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All Journal Techno.Com: Jurnal Teknologi Informasi International Journal of Artificial Intelligence Research JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Dharma Laksana Jurnal Abdi Insani REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer International Journal Of Science, Technology & Management (IJSTM) Community Empowerment Mattawang: Jurnal Pengabdian Masyarakat ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat International Journal of Community Service Jurnal Minfo Polgan (JMP) Mediastima Jurnal Sistem Informasi Bisnis (JUNSIBI) JUNIF: Jurnal Nasional Informatika Jurnal Pengabdian Teratai Petanda : Jurnal Ilmu Komunikasi dan Humaniora Journal of Computer Science and Information Technology Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Karya Nyata: Jurnal Pengabdian Kepada Masyarakat Data : Journal of Information Systems and Management
Filda Angellia
Institut Bisnis Dan Informatika (IBI) Kosgoro 1957
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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Journal : International Journal of Artificial Intelligence Research

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The Role Of Instagram As A Promotional Media In Increasing The Number Of Visitors Dharta, Firdaus Yuni; Firdaus, Adhy; Pranawukir, Iswahyu; Angellia, Filda; Hamboer, Maria Jashinta Elisabet
International Journal of Artificial Intelligence Research Vol 7, No 1.1 (2023)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v7i1.1.1047

Abstract

This study aims to investigate the use of Instagram as a promotional medium. A qualitative research methodology with a case study approach was adopted, and Cafe XYZ in Jakarta was chosen as the research object. The findings shed light on the effectiveness of using Instagram for marketing purposes. Data collection comprised interviews, observation, and documentation from a range of participants, including owners, customers, employees, and followers of Cafe XYZ. The analysis investigated the factors that motivate Cafe to promote its products on Instagram. Utilizing customer reviews and advertising menus for sale are key strategies. The effectiveness of Instagram for promotion stems from its universal social media usage across all age groups. Additionally, its advanced features allow users to easily search for locations and explore products via hashtags (#).
Co-Authors Abu Muna Almaududi Ausat Achmad Fauzi Achmad Fauzi ACHMAD FAUZI Adhy Firdaus Afrida Sary Puspita Agus Dedi Subagja Akbar, Astried Silvanie Aldy Lesmana Amanda Arista Ananda Ishmahrani Aniza Octoviani Ardhianto, Erdiek ARI KURNIAWAN Ari Kurniawan Aris Fatoni Aris Fatoni Arista, Amanda Astried Silvanie Astried Silvanie B Harjo Baskoro B. Harjo Baskoro Baskoro , B Harjo Baskoro, B. Harjo Bilqis Nabilla Santgani Boy Firmansyah cahya, waskita Dadan Sundara Devi Puspita Sari, Devi Puspita Doddy Nikanor Dwi H, Ghanistantiono Dwi Sidik Permana Efendi Efendi Elis Teti Rusmiati Era Sari Munthe Erdiek Ardhianto Erfina Ervianti, Natalia Fazri, Muhammad Faizal Febriansyah, M. Febriansyah, Muhammad Fikry Suandi Firdaus Yuni Dharta Ghanistantiono Dwi H Ghanistantiono Dwi Handrio H, Ghanistantiono Dwi Hafizah Rifiyanti Hamboer, Maria Jashinta Elisabet Hanifah Sugiarti Hariyansah, Ilham Hidayat, Syamsu Ilham Hariyansah Iswahyu Pranawukir Iwan Setyawan Iwan Setyawan Iwan Setyawan Jaya, Rahmat Junias Robert Gultom Junias Robert Gultom Junias Robert Gultom Kampono Imam Yulianto M. Febriansyah Machfuudztry, Sabrina Manoppo, Franky Gerald Cliford Maria Jashinta Elisabet Hamboer Maria Jashinta Elisabet Hamboer Maria Jashinta Elisabet Hamboer Maria Jashinta Elisabet Hamboer Mayang Riyantie Muhammad Fajri Muhammad Febriansyah Muhammad Febriansyah Nasaruddin Siregar Natalia Evianti Nazaruddin Ahmad Noerlina Anggraeni Nur Desilawati Nur Desilawati Nuraini Purwandari Nursyamsi , Sari Endah Paulus Joshua Louis Prasetya, Yuli Radja Erland Hamzah Rezzi Nanda Barizki Rezzi Nanda Barizki Rifiyanti, Hafizah Riko Mersandro Permana Rino Subekti Rizki Ramadhan Rizki Ramadhan Robert Gultom, Junias Romli Jumpai Panggabean Romli Romli, Romli Rony, Zahara Tussoleha RR. Aryanti Kristantini RR. Aryanti Kristantini RR. Ella Evrita Hestiandari Rudi Laksono Rudi Laksono Ruswiati Suryasaputra Ruswiati Suryasaputra Sabrina Machfuudztry Sanusi, Ichwan Sidik Permana, Dwi Silvana Syah Silvanie, Astrid Sitorus, Anwar T. Steven Rahmat, Mars Sucipto, Purwo Agus Sugiarti, Hanifah Sutisna, Eka Syamsu Hidayat Taruna Nasution, Taruna Utami Dewi, Dyah Veronika Yuni Trisnowati Vivin Tri Astuti Wahyuni Sri Astutik Waskita Cahya Waskita Cahya Waskita Cahya waskita cahya Wijayanto, Kevin Fikri Winata, Nanda Putu Yuli Prasetya Zakaria Satrio Darmawan