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All Journal Journal of Management and Business Review SULTANIST: Jurnal Manajemen dan Keuangan Maker: Jurnal Manajemen JURMA : Jurnal Program Mahasiswa Kreatif International Journal Of Science, Technology & Management (IJSTM) Journal of Management and Entrepreneurship Research Jurnal Pengabdian kepada Masyarakat International Journal of Community Service Joong-Ki : Jurnal Pengabdian Masyarakat TGO Journal of Community Development Joong-Ki Glow: Jurnal Pengabdian Kepada Masyarakat E-JURNAL AKUNTANSI Joong-Ki International Journal of Entrepreneurship and Sustainability Studies
Andy Wijaya
Sekolah Tinggi Ilmu Ekonomi Sultan Agung
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Modeling Tacit and Explicit Knowledge Sharing to Enhance Marketing and Financial Performance of MSMEs in Indonesia Andy Wijaya; Sisca Sisca; Setiyawami Setiyawami; Acai Sudirman
Journal of Management and Entrepreneurship Research Vol. 7 No. 1 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.3.07.1-88

Abstract

Objective: This study investigates the key factors that encourage employees to participate in knowledge-sharing activities to improve the performance of micro, small, and medium enterprises (MSMEs) in Indonesia. Research Design & Methods: The research employed a quantitative explanatory design with a cross-sectional survey approach. Primary data were collected from 374 MSME owners in the food and beverage sector. The proposed research model and hypothesised relationships were analysed using partial least squares structural equation modelling (PLS-SEM). Findings: The results show that tacit and explicit knowledge sharing are influenced by different determinants and lead to different performance outcomes. Trust and employee attitudes strongly promote tacit knowledge sharing, which positively affects marketing performance. Conversely, explicit knowledge sharing is mainly shaped by trust and organisational structure and has a greater impact on financial performance. Overall, the findings illustrate various mechanisms through which knowledge-sharing practices enhance MSME performance. Implications & Recommendations: The study offers useful insights for policymakers in designing policies that support knowledge-sharing initiatives among MSMEs. These policies may help enterprises improve operational efficiency, reduce costs, and increase profitability. In addition, this research contributes to the knowledge management literature by proposing a model specifically suited to the Indonesian MSME context. Contribution & Value Added: By distinguishing between tacit and explicit knowledge sharing, this study extends existing research through an empirical model that demonstrates how different organisational and individual factors shape knowledge-sharing behaviour and generate varied performance outcomes, thereby reinforcing knowledge management theory in small business settings.
Purchase Intention of Grooming Products: The Value-Attitude-Behaviour (VAB) Model Andy Wijaya; Erbin Chandra; Julyanthry Julyanthry; Vivi Candra; Salmon Martua Simarmata
International Journal of Entrepreneurship and Sustainability Studies Vol. 1 No. 2 (2021): December
Publisher : UPT Publikasi Ilmiah UNISBA

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Abstract

Grooming products are now one of the daily necessities needed in human life. Not only women who use grooming products, but the majority of men also need grooming products to improve their appearance. The urgency of this research is to explore the values ??that influence the attitudes of men in Indonesia towards grooming products and their intention to purchase these grooming products, using the Value-Attitude-Behaviour (VAB) model. The research instrument used a questionnaire that was distributed online via WhatsApp and Telegram groups during June-July 2021, which resulted in 111 responses. Hypothesis testing was carried out using a variant-based Structural Equation Modeling (SEM) called Partial Least Square (PLS) and the SmartPLS application version 3.0 as a tool to analyze it. The results showed that self-concept (self-image and self-consciousness) and product involvement had a positive and significant effect on men's attitudes towards grooming products and their intention to purchase these products. Furthermore, the effect of men's attitudes towards grooming products on their intention to purchase products also obtained significant result. The results of this study illustrate that self-concept and product involvement have an important role in determining men's attitudes towards grooming products, which in turn will have an impact on their intention to purchase care products to improve their appearance. For further research, it is better to increase the number of samples that are able to represent the entire population and also refer to other factors that influence the purchase intention of grooming products and the use of other approaches in predicting purchase intention such as the TRA model. This study is expected to contribute to the development of male grooming product industry in the country by providing an overview to marketers about the important role of self-concept and product involvement in determining men's attitudes towards grooming products, which in turn will have an impact on their intention to purchase these products to improve their appearance.
What do Consumers really want? Online Vs Offline Shopping for Fashion Products Sisca Sisca; Andy Wijaya; Ernest Grace; Debi Eka Putri; Novelyne Sidabutar
International Journal of Entrepreneurship and Sustainability Studies Vol. 2 No. 2 (2022): December
Publisher : UPT Publikasi Ilmiah UNISBA

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Abstract

Digitalization has changed human behavior in carrying out various activities, one of which is consumer behavior in shopping. Nowadays, many consumers often make purchases of products online. However, certain products actually require a more in-depth product evaluation before consumers decide to buy the product, which can only be done by shopping offline, one of them is fashion products. This research is conducted to identify the factors that motivate consumers in Indonesia to shop online or offline and determine whether there are differences between these motivating factors based on the demographic characteristics of consumers. Data collection is carried out by distributing questionnaires online through whatsapp and telegram groups during June-July 2021, which resulted in 162 responses. Chi-Square, Mann-Whitney, and Kruskal-Wallis tests are used to test the hypothesis. The results prove that the relationship between the motivating factors to shop offline and preferred shopping method with the consumer demographic characteristics, most of them show insignificant results. Different results are shown in the relationship between the motivating factors to shop online with the consumer demographic characteristics, which most of them show significant results (age group, marital status and education level). Furthermore, research data also shows that more than half of the respondents still prefer to shop for fashion products offline rather than online although in the Covid-19 pandemic situation because they want to evaluate the product physically. Suggestions for future researchs to adopt a more representative sampling technique to replicate this research and adopt different product categories to explore how consumers behave in other product categories. This research provides a deeper understanding of consumer shopping behavior for fashion products both online and offline as well as provides an overview that there is still a future for offline fashion product stores to survive in competition with online stores by improving themselves to deal with consumer purchases in this new normal era.
Co-Authors Acai Sudirman Agnes Aryanti Andika Ardiansyah Anju Bhernadetha Nainggolan Ardila Winarti Butarbutar, Marisi Butarbutar, Novita Christine Loist Darwin Lie Debi Eka Putri Debi Eka Putri Diah Pratiwi Doris Yolanda Saragih Dumesti Simanjuntak Efendi efendi Efendi, Efendi Eliza Arshandy Elly Susanti Erbin Chandra Ernest Grace Ervina Ervina Febrita Napitupulu Fitria Halim Hendrick Sasimtan Putra Hengki Mangiring Parulian Simarmata Hengki Mangiring Parulian Simarmata Hengki Mangiring Parulian Simarmata Hengki Simarmata Henry Dunan Pardede Hotriana Siallagan Ignatius Julius Winata Sarumaha Intan Permatasari Ista Marsara Sijabat Jesica Mailoli Jhonny jhonny Julyanthry Julyanthry Julyanthry Latifahannum hannum Lisdayanti Lisdayanti Marthin Hutler Ambarita Martin Yehezkiel Sianipar Nancy Florida Siagian Nitalia Nitalia Novelyn Sidabutar Novelyne Sidabutar Peris Sepaka Surbakti Poltak Pardamean Simarmata Randy Wijaya Retno Widianti Rico Rico Rosita Manawari Girsang Ruth Tridianty Sianipar Salmon Martua Simarmata Setiyawami Setiyawami Sherly Simarmata, Hengki Mangiring Parulian Sinaga, Onita Sari Sisca Sisca Sofi Chrisdayanti Purba Susanti Susanti Tuti Hardiyanti Vivi Candra Vivi Candra Yerisma Welly Yuli Handayani