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All Journal Jurnal Manajemen Teknologi The Indonesian Journal of Business Administration The Asian Journal of Technology Management (AJTM) JURNAL MANAJEMEN BISNIS International Journal of Economics Development Research (IJEDR) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Indonesian Journal of Multidisciplinary Science ASEAN Marketing Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Return : Study of Management, Economic and Bussines Journal of Artificial Intelligence and Digital Business International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) International Journal of Entrepreneurship and Sustainability Studies Applied Quantitative Analysis (AQA) IIJSE Journal Integration of Management Studies Conference Proceedings International Conference on Education Innovation and Social Science Jurnal Bisnis dan Pemasaran Digital
Utomo Sarjono Putro
School of Business and Management, Institut Teknologi Bandung, Indonesia
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences

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Analyzing Factors Influencing Commuter Behavior in Jabodetabek through Factor Analysis Rahayu, Wulan Asti; Putro, Utomo Sarjono; Hermawan, Pri; Sunitiyoso, Yos
Applied Quantitative Analysis Vol. 3 No. 2 (2023): December 2023
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/quant.1902

Abstract

Public transportation is vital for addressing urban mobility challenges and reducing traffic congestion. To improve public transportation systems and encourage usage, understanding commuter behavior, attitudes, and preferences is crucial. This research aims to identify commuter segments based on demography, attitude, and behavior, and determine their future intentions towards public transportation. Data was collected from 257 respondents residing in the Greater Jakarta area, encompassing Jakarta, Bogor, Depok, Tangerang, and Bekasi, through an online survey. Segmentation was achieved using factor analysis and cluster analysis. The analysis identified three distinct commuter segments with varying behavior, attitude, and perception towards public transportation. The first group, Affluent Men, preferred private vehicles but expressed environmental concern and openness to adopting new technology. They showed eagerness to utilize high-quality public transportation services like the MRT. The second group, Millennial "Rokers," primarily relied on public transportation, seeking convenience, shorter travel durations, and reduced risk. The final group, "Easy Going and Active Women," had no specific preference for public or private transportation as long as they could reach their destinations quickly. However, they had significant health concerns, especially during the COVID-19 pandemic. Surprisingly, all three segments demonstrated similar future intentions towards public transportation usage post-pandemic, posing governance challenges in promoting public transportation and integrating transport systems in Jabodetabek. This paper contributes by integrating behavior, demography, and attitudes to build the segmentation, examining their reactions to the pandemic and intentions towards public transportation. The findings have implications for policymakers and practitioners, requiring tailored policies and interventions for different segments.
Strategic Analysis of International Oil and Gas Companies’ Response to Global Carbon Emission Reduction Initiatives Prasetyo, Budi; Putro, Utomo Sarjono
Applied Quantitative Analysis Vol. 4 No. 1 (2024): January - June 2024
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/quant.2038

Abstract

This study investigates the role of oil and gas companies, particularly INDOPERTA, in mitigating global carbon emissions among rising energy demands and a shift toward coal and oil. This study highlights the urgency for strategic energy realignment and cleaner, sustainable sources, drawing from International Energy Agency (IEA) reports and various studies. The objective is to understand how companies such as INDOPERTA can integrate operations with effective carbon emission reduction strategies. A mixed-methods approach is employed, combining qualitative analysis of stakeholder perspectives with the AHP to prioritize initiatives based on identified criteria. Findings reveal compliance and regulation and leadership as critical areas needing focused resource allocation. The AHP analysis underscores the strategic importance of renewable energy investment and the pivotal role of leadership and innovation. It suggests a multifaceted approach involving regulatory adherence, international cooperation, and leadership development for effective carbon reduction. The study concludes that international oil and gas companies are at a crucial juncture. They must align their operations with global environmental goals and innovate to remain relevant in the climate agenda. It provides a roadmap for strategy realignment toward sustainability. However, this study has limitations, including its geographical focus, the dynamic nature of the industry, subjectivity in qualitative research and AHP, and reliance on secondary data. These findings highlight the need for ongoing research that adapts to industry changes and global carbon reduction efforts, ensuring that strategies remain relevant and effective.
Multi-Criteria Decision-Making for Cement Plant Location Selection Using SMART Method: A Case Study of PT. RKB Sihombing, Toman Nico Felani; Putro, Utomo Sarjono
Applied Quantitative Analysis Vol. 4 No. 2 (2024): July - December 2024
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/quant.2430

Abstract

The strategic selection of a cement plant location is crucial for optimizing operational efficiency, sustainability, and market positioning. This study examines the optimal location for PT. RKB's new cement plant in West Java, Indonesia, uses the quantitative Simple Multi-Attribute Rating Technique (SMART) within a Multi-Criteria Decision-Analysis (MCDA) framework. The SMART method transforms various criteria into measurable insights, ensuring a systematic evaluation of alternative sites. Key criteria included economic viability, technical feasibility, environmental impact, and socio-economic considerations. A comprehensive analysis of three potential sites revealed Location C as the most suitable, offering the best balance of economic benefits, technical advantages, manageable environmental impacts, and strong community support. Sensitivity analysis confirmed the robustness of this decision under various scenarios. This study provides a data-driven methodology for strategic site selection in the cement industry, contributing to PT. RKB's sustainable growth and competitive positioning. Theoretically, this research advances the application of MCDA in industrial site selection, while practically, it offers a replicable model for decision-makers in similar industries.
Public Procurements Performance Measurement in Indonesian FDA According to Head of National Public Procurement Agency’s Circular Letter Number 2 of Year 2021 Concerning Procurement Governance Index Murti, Dyah Meita Retno; Putro, Utomo Sarjono
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3361

Abstract

Public procurement defined as purchasing process of goods, services and works, by governments. Government as public procurement entity are expected to conduct the process under highly standards, to report it transparently and to ensure its efficiency and effectiveness, under value of money principle. In accordance with this issue, Indonesia governments continuously develop public procurement system, led by The National Public Procurement Agency. E-procurement system was built, transactional covering the whole cycle, and public procurement regulations are revised as an adaptation of national economic development. In order to evaluate governance of procurement process, The Public Procurement Policy Agency develop set of performance indicator to reflect internal procurement governance of public procurement accounts, as issued in Head of National Public Procurement Agency’s Circular Letter Number 2 Year 2021. This indicator also acts as a measurement aspect of the bureaucratic reform that must be implemented by government ministries/institutions, including The Indonesia Food and Drug Agency. The purpose of this study is to capture The Indonesia Food and Drug Agency procurements governance according to Head of Public Procurement Policy Agency’s Circular Letter Number 2 Year 2021. Considering that the indicator has just implemented in 2021, there would be some internal hindrance that potentially influence the performance of public procurements which may affect its continuity. This condition can cause delays in the utilization of output so that the principles of efficiency and effectiveness can’t be achieved. 25 internal public procurements practitioners and stakeholder participated in this research. 25 potential problems were identified and analyzed under Kepner-Tregoe situation appraisal. The result of this research expected to be useful to determine which public procurement strategies should be implemented to overcome obstacles.
Applying An Analytical Hierarchy Process For Strategic Decision-Making Of Business Solution To Address Sales Decline In SMEs: (Case study: TB. Buyung Mas Putri) Perdana, I Komang Wira Yuda; Putro, Utomo Sarjono
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.990

Abstract

This research addresses the sales decline experienced by TB. Buyung Mas Putri, a retail building materials store in Indramayu, caused by inefficiencies in manual processes, the absence of digital marketing and e-commerce platforms, and disorganized financial reporting. Coupled with increasing market competition, these challenges have significantly impacted sales performance. However, the company’s strategic location, loyal customer base, and diverse product offerings present opportunities for recovery and sustainable growth. To address these issues, the study employs a combination of analytical methods: SWOT analysis to identify internal and external factors, TOWS matrix to develop actionable strategies, Kepner-Tregoe decision-making framework to prioritize solutions, Analytical Hierarchy Process (AHP) to evaluate and rank strategies, and Fishbone analysis to uncover the root causes of operational inefficiencies. The findings highlight four key strategies: automating inventory management to reduce stockouts and errors, implementing financial management tools to improve reporting and decision-making, collaborating with contractors to ensure steady demand and long-term partnerships, and adopting digital marketing and e-commerce platforms to expand market reach by implementing these strategies, TB. Buyung Mas Putri can enhance operational efficiency, restore sales growth, and establish a foundation for long-term success in a competitive retail market..
Improving Effectivity of Certified Work Training Programs: A Case Study of Dinas Tenaga Kerja Kota Bandung Ramadhan, Andika Yudhistira; Putro, Utomo Sarjono
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.991

Abstract

The Certified Work Training Program (CWTP) by Dinas Tenaga Kerja Kota Bandung aims to address unemployment challenges in Bandung. Key gaps include limited post-training support and poor alignment with labor market needs. The study evaluates CWTP using the Kirkpatrick Model, SWOT analysis, TOWS matrix, and Analytical Hierarchy Process (AHP), benchmarking it against global programs like Singapore’s SkillsFuture. Findings show moderate success in skill improvement but limited employability outcomes. Recommendations include mentoring, employer partnerships, and robust evaluation systems to enhance workforce sustainability and ensure alignment with market demands, contributing to long-term employment solutions tailored to Bandung’s unique economic context.
Decision Analysis of ANH Gas Field Using Value Focused Thinking and AHP Manurung, Adolf S. P.; Putro, Utomo Sarjono
Jurnal Bisnis dan Pemasaran Digital Vol. 3 No. 2 (2024): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v3i2.4516

Abstract

Purpose: The purpose of this study is to obtain the best gas field development scenario based on company values. Research Methodology: This research used qualitative methods obtained from interviews, questionnaires, and discussions. The data obtained were analyzed by researchers with a focus on the content and the relationship between one content and another. This method is used in the value-focused thinking process to determine goals, criteria, and alternative solutions. In addition to qualitative methods, quantitative analysis was performed using the Analytic Hierarchy Process method. This method is used to determine the ranking of project selection criteria and sub-criteria and to determine the best field development scenario. Results: The Project Profitability criterion has the largest weight score of 0.529, while the most important sub-criteria are the Profitability Index (PI) ratio and Net Present Value (NPV), with global weight scores of 0.266 and 0.263, respectively. The selected solution based on the analysis was scenario two with a weight score of 0.477 and an inconsistency value of 0.05. The scope of work for this scenario is drilling nine wells, building a pipeline, and installing a compressor, which is divided into two stages, starting with the MP-HP compressor and the LP-MP compressor. Conclusions: This study applied VFT and AHP methods to evaluate gas field development scenarios, considering criteria such as cumulative production, cost, profitability, and risk. Profitability emerged as the most influential criterion, with the Profitability Index and Net Present Value being the highest-ranked sub-criteria. Scenario 2 was identified as the optimal development plan, involving nine wells, staged compressor installations, and pipeline construction. Limitations: The values of reserves, production, and economic data were slightly modified due to company policies but did not change the qualitative nature of the data. An interview, Focused Group Discussion, and pairwise comparison questionnaire were distributed to Subject Matter Experts who are knowledgeable and involved in decision making in the company. Contribution: This research provides a reference for companies who want to know how to make the right decisions according to company values, particularly in the upstream oil and gas industry.
A Strategic Role for Aircraft Manufacturers in Indonesia’s Sustainable Aviation Ikhsani, Anugrah Fajar Iqbal; Putro, Utomo Sarjono
Journal Integration of Management Studies Vol. 3 No. 1 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v3i1.329

Abstract

As Indonesia’s aviation industry enters a rapid phase of growth, questions around sustainability become increasingly urgent. While global targets such as IATA’s commitment to net-zero emissions by 2050 set a clear direction, applying these ambitions to an emerging market like Indonesia comes with its own set of challenges. This study explores how A Global Aircraft Manufacturer, one of the world’s leading aircraft manufacturers, can strategically contribute to Indonesia’s sustainable aviation goals. Using a qualitative approach supported by tools such as PESTLE, SWOT, TOWS, and Multi-Criteria Decision Analysis (MCDA), the research draws insights from interviews with A Global Aircraft Manufacturer leadership and local aviation experts. The findings highlight key strengths such as A Global Aircraft Manufacturer’s advanced fleet technology, operational know-how, and established partnerships as well as external barriers, including regulatory uncertainty, limited sustainable aviation fuel (SAF) infrastructure, and financial constraints among local carriers. From this analysis, four strategy pathways emerge: leading SAF policy development, supporting fleet modernization, promoting airline operational improvements, and facilitating ecosystem-wide SAF demonstration projects. Among these, the strategy focused on improving operational efficiency stands out as the most practical and impactful in the near term, offering a balance of feasibility, regulatory support, and measurable environmental benefit. This paper offers a grounded decision-making framework for global aerospace companies operating in emerging markets and provides practical direction for stakeholders aiming to accelerate Indonesia’s transition to more sustainable air travel.
Influencing Factors of EV Ride-Hailing Adoption in Jakarta: A Case Study of GoRide Electric A Audli Natakusuma; Putro, Utomo Sarjono
Journal Integration of Management Studies Vol. 3 No. 2 (2025): (Special Issue)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v3i2.332

Abstract

The electrification of urban transport is critical to achieving global emissions reduction targets, particularly in emerging economies where motorcycle-dominated traffic significantly contributes to air pollution. Road transport accounts for nearly 46% of the city’s total emissions in Jakarta, with motorcycles representing over 80% of private vehicles. As Indonesia’s leading ride-hailing platform, Gojek launched GoRide Electric as part of its GoTo Net Zero Emission 2030 commitment. However, consumer adoption of this electric alternative remains limited, underscoring a gap between supply-side readiness and demand-side behavior. This study aims to identify and evaluate key consumer-level factors that influence the adoption of GoRide Electric in Jakarta. Using a mixed-method design, a literature synthesis of five peer-reviewed EV ride-hailing adoption studies was conducted to extract 15 sub-variables, which were consolidated into four theoretical constructs: Affordability, Reliability, Environmental Benefit, and Social Influence. These constructs were operationalized into a 15-item questionnaire and validated through a 4-point Likert-scale survey of 141 active Gojek users. The data underwent descriptive quantitative analysis using SPSS to rank variable importance. Results indicate that Environmental Benefit is the most influential factor (M = 3.39), followed by  Reliability as the second most influential factor (M = 3.35). Affordability ranked third (M = 3.15), while Social Influence scored the lowest (M = 2.78), indicating weak peer-driven motivation. This study contributes to the literature on sustainable mobility by contextualizing EV adoption behavior in a Southeast Asian megacity and provides actionable insights for policymakers and platform operators to design consumer-centric interventions for EV ride-hailing uptake.
Aligning Corporate Strategy with Environmental, Social, and Governance (ESG): A Case Study of InfraTrans Secioputri, Grace Lucy; Putro, Utomo Sarjono
Journal Integration of Management Studies Vol. 3 No. 1 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v3i1.334

Abstract

As Environmental, Social, and Governance (ESG) principles become central to corporate strategy, transportation infrastructure firms face mounting pressure to integrate sustainability into their operations. This study investigates how InfraTrans—a pseudonym for one of the toll road operators in Indonesia—can align its corporate strategy with global ESG frameworks to enhance transparency, regulatory compliance, investor confidence, and long-term resilience. Employing a qualitative case study design, the research draws on semi-structured interviews with key internal and external stakeholders, document analysis, and ESG benchmarking against the GRI and SASB standards. The findings reveal critical gaps in InfraTrans’s ESG practices, notably in emissions tracking, supplier assessments, infrastructure lifecycle management, and digital reporting. To address these, the study proposes seventeen ESG-oriented strategies derived through SWOT and TOWS matrix analyses. These are organized into two categories: ESG Foundations, focusing on governance, disclosure, audit systems, and employee capacity-building; and ESG Pillars, which emphasize digital integration, sustainable infrastructure development, and stakeholder engagement. Each strategy is explicitly linked to identified ESG disclosure gaps and has been validated by industry experts to ensure relevance, feasibility, and alignment with Indonesian regulatory frameworks and investor expectations. The study concludes with a phased implementation roadmap, offering actionable insights for transportation infrastructure companies—particularly in emerging markets—seeking to elevate their ESG performance and strategic positioning.
Co-Authors A Audli Natakusuma Adikharisma, Revi Amalin, Najin Khoirul Arief Rachman Arif Rahmana Ariyanto, Khrisna Aurik Gustomo Bastomi, Andry Achmad Budi Prasetyo Devilia Sari Dhanan Sarwo Utomo Dharmawan, Willy Dini Turipanam Alamanda Farah Alfanur Febriyan, Aris Grace Lucy Secioputri Hendrawan Hermawan, Pri Hidetsugu Morimoto, Hidetsugu Ikhsani, Anugrah Fajar Iqbal Irfan Agus Setyawan, Irfan Agus Keiko Nakashima Khrisna Ariyanto Kiyosho Dowaki Kuntoro Mangkusubroto Kurniawan, Alvin M. Parulian Hutagaol Manahan Siallagan Manurung, Adolf S. P. Mulijadi, Erick Murti, Dyah Meita Retno Nugraha, Fikri Adhi Nur Budi Mulyono Nuraeni, Shimaditya Nurdayat, Ilham Fadhil Perdana, I Komang Wira Yuda Prabowo, Ery Restu Pradana, Dimas Rahfaditya Pri Hermawan Prosarani, Ariadna Putra, Azan Rahmadian Rahayu, Wulan Asti Ramadhan, Andika Yudhistira Ramadhyanti, Nastiti Respati, Gilrandy Rifaat, Nur Muhammad Sahupriadi, Sahupriadi Santi Novani Sarendra, Tania Citra Satriyo, Dody Budi Shima Nuraeni Sihombing, Toman Nico Felani Sjafri Mangkuprawira Suftandar, Hilmi Tabri, Muhamad Alis Takeshi Arai Taufiqurrohman Taufiqurrohman Tutik Inayati Utomo, Dhanan Sarwo Wasesa, Meditya Widyatama, Bimo Yananto, Hanto Yos Sunitiyoso Yuki Tsuruya, Yuki