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All Journal Ilmiah Manajemen Bisnis Journal of Consumer Science Jurnal Pendidikan Biologi Indonesia SMATIKA JADECS (Journal of Art, Design, Art Education and Culture Studies) Jurnal EMT KITA Journal of Consumer Sciences Jurnal Sains Dan Teknologi (SAINTEKBU) UICELL Conference Proceeding Journal of Advanced English Studies Meteor STIP Marunda Ideas: Jurnal Pendidikan, Sosial dan Budaya ILKOMNIKA: Journal of Computer Science and Applied Informatics Seltics Journal: Scope of English Language Teaching, Literature and Linguistics Journal Klasikal: Journal of Education, Language Teaching and Science JISA (Jurnal Informatika dan Sains) Letters in Information Technology Education (LITE) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Sekretari & Administrasi (Serasi) Media Jurnal Informatika International Journal of English and Applied Linguistics (IJEAL) JoMMiT : Jurnal Multi Media dan IT Insearch: Information System Research Journal Journal of Informatics and Communication Technology (JICT) Jurnal Pendidikan dan Kebudayaan (JURDIKBUD) Asian Journal of Community Services (AJCS) Asian Journal of Applied Education International Journal of Multilingual Education and Applied Linguistics Journal of Informatics and Communication Technology (JICT) Jurnal Pendidikan dan Kebudayaan
Irma Rasita Gloria Barus
School Of Vocational Studies, IPB University, Bogor, West Java
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Transportation Other

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Journal : Journal of Consumer Science

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The Effects of Perceived Ease of Use, Security, and Promotion on Trust and Its Implications on Fintech Adoption Nangin, Meryl Astin; Barus, Irma Rasita Gloria; Wahyoedi, Soegeng
Journal of Consumer Sciences Vol. 5 No. 2 (2020): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.5.2.124-138

Abstract

The advancement of mobile devices and their usage has increased the uptake of fintech innovation. These new technologies should provide ease of use and give advantages to their customers. On the other side, mobile application security threats have increased tremendously and have become a great challenge for both users, in this case, as customers, and fintech innovators. Meanwhile, service should be promoted to the customers to establish fintech's brand to society. This research empirically examined the components affecting the expectations of users to adopt fintech. By collecting 100 samples who have already used a couple of brands of Fintech and Sakuku as their payment method, and by utilizing Structural Equation Modeling- Partial Least Square (SEM-PLS) as the technique of analysis, the empirical results definitely confirmed that perceived ease of use (PEOU) and promotion positively and significantly affected the customer trust. Meanwhile, security did not significantly affect trust. The finding also implied that in order to increase the fintech adoption rate, customer trust should be built.
Co-Authors Adzani, Rivanka Marsha Afifah, Najla Putri Amata Fami Anatasya Wenita Putri Anggraeni, Aulia Anka Luffi Ramdani Ardhani, Muhammad Naufal Aulia Anggraeni Bambang Siswanto Beda, Glorian Hilarius Kiantin Bintang, Denty Nirwana Bontisesari Bontisesari Wahyoedi Bontisesari Wahyoedi Clara Kalyana Ayusya Clara Kalyana Ayusya Dimas Akbar Tama Dwi Setyo Riani Dwi Setyo Riani Dwiningsih Sulistiarti Fami, Amata Fauzi Adi Saputra Gatot Widodo Hakim, Ghaeril Juniawan Parel Hardika, Bagus Harries Marithasari Hasna Nabiilah Widiani Hery Winoto TJ Ilham Arief Muttaqin Ira Resmayasari Jonathan Cristiano Rabika Josephine Elvira Josephine Elvira Kania Sofiantina Rahayu Kinaya Khairunnisa Komariansyah Luthfi Dika Chandra Maulidya, Icha Mia Putri Yeza Mindara, Gema Parasti Muchlas Suseno Muhammad Al Amin Muhammad Farhan Fahrezy Muhammad Galuh Gumelar Muhammad Ilham Nurfajri Muhammad Yordi Septian Muzaqi, Anggito Rangkuti Bagas Najla Amelia Putri Nangin, Meryl Astin Nidia Sulistyowati Nidia Sulistyowati Ninuk Lustyantie Occy Bonanza Prastowiyono, Daffarizqy Pratama, Reza Putri, Anatasya Wenita Putri, Najla Amelia Rabika, Jonathan Cristiano Raisa Amanda Putri Raisa Amanda Putri Ramdhana, Muhammad Fathi Rasendriya, Achmad Syahmi Rayhan Ananda Hafiz Pradipta Rhino Abikusno Ronald Simanjuntak Rosna Yuherlina Siahaan Salma, Cynthia Octavania Putri Samsi Setiadi Saputra, Fikri Simanjuntak, Marudut Bernadtua Soegeng Wahyoedi Sulistiarti, Dwiningsih Syalwa Bella Sopian Syalwa Bella Sopian Tatie Soedewo Thahir, Raisa Mutia Toko, Gigih Prastyan Valencia, Cindy Zahra, Afnan