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Analysis of Business Development Strategies Using Smart Business Map at Bumdesa Tourist Business Unit Wa Hyang Tarumajaya Ivana Nafliyon; Aldi Akbar
Return : Study of Management, Economic and Bussines Vol. 2 No. 9 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i9.148

Abstract

The charm of Indonesian tourism is known to have unique characteristics and the development of tourism in villages is considered more strategic and provides many benefits, especially in the economic aspect. But there are still many tourist attractions that have not maximized it so that the number of tourists is low, for example in Tarumajaya Village. This research aims to be a new business strategy for the management of the Tarumajaya Village Tourism Business Unit based on the Smart Business Map which is reviewed from the results of the Playing Field, Marker Landscape, and Operational Profitability analysis. The research method used is descriptive qualitative with an inductive approach to data analysis. Primary data was obtained through interviews with the Director and Manager of the tourism business unit BUMDesa Wa Hyang Tarumajaya. The results of the study indicate that the tourism business unit BUMDesa Wa Hyang Tarumajaya experiences difficulties in developing modern tourism. The strategy includes developing a playing field to expand tourists and achieve more positive business development, Market Landscape to increase visitor volume and build bonds with tourists, and Operational Profitability to increase revenue, manage expenses with efficiency, use core resources optimally, and develop skilled and competent teams.
Pengaruh fomo, sales promotion, metode pembayaran terhadap impulsiver buying Risma Nur Fitriyani; Aldi Akbar
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 1 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243759

Abstract

Maraknya pembelian I-Phone yang diakibatkan oleh FoMo. Penelitian ini bertujuan untuk mengetahui seberapa besar nilai pengaruh FoMO, Sales Promotion dan Metode Pembayaran secara simultan terhadap Impulsif Buying produk Iphone di Kota Bandung. Metode yang digunakan yaitu kuantitatif deskriptif. Penelitian ini, mulai dari bulan November 2023 hingga Januari 2024 di Kota Bandung.  Sampel yang digunakan sebanyak 384 responden pengguna I-Phone. Instrumen yang digunakan yaitu kuesioner. Analisis data yang digunakan yaitu analisis deskriptif. analisis goodness of Fit (GoF), inner model; koefisien jalur; R square (R2); dan terakhir pengujian hipotesis. Hasil pengujian hipotesis yakni Pengaruh Fear of Missing Out (FoMo), Sales Promotion dan Metode Pembayaran terhadap Implusive Buying menunjukkan bahwa adanya pengaruh dari Fear of Missing Out (FoMo), Sales Promotion dan Metode Pembayaran secara simultan terhadap Implusive Buying. Hasil penelitian ini dapat memberikan wawasan berharga kepada masyarakat indonesia terutama kota bandung untuk menghindari faktor FoMO, sales promotion, atau tipe transaksi agar tidak konsumtif dalam membeli suatu produk iphone.
HIERARCHICAL REGRESSION MODELING TO DETERMINE THE DOMINANT MICRO-MACRO ECONOMIC FACTORS IN THE SHARIA STOCK SECTOR Akbar, Aldi
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.2215

Abstract

The health pandemic several years ago had a significant impact on various sectors, especially companies listed on the Indonesia Stock Exchange. This study was motivated by fluctuations in the price of sharia stocks or the Jakarta Islamic Index (JII) after the Indonesian government officially lifted the pandemic status. By combining macroeconomic and company fundamental factors with hierarchical regression analysis techniques, this study aims to identify which combination of factors influences the return on shares in this sector after the pandemic. The results show that the performance of returns on shares in the sharia sector is dominated by fundamental factors, namely Total Asset Turn Over (TATO) and Return on Assets (ROA). The main finding from this research is that post-pandemic, the performance of the Islamic stock sector is still dominated by corporate fundamental factors, which are efficiency and profitability. The limitation of this research lies in the data range, and it would be very interesting to continue with a longer time period. The technical contribution of this research is that it can provide an overview for investors when deciding to invest, so that they can focus more on corporate fundamental factors first.
Efek Moderasi Risiko Pasar pada Pengaruh Kepemilikan Manajerial Terhadap Nilai Pasar Perusahaan Goto T Fawazlul Rizqi; Aldi Akbar
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 1 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i1.4977

Abstract

This study aims to examine the impact of managerial ownership on firm market value, with market risk as a moderating variable producing conditional effects. The research covers the period from Q2 2022 to Q3 2023 in GOTO companies. The methodology employed is Conditional Process Analysis (CPA) by Andrew F. Hayes. Data were sourced from audited annual reports of the companies. The findings reveal that managerial ownership significantly negatively affects firm market value. However, when moderated by market risk, this relationship turns significantly positive across all levels of market risk (low, moderate, high), indicating that market risk effectively moderates the relationship between managerial ownership and firm market value.
Pengaruh Literasi Keuangan, Perilaku Keuangan dan Persepsi Risiko terhadap Pinjaman Online: Studi Kasus Generasi Milenial dan Generasi Z di Jawa Barat Serafica Dhara Ayuandika; Aldi Akbar
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 1 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i1.4988

Abstract

As a result of increased accessibility to information and technological advancements, online loans are becoming more popular among Millennials and Generation Z. There are substantial financial dangers associated with taking out loans online. Individuals' choices to use these services are greatly influenced by their level of financial knowledge, their financial behavior, and their perception of risk. The purpose of this research is to get a better understanding of young people's financial habits and risk management strategies by examining the impact of these three variables on online loan use in West Java. By sending out surveys to 250 people who have taken out loans online, this study uses a quantitative approach. Using SPSS, we conducted hypothesis tests (t-test, f-test, and coefficient of determination), testing for validity and reliability, multiple linear regression, and tests for classical assumptions. Those who are more informed about personal finance are more likely to exercise caution while taking out loans online, suggesting that financial literacy plays a key role in this relationship. Respondents that exhibit responsible financial habits are better equipped to handle the complexities of taking out loans online. People who are aware of the dangers are more likely to exercise caution while using these services, demonstrating how perceptions of risk influence decision-making.