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All Journal Elkom: Jurnal Elektronika dan Komputer Jurnal Dinamika Penelitian Industri Jurnal Al-Qardh JPF : JURNAL PENDIDIKAN FISIKA Bakti Cendana: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Abdimas Hawari NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Indonesia (JPMI) Jurnal Riset Rumpun Ilmu Hewani (JURRIH) Jurnal Riset Rumpun Ilmu Teknik (JURRITEK) Jurnal Riset Hukum, Ekonomi Islam, ekonomi, Manajemen dan Akuntansi Antigen: Jurnal Kesehatan Masyarakat dan Ilmu Gizi Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Uranus: Jurnal Ilmiah Teknik Elektro, Sains dan Informatika JIMEK
Rahmaniar Rahmaniar
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The Influence of Influencers, Video Duration, and Discounts on Impulsive Buying of Bostanten Brand on TikTok Shop Rika Andriani Br Sinaga; Mariyudi Mariyudi; Sapna Biby; Rahmaniar Rahmaniar
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 4 (2025): AGUSTUS - SEPTEMBER 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

This study aims to examine the influence of influencers, video duration, and discounts on impulsive buying behavior of Bostanten products in TikTok Shop. The research was conducted using a quantitative approach with primary data collected through questionnaires distributed to 100 respondents who had previously purchased Bostanten products. Multiple linear regression analysis with SPSS version 25.0 was employed to test the proposed hypotheses. The findings indicate that influencers have a positive and significant effect on impulsive buying (p-value 0.002 < 0.05; t-value 1.756 > t-table 1.665). Video duration also shows a significant and positive impact (p-value 0.004 < 0.05; t-value 2.943 > t-table 1.665). Similarly, discounts significantly influence impulsive buying (p-value 0.001 < 0.05; t-value 3.327 > t-table 1.665). The adjusted R² value of 0.583 demonstrates that 58.3% of impulsive buying behavior can be explained by the independent variables, while the remaining 41.7% is influenced by other factors not included in this model. These results highlight the importance of social media marketing strategies, especially the role of influencers, engaging video content, and price promotions, in shaping consumer impulsive buying decisions. The study contributes to the understanding of digital marketing effectiveness and provides insights for practitioners in designing promotional strategies on social commerce platforms such as TikTok Shop.
Penguatan Manajemen Keuangan UMKM Batik Solo melalui Pelatihan dan Penyuluhan Berkelanjutan Mariana Mariana; Yudhy Widya Kusumo; Sri Winarsih Ramadana; Rahmaniar Rahmaniar; Rahmad Rahmad; Nurul Kamaliah
Bakti Cendana Vol 8 No 2 (2025): Bakti Cendana: Jurnal Pengabdian Masyarakat
Publisher : LPPM Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/bc.8.2.2025.152-160

Abstract

Batik, as a traditional Indonesian art form that has developed over centuries, gained international recognition when it was designated as an Intangible Cultural Heritage by UNESCO in 2009. Despite its high cultural and historical value, MSMEs in the batik sector in Solo face several challenges, particularly related to financial management and access to capital. The potential of batik MSMEs has not been fully utilized due to a lack of knowledge in financial management and a low awareness of the importance of proper financial management. To address these issues, community service was conducted using lectures and practical training methods at strategic locations such as Batik Wijaya Kusuma and Batik Danny. The materials covered included basic transaction recording, budgeting, and cash flow management. The results showed that the outreach and training activities received positive responses and could provide an effective solution to improve the financial management of batik MSMEs. Therefore, this activity should be carried out continuously to support the improvement of financial performance in batik MSMEs in Solo.
THE INFLUENCE BRAND IMAGE, PROMOTION, AND PRODUCT QUALITY INFLUENCE ON CUSTOMER SATISFACTION ON J.CO DONUTS IN THE CITY OF LHOKSEUMAWE Mulyanur Mulyanur; Heriyana Heriyana; Hamdiah Hamdiah; Rahmaniar Rahmaniar
Jurnal Intelek Insan Cendikia Vol. 2 No. 9 (2025): September 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

This study aims to determine the effect of brand image, promotion, and product quality on customer satisfaction of J.CO donuts in Lhokseumawe City. The data used in this study is primary data. The population in this study consists of all consumers or customers of J.CO in Lhokseumawe, with a sample of 105 respondents selected using non-probability sampling. The method used is a quantitative approach by collecting data through questionnaires distributed to J.CO customers in Lhokseumawe. The data analysis technique used is linear regression. The results indicate that partially and simultaneously, all three independent variables have a positive and significant effect on customer satisfaction. These findings suggest that in the food and beverage industry, marketing strategies that integrate attractive brand image, effective promotions, and good product quality are key factors in increasing customer satisfaction and loyalty.
Hubungan Penggunaan Media Promosi Kesehatan Dengan (Audiovisual) Tentang Praktik Cuci Tangan Pada Anak TK Wulele Sanggula Abeli Di Wilayah Abeli Tahun 2023 Rahmaniar Rahmaniar; Hartati Bahar; Kamrin Kamrin
Antigen : Jurnal Kesehatan Masyarakat dan Ilmu Gizi Vol. 2 No. 1 (2024): Februari : Antigen: Jurnal Kesehatan Masyarakat dan Ilmu Gizi
Publisher : LPPM STIKES KESETIAKAWANAN SOSIAL INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57213/antigen.v2i2.242

Abstract

The aim of this research is to assess the impact of using audiovisual media on the knowledge, attitudes, and handwashing practices among preschool children at Wulele Sanggula Abeli Kindergarten in the Abeli Region in 2023. The research method employs a quantitative approach with a Pre-Experimental design and a one-group pretest-posttest design. The research sample consists of 40 children selected using total sampling technique. Research instruments include questionnaires and audiovisual media. The results indicate a significant improvement in knowledge (pre-test: 3.07; Post-test: 10.00), attitudes (pre-test: 3.15; Post-test: 10.00), and handwashing practices (pre-test: 2.30; Post-test: 6.00). It can be concluded that the use of audiovisual media has a positive influence on the knowledge, attitudes, and handwashing practices among preschool children at Wulele Sanggula Abeli, with important implications for improving hygiene and health habits in the school environment.
Pengaruh Live Streaming, Discount Dan Cash On Delivery Terhadap Keputusan Pembelian Pengguna Tiktok Shop Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Malikussaleh Fadil Akbar; Chalirafi Chalirafi; Mariyudi Mariyudi; Rahmaniar Rahmaniar
Jurnal Intelek Insan Cendikia Vol. 2 No. 5 (2025): MEI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh live streaming, discount, dan metode pembayaran cash on delivery (COD) terhadap keputusan pembelian pengguna TikTok Shop di kalangan mahasiswa Fakultas Ekonomi dan Bisnis Universitas Malikussaleh. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner yang disebarkan kepada responden. Hasil analisis menunjukkan bahwa variabel live streaming dan cash on delivery berpengaruh positif dan signifikan terhadap keputusan pembelian. Sebaliknya, variabel discount menunjukkan pengaruh negatif dan signifikan, yang mengindikasikan bahwa potongan harga yang terlalu besar dapat menurunkan kepercayaan konsumen terhadap kualitas produk. Temuan ini menunjukkan bahwa strategi pemasaran yang interaktif dan metode pembayaran yang memberikan rasa aman lebih efektif dalam mendorong keputusan pembelian di platform e-commerce berbasis media sosial seperti TikTok Shop.
Pengaruh Harga, Kualitas Produk dan Kualitas Pelayanan terhadap Keputusan Pembelian pada Rumah Makan Jaso Bundo di Batuphat Timur Kota Lhokseumawe Khaira Zikrani Malrizwa; Rahmaniar Rahmaniar; Naufal Bachri; T. Edyansyah
Jurnal Intelek Insan Cendikia Vol. 2 No. 6 (2025): JUNI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

This study aims to analyze the influence of price, product quality, and service quality on purchasing decisions at Rumah Makan Jaso Bundo in Batuphat Timur, Lhokseumawe City. This study uses a quantitative method with purposive sampling technique and multiple linear regression analysis. The results show that price, product quality, and service quality have a positive and significant influence on purchasing decisions. The more suitable the price is with the value perceived by consumers, the higher the product quality, and the better the service quality, the higher the likelihood of consumers making a purchase. This study contributes to the development of marketing strategies and improving consumer purchasing decisions at Rumah Makan Jaso Bundo.
Pengaruh Strategi Pemasaran Online, Media Sosial, Dan Mobile Marketing Terhadap Minat Beli Pada Industri E-Commerce Tiktok Shop Di Kalangan Mahasiswa Fakultas Ekonomi Dan Bisnis   Universitas Malikussaleh Alfisyahri Ramadhani; Naufal Bachri; Ikramuddin Ikramuddin; Rahmaniar Rahmaniar
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 5 (2025): Oktober - November 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh strategi pemasaran online, media sosial, dan mobile marketing terhadap minat beli pada industri e-commerce TikTok Shop. Jenis penelitian ini adalah penelitian kuantitatif dan teknik pengambilan sampel dalam penelitian ini menggunakan teknik probability sampling dengan jumlah responden sebanyak 96 orang. Data primer dalam penelitian ini diambil dengan cara menyebarkan kuesioner, dan data sekunder yang diperoleh dari jurnal dan media internet. Teknik analisis data yang digunakan adalah metode analisis regresi linier berganda, uji asumsi klasik, uji instrumen (validitas dan reliabilitas), pengujian hipotesis, dan koefisien determinasi dengan menggunakan program SPSS versi 26.0. Hasil penelitian ini menunjukkan secara parsial, masing-masing variabel yaitu strategi pemasaran online, media sosial, dan mobile marketing berpengaruh positif dan signifikan terhadap minat beli pada industri e-commerce TikTok Shop. Media sosial merupakan variabel yang paling dominan mempengaruhi minat beli pada industri e-commerce TikTok Shop. Nilai Adjusted R Square sebesar 0,536 yang diperoleh variabel terikat, dapat dijelaskan oleh variabel bebas yaitu strategi pemasaran online, media sosial, dan mobile marketing sebesar 53,6% sedangkan sisanya 43,7% dapat dijelaskan oleh variabel lain yang tidak diteliti oleh penelitian ini.
PENGARUH MEDIA SOSIAL, KERAGAMAN PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN BUKET PADA TOKO KADOESTETIK LHOKSEUMAWE Ifvac Vara Azzerah; Halida Bahri; Sapnabiby Sapnabiby; Rahmaniar Rahmaniar
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 5 (2025): Oktober - November 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Media Sosial, Keragaman Produk dan Harga Terhadap Keputusan Pembelian Buket Pada Toko Kadoestetik Lhokseumawe secara parsial. Data yang digunakan pada penelitian ini adalah data primer yang diperoleh dengan cara membagikan kuesioner kepada 100 responden. Uji coba kuesioner terdiri dari uji validitas dan uji reliabilitas dengan menggunakan metode Cronbach’s Alpha. Uji asumsi klasik menggunakan uji normalitas, uji multikolinearitas dan uji heterokedastisitas. Uji hipotesis menggunakan uji-t (parsial) dan koefisien determinasi R2. Teknik analisis data yang digunakan adalah regresi linear berganda dengan menggunakan bantuan perangkat lunak SPSS versi 26. Hasil penelitian menunjukkan bahwa variabel Media Sosial memiliki nilai signifikasi sebesar 0,023 dan nilai thitung sebesar 2.302 > ttable yaitu 1,661, yang berarti berpengaruh positif dan signifikan terhadap Keputusan Pembelian. Dengan demikian, hipotesis pertama diterima. Sementara itu, variabel Keragaman Produk memiliki nilai signifikansi 0,005 dan thitung4,777 > ttabel, berarti berpengaruh positif dan signifikan terhadap Keputusan Pembelian, sehingga hipotesis kedua diterima. Selanjutnya, variabel Harga menunjukkan nilai signifikansi 0,012 dan thitung 2,915> ttabel yang artinya berpengaruh positif dan signifikan terhadap Keputusan pembelian, sehingga hipotesis ketiga diterima. Dengan demikian, dapat disimpulkan bahwa secara parsial Media Sosial, Keragaman Produk dan harga terhadap Keputusan pembelian berpengaruh positif dan signifikan.
Co-Authors Abd Haris Abd. Hakim Butar-Butar Adi Sastra P. Tarigan Ahmad Dahoir Aina Shakila Aisa Putri Ariska Alfisyahri Ramadhani Amani Darma Tarigan Amirah Khairunnisah Aprillena T. Bondan Aprillena T.B Aprillena Tornadez Bondan Aulia Khairi Bahri, Halida Bambang Sugiyono Chalirafi, Chalirafi Chasri Nurhayati Dewantara Daud Dicky Lesmana Fadil Akbar Fuad Farid Hamdani . Hamdiah Hamdiah Hari A. Prasetya Hartati bahar Haryati Sahrir Heriyana Heriyana Ifvac Vara Azzerah Ikbal Syukroni Ikramuddin Ikramuddin Jullimursyida Kamrin Kamrin Khaira Zikrani Malrizwa Khairina AR Lince Bulutoding M. A. Martawijaya M. Rizki S. Maimunah Siregar Mariana Mariana Mariyudi Mariyudi Muchsin Muchsin Muh. Kasim Mulyanur Mulyanur Nadia Nadia Nasruddin Nasruddin Naufal Bachri, Naufal Nesi Susilawati Nurlaeli Fattah Nurmala Kamal Nurul Kamaliah Nuyah Nuyah Popy Marlina Pristisal Wibowo Rahayu Rahayu Rahmad Rahmad Rahmadhani Fitri Rahmah Rafifah Abu Repka Cipta Pramudita Rika Andriani Br Sinaga Rika Wulandari Rusydi Abubakar Sapna Biby Sapnabiby Sapnabiby Sara, Sara Yulis SATRIYAS ILYAS Siti Anisah Sri Wahyuni Sri Winarsih Ramadana T. Edyansyah, T. Edyansyah Tri Susanto Yeni Herliani Yudhy Widya Kusumo Zamriyetti Zamriyetti Zutaidah Tharo