Claim Missing Document
Check
Articles

Found 23 Documents
Search

PENGARUH PRODUK, TEMPAT, PROMOSI SERTA KEPERCAYAAN TERHADAP LOYALITAS PASIEN DIMEDIASI KEPUASAN DI PUSKESMAS TAMBAK WEDI Retno Nur Handayani; Basuki Rachmat
Majalah Ekonomi Vol 30 No 2 (2025): Desember 2025
Publisher : Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/6sx0ye74

Abstract

This study aims to examine the influence of product, place, promotion, and trust on patient loyalty, mediated by patient satisfaction at Puskesmas Tambak Wedi. Utilizing a quantitative approach with a cross-sectional design, data was collected from patients who had visited the facility at least three times in the last year. The study found that product quality, location, promotion, and trust significantly affected patient satisfaction. Additionally, patient satisfaction had a positive and significant impact on patient loyalty. The findings highlight the importance of strategic service quality improvements, including service offerings, effective communication, and trustworthy interactions with medical staff, to enhance patient loyalty in primary healthcare settings. The results contribute to understanding the complex dynamics of healthcare service management and provide practical recommendations for enhancing patient loyalty in community healthcare centers.
DAMPAK REGULASI PEMBIAYAAN KESEHATAN TERHADAP EFEKTIFITAS RENCANA ANGGARAN RUMAH SAKIT STUDI KASUS DI RSI SITI HAJAR SIDOARJO Raden Rizki Ansanta; Basuki Rachmat
Majalah Ekonomi Vol 30 No 2 (2025): Desember 2025
Publisher : Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/917qk588

Abstract

The implementation of the BPJS Health financing system through the INA-CBGs (Indonesian Case Base Groups) scheme has posed significant challenges to the operational sustainability of hospitals, particularly Type B hospitals that predominantly serve BPJS patients. This study aims to analyze the impact of financing regulations on the effectiveness of hospital budget planning and management using a case study at RSI Siti Hajar Sidoarjo. The findings reveal that healthcare financing regulations significantly influence budget planning structures, service tariff adjustments, and the strategic role of hospital managerial elements in maintaining operational efficiency. Active involvement of owners, supervisors, and medical personnel in budget planning and evaluation processes is a key factor in achieving an effective and sustainable hospital budget. This study also addresses an empirical gap regarding the impact of INA-CBGs policies on budget effectiveness in faith-based Type B hospitals and a theoretical gap in integrating budgeting theory with New Institutional Theory within healthcare settings.
ISEES MODEL: MODEL OF HOSPITAL SERVICE BASED ON INTERNAL AND EXTERNAL SERVICE QUALITY Basuki Rachmat; Trisa Indrawati
Journal of Economics, Business, and Accountancy Ventura Vol. 15 No. 3 (2012): December 2012
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v15i3.114

Abstract

The research attempts to investigate public hospital service model and test the effect of theinternal and external service quality on employee satisfaction, employee satisfaction on theexternal service quality, external service quality on customer satisfaction, and customer loyalty.The research was conducted through questionnaires to 31 hospitals in Surabaya with1155 respondents. Validity and reliability are used to test the research instruments and researchhypotheses were tested by linear regression analysis. The results show there is a significantand positive effect of internal service quality on the employee satisfaction. There isalso a significant effect of internal service quality on external service quality. But, it alsoshows there is no significant effect of employee satisfaction on external service quality.Again, there is a significant and positive effect of external service quality on customer satisfaction,a significant and positive effect of customer satisfaction on customer loyalty.