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All Journal Jurnal Siasat Bisnis Jurnal Ilmiah Ekonomi Islam Indonesian Journal of Strategic Management Empowerment : Jurnal Pengabdian Masyarakat Jurnal Riset Keuangan dan Akuntansi (JRKA) Jurnal Ilmiah Administrasi Bisnis dan Inovasi EconBank : Journal Economics and Banking International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Jurnal Informatika Ekonomi Bisnis Community Engagement and Emergence Journal (CEEJ) Jurnal Riset Bisnis dan Manajemen EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Airlangga Journal of Innovation Management DEMAnD International Journal Administration, Business & Organization Jurnal Informatika Ekonomi Bisnis JAMARI : Jurnal Pengabdian Masyarakat Mandiri JAMARI : Jurnal Pengabdian Masyarakat Mandiri
Iqbal Arraniri
Universitas Kuningan
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Social Sciences Other

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Pembinaan UMKM Perempuan Desa Cikupa; Sinergi SDM dan Potensi Lokal menuju Kemandirian Ekonomi di Era Digital Masruroh, Rina; Gunawan, Wely Hadi; Arraniri, Iqbal
JAMARI : Jurnal Pengabdian Masyarakat Mandiri Vol. 2 No. 2 (2026): Januari
Publisher : Universitas Insan Cendekia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37577/.v2i2.1015

Abstract

Empowerment of women-owned MSMEs in rural areas plays a vital role in supporting family and village economies. This community service activity aims to improve Human Resource (HR) capacity and economic independence of women MSME actors in Cikupa Village, Darma District, Kuningan Regency. The partners faced main obstacles such as low business management literacy, lack of business legality (NIB), and minimal use of digital technology for marketing. The implementation methods included socialization, business management training using the Business Model Canvas (BMC), assistance with business legality (OSS-RBA), and digital marketing training (social media and e-commerce). The results showed an increase in partners' understanding of good business governance. Additionally, participants were successfully assisted in issuing Business Identification Numbers (NIB) and started utilizing WhatsApp Business and social media to promote local potential products. The synergy between HR capacity strengthening and digital technology adoption has proven capable of encouraging women MSME actors in Cikupa Village to be more adaptive and competitive.
Co-Authors Agustin, Afni Alifia Agyan, Dea Fadhila ahmad rizal Ahyar Yuniawan Ardian Widiarto Dahl, Martin Deri Prayudi Dewi Fatmasari Diki Sagita Fauzan, Adi Ilham Filatrovi, Eldes Willy Harjadi, Dikdik Heni Susilawati Heni Susilawati Ilham Akbar Izatunnisa, Riza Jaenal Hak, Muhammad Rapi Jahidah, Nurul Lili Karmela Fitriani Munir Nur Komarudin Nur Komarudin, Munir Nurhayani, A'i Oding Syafrudin Pramudi Harsono Pratiwi, Erni Yuliyanti Prayudi, Deri Rois, Tatang Tri Wijayanti Wely Hadi Gunawan Wulan, Dewi Putri Anjar Yasir Maulana, Yasir Yoyo Sunaryo Yuliana Fitroh