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All Journal The Indonesian Journal of Public Administration (IJPA) JISIP: Jurnal Ilmu Sosial dan Pendidikan Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Nuansa Akademik: Jurnal Pembangunan Masyarakat Journal Of Human And Education (JAHE) Innovative: Journal Of Social Science Research Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Kreativitas Pada Pengabdian Masyarakat (Krepa) Journal of Innovative and Creativity Jurnal Ilmu Komunikasi AKRAB Jurnal Intelek Insan Cendikia Abstrak: Jurnal Kajian Ilmu Seni, Media dan Desain Dynamics Social : International Journal of Social Sciences and Communication Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Social Sciences Journal (SSJ) International Journal of Teaching and Learning (INJOTEL)
agung putra mulyana
Program Studi Ilmu Komunikasi, Universitas Bina Sarana Informatika Jakarta
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Cancel Culture di Era Media Baru: Analisis Komunikasi Atas Implikasi Sosial dalam Kasus Overclaim Skincare Djamzuri, Muhammad Irfan; Mulyana, Agung Putra
Nuansa Akademik: Jurnal Pembangunan Masyarakat Vol. 9 No. 2 (2024)
Publisher : Lembaga Dakwah dan Pembangunan Masyarakat Universitas Cokroaminoto Yogyakarta (LDPM UCY)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/jnajpm.v9i2.2621

Abstract

The cancel culture phenomenon that can be found in digital society is that individuals such as public figures, groups or brands can be exposed to social exclusion, criticism and even massive boycotts on social media. A phenomenon often found on platforms  Cancel culture occurs due to the composition of the rapid dissemination of information and the influence of developing public opinion plus algorithms that apply it until content goes viral on social media. In this digital era of connectivity, local phenomena can become global issues, the Cancel culture effect is a consequence that cannot be avoided by individuals or groups and a company brand.  Research with communication, social, cultural and psychological approaches, as well as duality analysis of Cancel cultural phenomena as social control or giving rise to injustice and freedom of expression. The literature study approach allowed Cancel culture to be found in several cases in Indonesia, especially involving health figures such as Dr. Richard Lee and detective doctor content on TikTok, as well as raising the issue of overclaimed Skincare products and Skincare products that are thought to be dangerous.  The concept of "canceling" in Cancel culture is a social media phenomenon that has emerged regarding Skincare which is suspected of being overclaimed and dangerous Skincare which is considered to violate norms or is inappropriate by the general and digital public. This phenomenon contributes to opinions and opinions in the form of hashtags and triggers the emergence of the phenomenon of conformity and spiral of silence in society which can pave the way for further research.
Representasi Konflik Keluarga Dalam Film Uang Panai Maha(r)l 2 Mandi, Charmalita Citra Maharani; Putra Agung Mulyana
Abstrak : Jurnal Kajian Ilmu seni, Media dan Desain Vol. 2 No. 4 (2025): Juli : Abstrak : Jurnal Kajian Ilmu seni, Media dan Desain
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/abstrak.v2i4.884

Abstract

family conflict is portrayed in the film Uang Panai Maha(R)l 2 using Roland Barthes' semiotic framework. The film reflects the social reality of the Bugis-Makassar community, which highly upholds cultural values, particularly regarding arranged marriage, family honor, and the significant role of parents in their children's lives. The main objective of this research is to understand how family conflict is represented through visible and spoken symbols within the film’s narrative. This research employs a descriptive qualitative method by analyzing semiotic elements in several scenes that depict conflict, such as forced marriage, intergenerational differences, and the pressure of tradition against personal desires. The analysis is conducted through the three levels of meaning proposed by Barthes: denotation, connotation, and myth. The results show that Uang Panai Maha(R)l 2 illustrates the tension between traditional values and modern realities, which still occur within family life in Indonesia.
Pengelolaan Iklim Komunikasi Organisasi dalam Memperbaiki Motivasi Kerja: (Studi Kasus pada Store Charles and Keith Summarecon Mall Serpong) Lola Amelia Putri Eduard; Agung Putra Mulyana
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 4 (2025): Oktober : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i4.621

Abstract

Organizational Communication Climate Mangement in Improving Charles & Keith Employee Work Motivation (Case Study at Charles & Keith Store Summarecon Mall Serpong). Organizational communication climate is a key element in creating a productive work environment, especially in the dynamic retail industry. This study aims to describe the organizational communication climate formed at the Charles and Keith Store Summarecon Mall Serpong and to determine the level of employee work motivation at the Charles and Keith Store Summarecon Mall Serpong. This study was conducted at the Charles & Keith Store located in Summarecon Mall Serpong, Tangerang for 3 months, starting from April to June 2025 using a qualitative approach with a case study method, involving in-depth interview observations, and documentation of data collection techniques. The results of the study indicate that a warm, supportive, and transparent communication climate plays a vital role in creating a healthy and inspiring work atmosphere. Employees feel valued because they are given space to express their opinions, are involved in decision-making, and receive honest and constructive feedback. In addition, trust and honesty are important foundations in building harmonious and work-oriented working relationships. These findings emphasize that good communication climate management has a direct impact on employee morale, loyalty, and productivity in the modern retail sector.
Representasi Kepemimpinan dalam Film Sultan Agung Karya Hanung Bramantyo Noval, Fikriandrian; Agung Putra Mulyana
Abstrak : Jurnal Kajian Ilmu seni, Media dan Desain Vol. 2 No. 5 (2025): September : Abstrak : Jurnal Kajian Ilmu seni, Media dan Desain
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/abstrak.v2i5.932

Abstract

This study aims to analyze the representation of Sultan Agung’s leadership in the film Sultan Agung directed by Hanung Bramantyo, using a descriptive qualitative approach. The research highlights how film as a medium constructs the meaning of leadership through narrative, visual elements, cultural symbols, and character development. Stuart Hall’s theory of representation is utilized to understand meaning construction in film, while leadership analysis refers to charismatic, transformational, and authoritarian models. Roland Barthes’ semiotic analysis is applied to examine denotation, connotation, and myth within the film’s elements. Data were collected through observation, documentation, interviews, and literature study, then systematically processed and analyzed. The findings show that Sultan Agung portrays not only a historical figure of leadership but also reflects cultural values and national identity relevant to contemporary Indonesia. The representation of leadership is constructed through cultural symbols, dialogues, and a meaningful storyline, generating new discourse about the ideal leader in modern society. This study is expected to enrich media and leadership studies and contribute to the development of contextual leadership insight among the younger generation.
PERENCANAAN KOMUNIKASI DIGITAL MELALUI INSTAGRAM DALAM MEMASARKAN PRODUK MAKA CAVALRY DI MAKA SHOWROOM GADING SERPONG Alvina Deshamti; Agung Putra Mulyana
Jurnal Intelek Insan Cendikia Vol. 2 No. 9 (2025): September 2025
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis perencanaan komunikasi digital melalui Instagram dalam memasarkan produk MAKA Cavalry di MAKA Showroom Gading Serpong. Sebagai perusahaan otomotif lokal yang memproduksi sepeda motor listrik, MAKA Motors menghadapi tantangan berat dari kompetitor dan pentingnya membangun brand awareness melalui media digital. Penelitian menggunakan pendekatan kualitatif dengan model The Circular Model of SOME (Share, Optimize, Manage, Engage) oleh Regina Luttrell sebagai landasan strategi komunikasi digital. Data dikumpulkan melalui observasi partisipatif, wawancara mendalam, dan dokumentasi aktivitas akun Instagram @makamotorsgadingserpong_vina. Hasil penelitian menunjukkan bahwa perencanaan komunikasi digital yang terstruktur melalui Instagram mampu meningkatkan visibilitas, interaksi audiens, dan citra merek produk MAKA Cavalry. Strategi yang diterapkan meliputi pembuatan konten yang relevan dan visual menarik, optimalisasi waktu unggah dan hashtag, pengelolaan akun yang konsisten, serta mendorong keterlibatan audiens melalui interaksi dua arah. Penelitian ini menyoroti pentingnya evaluasi insight Instagram serta adaptasi konten sesuai kebutuhan audiens target. Temuan ini dapat menjadi acuan bagi industri otomotif lokal dalam mengoptimalkan media sosial sebagai sarana pemasaran produk berbasis teknologi ramah lingkungan
PENGARUH AKUNTABILITAS DAN TRANSPARANSI TERHADAP KUALITAS PELAYANAN PUBLIK DI DINAS DAERAH TASIKMALAYA Ika Widiastuti , Luluh abdilah Kurniawan, Agung Putra Mulyana
Social Sciences Journal Vol. 2 No. 4 (2024): Vol.2,No.4,Oktober 2024
Publisher : Perkumpulan Dosen Program Hibah Indonesia

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Abstract

Tujuan penelitian adalah untuk mengetahui: (1) Implementasi Akuntabilitas, Transparansi dan Kualitas Pelayanan Publik, (2) Hubungan Akuntabilitas dengan Transparansi, (3) Pengaruh akuntabilitas dan transparansi secara parsial terhadap kualitas pelayanan publik. (4) Pengaruh akuntabilitas dan transparansi secara simultan terhadap kualitas pelayanan publik. Metode penelitian yang digunakan adalah metode deskriptif analisis. Analisis yang digunakan adalah analisis jalur. Pengujian hipotesis secara parsial menggunakan tes T dan di satu sisi menggunakan tes F dengan tingkat penting (α = 0,05). Hasil penelitian menunjukkan bahwa (1) Akuntabilitas, Transparansi dan Kualitas Pelayanan Publik telah terlaksana dengan baik. (2) Hubungan akuntabilitas dan transparansi mempunyai hubungan positif dan signifikan, (3) Pengaruh akuntabilitas dan transparansi secara parsial berpengaruh signifikan terhadap kualitas pelayanan publik, (4) Pengaruh akuntabilitas dan transparansi secara simultan mempunyai pengaruh signifikan terhadap kualitas pelayanan publik.
Representasi Superego pada Karakter Beruang dalam Kartun Masha and the Bear Episode Tracks of Unknown Animals Erino, Anggie Putri; Mulyana, Agung Putra
Abstrak : Jurnal Kajian Ilmu seni, Media dan Desain Vol. 2 No. 5 (2025): September : Abstrak : Jurnal Kajian Ilmu seni, Media dan Desain
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/abstrak.v2i5.937

Abstract

The rapid growth of digital technology has significantly transformed the way children access entertainment, particularly through streaming platforms such as Netflix. One popular animated series, Masha and The Bear, especially the episode “Tracks of Unknown Animals,” presents rich visual symbolism suitable for analysis through a semiotic approach. This study applies Sigmund Freud’s psychoanalytic theory, focusing on the concept of the superego, to examine the character of the Bear, who demonstrates patience, protectiveness, and tolerance toward Masha’s curiosity-driven behavior. The main objective of this research is to reveal how the representation of the superego is embodied through the Bear’s actions and responses in various challenging situations. The semiotic analysis interprets visual signs, expressions, and character interactions within the narrative. The findings indicate that the Bear serves as a moral figure representing the function of the superego in controlling Masha’s impulses and behavior. Therefore, this animated film not only provides entertainment but also conveys moral messages that reflect psychological and educational values for its audience.
Netnografi Hashtag #KaburAjaDulu : Interaksi dan Konstruksi Makna dalam Media Baru Mulyana, Agung Putra; Djamzuri, Muhammad Irfan
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.18661

Abstract

Hashtag menjadi salah satu elemen penting dalam komunikasi digital yang akan membentuk wacana publik di media baru. Penelitian ini bertujuan untuk menganalisis pola interaksi pengguna dan konstruksi makna hashtag #KaburAjaDulu dengan pendekatan netnografi. Data dikumpulkan melalui observasi non-partisipatif pada platform media sosial terhadap konten yang relevan. Hasil penelitian menunjukkan bahwa hashtag #KaburAjaDulu ini digunakan sebagai kritik sosial, serta membentuk arena utama dalam menyampaikan pesan. Sehingga penelitian ini memberikan kontribusi dalam memahami dinamika penggunaan media baru dalam membentuk persepsi dan interaksi sosial publik. Kata Kunci: Netnografi, Hashtag, Media Baru, Interaksi Digital, Konstruksi Makna
TEKNOLOGI TOKOPEDIA PLAY LIVE SHOOPING DALAM PERSPEKTIF EKOLOGI MEDIA KONVERGENSI mulyana, agung putra; Djamzuri, Muhammad Irfan
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 6, No 3 (2022): JISIP (Jurnal Ilmu Sosial dan Pendidikan)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v6i3.3487

Abstract

Communication experience designed to be a digital communication technology conveys messages without limits to the communicant. This technology can even be used as an online buying and selling transaction process such as live shopping on the Tokopedia platform. The researcher discusses the form of integration of the Tokopedia Play feature in the buying and selling process. The method used is a case study with a qualitative approach and the use of interview, observation, and documentation techniques. The results of this study can be seen that the Tokopedia Play menu is able to affect human feelings because it is displayed on the main page of the application. In terms of media convergence, Tokopedia's shopping activities are considered as a form of communication in terms of marketing and even embedded as an entertainment platform, so not only buying and selling transactions but buyers can also enjoy the content presented. 
Digital Communication Planning through Instagram for Product Marketing at Cavalry Gading Serpong Showroom Alvina Deshamti; Agung Putra Mulyana
Dynamics Social : International Journal of Social Sciences and Communication Vol. 1 No. 4 (2025): November :International Journal of Social Sciences and Communication
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/dynamicssocial.v1i4.241

Abstract

This study aims to analyze digital communication planning through Instagram to market MAKA Cavalry products at the MAKA Showroom in Gading Serpong . As a local automotive company producing electric motorcycles, MAKA Motors faces significant challenges from competitors and the importance of building brand awareness through digital media. The study used a qualitative approach using Regina Luttrell's Circular Model of SOME (Share, Optimize, Manage, Engage) as the foundation for its digital communication strategy. Data were collected through participant observation, in-depth interviews, and documentation of the activity of the @ makamotorsgadingserpong_vina Instagram account. The results show that a structured digital communication plan through Instagram can increase visibility, audience interaction, and brand image of MAKA Cavalry products. The strategies implemented include creating relevant and visually appealing content, optimizing posting times and hashtags, consistent account management, and encouraging audience engagement through two-way interactions. This study highlights the importance of evaluating Instagram insights and adapting content to suit the needs of the target audience. These findings can serve as a reference for the local automotive industry in optimizing social media as a marketing tool for environmentally friendly technology-based products.
Co-Authors Ade Budi Santoso Ali Imron Hamid Ali Imron Hamid Alvina Deshamti Cahaya Cahaya Djamzuri, Muhammad Irfan Erino, Anggie Putri Ika Widiastuti Khoirul Majid Lingga Fanisah Lola Amelia Putri Eduard Luluh Abdilah Kurniawan Mandi, Charmalita Citra Maharani Miftah Ulya Mirza Azkia Muhammad Adiba Muhajir Musa Muhammad Irfan Muhammad Irfan muhammad irfan Muhammad Kharizmi Mulyaningsih Mulyaningsih Mulyoto Noval, Fikriandrian Priscillia Tiara Monica Rizka Fajar Imani Septyana Cahyadi