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All Journal Jurnal Riset Akuntansi Politala Jurnal Pendidikan Ilmu Pengetahuan Sosial (JPIPS) BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT Indonesian Collaboration Journal of Community Services (ICJCS) Apollo: Journal of Tourism and Business Ekodestinasi : Jurnal Ekonomi, Bisnis, dan Pariwisata Hut Publication Business and Management Jurnal Ilmiah Ekotrans & Erudisi (JIEE) Servqual: Jurnal Ilmu Manajemen
Alfiannor Alfiannor
STIMI Banjarmasin
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH KUALITAS PELAYANAN DAN VARIASI MENU TERHADAP KEPUASAN PELANGGAN DI DEPOT RUDY HERMANTO BANJARMASIN Andari, Adinda Ken; Syamsuddinnor, Syamsuddinnor; Alfiannor, Alfiannor
Servqual: Jurnal Ilmu Manajemen Vol. 3 No. 2 (2026): Servqual: Jurnal Ilmu Manajemen
Publisher : CV. Anugerah Duta Perdana

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan variasi menu terhadap kepuasan pelanggan di Depot Rudy Hermanto Banjarmasin. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan jenis penelitian deskriptif kuantitatif. Data diperoleh melalui penyebaran kuesioner kepada 100 responden yang merupakan pelanggan Depot Rudy Hermanto, dengan teknik purposive sampling. Analisis data dilakukan menggunakan uji validitas, uji reliabilitas, regresi linier berganda, uji t, uji F, dan koefisien beta terstandarisasi dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa kualitas pelayanan dan variasi menu berpengaruh positif dan signifikan terhadap kepuasan pelanggan baik secara parsial maupun simultan. Kualitas pelayanan terbukti menjadi variabel yang paling dominan dalam memengaruhi kepuasan pelanggan. Temuan ini mengindikasikan bahwa peningkatan kualitas pelayanan dan pengembangan variasi menu secara berkelanjutan penting untuk meningkatkan kepuasan dan loyalitas pelanggan di sektor kuliner.
The Influence of Brand Image and Brand Trust on The Purchase Decision of Vivo Smartphones   Among Undergraduate Students of The 2020 Cohort At STIMI Banjarmasin Khalid Rahmat Arya; Abd Wahab; Alfiannor Alfiannor
Hut Publication Business and Management Vol. 5 No. 1 (2025): Hut Publication Business and Management
Publisher : PT. Hanken Sukses Jaya

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This study aims to analyze the influence of Brand Image and Brand Trust on purchasing decisions at STIMI Banjarmasin campus. The research uses a quantitative method with a survey approach. Data was collected through a questionnaire distributed to 31 respondents, consisting of students who use Vivo smartphones. Data analysis was conducted using multiple linear regression methods. The purpose of this study is to examine the relationship between independent variables, namely Brand Image and Brand Trust, and the dependent variable, Purchase Decision. Data collection employed a Likert Scale questionnaire and purposive sampling method. Data analysis was performed using Multiple Linear Regression with the assistance of SPSS 27. The results show that Brand Image influences students’ Purchase Decision by 21.62%. Brand Trust has a significant influence of 29.80%. Furthermore, Brand Image and Brand Trust have a combined significant impact of 43.41%.
Co-Authors Abd Wahab Aini Aini Amelia Priani Putri Anastasia Wahyu Trigunarti Andari, Adinda Ken Ansyari, Saleh Arfie Yasrie Asnawi Auni Humaira Puteri Chumaidi Chumaidi Chumaidi Chumaidi Devi Rusvitawati Diana Diana Dodik Jatmika Domini, Zeclin Misericordias Fachry Abda El Rahman Fanlia Prima Jaya Fatimah, Mita Ismail, Rachmad Khalid Rahmat Arya Lita Norfiana M. Rio Mursid Wijaya M. Rio Mursid Wijaya Maulana Maulana Maulana Maulana Mita Fatimah Muhammad Auliannor Muhammad Darwis Meyandie Nasution Muhammad Ikhwan Nugraha Muhammad Jahri Muhammad Nurdin Muhammad Rizky Rasiobar Muhammad Rudiansyah Muhammad Zaini Nadila Nadila Nadila, Nadila Nor Anisa Nor Anisa Nurhikmah Nurhikmah Nurhikmah Pitasari Pitasari Putra Cahyo Islami, Dandy Putri Permata Sari Putri Trisnawati Putri, Amelia Priani Rachmad Ismail Rasuma, Riski Rezti Rezti Rezti, Rezti Riski Rasuma Safitriyani Safitriyani Saleh Ansyari Sampurnawati Sampurnawati Santi Nirmala Sari Soraya Nur Amelia Sri Suryani Sri Suryani Sulaiman Sulaiman Syamsuddinnor Syamsuddinnor TA Hariyono Titien Agustina Wahab, Abd Yogi Aris Ardianto Yunik Rusmawati Zeclin Misericordias Domini