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All Journal Jurnal Manajemen Teknologi The Indonesian Journal of Business Administration The Asian Journal of Technology Management (AJTM) JURNAL MANAJEMEN BISNIS International Journal of Economics Development Research (IJEDR) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Indonesian Journal of Multidisciplinary Science ASEAN Marketing Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Return : Study of Management, Economic and Bussines Journal of Artificial Intelligence and Digital Business International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) International Journal of Entrepreneurship and Sustainability Studies Applied Quantitative Analysis (AQA) IIJSE Journal Integration of Management Studies Conference Proceedings International Conference on Education Innovation and Social Science Jurnal Bisnis dan Pemasaran Digital
Utomo Sarjono Putro
School of Business and Management, Institut Teknologi Bandung, Indonesia
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences

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Effect Influencing Factor Toward Brand Loyalty in Online Platform Laundry Service Febriyan, Aris; Putro, Utomo Sarjono
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

The laundry industry in Indonesia has been undergoing a significant transformation in recent years, largely driven by the increasing use of social media as a marketing and engagement tool. The massive laundry industry in Indonesia causes entrepreneurs in the laundry sector to face the challenge of securing their customers so they don't switch to using the same services offered by competitors. Therefore, this research was conducted to identify the factors that influence brand loyalty and provide recommendations for development plans to increase brand loyalty which is the object of this study. This study uses quantitative methods, online surveys as instruments and uses PLS-SEM analysis. This study used 151 respondents who are users of laundry services who live in the city of Bandung. This study reveals that Brand Trust has a positive relationship toward Brand Loyalty, Customer Engagement has a positive relationship toward Brand Loyalty, and Relationship Marketing Orientation has a positive relationship toward Brand Loyalty and Customer Engagement. The findings of this study provide recommendations to the company regarding the object of this research to develop development plans and strategies for increasing brand loyalty based on the identified factors that significantly influence brand loyalty which will have an impact on increasing sales.
Designing a Real-Time TKDN Monitoring Dashboard Concept as a Decision Support System Aligned with Akhlak Values at PT Bukit Asam Sarendra, Tania Citra; Putro, Utomo Sarjono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8637

Abstract

The Domestic Component Level (Tingkat Komponen Dalam Negeri/TKDN) policy is a key instrument of the Indonesian government to strengthen national industries through procurement activities. For state-owned enterprises (SOEs) such as PT Bukit Asam Tbk (PTBA), TKDN implementation must also reflect AKHLAK values as ethical guidelines for governance. Although PTBA has consistently met TKDN targets, reporting remains manual, relying on Excel and a single person-in-charge. This condition creates inefficiencies, risks of data inconsistency, and limited responsiveness to urgent requests from regulators. This study addresses the problem of the absence of an integrated mechanism to monitor TKDN realization in real time within PTBA’s electronic procurement system (SPEND). The research objective is to design a TKDN monitoring dashboard conceptualized as a Decision Support System (DSS) that incorporates automation, user-centered design (UCD), and AKHLAK values. An exploratory qualitative method was employed, combining semi-structured interviews, participant observation, and document review. Data were analyzed using thematic coding, supported by SWOT analysis, to identify system gaps, user requirements, and ethical value integration. UCD principles were applied to ensure that dashboard features were aligned with stakeholder needs and validated through feedback from key informants. The findings confirm three main themes: limitations of the current reporting system, the need for an interactive dashboard, and the importance of embedding AKHLAK values in system design. A static mock-up was developed, featuring real-time visualization, dynamic filters, role-based access, and modules for certificate management and reporting. This study contributes theoretically by integrating DSS, UCD, knowledge management, and organizational values into dashboard design, and practically by providing PTBA with a blueprint for optimizing SPEND to support more efficient, transparent, and accountable procurement governance.
Co-Authors A Audli Natakusuma Adikharisma, Revi Amalin, Najin Khoirul Arief Rachman Arif Rahmana Ariyanto, Khrisna Aurik Gustomo Bastomi, Andry Achmad Budi Prasetyo Devilia Sari Dhanan Sarwo Utomo Dharmawan, Willy Dini Turipanam Alamanda Farah Alfanur Febriyan, Aris Grace Lucy Secioputri Hendrawan Hermawan, Pri Hidetsugu Morimoto, Hidetsugu Ikhsani, Anugrah Fajar Iqbal Irfan Agus Setyawan, Irfan Agus Keiko Nakashima Khrisna Ariyanto Kiyosho Dowaki Kuntoro Mangkusubroto Kurniawan, Alvin M. Parulian Hutagaol Manahan Siallagan Manurung, Adolf S. P. Mulijadi, Erick Murti, Dyah Meita Retno Nugraha, Fikri Adhi Nur Budi Mulyono Nuraeni, Shimaditya Nurdayat, Ilham Fadhil Perdana, I Komang Wira Yuda Prabowo, Ery Restu Pradana, Dimas Rahfaditya Pri Hermawan Prosarani, Ariadna Putra, Azan Rahmadian Rahayu, Wulan Asti Ramadhan, Andika Yudhistira Ramadhyanti, Nastiti Respati, Gilrandy Rifaat, Nur Muhammad Sahupriadi, Sahupriadi Santi Novani Sarendra, Tania Citra Satriyo, Dody Budi Shima Nuraeni Sihombing, Toman Nico Felani Sjafri Mangkuprawira Suftandar, Hilmi Tabri, Muhamad Alis Takeshi Arai Taufiqurrohman Taufiqurrohman Tutik Inayati Utomo, Dhanan Sarwo Wasesa, Meditya Widyatama, Bimo Yananto, Hanto Yos Sunitiyoso Yuki Tsuruya, Yuki