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Pengaruh Online Costumer Review dan Online Costumer Rating Terhadap Minat Beli Konsumen (Studi pada Mahasiswa Universitas Telkom Bandung Program Studi Administrasi Bisnis) Irene, Greselia; Akbar, Aldi
Jurnal Ekonomi Efektif Vol. 6 No. 1 (2023): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v6i1.34511

Abstract

Meningkatnya pengguna internet juga mempengaruhi perilaku konsumen dalam pembelian sebuah produk atau jasa. Perubahan berbelanja konsumen dari offline menjadi online sehingga mendorong partumbuhan E-Commerce kian pesat. Dalam penelitian ini, pendekatan yang digunakan adalah pendekatan kuantitatif, penelitian ini menggunakan teknik nonprobability sampling, jumlah sampel yang diteliti oleh peneliti adalah sebanyak 166. Hasil pengujian hipotesis menunjukan bahwa secara parsial menunjukan bahwa online customer review dan online customer rating berpengaruh terhadap minat beli, hal ini dikarenakan hasil thitung yang diperoleh lebih besar dari ttabelnya dan secara simultan online customer review dan online customer rating bersama-sama berpengaruh terhadap minat beli mahasiswa Universitas Telkom pada produk Shopee.
Pengaruh Brand Awareness Dan Brand Image Terhadap Minat Beli Starbucks Di Kota Bandung Nurtaufik, Daffa Ismail; Akbar, Aldi
eProceedings of Management Vol. 10 No. 4 (2023): Agustus 2023
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Di zaman yang telah berkembang seperti saat ini, kebiasaan minum kopi sudah menjadi gaya hidup bagi sebagianbesar anak-anak muda. Oleh karena itu, untuk membantu sebuah coffee shop bersaing dengan kompetitornyadibutuhkan beberapa aspek brand seperti brand awareness dan brand image. Penelitian ini bertujuan untukmengetahui pengaruh brand awareness dan brand image terhadap minat beli Starbucks di Kota Bandung. Penelitianini menggunakan metode kuantitatif dengan jenis penelitian deskriptif. Penelitian ini dilakukan kepada konsumenStarbucks di Kota Bandung. Jumlah sampel yang digunakan sebanyaka 100 responden dengan menggunakan metodepurposive sampling. Seluruh data yang dikumpulkan telah memenuhi kriteria validitas dan reliabilitas. Seluruhpengolahan data dilakukan menggunakan software IBM SPSS versi 26. Data dianalisis menggunakan uji deskriptif,uji asumsi klasik dan regresi linear berganda. Hasil penelitian yang diperoleh dalma penelitian ini menunjukan bahwabrand awareness dan brand image berpengaruh signifikan positif terhadap minat beli secara simultan. Hasil nilaikoefisien determinasi adjusted r square sebesar 0,694, yang menunjukkan bahwa brand awareness dan brand imagedapat berpengaruh terhada[ minat beli dengan presentase sebesar 69,4%.Kata Kunci-brand awareness, brand image, minat beli
Pengaruh fomo, sales promotion, metode pembayaran terhadap impulsiver buying Fitriyani, Risma Nur; Akbar, Aldi
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 1 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243759

Abstract

Maraknya pembelian I-Phone yang diakibatkan oleh FoMo. Penelitian ini bertujuan untuk mengetahui seberapa besar nilai pengaruh FoMO, Sales Promotion dan Metode Pembayaran secara simultan terhadap Impulsif Buying produk Iphone di Kota Bandung. Metode yang digunakan yaitu kuantitatif deskriptif. Penelitian ini, mulai dari bulan November 2023 hingga Januari 2024 di Kota Bandung.  Sampel yang digunakan sebanyak 384 responden pengguna I-Phone. Instrumen yang digunakan yaitu kuesioner. Analisis data yang digunakan yaitu analisis deskriptif. analisis goodness of Fit (GoF), inner model; koefisien jalur; R square (R2); dan terakhir pengujian hipotesis. Hasil pengujian hipotesis yakni Pengaruh Fear of Missing Out (FoMo), Sales Promotion dan Metode Pembayaran terhadap Implusive Buying menunjukkan bahwa adanya pengaruh dari Fear of Missing Out (FoMo), Sales Promotion dan Metode Pembayaran secara simultan terhadap Implusive Buying. Hasil penelitian ini dapat memberikan wawasan berharga kepada masyarakat indonesia terutama kota bandung untuk menghindari faktor FoMO, sales promotion, atau tipe transaksi agar tidak konsumtif dalam membeli suatu produk iphone.
MAINTAINING FAMILY PRIVACY AND SECURITY IN THE DIGITAL AGE Akbar, Aldi; Kuswanto, Arif; Rustandi Kartawinata, Budi
Jurnal Pengabdian Indonesia (JPI) Vol. 1 No. 2 (2025): Vol. 1 No. 2 Edisi Juli 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/jpi.v1i2.877

Abstract

This activity aims to provide parents and teachers of Pandanwangi PAUD with a basic understanding of the importance of maintaining privacy and security in the use of digital technology, as well as providing practical guidance on how to protect personal information and secure digital devices used by family members. The methods used in this educational activity are lectures, group discussions, and case simulations. The results of this educational activity show that the participants have a better understanding of the importance of maintaining family privacy and security in the digital era, are more aware of the risks in cyberspace and are able to identify and overcome these threats better. The conclusion of this activity is that education about digital privacy and security is very important to be given to the community, especially parents and teachers who have a big role in educating children.
BASIC FINANCIAL TRAINING FOR SMEs ACTORS IN RUMAH HASANAH COMMUNITY BANDUNG Akbar, Aldi; Madiawati, Putu Nina; Artadita, Sherly
Jurnal Pengabdian Indonesia (JPI) Vol. 1 No. 2 (2025): Vol. 1 No. 2 Edisi Juli 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/jpi.v1i2.885

Abstract

Financial management training for small and medium enterprises is very relevant in overcoming the challenges faced by new business owners, especially in the Rumah Hasanah community as the target community. With a focus on financial management, this training aims to provide an in-depth understanding of how to build a new business in terms of financial management so that the business can run effectively. This activity considers the limited resources often faced by new businesses, such as limited budgets and lack of experience in financial administration issues. To overcome this gap, this accounting training uses an Android platform-based application, namely the SME Accounting Application from developer Wiinfeel. Thus, SMEs can get updated financial accounting knowledge as well as improve the skills of recording financial transactions so that their digital financial literacy level increases. The results of this training received a very positive response from the participants because they could gain new understanding and experience related to basic financial concepts and effective financial management techniques. And as much as possible they want similar activities to be carried out on an ongoing basis in the future.
THE INFLUENCE OF TRUST AND RISK ON THE USE OF QRIS WITH FRAUD ISSUES AS A MODERATING VARIABLE IN BANDUNG Indah Kusprasetya; Budi Rustandi Kartawinata; Aldi Akbar
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.1908

Abstract

The development of digital payment systems has driven the increasing use of the Indonesian Standard Quick Response Code (QRIS) as a practical and integrated cashless transaction method. Although QRIS adoption continues to increase, its continued use is still influenced by trust, perceived risk, and the prevalence of fraud in digital transactions. This study aims to analyze the influence of trust and risk on QRIS use, with fraud as a moderating variable, in the city of Bandung. This study used a quantitative approach with a survey of 200 QRIS user respondents. The data analysis technique used was Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The results showed that trust had a positive and significant effect on QRIS use, while risk had a negative and significant effect. Furthermore, fraud moderated the relationship between trust and QRIS use by weakening the influence of trust, and moderated the relationship between risk and QRIS use by strengthening the influence of risk. These findings confirm that although QRIS offers convenience and efficiency, perceptions of risk and fraud remain crucial factors influencing usage behavior. This research is expected to provide theoretical contributions to the development of digital payment technology adoption models and provide practical implications for regulators, payment service providers, and MSMEs in strengthening security, improving digital literacy, and building user trust in the QRIS payment system.
DETECTION OF FINANCIAL TARGET, FINANCE STABILITY AND EXTERNAL PRESSURE FACTORS ON FRAUDULENT FINANCIAL REPORTING WITH MARKET CAPITALIZATION AS A MODERATOR VARIABLE IN MANUFACTURING COMPANIES Monika Yovita; Budi Rustandi Kartawinata; Aldi Akbar
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.1914

Abstract

This study aims to analyze the effect of Financial Target, Financial Stability, and External Pressure on Financial Statement Fraud, with Market Capitalization as a moderating variable, in manufacturing companies listed on the Indonesia Stock Exchange (IDX) during the period 2017–2019. The research employs a quantitative approach using panel data regression analysis with the Common Effect Model (CEM) and the Moderated Regression Analysis (MRA) technique. The data were obtained from the financial statements of manufacturing companies that met the sampling criteria over a three-year observation period. The results indicate that Financial Target (ROA) has a positive and significant effect on financial statement fraud. Financial Stability (INVSAL and CATA) also shows a significant effect but in different directions: INVSAL increases, while CATA decreases the likelihood of fraudulent financial reporting. External Pressure (FREEC) has a negative and significant effect on financial statement fraud. The moderating variable, Market Capitalization, was found to strengthen the effect of CATA and weaken the effect of INVSAL on financial statement fraud. The R² value of 17.52% indicates that the research model explains a moderate portion of the variation in financial statement fraud among manufacturing firms in Indonesia. These findings support Agency Theory and the Fraud Triangle Theory, suggesting that financial pressure, stability, and external conditions play a crucial role in influencing the occurrence of financial statement fraud.
IMPLEMENTASI SOPHOS INTERCEPT X SEBAGAI APLIKASI KEAMANAN PERANGKAT DIGITAL PADA KOMUNITAS POS PAUD PANDANWANGI BANDUNG Akbar, Aldi; Kartawinata, Budi Rustandi
Jurnal Pengabdian Indonesia (JPI) Vol. 2 No. 1 (2026): Vol. 2 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/jpi.v2i1.1949

Abstract

Maraknya kepemilikan perangkat digital khususnya smartphone di tiap individu memudahkan dalam kebutuhan akan informasi dan bertranksaksi. Namun tidak banyak yang menyadari pentingnya keamanan pada smartphone mereka. Untuk itu maka kegiatan pengabdian masyarakat ini diadakan bukan hanya berupa edukasi namun sekaligus tutorial praktis menginstal aplikasi keamanan perangkat digital menggunakan Sophos Intercept X. Penelitian ini adalah penelitian kualitatif yang menggunakan pendekatan normatif, grup diskusi, dan simulasi di komunitas Pos PAUD Pandanwangi Kota Bandung. Studi ini menemukan bahwa masih banyak peserta yang membutuhkan pemahaman dan panduan praktis tentang penggunaan aplikasi anti malware di perangkat digital mereka. Melalui kegiatan ini maka level literasi keamanan anti malware di kalangan peserta menjadi lebih baik dari sebelumnya.
Chatbot Adoption in Indonesian Banking: Exploring the Roles of Trust and Corporate Reputation Kumalasari, R. Amalina Dewi; Rubiyanti, R. Nurafni; Akbar, Aldi; Miftahuddin, Asep
JSHP : Jurnal Sosial Humaniora dan Pendidikan Vol 10, No 1 (2026)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Negeri Balikpapan.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32487/jshp.v10i1.2800

Abstract

The advancement of artificial intelligence (AI) has significantly transformed the financial services sector, particularly in banking. One of the most widely adopted applications is the chatbot, which enables banks to deliver faster, more efficient, and responsive customer service through automated interactions. Despite its growing implementation, public acceptance of chatbot technology remains varied. Users tend to evaluate these systems not only based on how useful or easy they are to use, but also on how much they trust the system and the organization behind it. This study explores the factors that drive users’ behavioral intention to use banking chatbots by modifying the Technology Acceptance Model (TAM) to incorporate trust in the chatbot system and corporate reputation. The model incorporates perceived ease of use, perceived usefulness, trust in chatbot, and corporate reputation. Data were gathered through an online survey involving 111 respondents who had prior experience using banking chatbot services. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), reveal that perceived ease of use significantly predicts perceived usefulness, while corporate reputation strongly influences trust. Furthermore, both perceived usefulness and trust are found to be significant predictors of behavioral intention to use banking chatbots. Trust also exerts a notable effect on perceived usefulness. These findings suggest that fostering user trust and managing institutional reputation are critical in promoting the sustainable adoption of AI-driven financial technologies. Banks are encouraged to focus not only on improving the technical features of chatbot systems but also on strengthening their credibility and transparency to enhance user confidence and perceived utility
Interaksi Profesi (Guru/Dosen, Mahasiswa/Siswa, Pegawai Swasta, PNS, Profesional, dan Wiraswasta) di Kota Bandung dalam Pengaruh Literasi Keuangan terhadap Perilaku Pemanfaatan Pinjaman Online Tahun 2025: Studi Kasus pada Pengguna Pinjaman Online Nurdiansyah, Adam Deva; Akbar, Aldi
eProceedings of Management Vol. 12 No. 6 (2025): Desember 2025
Publisher : eProceedings of Management

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Abstract

Penelitian ini menganalisis pengaruh literasi keuangan terhadap perilaku penggunaan pinjaman online, serta peranprofesi sebagai variabel moderasi. Data dikumpulkan melalui kuesioner online dari 324 responden masyarakat KotaBandung dengan enam profesi yaitu guru/dosen, mahasiswa/siswa, pegawai swasta, PNS, profesioal dan wiraswasta.Data dianalisis menggunakan Hayes Process Model dalam SPSS versi 29. Hasil menunjukkan bahwa literasi keuanganberpengaruh positif dan signifikan terhadap penggunaan pinjaman online (β = 0,430; p < 0,001). Namun, ke enamprofesi tidak berperan signifikan sebagai moderator, koefisien untuk guru/dosen (XD1) adalah 0,015 dengan nilai p =0,055; mahasiswa/siswa (XD2) sebesar –0,010 dengan p = 0,219; pegawai swasta (XD3) sebesar 0,008 dengan p =0,324; PNS (XD4) sebesar 0,012 dengan p = 0,125; dan profesional (XD5) sebesar 0,013 dengan p = 0,077. Temuanini menegaskan pentingnya peningkatan literasi keuangan secara merata tanpa membedakan latar belakang pekerjaan.Kata Kunci: literasi keuangan, pinjaman online, profesi