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All Journal Jurnal Manajemen Teknologi The Indonesian Journal of Business Administration The Asian Journal of Technology Management (AJTM) JURNAL MANAJEMEN BISNIS International Journal of Economics Development Research (IJEDR) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Indonesian Journal of Multidisciplinary Science ASEAN Marketing Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Return : Study of Management, Economic and Bussines Journal of Artificial Intelligence and Digital Business International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) International Journal of Entrepreneurship and Sustainability Studies Applied Quantitative Analysis (AQA) IIJSE Journal Integration of Management Studies Conference Proceedings International Conference on Education Innovation and Social Science Jurnal Bisnis dan Pemasaran Digital
Utomo Sarjono Putro
School of Business and Management, Institut Teknologi Bandung, Indonesia
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences

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STRATEGIC DECISION MAKING FOR ENHANCING PROFITABILITY USING SIMPLE MULTI-ATTRIBUTE RATING TECHNIQUE (SMART) : THE CASE OF LB RESTAURANT Rifaat, Nur Muhammad; Putro, Utomo Sarjono
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5968

Abstract

Many restaurant businesses struggled to survive and went bankrupt during the COVID-19 period. LB Restaurant, a food and beverage (F&B) business based in Bandung, Indonesia, faced financial challenges after the COVID-19 pandemic. These challenges arose due to unstable profit growth and increasing, uncontrolled operational costs, which continuously eroded the company’s earnings and resulted in minimal profits. This study aims to identify strategies to improve the profitability of LB Restaurant by utilizing SWOT (Strengths, Weaknesses, Opportunities, Threats) and TOWS Analysis to assess the restaurant’s internal and external factors, based on Common-size Analysis and Profitability Ratio Analysis, the VRIO (Valuable, Rare, Inimitable, Organized) Framework, Value Chain Analysis, and Michael Porter’s Five Forces. Using the SMART method, five alternative strategies: revenue diversification and cost control, maximizing partnerships, digitally enhanced customer retention and social media-driven upselling, financial buffer and contractual safeguards, and streamlined peak-hour operations, were analyzed and prioritized according to the criteria of profit potential, cost potential, customer retention potential, and implementation challenges for each strategic alternative.
STRATEGIC DECISION MAKING USING SMART APPROACH TO NAVIGATE POST CRISIS RECOVERY AND SUSTAINABILITY : A CASE STUDY OF AN INDONESIAN AQUACULTURE STARTUP Nugraha, Fikri Adhi; Putro, Utomo Sarjono
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5993

Abstract

Startups have become key drivers of economic growth and innovation worldwide, including in Indonesia. PT. EF, once a leading unicorn in Indonesia that delivered innovative smart feeder technology in aquaculture industry, faced a crisis after financial manipulation and revenue inflation were revealed, leading to massive layoffs and a drastic decline in revenue. This thesis aims to support strategic decision making in the post crisis recovery and sustainability of PT. EF by applying Simple Multi Attribute Rating Technique (SMART). The research methods include both internal and external analyze using frameworks such as VRIO Framework, PESTEL, Porter's Five Forces, as well as SWOT Analyze and TOWS Matrix to generate various recovery strategy alternatives. Data used in this study is obtained from interviews with key stakeholders and secondary data related to the aquaculture industry. Based on these analyze, the alternatives are then evaluated using SMART to provide the most suitable recommendations to ensure sustainable recovery and long term growth for PT. EF. The findings of this research are expected to provide valuable insights for startup in Indonesia in facing crisis challenges and designing effective strategies. This research also contributes to the development of crisis management theory for startups by applying SMART in the context of a company struggling to recover after crisis.
A Combined Fuzzy AHP-Hybrid TOPSIS Methodology to Determine Smelter Project Selection Pradana, Dimas Rahfaditya; Putro, Utomo Sarjono
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 9 No. 1 (2025): January - June Issue
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmesh.v9i1.3417

Abstract

This study aims to give recommendations on smelter project selection based on three alternatives: the Alumina Processing Plant, the Pig Iron Processing Plant, and MHP HPAL Nickel Plant by using a hybrid decision-making method Fuzzy AHP and Hybrid TOPSIS. The method integrates both qualitative expert judgments and quantitative data to ensure objectivity of analysis. Expert input was collected through structured interviews and questionnaires, capturing a diverse range of perspectives from technical, operational, and management roles. The Pairwise Comparison questionnaire data are analyzed using Fuzzy AHP to calculate the weights of these criteria, addressing the ambiguity in human judgment through triangular fuzzy numbers. These fuzzy weights were then combined with quantitative performance data for each project using Hybrid TOPSIS, ensuring the final ranking accounted for both qualitative and quantitative factors. The results showed that the Alumina Project achieved the highest closeness coefficient of 0.6, making it the most feasible and strategic project for immediate development. The Pig Iron Project ranked second, reflecting its stable production capacity and technical maturity, though it faces challenges from environmental impacts and a limited domestic market for pig iron. The MHP Nickel Project ranked third due to its complex environmental footprint, high capital intensity, and current market volatility, despite its relevance to the EV battery sector.
Strategic Masterplan for Enhancing Oil Production at the Angsana Field Dharmawan, Willy; Putro, Utomo Sarjono
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 6 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i6.8628

Abstract

Angsana Field, one of the major oil and gas fields in Indonesia that is operated by PT TerraNova, has received a national production target from the Ministry of Energy and Mineral Resources to produce up to 108 thousand Barrels Oil Per Day (BOPD) Annual Average (AA) in 2025. This production target proves ambitious, given that the base production from the Angsana Field is only expected to reach around 100 thousand BOPD AA. To bridge the gap of 8 thousand BOPD AA, TerraNova intends to implement a comprehensive production optimization strategy, focused on well work. In the oil and gas industry, the potential oil gain from the well work strategies is usually evaluated using a deterministic approach via reservoir simulation model. However, this method has its own disadvantage of not fully reflecting the complexity of the actual implementation and uncertainty from subsurface aspect. In this study, the integration of deterministic analysis and Monte Carlo simulation are used to provide a more robust analysis on the potential oil gains from well work strategies. Operations management aspect is also considered to create a realistic strategy that aligns with the company’s objective. The results from the analysis indicate that the 8 thousand BOPD AA gap is highly likely to be achieved by prioritizing Type-C well work technology early in the second quarter 2025.
Strategic Development of Taman Rejeki Group in Advancing Renewable Energy Contributions in Indonesia's Energy Transition Putra, Azan Rahmadian; Putro, Utomo Sarjono
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 6 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i6.8914

Abstract

This study examines the strategic development of Taman Rejeki Group in achieving its 500 MW renewable energy target by 2030. Using a hybrid methodology that combines PESTLE analysis, Porter’s Five Forces, and scenario planning the research identifies the driving factors and uncertainties influencing the company's renewable energy strategy. The study employs backcasting to work backward from the target goal outlining strategic steps to overcome identified barriers and capitalize on opportunities. The results of this research findings key uncertainties renewable energy in Indonesia such as PPA Terms & Conditions and Political Will are explored with four potential future scenarios developed suggest that Taman Rejeki Group must adopt flexible strategies aligned with these scenarios aggressive expansion in the stark protocol scenario with favorable conditions, efficiency and cash flow protection in the wakanda shield scenario with high-risk PPA, adaptation to sudden changes in the time loop strategy scenario with volatile political climates, and a survival strategy in the dark night plan scenario with regressive policy conditions. These strategies will ensure that the company can navigate varying political, regulatory, and financial environments, driving progress toward the 500 MW target by 2030.
DEVELOPING STRATEGY FOR ELECTRICAL & AUTOMATION SYSTEM INTEGRATOR COMPANY FOR FACING FUTURE BUSINESS UNCERTAINTY Satriyo, Dody Budi; Putro, Utomo Sarjono
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): Edisi September - Desember 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6376

Abstract

PT Mitra is a private limited company that has been around since 1996. PT Mitra specialize in electrical and automation and has many clients in state owned company like PT. Pertamina, PT Semen Indonesia, PT PLN, PT. Biofarma and private owned company like PT. British Petroleum Berau, PT Indocement, etc. In the last four years, PT. Mitra revenue has growth exponentialy. This made the company growth into a big scale company that is rated from their revenue, employee and capital. The sudden growth of PT. Mitra is supported by their cyclical revenue which can create a problem if PT. Mitra owner and management cannot manage the company well. The scenario planning method try to give some alternative vision and how should the owner and management react by developing their strategy. The scenario planning in this study is design for five years duration and the strategy will be developed using TOWS analysis to create a multiple strategy for each scenario.
Selecting The Optimum Project Delivery Method For Gasoline Sulfur Hydrotreating Project at Plaju and Balongan Refineries of PT Kilang Pertamina International (KPI) By Using Analytic Hierarchy Process (AHP) Bastomi, Andry Achmad; Putro, Utomo Sarjono
Return : Study of Management, Economic and Bussines Vol. 3 No. 8 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i8.268

Abstract

PT Kilang Pertamina International (KPI), as a subsidiary of PT Pertamina (Persero), currently operates and fully administers the refinery business subholding, intends to build new Gasoline Sulfur Hydrotreater (GSH) unit to comply with the latest government regulation for Sulphur content of Gasoline shall be adjusted maximum 50 ppm by the end of 2027. In doing the project execution, it is important to find and decide the optimum Project Delivery Method (PDM) that shall be used effectively for GSH Project at the Plaju and Balongan Refineries to achieved PT KPI ultimate goal which is OTOBOSOR (On Time, On Budget, On Specification, On Regulation). The purpose of this study is to determine the selection of the optimal project delivery method for the Petroleum Sulfur Hydrotreating project at the Plaju and Balongan Refineries of PT Kilang Pertamina International (KPI). In this study, qualitative data will be used in the analysis to provide more opportunities and space for gaining a deeper understanding of a certain subject, allowing for flexibility and exploration. Those parameters are analyzed through Pair Wise Comparation Analysis of AHP Model. Based on the analysis, the best alternative to be implemented is Co-Current DBB. In terms of sensitivity analysis, Co-Current DBB is also robust and gives a solid highest value compared with the other alternatives. Therefore, Co-Current DBB is a suitable scheme to be implemented for accelerating Project step from design bidding process until EPC Phase of GSH Project.
Navigating Water Sustainability in Mineral Mining with a Systems Thinking-Based Approach Respati, Gilrandy; Putro, Utomo Sarjono
Indonesian Journal of Multidisciplinary Science Vol. 2 No. 9 (2023): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v2i9.539

Abstract

This paper provides a comprehensive review and analysis of the sustainable management of water resources in the mining industry. It presents an overview of various sustainable development frameworks for the mining sector, emphasizing the need for a more comprehensive and integrative approach to managing water resources. The paper also highlights the critical role of water in mining operations and the increasing pressure on water resources due to mining activities. Consequently, it underscores the significance of sustainable water management practices such as stakeholder engagement, catchment-based approaches, and adequate water management strategies. The researcher combined a qualitative approach with a methodology for conducting a literature review. The majority of the articles and other sources used to compile the study's data were books and academic publications that examined relevant subjects (Water sustainability, mineral mining, system thinking-based approach). The study advocates for a shift from traditional mechanistic models and linear thinking to a more holistic systems thinking approach for addressing the complex environmental challenges associated with water resources management in mining. Furthermore, it presents system dynamics modeling as a promising tool for understanding and predicting the behavior of complex water resource systems and devising appropriate strategies for sustainable outcomes. A conceptual framework for sustainable underground mine water management is proposed through a synthesis of previous studies. The framework integrates systems thinking and sustainability principles, paving the way for socially equitable, environmentally sustainable, and economically beneficial water management strategies in the mining industry.
Strategic Implementation of OneStream Systems: Identifying and Prioritizing User-Centric Criteria Prabowo, Ery Restu; Putro, Utomo Sarjono
International Journal of Entrepreneurship and Sustainability Studies Vol. 3 No. 2 (2023): December 2023
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijeass.v3i2.2014

Abstract

This research explores the implementation of OneStream, a sophisticated software platform used in financial planning and reporting, within an organization. It emphasizes a thorough internal and external analysis to evaluate the organization's resources and capabilities, and to understand the external factors influencing the adoption of OneStream. The internal analysis identifies strengths such as technical expertise and a skilled workforce, and weaknesses including insufficient training and limitations in OneStream's utilization. The external analysis uncovers opportunities like market growth and strategic partnerships, alongside threats from competition and global economic uncertainties. Data collection involved in-depth interviews with six OneStream experts, followed by a detailed Analytic Hierarchies Process (AHP) for quantitative analysis. The findings reveal key factors influencing OneStream implementation, categorized under Security and Reliability, Accuracy and Data Integration, Efficiency and Performance, and Ease of Use. AHP results indicate a lower consensus in Security and Reliability than expected, with System Reliability and Availability emerging as critical. Accuracy and Data Integration show a moderate consensus, emphasizing the importance of Data Accuracy. Based on these analyses, three strategic pathways for advancing OneStream usage are proposed: preserving the status quo, refining and enhancing OneStream, and integrating OneStream with other systems. The research concludes that integration is the most preferred solution, receiving the highest preference in the AHP analysis. This strategy involves not only technical adjustments but also organizational developments, particularly within the Capital Accounting Administration, to ensure effective integration and collaboration. This study provides valuable insights for organizations considering similar technology adoption, balancing the preservation of foundational principles with embracing technological innovations for sustainable growth and efficiency.
Predictors of Student Participation in The Kampus Merdeka Program: Testing The Extended Theory of Planned Behaviour with Incentives Variable Amalin, Najin Khoirul; Putro, Utomo Sarjono
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Kampus Merdeka program aims to scrape the gap between education and the rapidly changing work environment that has become an issue nowadays. Three years after launching the program, no research has examined the predictors of student participation in the program that are important for the policy maker to re-evaluate the program. On the other hand, the government spends a lot of money to run the program and give direct benefit for the students who participated in the program, but still not create enough opportunity for all students. This study analyzes the predictors and the impact of government incentives on students' willingness to participate. Using theory of planned behavior with additional incentive variables, the researcher distributes the survey through an online questionnaire to the students who are eligible to participate in Kampus Merdeka. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to analyze the significance predictors. As a result, attitude, subjective norm, and incentives significantly influenced students' intention to participate in the program. Intention, in turn, positively influenced actual participation. In contrast, Perceived behavioral control did not significantly affect intention or behavior. Attitude, subjective norm, and incentives play vital roles in encouraging student participation in the Kampus Merdeka program. These findings can guide policymakers and institutions in enhancing program effectiveness.
Co-Authors A Audli Natakusuma Adikharisma, Revi Amalin, Najin Khoirul Arief Rachman Arif Rahmana Ariyanto, Khrisna Aurik Gustomo Bastomi, Andry Achmad Budi Prasetyo Devilia Sari Dhanan Sarwo Utomo Dharmawan, Willy Dini Turipanam Alamanda Farah Alfanur Febriyan, Aris Grace Lucy Secioputri Hendrawan Hermawan, Pri Hidetsugu Morimoto, Hidetsugu Ikhsani, Anugrah Fajar Iqbal Irfan Agus Setyawan, Irfan Agus Keiko Nakashima Khrisna Ariyanto Kiyosho Dowaki Kuntoro Mangkusubroto Kurniawan, Alvin M. Parulian Hutagaol Manahan Siallagan Manurung, Adolf S. P. Mulijadi, Erick Murti, Dyah Meita Retno Nugraha, Fikri Adhi Nur Budi Mulyono Nuraeni, Shimaditya Nurdayat, Ilham Fadhil Perdana, I Komang Wira Yuda Prabowo, Ery Restu Pradana, Dimas Rahfaditya Pri Hermawan Prosarani, Ariadna Putra, Azan Rahmadian Rahayu, Wulan Asti Ramadhan, Andika Yudhistira Ramadhyanti, Nastiti Respati, Gilrandy Rifaat, Nur Muhammad Sahupriadi, Sahupriadi Santi Novani Sarendra, Tania Citra Satriyo, Dody Budi Shima Nuraeni Sihombing, Toman Nico Felani Sjafri Mangkuprawira Suftandar, Hilmi Tabri, Muhamad Alis Takeshi Arai Taufiqurrohman Taufiqurrohman Tutik Inayati Utomo, Dhanan Sarwo Wasesa, Meditya Widyatama, Bimo Yananto, Hanto Yos Sunitiyoso Yuki Tsuruya, Yuki