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All Journal JURNAL EDUCATION AND DEVELOPMENT Business Journal : Jurnal Bisnis Dan Sosial Jurnal E-Bis: Ekonomi Bisnis Economics and Digital Business Review JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Ekonomi Efektif Jurnal ADAM : Jurnal Pengabdian Masyarakat Return : Study of Management, Economic and Bussines Journal of Applied Community Engagement (JACE) eProceedings of Management Journal of Business Management and Economic Development Journal of Community Service and Society Empowerment Journal of Social Science Utilizing Technology Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Penelitian Pendidikan Indonesia Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Journal of Social Science Utilizing Technology Jurnal Pengabdian Indonesia
Aldi Akbar
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pengaruh Online Costumer Review dan Online Costumer Rating Terhadap Minat Beli Konsumen (Studi pada Mahasiswa Universitas Telkom Bandung Program Studi Administrasi Bisnis) Irene, Greselia; Akbar, Aldi
Jurnal Ekonomi Efektif Vol. 6 No. 1 (2023): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v6i1.34511

Abstract

Meningkatnya pengguna internet juga mempengaruhi perilaku konsumen dalam pembelian sebuah produk atau jasa. Perubahan berbelanja konsumen dari offline menjadi online sehingga mendorong partumbuhan E-Commerce kian pesat. Dalam penelitian ini, pendekatan yang digunakan adalah pendekatan kuantitatif, penelitian ini menggunakan teknik nonprobability sampling, jumlah sampel yang diteliti oleh peneliti adalah sebanyak 166. Hasil pengujian hipotesis menunjukan bahwa secara parsial menunjukan bahwa online customer review dan online customer rating berpengaruh terhadap minat beli, hal ini dikarenakan hasil thitung yang diperoleh lebih besar dari ttabelnya dan secara simultan online customer review dan online customer rating bersama-sama berpengaruh terhadap minat beli mahasiswa Universitas Telkom pada produk Shopee.
Pengaruh Brand Awareness Dan Brand Image Terhadap Minat Beli Starbucks Di Kota Bandung Nurtaufik, Daffa Ismail; Akbar, Aldi
eProceedings of Management Vol. 10 No. 4 (2023): Agustus 2023
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Di zaman yang telah berkembang seperti saat ini, kebiasaan minum kopi sudah menjadi gaya hidup bagi sebagianbesar anak-anak muda. Oleh karena itu, untuk membantu sebuah coffee shop bersaing dengan kompetitornyadibutuhkan beberapa aspek brand seperti brand awareness dan brand image. Penelitian ini bertujuan untukmengetahui pengaruh brand awareness dan brand image terhadap minat beli Starbucks di Kota Bandung. Penelitianini menggunakan metode kuantitatif dengan jenis penelitian deskriptif. Penelitian ini dilakukan kepada konsumenStarbucks di Kota Bandung. Jumlah sampel yang digunakan sebanyaka 100 responden dengan menggunakan metodepurposive sampling. Seluruh data yang dikumpulkan telah memenuhi kriteria validitas dan reliabilitas. Seluruhpengolahan data dilakukan menggunakan software IBM SPSS versi 26. Data dianalisis menggunakan uji deskriptif,uji asumsi klasik dan regresi linear berganda. Hasil penelitian yang diperoleh dalma penelitian ini menunjukan bahwabrand awareness dan brand image berpengaruh signifikan positif terhadap minat beli secara simultan. Hasil nilaikoefisien determinasi adjusted r square sebesar 0,694, yang menunjukkan bahwa brand awareness dan brand imagedapat berpengaruh terhada[ minat beli dengan presentase sebesar 69,4%.Kata Kunci-brand awareness, brand image, minat beli
Pengaruh fomo, sales promotion, metode pembayaran terhadap impulsiver buying Fitriyani, Risma Nur; Akbar, Aldi
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 1 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243759

Abstract

Maraknya pembelian I-Phone yang diakibatkan oleh FoMo. Penelitian ini bertujuan untuk mengetahui seberapa besar nilai pengaruh FoMO, Sales Promotion dan Metode Pembayaran secara simultan terhadap Impulsif Buying produk Iphone di Kota Bandung. Metode yang digunakan yaitu kuantitatif deskriptif. Penelitian ini, mulai dari bulan November 2023 hingga Januari 2024 di Kota Bandung.  Sampel yang digunakan sebanyak 384 responden pengguna I-Phone. Instrumen yang digunakan yaitu kuesioner. Analisis data yang digunakan yaitu analisis deskriptif. analisis goodness of Fit (GoF), inner model; koefisien jalur; R square (R2); dan terakhir pengujian hipotesis. Hasil pengujian hipotesis yakni Pengaruh Fear of Missing Out (FoMo), Sales Promotion dan Metode Pembayaran terhadap Implusive Buying menunjukkan bahwa adanya pengaruh dari Fear of Missing Out (FoMo), Sales Promotion dan Metode Pembayaran secara simultan terhadap Implusive Buying. Hasil penelitian ini dapat memberikan wawasan berharga kepada masyarakat indonesia terutama kota bandung untuk menghindari faktor FoMO, sales promotion, atau tipe transaksi agar tidak konsumtif dalam membeli suatu produk iphone.
Efek Moderasi Risiko Pasar pada Pengaruh Kepemilikan Manajerial Terhadap Nilai Pasar Perusahaan Goto T Fawazlul Rizqi; Aldi Akbar
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 1 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i1.4977

Abstract

This study aims to examine the impact of managerial ownership on firm market value, with market risk as a moderating variable producing conditional effects. The research covers the period from Q2 2022 to Q3 2023 in GOTO companies. The methodology employed is Conditional Process Analysis (CPA) by Andrew F. Hayes. Data were sourced from audited annual reports of the companies. The findings reveal that managerial ownership significantly negatively affects firm market value. However, when moderated by market risk, this relationship turns significantly positive across all levels of market risk (low, moderate, high), indicating that market risk effectively moderates the relationship between managerial ownership and firm market value.
Pengaruh Literasi Keuangan, Perilaku Keuangan dan Persepsi Risiko terhadap Pinjaman Online: Studi Kasus Generasi Milenial dan Generasi Z di Jawa Barat Serafica Dhara Ayuandika; Aldi Akbar
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 1 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i1.4988

Abstract

As a result of increased accessibility to information and technological advancements, online loans are becoming more popular among Millennials and Generation Z. There are substantial financial dangers associated with taking out loans online. Individuals' choices to use these services are greatly influenced by their level of financial knowledge, their financial behavior, and their perception of risk. The purpose of this research is to get a better understanding of young people's financial habits and risk management strategies by examining the impact of these three variables on online loan use in West Java. By sending out surveys to 250 people who have taken out loans online, this study uses a quantitative approach. Using SPSS, we conducted hypothesis tests (t-test, f-test, and coefficient of determination), testing for validity and reliability, multiple linear regression, and tests for classical assumptions. Those who are more informed about personal finance are more likely to exercise caution while taking out loans online, suggesting that financial literacy plays a key role in this relationship. Respondents that exhibit responsible financial habits are better equipped to handle the complexities of taking out loans online. People who are aware of the dangers are more likely to exercise caution while using these services, demonstrating how perceptions of risk influence decision-making.
MAINTAINING FAMILY PRIVACY AND SECURITY IN THE DIGITAL AGE Akbar, Aldi; Kuswanto, Arif; Rustandi Kartawinata, Budi
Jurnal Pengabdian Indonesia (JPI) Vol. 1 No. 2 (2025): Vol. 1 No. 2 Edisi Juli 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/jpi.v1i2.877

Abstract

This activity aims to provide parents and teachers of Pandanwangi PAUD with a basic understanding of the importance of maintaining privacy and security in the use of digital technology, as well as providing practical guidance on how to protect personal information and secure digital devices used by family members. The methods used in this educational activity are lectures, group discussions, and case simulations. The results of this educational activity show that the participants have a better understanding of the importance of maintaining family privacy and security in the digital era, are more aware of the risks in cyberspace and are able to identify and overcome these threats better. The conclusion of this activity is that education about digital privacy and security is very important to be given to the community, especially parents and teachers who have a big role in educating children.
BASIC FINANCIAL TRAINING FOR SMEs ACTORS IN RUMAH HASANAH COMMUNITY BANDUNG Akbar, Aldi; Madiawati, Putu Nina; Artadita, Sherly
Jurnal Pengabdian Indonesia (JPI) Vol. 1 No. 2 (2025): Vol. 1 No. 2 Edisi Juli 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/jpi.v1i2.885

Abstract

Financial management training for small and medium enterprises is very relevant in overcoming the challenges faced by new business owners, especially in the Rumah Hasanah community as the target community. With a focus on financial management, this training aims to provide an in-depth understanding of how to build a new business in terms of financial management so that the business can run effectively. This activity considers the limited resources often faced by new businesses, such as limited budgets and lack of experience in financial administration issues. To overcome this gap, this accounting training uses an Android platform-based application, namely the SME Accounting Application from developer Wiinfeel. Thus, SMEs can get updated financial accounting knowledge as well as improve the skills of recording financial transactions so that their digital financial literacy level increases. The results of this training received a very positive response from the participants because they could gain new understanding and experience related to basic financial concepts and effective financial management techniques. And as much as possible they want similar activities to be carried out on an ongoing basis in the future.
Co-Authors Aditya Wardhana Aditya Wardhana Agus Maolana Hidayat Ahmad, Mokhtarrudin Anis Nur Mauludiyah Anita Silvianita Anugrah, Akmal Duta Ardan, Muhammad Farrel Arif Kuswanto Arthadita, Sherly Budi Rustandi Kartawinata Caniyah Citra, Khansa Fairuz Deden Witarsyah DILA NURRAHMADANI Dyah Maharani Fadhilla, Belinda Arsya Fadillah, Ridzky Sulthan Faqih Hamami Fitriani Nur Utami Fitriyani, Risma Nur Gita Dwi Auliani Halimatussyadiyah, Hairunnisa Intan Cahya Juwita Irene, Greselia Karyadi Kumalasari, Amalina Dewi Lathifah Nur Haudhi Mahendra Fakhri Mahir Pradana Mangsor, Miza Menajang, Reynald Deva Muhammad Diandra Darmawan Muhammad Fadhel Mustari, Aryandhana Prima Nadira Zahra Nafliyon, Ivana Novadilastri, Novadilastri Nurdin, Annisa Rizkitya Nurtaufik, Daffa Ismail Pratiwi, Oktaria Nurul Putu Nina Madiawati R. Amalina Dewi Kumalasari R. Nurafni Rubiyanti Razali, Raja Razana Raja Risma Nur Fitriyani Rubianti, Nurafni Said, Akifah Nahdi Saragih, Rohmat Saragih, Romat Serafica Dhara Ayuandika Shafira Rahma Kurnia Sherly Artadita Sudibyo, Adityatama Sujak, Aznul Fazrin bin Abu Sularno Sularno, Sularno Syifa Auliya Rachma Syifa, Khalisha Amanda T Fawazlul Rizqi Ulfa Azizah Waniar, Ayu Amelia Wiratama, Adinda Putri Yulia Nur Hasanah Yupi Yuliawati Zahid, Azham