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All Journal Elkom: Jurnal Elektronika dan Komputer Jurnal Dinamika Penelitian Industri Jurnal Al-Qardh JPF : JURNAL PENDIDIKAN FISIKA Bakti Cendana: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Abdimas Hawari NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Indonesia (JPMI) Jurnal Riset Rumpun Ilmu Hewani (JURRIH) Jurnal Riset Rumpun Ilmu Teknik (JURRITEK) Jurnal Riset Hukum, Ekonomi Islam, ekonomi, Manajemen dan Akuntansi Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Uranus: Jurnal Ilmiah Teknik Elektro, Sains dan Informatika JIMEK
Rahmaniar Rahmaniar
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Physics Social Sciences Other

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THE INFLUENCE OF SERVICE QUALITY, PRODUCT INNOVATION, AND LOCATION ON CUSTOMER SATISFACTION AT KING FRIED CHICKEN IN LHOKSEUMAWE CITY Aina Shakila; Jullimursyida Jullimursyida; Heriyana Heriyana; Rahmaniar Rahmaniar
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 3 (2025): JUNI-JULI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

The globalization era has driven significant changes in people's lifestyles, including the growing interest in fast food. King Fried Chicken, as a local culinary business, faces the challenge of fulfilling customer satisfaction amid intense competition. This study aims to analyze the influence of service quality, product innovation, and location on customer satisfaction at King Fried Chicken in Lhokseumawe City. This research employs a quantitative approach using a survey method involving 126 respondents and is analyzed through multiple linear regression with the assistance of SPSS. The results indicate that all three independent variablesservice quality, product innovation, and locationhave a positive and significant effect on customer satisfaction. Fast and friendly service, attractive menu innovations, and a strategic location have proven to be important factors in shaping customers’ positive perceptions. The conclusion of this study suggests that management should continue improving service quality, updating products creatively, and maintaining easily accessible business locations to strengthen customer loyalty and enhance business competitiveness..
The Influence of Product Quality, Product Design and Price on Vario Motorcycle Purchasing Decisions among Consumers in Lhokseumawe City Aisa Putri Ariska; Rahmaniar Rahmaniar; Rusydi Abubakar; Heriyana Heriyana
Jurnal Intelek Insan Cendikia Vol. 2 No. 7 (2025): JULI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

This research aims to determine the influence of product quality, product design and price on decisions about product quality, product design and purchase price for Vario motorbikes among consumers in Lhokseumawe City. The research method used is a quantitative method with multiple linear regression analysis techniques. The research results show that it significantly influences the decision to purchase a Vario motorbike. These findings show the importance of companies maintaining product quality, developing unique designs and setting appropriate prices in order to increase consumer buying interest, especially among the people of Lhokseumawe.
The Influence of Influencers, Video Duration, and Discounts on Impulsive Buying of Bostanten Brand on TikTok Shop Rika Andriani Br Sinaga; Mariyudi Mariyudi; Sapna Biby; Rahmaniar Rahmaniar
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 4 (2025): AGUSTUS - SEPTEMBER 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

This study aims to examine the influence of influencers, video duration, and discounts on impulsive buying behavior of Bostanten products in TikTok Shop. The research was conducted using a quantitative approach with primary data collected through questionnaires distributed to 100 respondents who had previously purchased Bostanten products. Multiple linear regression analysis with SPSS version 25.0 was employed to test the proposed hypotheses. The findings indicate that influencers have a positive and significant effect on impulsive buying (p-value 0.002 < 0.05; t-value 1.756 > t-table 1.665). Video duration also shows a significant and positive impact (p-value 0.004 < 0.05; t-value 2.943 > t-table 1.665). Similarly, discounts significantly influence impulsive buying (p-value 0.001 < 0.05; t-value 3.327 > t-table 1.665). The adjusted R² value of 0.583 demonstrates that 58.3% of impulsive buying behavior can be explained by the independent variables, while the remaining 41.7% is influenced by other factors not included in this model. These results highlight the importance of social media marketing strategies, especially the role of influencers, engaging video content, and price promotions, in shaping consumer impulsive buying decisions. The study contributes to the understanding of digital marketing effectiveness and provides insights for practitioners in designing promotional strategies on social commerce platforms such as TikTok Shop.
Penguatan Manajemen Keuangan UMKM Batik Solo melalui Pelatihan dan Penyuluhan Berkelanjutan Mariana Mariana; Yudhy Widya Kusumo; Sri Winarsih Ramadana; Rahmaniar Rahmaniar; Rahmad Rahmad; Nurul Kamaliah
Bakti Cendana Vol 8 No 2 (2025): Bakti Cendana: Jurnal Pengabdian Masyarakat
Publisher : LPPM Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/bc.8.2.2025.152-160

Abstract

Batik, as a traditional Indonesian art form that has developed over centuries, gained international recognition when it was designated as an Intangible Cultural Heritage by UNESCO in 2009. Despite its high cultural and historical value, MSMEs in the batik sector in Solo face several challenges, particularly related to financial management and access to capital. The potential of batik MSMEs has not been fully utilized due to a lack of knowledge in financial management and a low awareness of the importance of proper financial management. To address these issues, community service was conducted using lectures and practical training methods at strategic locations such as Batik Wijaya Kusuma and Batik Danny. The materials covered included basic transaction recording, budgeting, and cash flow management. The results showed that the outreach and training activities received positive responses and could provide an effective solution to improve the financial management of batik MSMEs. Therefore, this activity should be carried out continuously to support the improvement of financial performance in batik MSMEs in Solo.
THE INFLUENCE BRAND IMAGE, PROMOTION, AND PRODUCT QUALITY INFLUENCE ON CUSTOMER SATISFACTION ON J.CO DONUTS IN THE CITY OF LHOKSEUMAWE Mulyanur Mulyanur; Heriyana Heriyana; Hamdiah Hamdiah; Rahmaniar Rahmaniar
Jurnal Intelek Insan Cendikia Vol. 2 No. 9 (2025): September 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

This study aims to determine the effect of brand image, promotion, and product quality on customer satisfaction of J.CO donuts in Lhokseumawe City. The data used in this study is primary data. The population in this study consists of all consumers or customers of J.CO in Lhokseumawe, with a sample of 105 respondents selected using non-probability sampling. The method used is a quantitative approach by collecting data through questionnaires distributed to J.CO customers in Lhokseumawe. The data analysis technique used is linear regression. The results indicate that partially and simultaneously, all three independent variables have a positive and significant effect on customer satisfaction. These findings suggest that in the food and beverage industry, marketing strategies that integrate attractive brand image, effective promotions, and good product quality are key factors in increasing customer satisfaction and loyalty.
Co-Authors Abd Haris Abd. Hakim Butar-Butar Adi Sastra P. Tarigan Ahmad Dahoir Aina Shakila Aisa Putri Ariska Amani Darma Tarigan Amirah Khairunnisah Aprillena T. Bondan Aprillena T.B Aprillena Tornadez Bondan Aulia Khairi Bambang Sugiyono Chasri Nurhayati Dewantara Daud Dicky Lesmana Fuad Farid Hamdani . Hamdiah Hamdiah Hari A. Prasetya Haryati Sahrir Heriyana Heriyana Ikbal Syukroni Ikramuddin Ikramuddin Jullimursyida Khairina AR Lince Bulutoding M. A. Martawijaya M. Rizki S. Maimunah Siregar Mariana Mariana Mariyudi Mariyudi Muchsin Muchsin Muh. Kasim Mulyanur Mulyanur Nadia Nadia Nasruddin Nasruddin Naufal Bachri, Naufal Nesi Susilawati Nurlaeli Fattah Nurmala Kamal Nurul Kamaliah Nuyah Nuyah Popy Marlina Pristisal Wibowo Rahayu Rahayu Rahmad Rahmad Rahmadhani Fitri Rahmah Rafifah Abu Repka Cipta Pramudita Rika Andriani Br Sinaga Rika Wulandari Rusydi Abubakar Sapna Biby Sara, Sara Yulis SATRIYAS ILYAS Siti Anisah Sri Wahyuni Sri Winarsih Ramadana Tri Susanto Yeni Herliani Yudhy Widya Kusumo Zamriyetti Zamriyetti Zutaidah Tharo