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All Journal Ilmu Administrasi Publik Psikis : Jurnal Psikologi Islami Jurnal Pengabdian Pada Masyarakat Aspirasi : Jurnal Masalah-masalah Sosial Jurnal Kajian Ilmiah Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ SWARNA Mulia Pratama Jurnal Ekonomi dan Bisnis Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat Madani: Multidisciplinary Scientific Journal Socius: Social Sciences Research Journal Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Keamanan Nasional Indonesian Journal of Economics and Strategic Management SWARNA: Jurnal Pengabdian Kepada Masyarakat Journal of Economic and Economic Education Efisiensi: Jurnal Penelitian dan Pengembangan Ilmu Manajemen
Thamrin, Djuni
Fakultas Ekonomi Dan Bisnis; Universitas Bhayangkara Jakarta Raya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Pengaruh Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian Mi Instan Merek Indomie (Studi Kasus Pada Mahasiswa/i Universitas Bhayangkara Jakarta Raya) Damayanti, Vina; Thamrin, Djuni
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 8 (2024): Vol. 2, No. 8, 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13154913

Abstract

In this case, the research conducted aims to determine the influence of brand image and product quality on purchasing decisions for Indomie brand instant noodles among students at Bhayangkara University, Jakarta Raya as consumers. This research uses a quantitative type of research where the objects used are students who have bought Indomie brand instant noodle shoes. The data source for this research comes from primary data. The sampling method for this research used the Lemeshow formula with the number of samples used in this research being 100 respondents. The hypothesis testing data analysis method in this research was processed using Structural Equation Modeling (SEM) with the SmartPLS 4.1 application. The results of data processing show that brand image and product quality simultaneously (together) have a positive and significant effect on purchasing decisions. With all the limitations of only conducting research on students at Bhayangkara University, Jakarta Raya, Management Study Program Class of 2020, this can provide benefits and suggestions for further research. In this research, it reflects the variables of brand image and product quality on purchasing decisions in one research model.
Pengaruh Brand Image dan Promosi Terhadap Keputusan Pembelian Brand Fashion 3second (Studi Kasus Pada Mahasiswa Universitas Bhayangkara) Manalu, Hendrick Moses Sumihar; Thamrin, Djuni
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 8 (2024): Vol. 2, No. 8, 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13152177

Abstract

The Influence of Brand Image and Promotion on 3second Purchase Decisions (Case Study on Bhayangkara University Students). This research was conducted with the aim of finding out the brand image and promotion of the 3second purchase decision in Bhayangkara Jakarta Raya University as consumers. This research is a quantitative research where the object used is students who have bought 3second. The data used in this study is primary data. The sampling method for this number of studies uses the Lemeshow formula. The number of samples used in this study is 100 respondents. The data analysis method used to test the hypothesis in this study is Structural Equation Modeling (SEM) with the SmartPLS 4.1 application. The results of this study show that brand image and product quality on purchase decisions together (simultaneously) have a positive and significant effect on purchase decisions. This research has limitations in the object of research that is only carried out on students of Bhayangkara University Jakarta Raya, Management Study Program, Class of 2020, this can be the next researcher's suggestion. The novelty in this study is that it combines brand image and promotion variables on purchase decisions in one research model.
Pengaruh Kualitas Pelayanan dan Promosi Terhadap Kepuasan Pelanggan Jasa Transportasi Online Maxim Pada Mahasiswa/I S1 Universitas Bhayangkara Jakarta Raya Ramadan, Rendy; Sasanti, Ningky; Thamrin, Djuni
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 8 (2024): Vol. 2, No. 8, 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13150164

Abstract

Previous research or related research and previous theoretical studies are very important for research or scientific articles. Relevant and interrelated previous research plays a role in supporting the theory and the relationship or influence between variables. This article reviews the Influence of Service Quality and Promotion on Customer Satisfaction of Maxim Online Transportation Services for Students at Bhayangkara University, Jakarta Raya. This article is a study of management literature. Marketing aims to build a hypothesis that can be used in further research. The implementation of this literature review article is as follows: 1) Service Quality influences Customer Satisfaction; 2) Promotion influences Customer Satisfaction; 3) Service Quality and Promotion have a simultaneous effect on Customer Satisfaction.
Peramalan Kebijakan Untuk Pencegahan Terorisme: Pendekatan Pemolisian Demokratis di Era Digital Thamrin, Djuni; Widodo, Slamet
Jurnal Keamanan Nasional Vol. 10 No. 2 (2024): JURNAL KEAMANAN NASIONAL VOL. 10 NO. 2 TAHUN 2024
Publisher : Pusat Kajian Keamanan Nasional (Puskamnas) Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/3vj01797

Abstract

This research elaborates on terrorism prevention in Indonesia by applying democratic policing in terms of national security.  The discussion of thesis research conducts an evaluative historical review of preventive policy by looking at global impact, terrorism discourse, and the transformation of terrorist networks since 2000. This research uses a descriptive qualitative approach. The interview method with terrorist prisoners as primary data was further deepened by literature review, and observation as secondary data. The results of this study indicate that the future of terrorism is still growing. Forecasting policies in the next 10 years are needed to respond to these issues by:: (1) in combating terrorism propaganda, a necessary response is to establish partnerships with the private sector, strengthen virtual police, and community empowerment and local intelligence; (2) in preventing terrorist recruitment, a social policing is done, strengthen financial intelligence, and increasing social welfare, and (3) in terms of terrorism act, a response is necessary to prevents social division, regional conflict resolution, and strengthen humanization program.     
Pengaruh Promosi Instagram dan Marketplace Shopee untuk Meningkatkan Kesadaran Merek dengan Menggunakan Sensitivitas Harga sebagai Variabel Intervening (Survei Konsumen Keramik Mulia di Toko Aneka Keramik Bekasi) Christian, Nico; Renwarin, Joseph Martinio Jocrien; Rianto, Muhammad Richo; Thamrin, Djuni; Siahaan, Matdio; Sakti, Pricilia Johani
Al-DYAS Vol 4 No 2 (2025): JUNI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/aldyas.v4i2.4960

Abstract

Indonesia's ceramics industry has undergone significant changes in the online business world over the past five years. Many local ceramic companies have developed innovative products and designs to meet the changing tastes of consumers. Ceramic products are now considered important aesthetic elements in the construction of indoor and outdoor areas, and are no longer merely functional everyday items. This study aims to examine the impact of promotional activities on Instagram and the Shopee marketplace, the role of price sensitivity as an intervening variable in the relationship between Instagram promotions and brand awareness of Aneka Keramik stores, and the role of price sensitivity as an intervening variable in the relationship between Shopee marketplace promotions and brand awareness of Aneka Keramik stores. This study employs a quantitative approach, utilizing a questionnaire to collect data through surveys of consumers who purchase Mullia ceramic products from Aneka Keramik stores via the Instagram and Shopee marketplaces.The study's population consists of consumers who have purchased Mullia ceramic products from Toko Aneka Keramik through Instagram and the Shopee marketplace.The study's sampling method is non-probability, employing a purposive sampling approach. The Lameshow formula was used to determine a sample size of 100 people.The results of the study indicate that Instagram promotion has a significant effect on price sensitivity (p < 0.05). Shopee promotion has a significant effect on brand awareness (p = 0.022). Instagram promotion has a significant effect on brand awareness (p = 0.018). The Shopee promotion has no significant impact on brand awareness (p = 0.114), while the Instagram promotion has a significant impact (p = 0.004). The Shopee promotion has no significant impact on brand awareness (p = 0.155). Price sensitivity has a significant impact on brand awareness (p = 0.018).
Transformasi Pemolisian Demokratis di Papua Herjawan, Hery; Thamrin, Djuni
Jurnal Kajian Ilmiah Vol. 23 No. 3 (2023): September 2023
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/wxrkwz31

Abstract

The aim of this research is to see the potential of optimizing the democratic policing approach in Papua in creating Papuan security stability that is inclusive, based on community involvement, and involved in fulfilling social demands. The research method used in this research is a qualitative research method using interview data collection techniques. In the implementation of conflict policing in Papua, it can be a simulacra in transforming the style/model of policing to be more democratic which produces outputs in overcoming conflict in Papua. The democratic policing that is expected to be achieved in Papua also indicates fundamental changes in policing styles that require intervention at the macro, meso and micro levels in the implementation of policing in the context of conflict management in Papua.
Penerapan Prinsip GG Dalam Pencegahan Tindak Pidana Korupsi Sektor Pengadaan Barang Dan Jasa Rizal, Rizky; Thamrin, Djuni
Jurnal Kajian Ilmiah Vol. 24 No. 2 (2024): May 2024
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/7aqjem83

Abstract

Procurement of goods and services (PBJ) is a sector that is prone to corruption in Indonesia. Corruption in PBJ can hamper national development, harm state finances, and reduce public trust in the government. It is hoped that the implementation of GG in PBJ can prevent criminal acts of corruption. The aim of this research is to explore and analyse the application of GG principles in efforts to prevent criminal acts of corruption in the goods and services procurement sector. This research uses a qualitative approach. Data collection techniques in this research were carried out using desk studies and literature reviews. The research results show that in the goods and services procurement sector, the application of GG principles is needed to reduce corruption and increase transparency and accountability in budget management and accounting. Procurement of goods and services in local governments must refer to the principles of GG, by implementing transparency, accountability, efficiency, effectiveness, and responsibility. Efforts to reduce corruption and increase the balance of income and expenditure. The application of GG principles in the goods and services procurement sector can reduce corruption and increase the balance of income and expenditure in local governments.
Penerapan Digital Marketing Dalam Meningkatkan Penjualan Produk Sneakers Pada Pt Mutasis Group Indonesia Mustafa, Hidayah Putra; Thamrin, Djuni; Siahaan, Matdio Siahaan
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 8 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i8.6160

Abstract

This study aims to analyze the implementation of digital marketing in increasing the sales of sneaker products at PT Mutasis Group Indonesia. The company utilizes various digital platforms such as Instagram, TikTok, Facebook, and Shopee to expand its market reach. This research employs a descriptive qualitative method with data collected through observation, interviews, and documentation involving the owner and employees of PT Mutasis Group Indonesia. The findings reveal that active and consistent digital marketing strategies significantly contribute to increased sales, especially in stores that apply these strategies optimally, such as SneakersMust. The company faces several challenges, including limited human resources, insufficient content creation equipment, and frequent changes in social media algorithms. Nevertheless, digital marketing has proven effective in enhancing customer loyalty and boosting sales by up to 50%. This study recommends strengthening the implementation of digital marketing across all stores under the company to support overall business performance.
ANALISIS PENGGUNAAN INSTAGRAM PADA MAKEUP ARTIST UNTUK MENINGKATKAN KLIEN DAN PENJUALAN Wibowo, Radiva Naila; Thamrin, Djuni; Siaahan, Matdio
IJESM Indonesian Journal of Economics and Strategic Management Vol. 3 No. 3 (2025): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v3i3.500

Abstract

Penelitian ini bertujuan menganalisis pemanfaatan Instagram sebagai strategi pemasaran jasa oleh Makeup Artist untuk meningkatkan jumlah klien. Metode yang digunakan adalah deskriptif kualitatif dengan studi kasus pada akun @RadivaMakeup. Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi terhadap 15 informan, terdiri dari klien, calon klien, dan tim internal. Hasil menunjukkan bahwa fitur Instagram seperti foto, video, Story, Reels, Live, dan iklan berbayar mampu meningkatkan visibilitas serta kepercayaan. Testimoni pelanggan dan interaksi yang responsif juga berpengaruh dalam keputusan konsumen. Secara keseluruhan, Instagram efektif membangun citra dan memperluas pasar jasa makeup artist.
Pengaruh Event Sponsorship, Digital Marketing dan Brand Awareness Terhadap Keputusan Pembelian Pada Produk Emina (Studi Kasus Pada Mahasiswa Universitas Bhayangkara Jakarta Raya) Shalsabilla, Mutiara; Hendayana, Yayan; Seno Pitoyo, Bayu; Puspaningtyas Faeni, Dewi; Thamrin, Djuni
Efisiensi: Jurnal Penelitian dan Pengembangan Ilmu Manajemen Vol. 1 No. 3 (2025): Efisiensi: Jurnal Penelitian dan Pengembangan Ilmu Manajemen (Maret 2025 - Mei
Publisher : Yayasan Inovasi Akademi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63217/efisiensi.v1i3.135

Abstract

Pengaruh Event Sponsorship, Digital Marketing Dan Brand Awareness Terhadap Keputusan Pembelian Pada Produk Emina (Studi Kasus Pada Mahasiswa Universitas Bhayangkara Jakarta Raya) adalah artikel ilmiah studi pustaka dalam ruang lingkup Ekonomi dan Bisnis. Tujuan artikel ini untuk mengetahui pengaruh dari Event Sponsorship, Digital Marketing Dan Brand Awareness Terhadap Keputusan Pembelian Pada Produk Emina. Metode riset dengan penelitian terhadap 100 responden dengan metode Non Probability Sampling serta menggunakan teknik purposive sampling. Analisis deskriftif Kuantitatif. Hasil artikel ini: 1) Menunjukan bahwa variabel Event Sponsorship, Digital Marketing dan Brand Awareness secara simultan berpengaruh dan signifikan terhadap variabel depeneden Keputusan pembelian, 2) variabel Event Sponsorship dan Brand Awareness secara parsial memiliki pengaruh dan signifikan terhadap variabel Keputusan Pembelian, 3) variabel Digital Marketing secara parsial tidak berpengaruh signifikan terhadap variabel Keputusan Pembelian.
Co-Authors Amalia Syauket Amelia Syauket, Amelia Syauket Andi Nuraliyah Azahra, Fallya Cahyadi Husadha Christian, Nico Deanova, Shabina Dessy Wulandari Dewi Puspaningtyas Dhian Tyas Untari Edi Suharto Erik Saut H Hutahaean, Erik Saut H Fata Nidaul Khasanah H, Hadita Hasanuddin Hasanuddin Hema Dayita Pohan Hema Dayita Pohan Herjawan, Hery Hery Herjawan Holil, Kudsi Iskandar Zulkarnaen Iskandar Zulkarnaen Manalu, Hendrick Moses Sumihar Mustafa, Hidayah Putra Perdhana , Timorora Sandha Perdhana, Timorora Sandha Perdini, Tiara Anggita Pertiwi, Yuarini Wahyu Pohan, Hema Dayita Prasojo Prasojo Prasojo, Prasojo Ramadan, Rendy Rani Pertiwi Renwarin, Joseph Martinio Jocrien Rianto, Muhammad Richo Rizal, Rizky Rohana Ningsih S, Gumilar Rusliwa Sakti, Pricilia Johani Sasanti, Ningky Seno Pitoyo, Bayu Shalsabilla, Mutiara Siaahan, Matdio Siahaan, Matdio Siahaan, Matdio Siahaan Sindhu, R. Martono Slamet Widodo Soehardi Soehardi Soehardi Soehardi Sudiantini, Dian Sukreni, Tulus Syauket, Amalia Tiara Anggita Perdini Tiara Anggita Perdini Timorora Sandha Perdhana Tulus Sukreni Tulus Sukreni Untari, Dhian Tyas Vina Damayanti, Vina Wibowo, Radiva Naila Woestho, Choiroel Yayan Hendayana Yoganingsih, Tutiek Yulia Fitriani, Yulia Zeinyta Azra Haroen