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Scenario Planning Approach to Enhance Business Competitiveness and Sustainable Growth in the Indonesian Midstream Gas Sector: A Case Study of PT Perta Daya Gas Adikharisma, Revi; Putro, Utomo Sarjono
Journal Integration of Management Studies Vol. 3 No. 2 (2025): (Special Issue)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v3i2.343

Abstract

PT Perta Daya Gas (PDG), a joint venture between PT Pertamina Gas and PLN Energi Primer Indonesia, is facing strategic stagnation due to its high dependency on a single asset, CNG Plant Tambak Lorok, which contributes over 93% of total revenue and also faces contract uncertainty in 2029. This study applies a scenario planning approach to formulate forward-looking strategies that enhance PDG’s competitiveness and ensure sustainable growth amid institutional limitations and an evolving energy landscape. Using a qualitative case study method, data were collected through six semi-structured interviews with key stakeholders and triangulated with policy and corporate documents. Strategic analyses using PESTEL, Porter’s Five Forces, and VRIO frameworks identified eight key driving forces. Two critical uncertainties, strategic autonomy and PLN’s gas demand were selected to construct a 2x2 scenario matrix, resulting in four plausible futures: Championship Mode, Pivot Game, Playbook Locked, and Stuck on the Bench. From the strategic implications of each scenario, twelve strategic options were formulated and subsequently evaluated using Multi-Criteria Decision Analysis (MCDA) based on five weighted criteria: revenue potential, strategic fit, shareholder alignment, operational Feasibility, and time to implement. The evaluation revealed that three strategies, enhancing O&M efficiency, implementing lean operations, and optimizing existing contracts, demonstrated high robustness and Feasibility across all scenarios. In this context, robustness refers to a strategy’s consistent performance across multiple future scenarios, while Feasibility reflects the practicality of implementing the strategy within PDG’s current organizational and governance constraints. This research highlights how integrating scenario planning and MCDA can enhance strategic foresight, organizational resilience, and decision-making quality in navigating policy-driven energy transitions, particularly within Indonesia’s midstream gas infrastructure sector.
A Proposed Implementation of Integrated Good Corporate Governance Assessment in Sub Holding Commercial & Trading Pertamina Tabri, Muhamad Alis; Putro, Utomo Sarjono
Journal Integration of Management Studies Vol. 3 No. 2 (2025): (Special Issue)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v3i2.346

Abstract

Good Corporate Governance (GCG) is an essential foundation for companies, particularly State-Owned Enterprises (SOEs), to ensure transparency, accountability, and sustainable business growth. Within Pertamina’s Sub-Holding Commercial & Trading, the current GCG assessment practices are conducted independently by each subsidiary, using varying methods, parameters, and assessors. This fragmented approach results in non-comparable outcomes and undermines the effectiveness of governance evaluation at the group level. To address this issue, this study proposes an integrated GCG assessment model that can be implemented uniformly across all entities within the Sub-Holding. The model is designed to support the Integrated Governance Committee (IGC), which functions as a risk management body under the Board of Commissioners, enabling it to evaluate governance implementation more effectively. Using a qualitative research methodology, data were collected through in-depth interviews with key internal stakeholders and complemented by secondary data from internal documents and relevant literature. The study applies theories of Business Process Reengineering (BPR) and Business Process Integration to develop a standardized assessment model. Key findings include the identification of inefficiencies in the current assessment system and the development of a centralized mechanism for determining assessment methods, selecting assessors, and executing evaluations. The study also outlines the necessary enablers, including policy development, resource allocation, and unified assessment parameters. The proposed integrated model enhances data comparability, improves coordination, and ensures consistency in evaluating GCG implementation across the group. This approach contributes to strengthening governance practices within SOEs and serves as a reference for similar organizational structures.
Assessing Customer Satisfaction at XYZ Bank: A SERVQUAL-AHP Approach to Improve Service Quality Kurniawan, Alvin; Putro, Utomo Sarjono
Journal Integration of Management Studies Vol. 3 No. 2 (2025): (Special Issue)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v3i2.354

Abstract

Competition within the banking sector is currently fierce. Competition compels banks to deliver enhanced service quality. Every Bank is vying to deliver superior service to clients. Service quality is a crucial prerequisite for enhancing and sustaining client happiness. Content consumers will offer endorsements, whilst discontented consumers will express grievances. In its 2024 annual report, XYZ Bank reported that, in conjunction with increased transaction volumes, it received a total of 22,369 complaints in 2024, representing a 13% rise of 2,526 complaints compared to the same period in 2023. This article will help companies assess their current level of customer satisfaction and identify the characteristics of service quality that require improvement. This study employed a hybrid methodology that combined SERVQUAL and AHP to derive a customer satisfaction index (CSI). Utilizing purposive sampling, 400 clients of XYZ Bank from Bandung City and six customer service professionals employed by XYZ Bank were chosen as participants. The CSI calculation results indicate that service quality achieves a moderate satisfaction level of 54.80%, with the most significant deficiency in the reliability component, succeeded by assurance, responsiveness, tangibles, and empathy dimensions. Based on Importance-Performance Analysis (IPA) and weighted gap scores, several indicators from the Reliability dimension require immediate corrective action, while indicators from the Responsiveness and Assurance dimensions need to continue improving to maintain quality. Indicators that require immediate corrective action, along with suggestions for improvement to enhance quality, will be provided. This research provides suggestions based on comparisons between complaint cases that occur and benchmark banks. The benchmark bank is a bank that has become the current market leader. It is hoped that, with these suggestions, the company will be able to increase customer satisfaction.
Strategic Decisions to Overcome Turnover Problems at PT XYZ Using Regression and AHP Prosarani, Ariadna; Putro, Utomo Sarjono
Journal Integration of Management Studies Vol. 3 No. 2 (2025): (Special Issue)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v3i2.358

Abstract

PT XYZ, a construction consultancy firm in Indonesia, is facing a critical issue with high employee turnover, particularly among its field project staff. This challenge adversely affects productivity continuity and imposes high recruitment and training costs. This study aims to identify the key factors influencing turnover intention and to determine the best strategic approach to address the employee turnover problem. A quantitative method, incorporating descriptive and regression analyses, was employed to investigate the relationship between job satisfaction and turnover intention. The Analytic Hierarchy Process (AHP) prioritized strategic alternatives based on financial, non-financial, and social and security benefits. Data was collected through employee questionnaires and expert interviews. The analysis revealed that, although job satisfaction levels were generally favorable, the lowest job satisfaction score was found in the Pay dimension, indicating that compensation was the primary factor contributing to dissatisfaction. A negative correlation was found between job satisfaction and turnover intention. According to the AHP results, the most important criterion was Non-Financial Benefits (weight 0.48395), while the sub-criterion for Life Insurance had the largest weight (0.59054). With a weight of 0.49089, the Performance-Based Compensation method is the most important of the three alternative strategies: Comprehensive Total Reward, Fixed Pay-Oriented, and Performance-Based Compensation. Some implementation suggestions include setting KPIs and OKRs, offering performance-based rewards, recognizing job achievements, providing limited flexibility, facilitating career development, and offering retention benefits such as life insurance. It is hoped that this study will provide a strategic foundation for creating a compensation plan tailored to the project organization's needs and the preferences of its employees.
Analyzing Satisfaction and Continuance Intention in Capital Market School Level 2 Sahupriadi, Sahupriadi; Putro, Utomo Sarjono
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.825

Abstract

This study analyzes factors influencing participant satisfaction and their continuance intention to enroll in the Level 2 Capital Market School (SPM) program in Indonesi. Despite the rising number of investors, the transition rate from Level 1 to Level 2 shows a decline, raising concerns about learner retention. Guided by the Expectation-Confirmation Model (ECM), this research examines the effects of Quality of Teaching, Institutional Offering, and Participant Motivation on participant satisfaction and their intention to continue. Using data collected from 163 SPM Level 1 participants in Bandung and analyzed through Structural Equation Modeling–Partial Least Squares (SEM-PLS), the study confirms that all three factors positively influence satisfaction, which in turn significantly impacts continuance intention. The findings highlight the mediating role of satisfaction in promoting ongoing engagement with capital market education. The results suggest that enhancing instructional quality, improving institutional support, and fostering participant motivation are key to increasing retention rates for advanced financial education programs. This research provides valuable insights for policymakers and educators aiming to strengthen investor education and support Indonesia’s growing capital market.
Business Strategies for PT Katalis Infra Indonesia to Expand Its Loan Portfolio in the Electric Vehicle Infrastructure Sector Mulijadi, Erick; Putro, Utomo Sarjono
Journal Integration of Management Studies Vol. 3 No. 2 (2025): (Special Issue)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v3i2.398

Abstract

Indonesia has decided to achieve net-zero emissions by 2060, where electric vehicle (EV) adoption plays a critical role. PT Katalis Infra Indonesia (KII) – a pseudonym for a state-owned enterprise company that finances infrastructure projects in Indonesia – was given a mandate by the government to expand its operations to finance the EV infrastructure sector, comprising EV battery manufacturing plants and EV charging stations. Despite the recent mandate expansion, the company is struggling to finance a project related to this new sector. This study focuses on formulating business strategies for KII to expand its loan portfolio in the EV infrastructure sector. The study uses a qualitative method approach, starting from a literature review, benchmarking, document analysis, and semi-structured interviews with several key participants from internal and external stakeholders. The gathered data is analyzed with internal and external analysis, using several tools such as Resource-Based View (RBV) for internal analysis, Porter's Five Forces for external analysis, SWOT and TOWS matrix for strategy formulation, and gap analysis to evaluate the alignment of company capabilities with industry key success factors. The findings reveal several critical gaps with industry best practices and expectations, starting from the company's condition, which lacks technical expertise and specific credit evaluation tools in the EV infrastructure sector, limited green finance products in the new sector, and mandate expansion that does not cover key segments of the EV ecosystem. The strategy is formulated using the TOWS matrix, where each of the proposed strategies is linked with the identified gap of the company's capability and key success factors in the industry. The study concludes with an implementation roadmap and recommendations for KII regarding the key actionable solutions in implementing the strategies.
IMPORVING PROMOTIONAL MARKETING STRATEGIES FOR OUVAL RESEARCH USING ANALYTICAL HIERARCHY PROCESS (AHP) Widyatama, Bimo; Putro, Utomo Sarjono
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5910

Abstract

Following the Covid-19 outbreak, Indonesia's fashion industry, like that of much of the world, has experienced substantial changes. The Covid-19 pandemic's is changing customer behavior in ways that will last for a long time. Many company have been forced to change their sales methods and adopt digital platforms as a result of COVID-19's creation of new customer trends. Following these disruptions, e-commerce became a vital lifeline for Indonesia's apparel sector. Online shopping exploded as physical stores collapsed, and sites like Tokopedia, Bukalapak and Shopee became essential for the delivery of fashion items. E-commerce has changed not only how customers purchase clothing but also how companies interact with their customers.This research looks at how the well-known Indonesian streetwear company Ouval Research, which was established in 1997, has handled these shifts in the fashion sector. The study uses qualitative research to examine the opportunities and problems brought about by the post-pandemic environment, with particular attention to changes in customer behavior, the function of e-commerce in marketing and the effects of new promotional strategies. Using Analytical Hierarchy Process to finding the best promotional marketing strategies for Ouval Research is the aim of this research, particularly in light of the digital revolution and shifting customer demands. It also offers practical suggestions for the brand to improve its standing in the competitive post-pandemic fashion industry.
XGBOOST MODEL FOR DEFAULT PREDICTION IN CREDIT SCORING OF CONVENTIONAL BANK Suftandar, Hilmi; Wasesa, Meditya; Putro, Utomo Sarjono
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5920

Abstract

We develop an XGBoost-based classification model for predicting loan default in the context of credit scoring for a conventional commercial bank in Indonesia. The model aims to improve predictive performance in identifying high-risk borrowers using historical loan data. For this purpose, we use two years of consumer loan records, consisting of over forty thousand observations, including borrower demographic, credit score, and loan characteristics. To address the severe class imbalance within the dataset, we employ the Random OverSampling Examples (ROSE) technique on the training subset. The model is trained and evaluated using standard classification performance metrics, including precision, recall, F1 score, and area under both ROC and Precision-Recall curves. Our results show that the XGBoost model performs well in detecting non-defaults with high sensitivity and precision, particularly in the training set. However, performance on the test set indicates a significant drop in recall for the default class, suggesting model overfitting under imbalanced conditions. These findings highlight the potential and limitations of using ensemble learning methods such as XGBoost in real-world credit risk evaluation, especially when data imbalance remains a major concern.
STRATEGIC PLANNING FOR THE COMPUTER ENGINEERING PROGRAM IN THE CONTEXT OF INTERNATIONALIZATION AT XYZ UNIVERSITY Rachman, Arief; Putro, Utomo Sarjono
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5964

Abstract

An internationalization initiative at XYZ University’s Computer Engineering program, involving the establishment of an international class, has created a significant operational risk. A regulation mandating the transfer of 6 to 10 lecturers from the main program threatens to disrupt academic stability and teaching quality for its existing 300+ students. This research develops a strategic plan to address the lecturer transfer challenge. A mixed-method approach was employed. Internal analysis, through thematic analysis of stakeholder interviews, identified strengths such as digital readiness and industry partnerships, and weaknesses like lecturer availability issues. External analysis using PESTLE and Porter’s Five Forces identified opportunities, including IoT advancements, and threats such as higher education competition. These factors informed a SWOT analysis, which led to seven TOWS-generated strategies. The Analytic Hierarchy Process (AHP), with input from eight program stakeholders, was then used to prioritize these alternatives.The AHP results showed that “Strength” was the most critical decision criterion. The strategy SO1: “Utilize industry partnerships and digital readiness to deliver IoT–integrated hybrid learning, reducing lecturer dependency,” received the highest global priority (18.2%). The AHP model demonstrated good consistency (overall CR=0.03). This study concludes that implementing an IoT-integrated hybrid learning model is the most effective strategy for the Computer Engineering program to manage the lecturer transfer. The research provides an evidence-based SWOT-AHP framework for higher education institutions managing resources during internationalization, ensuring that expansion enhances rather than compromises core academic quality.
PENINGKATAN PROSES PENGAMBILAN KEPUTUSAN DALAM PEMILIHAN ALTERNATIF DESAIN KONSTRUKSI PROYEK JALAN TOL TINGGI UTARA STUDI KASUS PT XYZ Ramadhyanti, Nastiti; Putro, Utomo Sarjono
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5967

Abstract

This study addresses the inefficiency in the decision-making process of PT XYZ for selecting the basic design of the North Elevated Toll Road (NETR) project. Initially driven solely by cost considerations, the previous approach overlooked critical factors such as environmental impact, social implications, construction complexity, and land acquisition processes. Through the application of the Analytic Hierarchy Process (AHP) and Value Engineering (VE), this research proposes a more comprehensive decision-making model. Primary data were collected via in-depth questionnaires and focus group discussions involving key stakeholders within PT XYZ. The results highlight the importance of adopting a multi-criteria framework to avoid project delays, minimize risk, and improve long-term feasibility. By integrating financial and non-financial criteria, the study identifies the most suitable design alternative and proposes an implementation plan for its adoption. This model aims to support more accountable and strategic infrastructure decisions within PT XYZ and similar organizations in future projects.