964

Abstract

Pertumbuhan pesat e-commerce di Indonesia, khususnya di kalangan konsumen, telah mengubah perilaku pembelian, dengan Shopee sebagai salah satu platform terkemuka yang menawarkan layanan Buy Now Pay Later (BNPL) seperti Shopee PayLater. Layanan ini memungkinkan konsumen untuk membeli produk dengan opsi pembayaran yang fleksibel. Penelitian ini bertujuan untuk menganalisis pengaruh Buy Now Pay Later (BNPL) Promotion dan Social Influence terhadap Impulsive Buying Behavior, dengan Happiness sebagai variabel mediasi. Metode penelitian ini menggunakan pendekatan kuantitatif dengan Purposive Sampling dari 187 mahasiswa di Padang, penelitian ini menganalisis data dengan metode Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasilnya menunjukkan bahwa Buy Now Pay Later (BNPL) Promotion mempengaruhi Impulsive Buying Behavior secara signifikan, dan juga secara langsung melalui Happiness. Social Influence tidak langsung mempengaruhi Impulsive Buying Behavior, tetapi berpengaruh signifikan terhadap Happiness, yang dimana dapat memediasi hubungan antara Buy Now Pay Later (BNPL) Promotion dan Impulsive Buying Behavior. Temuan ini menyoroti pentingnya faktor emosional seperti Happiness dalam memperkuat pengaruh Buy Now Pay Later (BNPL) Promotion dan Social Influence terhadap Impulsive Buying Behavior pada pengguna Shopee.
Peningkatan Literacy Keuangan Digital dan Strategi Pemasaran Produk Khas Nagari Kecamatan Lembah Gumanti Kabupaten Solok Sari, Astri Yuza; Putra, Hari Setia; Trinanda, Okki; Cerya, Efni; Thaib, Ilham; Fithrah, Rahmuliani; Ofanto, Ofanto; Arsita, Sari; Ahlunnazak, Ahmad Istiqlal
Jurnal Salingka Nagari Vol 4 No 1 (2025): Jurnal Salingka Nagari
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jsn.v4i1.228

Abstract

Business environment becoming increasingly competitive, MSMEs are required to enhance their creativity in both production and marketing processes. The MSME Forum Lembah Gumanti has made commendable progress in processing and promoting its products. However, it continues to face obstacles in financial record-keeping, food product innovation, and marketing strategies. This research aims to equip MSME participants with better knowledge in digital financial literacy, innovation of local specialty products, and effective digital marketing practices. The approach involves collaborative brainstorming through Focus Group Discussions (FGDs) that engage academics, industry practitioners, government representatives, and MSME participants, along with practical fieldwork. The outcomes of this initiative are: Improved digital financial literacy among MSME Forum Lembah Gumanti; Development of diversified, longer-lasting processed food products using the region’s top agricultural commodities; and Adoption of user-friendly digital marketing tools and promotional techniques tailored to MSME products.
The influence of financial risk, product risk, security risk, and psychological risk on online purchase intention of health products through Tokopedia application Abidin, Naufaldi; Sari, Astri Yuza
Marketing Management Studies Vol. 5 No. 2 (2025): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v5i2.593

Abstract

This research examines the influencing factors Online Purchase Intention on health products in the Tokopedia application in Padang City, with a focus on roles Financial Risk, Product Risk, Security Risk, Psychological Risk. This research aims to determine the effect Financial Risk, Product Risk, Security Risk, Psychological Risk To Online Purchase Intention. The sample used was 140 respondents. Data is processed using SmartPLS and collected via online questionnaires. The research results show that (1) Financial Risk negative and significant effect on Online Purchase Intention. (2) Product Risk negative and insignificant effect. (3) Security Risk positive and insignificant effect. (4) Psychological Risk negative and significant effect on Online Purchase Intention.
Co-Authors Abidin, Naufaldi Ahlunnazak, Ahmad Istiqlal Aisyah Hamida Zahra Akram Gumi Anisa Yuniar Safira Arsita, Sari Ayang Pradila Cyntiara Wiranisa Defni, Siti Salma Dwita, Vidyarini Fenni Aryani Pertiwi Fevriadi, Dwi Fithrah, Rahmuliani Hafiz Fahza Maulidina, Yuriza Muhammad Jidan Muthia Roza Linda, Muthia Roza Niza Mefid, Khairen Nur Rosita Ofanto, Ofanto Okki Trinanda Ravelby, Thesa Alif Revando Rahmad Dian Rifki Oktoviandry Ryswaldi, Ridho Saladin, Khairani Salma Nabilla Sari Lenggogeni Shaadiqiin, Muhammad Siti Zuhra Handayani Suhery, Suhery Sutiyem, Sutiyem Suwandhani, Deni Tasya Adfioni Thaib, Ilham Trinanda, Okki Trismiyanti, Dessy Vaisal Malik Nasmizal Wesondra, Qory Yasri, Yasri Yonita, Riza Yulia Yulia