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All Journal Journal of Management and Business Review SULTANIST: Jurnal Manajemen dan Keuangan Maker: Jurnal Manajemen JURMA : Jurnal Program Mahasiswa Kreatif International Journal Of Science, Technology & Management (IJSTM) Journal of Management and Entrepreneurship Research Jurnal Pengabdian kepada Masyarakat International Journal of Community Service Joong-Ki : Jurnal Pengabdian Masyarakat International Journal of Entrepreneurship and Sustainability Studies TGO Journal of Community Development Joong-Ki Glow: Jurnal Pengabdian Kepada Masyarakat Joong-Ki
Andy Wijaya
Sekolah Tinggi Ilmu Ekonomi Sultan Agung
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Sosialisasi Dampak Covid-19 Terhadap Kesehatan di UPTD Puskesmas BP Nauli Kecamatan Siantar Marihat Hengki Simarmata; Nancy Florida Siagian; Doris Yolanda Saragih; Poltak Pardamean Simarmata; Andy Wijaya; Sisca
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 1 No. 2: Mei 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v1i2.401

Abstract

Pandemi Covid-19 yang melanda dunia khususnya Indonesia telah mengubah tatanan hidup manusia. Di awal masa pandemi Covid-19, setiap hari ada ratusan korban berjatuhan dan membuat ketakutan dimana-mana. Sampai sekarang vaksin telah dilakukan namun belum mampu mengatasi Covid-19. Oleh karena itu masyarakat diminta untuk tetap menjaga kesehatan dan mengikuti protokol kesehatan yang telah di imbau oleh Pemerintah Indonesia. Pencegahan penyebaran virus Covid-19 telah dilakukan dengan melakukan Lock down, Sosial Distancing, Physical Distancing dan penerapan Pembatasan Sosial Skala Besar (PSBB). Pemerintah Indonesia melakukan beberapa kebijakan seperti Instruksi Presiden Republik Indonesia untuk Work From Home (WFH) bekerja dari rumah. Bekerja dari rumah atau work from home yang dilaksanakan saat ini merupakan tindak lanjut atas imbauan Presiden Joko Widodo. Politeknik Bisnis Indonesia dan Sekolah Tinggi Akuntansi dan Manajemen Indonesia merupakan Perguruan Tinggi di Kota Pematangsiantar mengambil bagian dalam pengabdian masyarakat dalam penuntasan penyebaran Covid-19.
PENINGKATAN MUTU DAN NILAI TAMBAH KOPI ORGANIK DESA PARDAMEAN SIBISA KABUPATEN TOBA SAMOSIR Hengki Mangiring Parulian Simarmata; Andy Wijaya; Henry Dunan Pardede; Doris Yolanda Saragih; Nancy Florida Siagian
Glow: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2022): Glow: Jurnal Pengabdian Kepada Masyarakat
Publisher : Program Studi Magister Ilmu Manajemen Sekolah Tinggi Ilmu Ekonomi Sultan Agug

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/glow.v2i1.45

Abstract

Pengabdian Kepada Masyarakat (PKM) yang dilakukan di Desa Pardamean Sibisa dalam hal pengolahan pasca panen kopi organik yang belum dikelola secara optimal. Penanaman kopi arabika di kecamatan Ajibata sekitar 250 ha dan kopi arabika organik di Desa Pardamean Sibisa mencapai 30 ha. Tujuan pengolahan kopi organik setelah panen adalah untuk meningkatkan nilai tambah produk dari olahan biji kopi organik menjadi kopi bubuk berkualitas baik. Pengolahan hasil panen yang dilakukan oleh masyarakat selama ini hanya sebatas kopi biji atau gabah yang dijual langsung kepada agen pengumpul. Dengan adanya pengolahan biji kopi organik menjadi bubuk kopi organik akan meningkatkan nilai jual yang diproduksi dari lahan petani sendiri yang merupakan kawasan wisata Danau Toba. Pengolahan pasca panen kopi organik yang akan dilaksanakan di desa Pardamean Sibisa merupakan proses perlakuan fermentasi, pengeringan, sangrai, penggilingan dan pengemasan. 80 % peserta workshop mendapatkan pemahaman baru dalam pengolahan dan strategi pemasaran. Kegiatan PKM ini memberikan manfaat bagi masyarakat Desa Pardamean Sibisa untuk meningkatkan pendapatan masyarakat.
Purchase Intention of Grooming Products: The Value-Attitude-Behaviour (VAB) Model Andy Wijaya; Erbin Chandra; Julyanthry Julyanthry; Vivi Candra; Salmon Martua Simarmata
International Journal of Entrepreneurship and Sustainability Studies Vol. 1 No. 2 (2021): December 2021
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijeass.v1i2.713

Abstract

Grooming products are now one of the daily necessities needed in human life. Not only women who use grooming products, but the majority of men also need grooming products to improve their appearance. The urgency of this research is to explore the values ??that influence the attitudes of men in Indonesia towards grooming products and their intention to purchase these grooming products, using the Value-Attitude-Behaviour (VAB) model. The research instrument used a questionnaire that was distributed online via WhatsApp and Telegram groups during June-July 2021, which resulted in 111 responses. Hypothesis testing was carried out using a variant-based Structural Equation Modeling (SEM) called Partial Least Square (PLS) and the SmartPLS application version 3.0 as a tool to analyze it. The results showed that self-concept (self-image and self-consciousness) and product involvement had a positive and significant effect on men's attitudes towards grooming products and their intention to purchase these products. Furthermore, the effect of men's attitudes towards grooming products on their intention to purchase products also obtained significant result. The results of this study illustrate that self-concept and product involvement have an important role in determining men's attitudes towards grooming products, which in turn will have an impact on their intention to purchase care products to improve their appearance. For further research, it is better to increase the number of samples that are able to represent the entire population and also refer to other factors that influence the purchase intention of grooming products and the use of other approaches in predicting purchase intention such as the TRA model. This study is expected to contribute to the development of male grooming product industry in the country by providing an overview to marketers about the important role of self-concept and product involvement in determining men's attitudes towards grooming products, which in turn will have an impact on their intention to purchase these products to improve their appearance.
What do Consumers really want? Online Vs Offline Shopping for Fashion Products Sisca Sisca; Andy Wijaya; Ernest Grace; Debi Eka Putri; Novelyne Sidabutar
International Journal of Entrepreneurship and Sustainability Studies Vol. 2 No. 2 (2022): December 2022
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijeass.v2i2.714

Abstract

Digitalization has changed human behavior in carrying out various activities, one of which is consumer behavior in shopping. Nowadays, many consumers often make purchases of products online. However, certain products actually require a more in-depth product evaluation before consumers decide to buy the product, which can only be done by shopping offline, one of them is fashion products. This research is conducted to identify the factors that motivate consumers in Indonesia to shop online or offline and determine whether there are differences between these motivating factors based on the demographic characteristics of consumers. Data collection is carried out by distributing questionnaires online through whatsapp and telegram groups during June-July 2021, which resulted in 162 responses. Chi-Square, Mann-Whitney, and Kruskal-Wallis tests are used to test the hypothesis. The results prove that the relationship between the motivating factors to shop offline and preferred shopping method with the consumer demographic characteristics, most of them show insignificant results. Different results are shown in the relationship between the motivating factors to shop online with the consumer demographic characteristics, which most of them show significant results (age group, marital status and education level). Furthermore, research data also shows that more than half of the respondents still prefer to shop for fashion products offline rather than online although in the Covid-19 pandemic situation because they want to evaluate the product physically. Suggestions for future researchs to adopt a more representative sampling technique to replicate this research and adopt different product categories to explore how consumers behave in other product categories. This research provides a deeper understanding of consumer shopping behavior for fashion products both online and offline as well as provides an overview that there is still a future for offline fashion product stores to survive in competition with online stores by improving themselves to deal with consumer purchases in this new normal era.
MEASURING CONSUMER LOYALTY THROUGH SERVICE QUALITY AND CUSTOMER SATISFACTION IN WORKSHOP DIAN SERVICE PEMATANG SIANTAR Sisca Sisca; Andy Wijaya; Retno Widianti
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 9, No 2 (2023): Volume 9 Nomor 2 Tahun 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v9i2.635

Abstract

Consumer loyalty is very important for businesses and organizations because loyal consumers will generally show attitudes and behavior that are profitable for a particular business.The purpose of this research was to determine the effect of service quality and consumer satisfaction on consumer loyalty at Bengkel Dian Service Pematang Siantar both simultaneously or partially.This research uses library research and field research design. The sample of this research is consumers of Bengkel Dian Service Pematang Siantar, which is 53 people.The results of this research can be concluded as follows: 1. Service quality is good, consumer satisfaction is satisfied and consumer loyalty is high. 2. There is positive effect between service quality and consumer satisfaction on consumer loyalty. 3. There is high correlation between service quality and consumer satisfaction with consumer loyalty. H0 is rejected, meaning that service quality and consumer satisfaction have positive and significant effect on consumer loyalty at Bengkel Dian Service Pematang Siantar both simultaneously or partially.
TEACHER PERFORMANCE IS REVIEWED BASED ON THE PRINCIPAL'S LEADERSHIP AND SCHOOL CULTURE AT PEMATANG SIANTAR FAMILY FOUNDATION PRIVATE HIGH SCHOOL Efendi Efendi; Sherly Sherly; Andy Wijaya; Erbin Chandra; Sisca Sisca
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 9, No 2 (2023): Volume 9 Nomor 2 Tahun 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v9i2.631

Abstract

The research objective is to determine the impact of principal leadership and school culture on teacher performance. The approach used in the research design is a qualitative descriptive approach and a quantitative descriptive approach. This study uses a test of validity, reliability, normality, simple linear regression, correlation and determination, the Ftest and t test with the results of the study, namely a positive and significant effect between principal leadership and school culture on teacher performance and a moderately high level of relationship. The contribution of principal leadership and school culture on teacher performance was 73,1%
Sosialisasi Dampak Covid-19 Terhadap Kesehatan di UPTD Puskesmas BP Nauli Kecamatan Siantar Marihat Hengki Simarmata; Nancy Florida Siagian; Doris Yolanda Saragih; Poltak Pardamean Simarmata; Andy Wijaya; Sisca
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 1 No. 2: Mei 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v1i2.401

Abstract

Pandemi Covid-19 yang melanda dunia khususnya Indonesia telah mengubah tatanan hidup manusia. Di awal masa pandemi Covid-19, setiap hari ada ratusan korban berjatuhan dan membuat ketakutan dimana-mana. Sampai sekarang vaksin telah dilakukan namun belum mampu mengatasi Covid-19. Oleh karena itu masyarakat diminta untuk tetap menjaga kesehatan dan mengikuti protokol kesehatan yang telah di imbau oleh Pemerintah Indonesia. Pencegahan penyebaran virus Covid-19 telah dilakukan dengan melakukan Lock down, Sosial Distancing, Physical Distancing dan penerapan Pembatasan Sosial Skala Besar (PSBB). Pemerintah Indonesia melakukan beberapa kebijakan seperti Instruksi Presiden Republik Indonesia untuk Work From Home (WFH) bekerja dari rumah. Bekerja dari rumah atau work from home yang dilaksanakan saat ini merupakan tindak lanjut atas imbauan Presiden Joko Widodo. Politeknik Bisnis Indonesia dan Sekolah Tinggi Akuntansi dan Manajemen Indonesia merupakan Perguruan Tinggi di Kota Pematangsiantar mengambil bagian dalam pengabdian masyarakat dalam penuntasan penyebaran Covid-19.
PELATIHAN MANAJEMEN INOVASI PRODUK LKP TAMI BOGA PEMATANGSIANTAR Andy Wijaya; Sisca; Rosita Manawari Girsang; Elly Susanti; Marthin Hutler Ambarita
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 12: Mei 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v1i12.2056

Abstract

Tujuan dari pelatihan ini untuk menambah wawasan kepada anggota LKP Tami Boga dalam pemahaman tentang pentingnya pengelolaan inovasi terhadap produk. Dengan penerapan inovasi terhadap produk diharapkan untuk ke depannya anggota LKP Tami Boga ketika sudah selesai dalam menjalani pelatihan di LKP Tami Boga akan mampu menghasilkan produk-produk yang memiliki daya saing di lingkungan usaha yang akan dibangun ke depannya. Karena saat ini untuk mendukung ekonomi keluarga dapat berasal dari terciptanya industri rumah tangga yang kreatif dan mampu mendukung perekonomian keluarga maupun pemerintah.
STRATEGIC TRADE POLICY UNDER PRESIDENT PRABOWO: A NARRATIVE REVIEW OF INDONESIA’S GVC RESPONSE Wijaya, Andy; Sisca, Sisca; Simarmata, Hengki Mangiring Parulian
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 13 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v13i2.711

Abstract

This research examines Indonesia's strategic reaction to global value chain (GVC) disruptions via export tariff reforms under President Prabowo Subianto's administration. This research utilises a narrative literature analysis to combine findings from peer-reviewed journals, policy documents, and institutional reports published from 2014 to 2024. The study reveals that whereas tariff liberalisation seeks to improve export competitiveness, its efficacy is limited by non-tariff barriers, deficiencies in digital infrastructure, and institutional fragmentation. Compared to regional counterparts like Vietnam and Thailand, Indonesia's inward-oriented trade policy may restrict its inclusion into high-value areas of global value chains. The investigation is confined to secondary sources, providing conceptual insights instead of causal assertions. It underscores the necessity for synchronised reforms, including logistical modernisation, digital preparedness, and conformity with environmental, social, and governance (ESG) criteria. This study enhances the discussion on trade policy adjustment in emerging economies in the context of increasing global uncertainty
Cash Flow Management and Working Capital Planning to Accelerate Sales Growth in Culinary MSMEs: Study at Lynn’s Kitchen Sisca; Andy Wijaya; Debi Eka Putri; Hendrick Sasimtan Putra; Eliza Arshandy; Novita Butarbutar
TGO Journal of Community Development Vol. 4 No. 1 (2026): January - June
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.v4i1.362

Abstract

This community service activity aims to improve cash flow management and working capital planning to support sales growth in a culinary Micro, Small, and Medium Enterprise (MSME), Lynn’s Kitchen. The main challenge faced by the business was managing fluctuating cash flows to achieve its targeted increase in daily sales capacity. The program was conducted through conceptual training, the implementation of a digital cash flow tracking system, and on-site mentoring. The results show a significant improvement in the owner’s understanding of cash flow management, along with increased accuracy and consistency in recording financial transactions. In addition, the program successfully developed a measurable sales acceleration plan supported by clear working capital calculations. The findings indicate that proper cash flow management and effective working capital planning enable business owners to make more informed and confident financial decisions. Furthermore, the use of a simple digital system supports financial transparency and operational control. This study demonstrates that a practical and integrated approach can enhance financial management capabilities and support sustainable growth in small-scale culinary MSMEs.
Co-Authors Acai Sudirman Agnes Aryanti Andika Ardiansyah Anju Bhernadetha Nainggolan Ardila Winarti Butarbutar, Marisi Butarbutar, Novita Christine Loist Darwin Lie Debi Eka Putri Debi Eka Putri Diah Pratiwi Doris Yolanda Saragih Dumesti Simanjuntak Efendi efendi Efendi, Efendi Eliza Arshandy Elly Susanti Erbin Chandra Ernest Grace Ervina Ervina Febrita Napitupulu Fitria Halim Hendrick Sasimtan Putra Hengki Mangiring Parulian Simarmata Hengki Mangiring Parulian Simarmata Hengki Mangiring Parulian Simarmata Hengki Simarmata Henry Dunan Pardede Hotriana Siallagan Ignatius Julius Winata Sarumaha Intan Permatasari Ista Marsara Sijabat Jesica Mailoli Jhonny jhonny Julyanthry Julyanthry Julyanthry Latifahannum hannum Lisdayanti Lisdayanti Marthin Hutler Ambarita Martin Yehezkiel Sianipar Nancy Florida Siagian Nitalia Nitalia Novelyn Sidabutar Novelyne Sidabutar Peris Sepaka Surbakti Poltak Pardamean Simarmata Randy Wijaya Retno Widianti Rico Rico Rosita Manawari Girsang Ruth Tridianty Sianipar Salmon Martua Simarmata Setiyawami Setiyawami Sherly Sherly Simarmata, Hengki Mangiring Parulian Sinaga, Onita Sari Sisca Sisca Sofi Chrisdayanti Purba Susanti Susanti Tuti Hardiyanti Vivi Candra Vivi Candra Yerisma Welly Yuli Handayani