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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Ekuitas: Jurnal Pendidikan Ekonomi AKSES: Jurnal Ekonomi dan Bisnis An-Nisbah: Jurnal Ekonomi Syariah Business UHO: Jurnal Administrasi Bisnis Jurnal Ilmiah Universitas Batanghari Jambi Journal of Economic, Bussines and Accounting (COSTING) Jurnal Inovasi Bisnis (Inovbiz) EKONOMIS : Journal of Economics and Business Alignment: Journal of Administration and Educational Management JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Almana : Jurnal Manajemen dan Bisnis Jurnal Samudra Ekonomi dan Bisnis JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Syntax Idea Performance : Jurnal Bisnis dan Akuntansi Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Syntax Transformation Equity: Jurnal Ekonomi BUDGETING : Journal of Business, Management and Accounting Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ilmiah Wahana Pendidikan Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Research in Social Science and Humanities Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Akuntansi dan Keuangan Innovative: Journal Of Social Science Research Jurnal Multidisiplin Sahombu Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Ekuitas Jurnal Pnedidikan Ekonomi An-Nisbah: Jurnal Ekonomi Syariah Journal of Ekonomics, Finance, and Management Studies Atestasi : Jurnal Ilmiah Akuntansi Business Management and Entrepreneurship Journal
Faizal Mulia Z
Univesitas Muhammadiyah Sukabumi
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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Peningkatan Kepuasan Pelanggan Melalui Experiential Marketing dan Nilai Pelanggan Anggara Putra Munggaran; R. Deni Muhammad Danial; Faizal Mulia Z.
BUDGETING : Journal of Business, Management and Accounting Vol 2 No 1 (2020): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v2i1.1736

Abstract

Tujuan penelitian ini adalah untuk menganalisis pengaruh experiential marketing dan nilai pelanggan terhadap kepuasan pelanggan pada CV. Yukas Family Kabupaten Sukabumi. Metode yang digunakan dalam penelitian ini adalah metode deskriptif asosiatif. Teknik analisis data yang digunakan adalah regresi linier berganda. Hasil penelitian menunjukkan bahwa berdasarkan garis kontinum, experiential marketing di CV. Yukas Family Kabupaten Sukabumi melalui dimensi sense, feel, think, act dan relate memiliki nilai yang tinggi dalam meningkatkan kepuasan konsumen. Nilai pelanggan berupa nilai emosional, nilai sosial, nilai kualitas dan nilai biaya sebagai dimensi memiliki garis kontinum yang berada pada kategori sedang. Kemudian kepuasan pelanggan berdasarkan dimensi kualitas produk, harga produk, kualitas layanan, emosi, biaya dan kenyamanan juga termasuk dalam kategori sedang. Simpulan, pelanggan merasa puas dengan penerapan experiential marketing, nilai pelanggan, kualitas produk, harga produk, kualitas layanan, emosi, biaya dan kenyamanan. Secara umum, experiential marketing dan nilai pelanggan memiliki pengaruh terhadap kepuasan pelanggan di CV. Yukas Family di Kabupaten Sukabumi. Kata Kunci: Experiential Marketing, Nilai Pelanggan, Kepuasan Pelanggan
Keputusan Pembelian Berdasarkan Harga, Keragaman Produk dan Pengaruhnya Sally Oktaviani; Kokom Komariah; Faizal Mulia Z.
BUDGETING : Journal of Business, Management and Accounting Vol 2 No 2 (2021): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v2i2.1753

Abstract

Tujuan penelitian ini adalah untuk mengukur pengaruh harga dan terhadap keputusan pembelian pada CV. Melati Putih Cake Cibadak. Populasi dalam penelitian ini adalah konsumen CV. Melati Putih Cake Cibadak. Metode yang digunakan dalam penelitian ini adalah metode deskriptif dan asosiatif. Sampel yang digunakan dalam penelitian ini adalah menggunakan jenis Simple Random Sampling yang termasuk dalam Propotional Sampling dengan melakukan penyebaran kuesioner sebanyak 100 kepada konsumen CV. Melati Putih Cake Cibadak. Hasil penelitian menunjukkan bahwa F hitung lebih besar dari F tabel (46,278 > 2,36). Simpulan, terdapat pengaruh yang positif dan signifikan antara harga dan keragaman produk terhadap keputusan pembelian. Kata Kunci: Harga, Keragaman Produk, Keputusan Pembelian
Analysis of Brand Reputation and Brand Trust in Increasing Customer Loyalty of Local Cosmetic Brand (Survey of Emina Cosmetics Users in Sukabumi City) Siti Nurlela Sari; Asep M. Ramdan; Faizal Mulia Z
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5190

Abstract

The purpose of this research is to measure how much influence brand reputation and brand trust have in increasing customer loyalty of local cosmetic brand Emina Cosmetics in Sukabumi City. The method used in this research is descriptive quantitative method and associative method with a quantitative approach. The sampling technique in this study used a non-probability sampling technique using purposive sampling involving 397 female respondents using Emina Cosmetics in Sukabumi City. The data analysis technique used is multiple linear regression analysis which includes multiple correlation coefficient test, coefficient of determination test, simultaneous test (F test) and partial test (T test). Research result by using the F. test shows that the calculated F valueof 256.896 > F table 3.01 with sig level. 0.00 0 < 0.05 which means that Brand Reputation (X1) and Brand Trust (X2) simultaneously have a positive and significant effect on Customer Loyalty (Y). Furthermore, using the T-test shows that each t - value Brand Reputation (X1) and Brand Trust (X2) equal to 10.878, 11.330 > t table 1.97 with sig level. 0.00 0 < 0.05 which means that Brand Reputation (X1) and Brand Trust (X2) partially have a positive and significant effect on Customer Loyalty (Y).
Kekuatan Keunikan Produk dan Word Of Mouth terhadap Keputusan Pembelian Ibnu Agung Permana; Asep M. Ramdan; Faizal Mulia Z
Journal of Management and Bussines (JOMB) Vol 1 No 1 (2019): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v1i1.608

Abstract

The purpose of this study was to determine the uniqueness of the product and word of mouth towards purchasing decisions at the UMKM UMKM Sukugumi Sugema UMKM. The research method used by the authors in this study used a system of random sampling where the authors distributed questionnaires to 75 consumers. The analysis technique used by the writer is using multiple linear regression analysis techniques, multiple correlation coefficient and determination coefficient. And to test the hypothesis the author uses a partial statistical test (t test) and a simultaneous test (f test). The results of the study using the determination coefficient test shows the value (Adjuster R2) of 0.749 which means the influence of product uniqueness and word of mouth on purchasing decisions is 76% and 24% influenced by other factors not examined. In addition, testing multiple correlation coefficients shows an R value of 0.869, which means there is a strong relationship between product uniqueness and word of mouth towards purchasing decisions. Based on the results of the F test that has been done, the sig value is found. 0,000 <0,05. Conclusions, product uniqueness and word of mouth partially have a significant effect on purchasing decisions. Keywords: Product Uniqueness, Word Of Mouth, Purchasing Decision.
Analisis Keterlibatan Fashion dan Gaya Hidup Berbelanja terhadap Pembelian Impulsif pada Distro Platt Mars Cabang Kota Sukabumi Rayyisa Nurul Haq; Acep Samsudin; Faizal Mulia Z
Journal of Management and Bussines (JOMB) Vol 1 No 2 (2019): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v1i2.636

Abstract

The purpose of this study was to analyze the effect of fashion and lifestyle involvement on impulsive purchases of distro platt mars. The method in this study uses a type of probability sampling, including simple random sampling. The analysis technique used is the validity test, reliability test, multiple linear regression analysis including the coefficient of determination test, multiple correlation coefficients, and testing the hypothesis using the test simultaneously (F test). The results of the test of the coefficient of determination seen from the value (Adjusted R2) of 0.325 can be interpreted that the influence of Fashion Involvement and Shopping Lifestyle on Impulsive Purchases is 32.5%. The remaining 67.5% is influenced by other factors outside this study. Based on the multiple correlation coefficient test seen from the R value of 0.582 shows that there is a strong relationship between fashion involvement and shopping lifestyle with impulsive purchases. Based on the F test the probability value sig. 0,000 <0.05. Conclusions, together with Fashion Involvement (X1) and Shopping Lifestyle (X2) significantly influence Impulsive Purchase (Y). Keywords: Fashion Involvement, Shopping Lifestyle, Impulsive Purchasing
Implementasi Reward dan Punishment terhadap Kinerja Karyawan Koperasi Maulana Ramdhani; Acep Samsudin; Faizal Mulia
Journal of Management and Bussines (JOMB) Vol 4 No 1 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v4i1.691

Abstract

The purpose of this study was to determine the effect of Reward (variable X1) and Punishment (variable X2) on Employee Performance (variable Y). This research method is using descriptive method and associative method. Data collection techniques carried out by researchers in this study were through observation, questionnaire interviews, documentation and literature study. The data analysis technique starts from data compilation, data tabulation to the testing phase. The results showed that the calculation of data categorization found that the reward value of 322 was between the low and medium criteria. Meanwhile, the value of punishment of 848 is between the medium and high criteria. In conclusion, the reward given is still low, the punishment experienced by employees is not getting higher. The performance of employees at this company has been fairly good. Keywords: Employee Performance, Punishment, Reward The purpose of this study was to determine the effect of Reward (variable X1) and Punishment (variable X2) on Employee Performance (variable Y). This research method is using descriptive method and associative method. Data collection techniques carried out by researchers in this study were through observation, questionnaire interviews, documentation and literature study. The data analysis technique starts from data compilation, data tabulation to the testing phase. The results showed that the calculation of data categorization found that the reward value of 322 was between the low and medium criteria. Meanwhile, the value of punishment of 848 is between the medium and high criteria. In conclusion, the reward given is still low, the punishment experienced by employees is not getting higher. The performance of employees at this company has been fairly good. Keywords: Employee Performance, Punishment, Reward
Penerapan Metode EOQ (Economic Order Quantity) dalam Pengendalian Persediaan Bahan Baku Sandra Ayu A; Kokom Komariah; Faizal Mulia Z
Journal of Management and Bussines (JOMB) Vol 4 No 1 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v4i1.692

Abstract

The purpose of this study was to analyze raw material inventory control with the Economic Order Quantity (EOQ) method on CV. BJT with 47 Embroidery Sukabumi City. The research method used is descriptive quantitative to describe and describe the data. The data is processed using the EOQ method using the EOQ method to determine the total cost of inventory. The results show that there is a large difference if using the EOQ method, the savings are more efficient. The conclusion is that by applying the EOQ method, we can optimize raw material inventory by minimizing raw materials with increased inventory. Keywords: Economic Order Quantity (EOQ), Raw Material Inventory
Peran Job Insecurity dan Job Satisfaction terhadap Komitmen Organisasi Siti Nurleni; Erry Sunarya; Faizal Mulia Z.
Journal of Management and Bussines (JOMB) Vol 2 No 2 (2020): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v2i2.695

Abstract

Tujuan dari penelitian ini adalah untuk mengukur peran job insecurity dan job satisfaction terhadap komitmen organisasi karyawan pada PT. Doosan Jaya 3 Kabupaten Sukabumi. Metode yang digunakan dalam penelitian ini adalah metode deskriptif dan asosiatif. Pengambilan sampel dalam penelitian ini menggunakan simple random sampling yang termasuk dalam propotional sampling dengan menyebarkan 100 kuesioner kepada karyawan bagian produksi PT. Doosan Jaya 3 di Kabupaten Sukabumi. Hasil penelitian ini menunjukkan bahwa uji simultan job insecurity dan job satisfaction memperoleh signifikansi sebesar 0,000 (<0,05) dan nilai Fhitung sebesar 251,457 (>Ftabel = 2,36). Simpulan, job insecurity dan job satisfaction berpengaruh positif dan signifikan terhadap komitmen organisasi. Kata Kunci: Job Insecurity, Job Satisfaction, Komitmen Organisasi
Peran Kualitas Pelayanan dengan Aplikasi PLN Mobile dalam Meningkatkan Kepuasan Pelanggan Shintya Yuliana; Nor Norisanti; Faizal Mulia
Journal of Management and Bussines (JOMB) Vol 1 No 2 (2019): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v1i2.698

Abstract

The purpose of this study is to study the quality of service using the PLN Mobile Application in increasing customer satisfaction with quantitative methods at PT. PLN (Persero) Rayon Cikembar, Sukabumi Regency. The research method used is a quantitative method. The analysis technique used is the validity test, reliability test, simple linear regression analysis, including the coefficient of determination test and hypothesis testing using partial testing (t test). The results of the study, obtained an R number of 0.232 in the category 0.00 - 0.199, which means a low relationship between service quality and customer satisfaction. Conclusions, each Service Quality (X) variable in this study can represent each variable and can be used by future researchers. Keywords: Service Quality, Customer Satisfaction.
Peran Work Life Balance dan Lingkungan Kerja Non Fisik terhadap Kinerja Karyawan Annisa Drajat; Nor Norisanti; Faizal Mulia Z
Journal of Management and Bussines (JOMB) Vol 4 No 1 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v4i1.756

Abstract

The purpose of this study was to determine the role of work life balance (balance between life inside work and outside work) and non-physical work environment on employee performance in clothing industry companies. This research method is using descriptive and associative methods. The data analysis technique used is validity test, reliability test, multiple linear analysis, including coefficient of determination test, multiple correlation coefficient and hypothesis submission using simultaneous test (F test). The results showed that the coefficient of determination test (R2) Work Life Balance and Non-Physical Work Environment affected 34.9%, the remaining 65.1% was influenced by other factors outside the study. Based on the multiple correlation coefficient test, it can be seen from the R value of 0.591%. This indicates that there is a strong relationship between Work Life Balance and Non-Physical Work Environment on Employee Performance. Based on the F test, the probability value of Sig. 0.000 <0.05 which means that together the Work Life Balance and Non-Physical Work Environment. In conclusion, the variables of Work Life Balance and Non-Physical Work Environment have a positive and significant effect on the performance of employees of PT. Beautiful Global Clothing Sukabumi Regency. Keywords: Non-Physical Work Environment, Employee Performance, Work Life Balance
Co-Authors Abdul Gani Acep Samsudin Adzkya, Adzkya Shaqiela Agnes Dwi Pangestu Ahmad Pauzi Ai Mulyaningrum Ajeng Ayu Wardhani Putri Alghiffari, Mohammad Fikri Alicia Puteri Herdiany amalia faradilah suhendi Amalia, Salma Andini Nidia Putri Andyta Rizki Octaviana Angellita Zulfa Ferrati Vutri Anggara Putra Munggaran Anggia Puspa Ardiani Anggraeni, Yovita Anggry Tri Hernizar anisa nurfitriani Anissa Fitria Damayanti Anisya, Nur Annisa Drajat Anugrah, Rafa Ardina Anjani Aris Manudin Asep Muhamad Ramdan Asrori Muhtarom Astria, Indria Sri Awanis Fauzi, Fillah Ayu Puji Astuty Azizulhaq, Muhammad Bilqis Nabillah Galih Danial, R, Deni Muhammad Darajat, Nazmah Pauziah Deni Muhammad Danial Denisha Sundari Ekanurrahman Deuis kartinah Devilia, Wanda Dicky Djohansyah Dicky Jhoansyah Dini Kartika dini kartika Dio Alif Ramadhan Dion Setianto Elsa Yulianti Eneng Susan Erry Sunarya Erry Sunarya Ervina Widiastuti Fahmi Abdul Muiz fani Rismayanti Farijah, Alni Nuraeni Farijah, Alni Nuraeni Febi Fatimah Firdiena, R. Viera Raina Firhan Dwi Januar Galis Garnia Gery J Pangestu Gumilang, Cahaya Haniva Purwanty Haq, Qubaila Nurul Hartika, Dela Hasanah, Alif Piya Nurul Haura Ananda Putri Haura Ananda Putri Hikmah Nurfaidah Ibnu Agung Permana Ifany Nursaumi Ikaningtiyas, Maharani Ima Halimah Ima Halimah Indria Sri Astria Intan Permatasari Kamal, Ananda Rizkia Kartini, Resti Aprilianti Khairunnisa, Risvi Meilan Kokom Komariah Kokom Komariah Kokom Komariyah Leofani Deris Lia Suliah Luki Abdul Hakim S Lusi Nur Fajriani M Nur Alamsyah Manuhutu, Fitria Andriani Marsya Ma’ruvinna El-Mekka Rostianto Maulana Abdul Rohman Maulana Ramdhani Meiranti Maudi Melati Putri Agustini Melinda Anastasya Mella Azhar Nisrina Meysha Alyani Vinasti Mike Komalasari Mohammad Ilham Muhamad Ramdan, Asep Muhamad Syahrul Kurniawan Muhtarom, Asrori Mursyidan, Muhammad Fadhli Mutiara Regina Agustiana Nandhika, Rifky Nandy Gumilang M Natasya, Ayudiya Neneng Fitri Riani Neng Nia Fania Nor Norisanti Nu Putri Novia Rizky Nur Anisya Nur Fitri Indriani Nurhalimah, Sifa Nurwahidah, Sita Pratama, Dimas Putra Prilla Waristina Gunarto Putri Alisa Puspita Dewi Putri Salma Alifia R Deni Muhammad Danial R.Deni Muhammad Daniel Raihan Mughits Shalshabill Rayyisa Nurul Haq Resha Afrilla Resta Restiani Restiani, Resta Reza Eka Perdana Riana Aulia R Riandy, Muhammad Rizky Rifera Cita Adeba Rihan Rahmawati Rika Indriani Rintalla, Maulidya Riska Pebriyanti Riske Aulia Putri Rismawati, Rika Rizky Adhinugroho Rizky, Nu Putri Novia Rizqi Anugrah Sally Oktaviani Sandra Ayu A Sandra Tiara Herliza Selawati Selawati Setianto, Dion Shaquila Farah Aprila Shintya Yuliana Sintia Anjani Sita Nurwahidah Siti Latifah Siti Maria Ulpah Siti Maryam Agustina Siti Nurlela Sari Siti Nurleni Siti Resna Wulandari S Sofia Maulida Solihudin Solihudin Sopyan Saori Sunarya, Erry Syifaurrohmah, Syifaurrohmah Tegar Maulidi Putra ulhaq, Anbia Utari Adetianingsih Viscal Muhamad Khalis Wahyu Restu Illahi Wahyudin, Salsabila Widyasmarani Putri Mujiyanti Wiwin Rosmiyanti Agustin Yesi Rahmawati Yeti Laelasari Zidan, Zidan