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All Journal Jurnal Kesehatan Reproduksi TEKMAPRO Journal of Industrial Engineering and Management Journal of Economics, Business, & Accountancy Ventura Journal of Business & Banking JBMP (Jurnal Bisnis, Manajemen dan Perbankan) CARADDE: Jurnal Pengabdian Kepada Masyarakat MABIS: Manajemen dan Bisnis Jurnal Ilmu Manajemen JURNAL EKSBIS Revitalisasi : Jurnal Ilmu Manajemen Public Corner Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Indonesian Journal of Laboratory Jurnal Abdimas Sangkabira International Journal of Social Science Jurnal Kedaymas Borobudur Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Management, Economic, Business and Accounting Jurnal Ilmu Manajemen
Basuki Rachmat
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Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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The Impact of Service Quality and Brand Image on Customer Satisfaction and Its Consequences on Customer Loyalty, Banco Nacional Comercio Timor-Leste, Suai Branch Silvester Ferreira; Basuki Rachmat
International Journal of Management, Economic, Business and Accounting Vol. 3 No. 3 (2024): International Journal of Management, Economic, Business and Accounting (IJMEBA)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/ijmeba.v3i3.87

Abstract

Purpose of the study — This research aims to investigate the impact of service quality and brand image on customer satisfaction and its subsequent effects on customer loyalty at Banco Nacional Comercio Timor-Leste, Suai Branch. Research method—A quantitative descriptive approach was employed, utilizing surveys distributed to customers who have been clients for at least three years. The data was analyzed using Partial Least Squares (PLS) structural equation modeling. Result— The findings indicate a weak influence of service quality and brand image on customer satisfaction (R-Square = 0.185), while customer satisfaction, along with these variables, significantly contributes to customer loyalty (R-Square = 0.487). Conclusion— The study concludes that enhancing service quality and brand image is crucial for improving customer satisfaction, which in turn fosters customer loyalty. Practical implications include recommendations for the bank to refine service strategies to meet customer expectations effectively.
The Influence of Health Service Quality, Perceived Value, and Perceived Price on Patient Loyalty and Patient Satisfaction Jannah, Weni Miftachul; Rachmat, Basuki
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 5 (2025): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i5.5158

Abstract

This study aims to analyze the influence of health service quality, perceived value, and perceived price on patient loyalty and satisfaction at the Benowo Community Health Center in Surabaya. The method used is a quantitative approach with explanatory research. Data were collected through a closed-ended questionnaire administered to 397 respondents and analyzed using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method with SmartPLS 4.0. The results of the study indicate that healthcare service quality, Perceived Value, and Perceived Price have a positive and significant influence on patient satisfaction and loyalty. These findings emphasize the importance of professional service, appropriate pricing, and perceived value in building loyalty toward public health services. This study suggests improving service quality based on empathy, price transparency, and leveraging digital technology as strategies to strengthen patient satisfaction and loyalty.
EVALUATION OF UTILIZATION ACTIVITIES OF DIGITAL MARKETING LANDING PAGES FOR SMALL BUSINESSES AT SALES VOLUME Chandra, Eddy; Basuki Rachmat
International Journal of Social Science Vol. 4 No. 6: April 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v4i6.9613

Abstract

Thisistudy is a form ofievaluation of activitiesicarried out byesmall clothing business owners in RW 02 TlogomasMMalang with the aim ofeidentifying problems, causes and finding solutions. Aftereobtaining informationefrom sources oreinformants who were contacted that; in general,enamely 55% since June 2024 haveenot had an impact on increasing sales, then 25% saidethere was an increase inesales while 15% said sales were relatively stable andethere were 5% whoeexperienced a decrease inesales results. The main cause of theeproblem faced is the lackeof ability to utilize 'landingepages', namely 60%, and only 30% caneutilize the media and 10% onlyetry and doenot use 'landing pages' as a medium forepromotion. Theseeresults certainlyeneed to be followed up, namely by providing maximumetraining for the use of 'landingepages' for the small business owners in question.
Analisis Perbedaan Keterikatan Kerja Karyawan Milenial dan Faktor yang Mempengaruhi pada Karyawan BUMN di Indonesia Widyantoro, Harry; Nurhadi, Mochamad; Rachmat, Basuki
Jurnal Ilmu Manajemen Vol. 14 No. 1 (2024): Jurnal Ilmu Manajemen
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v14i1.323

Abstract

This study aims to explore the differences in Employee Engagement in millennial employees of PT. Infomedia Nusantara are based on gender differences with Employee Job Satisfaction and Job Resilience being factors that influence employee work engagement with gender moderation. The sampling technique used a saturated sample method on all millennial employees at PT Infomedia Nusantara (Telkom Group) with 126 respondents. The research instrument uses a Likert scale of 1 to 7 which is tested for validity and reliability to ensure that the instruments used in the study are valid and reliable. The analysis technique uses a Structural Equation Model with Partial Least Square (SEM-PLS). The results showed that Employee Resilience and Millennial Employee Satisfaction of PT. Infomedia Nusantara were able to positively influence Employee Engagement, while gender differences did not moderate the influence between resilience and job satisfaction on job attachment.
Patient Satisfaction and Loyalty in Public Healthcare: The Role of Digital Marketing and Service Quality Amelia Mayasari, Rizka; Rachmat, Basuki
Journal of Business & Banking Vol 15 No 01 (2025): Mei-Oktober 2025
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v15i01.5214

Abstract

This study aims to analyze the effect of digital marketing and health service quality on patient satisfaction and loyalty at Rangkah health center, Surabaya. The background of this study is based on the increasing need for responsive, modern, and digital technology-based health services, especially in the context of competition with private health facilities. This study uses a quantitative approach with data collection techniques through questionnaires distributed to 179 respondents who have been treated at Rangkah health center. The analysis method used was Structural Equation Modeling-Partial Least Square (SEM-PLS). The results showed that both digital marketing and health service quality had a significant effect on patient satisfaction and loyalty. In addition, patient satisfaction was shown to act as a mediating variable between digital marketing and service quality with patient loyalty. These findings confirm the importance of integration between effective digital marketing strategies and improved service quality in building sustainable patient loyalty. This study provides strategic implications for public healthcare managers in the face of digital transformation in the healthcare sector.
Peningkatan Keterampilan Kepemimpinan dan Manajemen Anggota DWP melalui Pelatihan Capacity Building setia, Shinta; Anggraeni, Anggraeni; Sutarso, Yudi; Rachmat, Basuki; Purnamasari, Linda
CARADDE: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 2 (2025): Desember
Publisher : Ilin Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31960/caradde.v8i2.3079

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan kepemimpinan dan manajemen organisasi bagi anggota Dharma Wanita Persatuan (DWP) Kota Surabaya melalui pelatihan peningkatan kapasitas. Pelatihan ini dirancang untuk membekali anggota DWP dengan pengetahuan dan keterampilan praktis dalam merumuskan visi dan misi, berkomunikasi secara efektif, memotivasi anggota, mengambil keputusan, mengelola konflik, merencanakan dan mengorganisasikan kegiatan, mengelola keuangan organisasi, dan memanfaatkan teknologi dalam administrasi. Metode kegiatan yang meliputi 1) sesi interaktif, 2) diskusi kelompok, dan 3) pemberian tugas kelompok. Kegiatan pengabdian kepada masyarakat ini dilakukan dalam beberapa tahap, mulai dari 1) analisis kebutuhan, 2) penyusunan kurikulum, 4) pelaksanaan pelatihan, hingga 5) evaluasi. Dengan peserta sebanyak 47 orang dari  para ibu Dharma Wanita Persatuan (DWP) Pemerintah Kota Surabaya. Hasil dari kegiatan ini dapat disumpulkan bahwa program pelatihan kepemimpinan dan manajemen organisasi ini telah terbukti efektif sebagai instrumen strategis untuk meningkatkan kapasitas individual anggota DWP Kota Surabaya. Peningkatan kompetensi ini tidak hanya bersifat teoretis, tetapi juga termanifestasi secara praktis dalam perbaikan proses perencanaan dan kualitas program kerja, yang secara langsung berkontribusi pada pencapaian visi dan misi organisasi.
Co-Authors ,, Indrayati Al Widyo Purwoko Al-Hanaan, Muhammad Fadhlillah Amelia Mayasari, Rizka Anggraeni Anggraeni Azzahra, Salwa Sabili Bambang Kasatriyanto Burhanudin Dhorifi, Ahmad Eddy Chandra Emma Yulianti Erlinda, Sela Sefrina Ernawati, Widi Dwi Fadia, Nevy Farah Alya Abidah Hadi Ashar Harry Widyantoro Ima Kristanti Jannah, Weni Miftachul Kamaluddin, Ahmad Leliek Agung Haldoko Linda Purnamasari Mochamad Nurhadi, Mochamad Noviati Fuada Putri Ayu Berlianingtyas Rahayu Lestari, Melati Ronny Ronny Ronny Rr. Iramani Salatun, Ria Andriatna Setia, Shinta Silvester Ferreira Soedarso, Elvyra Handayani Soni Harsono Sri Rahayu, Karisma Sri Wahyuni Tjahjani Prawitowati Totih Ratna Sondari Setiadi Tri Puspitasari Trisa Indrawati Wahyudi Wahyudi Winda Diah Puspita Rini Yudi Sutarso Yusna, Yusna