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Strategi Direktorat Jenderal bea dan Cukai (DJBC) Dalam Manajemen Komunikasi Krisis Putri, Deanna Amanda; Rahmanto, Andre Noevi
Jurnal Komunikasi Massa Vol 17, No 2 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 2 Desember 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i2.95621

Abstract

In the digital era, public perception of an organization or institution can be easily shaped and rapidly changed. This is due to the ease of access to information and its dissemination through social media, online news, and other digital platforms. In this environment, both accurate and inaccurate information can quickly go viral, influencing public opinion within minutes or hours. As a result, an organization's reputation can be significantly impacted, either positively or negatively, depending on how the information is interpreted by the public. Direktorat Jenderal Bea Dan Cukai (DJBC) faced crisis communication issues due to several incidents that occurred in April-May 2024, involving;1). imported shoes, 2). donated equipment for Sekolah Luar Biasa (SLB), and 3). robotic shipments. These crises have triggered negative sentiment from the public toward DJBC. This study uses a qualitative approach with a case study method and purposive sampling technique to collect data through interviews with six (6) informants. Based on the Situational Crisis Communication Theory (SCCT), DJBC has navigated the pre-crisis, crisis, and post-crisis phases by implementing communication strategies that include a deny strategy with denial and scapegoat elements, diminish strategy through excuses during the crisis, and rebuild strategy through apology and bolstering strategy via reminders and ingratiation in the post-crisis phase. An analysis of the three main factors determining the threat of a crisis to an organization Crisis Responsibility, Crisis History, and Prior Relational Reputation indicates that DJBC faces significant challenges in managing its crisis communication in the current era.
Komunikasi Stakeholder pada Program Corporate Social Responsibility PT Semen Gresik dalam Mencapai Social License to Operate Wijanarko, Dwi Prasetyo; Rahmanto, Andre Noevi
Jurnal Komunikasi Massa Vol 18, No 2 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 2 Desember 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i2.115331

Abstract

The implementation of Corporate social responsibility (CSR) is one of the company's strategies in building legitimacy or social acceptance, also known as social license to operate, as well as strengthening relationships with the community. In the context of PT Semen Gresik, the existence of factory and mining activities directly affects the environment and landscape, and has the potential to cause negative externalities and social problems in the community. Relationships with stakeholders are key to the success of the CSR program at PT Semen Gresik. This is because since the factory was first established, there has been conflict and resistance from some members of the community. Therefore, relationships and communication with the community as the main stakeholders in the CSR program are crucial. This study aims to describe stakeholder communication in CSR programs in an effort to achieve social license to operate. This study uses a descriptive qualitative approach with a case study research method. The theory referred to is the CSR Communication Model by Morsing & Schultz (2006). Data were obtained through interviews, documentation, and observation. The results of the study show that PT Semen Gresik implements stakeholder communication in accordance with the CSR Communication Model. PT Semen Gresik maps community stakeholders and then adjusts them to the appropriate communication strategies so that the communication process can run effectively. This study confirms that the success of stakeholder communication in CSR programs lies in the extent to which companies are able to be open in conveying information, listening to aspirations, and actively involving the role of community stakeholders in every stage of the program.
Kuliner Nusantara dalam Media Sosial: Strategi Pengemasan Pesan Akun Tiktok @adhityaputratama tentang Makanan Tradisional Indonesia Apbariantika, Fany; Rahmanto, Andre Noevi
Jurnal Komunikasi Massa Vol 18, No 1 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 1 Juni 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i1.106993

Abstract

This study aims to reveal the message design strategy uploaded by food influencers through the Tiktok platform. Meanwhile, there is a content creator who has succeeded in seizing the public's attention with uploaded culinary content of Indonesian cuisine, namely Yusuf Adhitya Putratama with Tiktok username @adhityaputratama. Adhitya is a pioneer of content creators who focus on uploading legendary Indonesian cuisine. The message design strategy in this study is divided into two parts; the content creation process and the message and creative strategy. This research uses a qualitative method with a descriptive approach and content analysis with observation, interview, and documentation techniques to support the objectives of this research. The results show that the content formation process is well planned. The plan is divided into five stages; research and observation, determining the structure and flow of content, determining information points, video shooting, editing, and review. Meanwhile, the message strategy in this study found that inference in the content is carried out in two sided argument, indirectly Tiktok users will draw their own conclusions regarding the Indonesian culinary content uploaded by Yusuf Adhitya Putratama. In addition, the creative strategy found that the message conveyed could increase purchasing motivation.