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All Journal Jurnal Radioisotop dan Radiofarmaka CEMARA Journal of Degraded and Mining Lands Management Jurnal Rekayasa Sipil dan Desain Jurnal Media Pertanian Jurnal Pertanian Agros TAPAK (Teknologi Aplikasi Konstruksi) : Jurnal Program Studi Teknik Sipil Jurnal Agrotek Lestari Agrienvi : Jurnal Ilmu Pertanian Jurnal Sains Agro Devotion: Journal of Research and Community Service Nusantara Hasana Journal Teknika Sains : Jurnal Ilmu Teknik Proceedings Series on Physical & Formal Sciences Media Pertanian Jurnal Media Computer Science Jurnal Agroteknologi Devotion: Journal Corner of Community Service AGRIEKSTENSIA Jurnal Dedikasi untuk Negeri AGRIC Bhumiputra: Jurnal Penelitian dan Pengabdian Masyarakat Global Jurnal Ilmu-Ilmu Pertanian
Rajiman Rajiman
Center for Radioisotopes and Radiopharmaceuticals, National Nuclear Energy Agency Puspiptek Serpong, Tangerang - 15314, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Nursing Social Sciences Transportation Veterinary Other

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Journal : Devotion: Journal of Research and Community Service

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Innovation in Marketing: The Emergence of New Technologies Shaping Future Marketing Concepts and Perspectives Majid, M. Majid; Rajiman, Rajiman; Nugraheni , Evy Nahdia Zuliastuti; Busono, Aulia
Devotion : Journal of Research and Community Service Vol. 6 No. 9 (2025): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v6i9.25499

Abstract

Rapid technological advancements have significantly impacted various fields, including marketing. This article examines the emergence of new technologies in the marketing industry and their influence on companies' strategies. The aim of this research is to develop a framework that understands the role and benefits of new technologies in shaping the future of marketing. In this study, researchers investigated various technologies that are on the rise in marketing, such as artificial intelligence, advanced data analytics, location-based marketing, and the application of blockchain technology in marketing campaigns. The researchers analyzed how these technologies have helped companies improve efficiency, target audiences more precisely, and create more personalized customer experiences. In addition, this article also discusses the challenges faced by companies in adopting and integrating new technologies in their marketing strategies. Technological advancements often bring new complexities and paradigm shifts, which can affect the way companies interact with consumers and the market as a whole. Therefore, the researcher proposes a framework that can help companies in understanding and addressing these challenges more effectively. The results of this research show that new technologies have opened up new opportunities in marketing, increased campaign creativity, optimized data management, and expanded brand reach globally. However, to take full advantage of the potential of this technology, companies must understand market shifts, consumer behavior, and industry trends. This article also explores how technology will further transform marketing, urging businesses to proactively adapt and integrate innovations.
Co-Authors Aditya Mahatidanar Hidayat Akbar, M Ramadhan Alim, Ahmad Fathul Allamsyah, Yudha Ghazy Andika Timur Hari Pradana Any Nurhasanah Ari Gunawan Arif Anshori, Arif Asahak, Alif Ibnu Sina Azli, Mahardika Deltrian Bhakti, M Aditya Wira Budi Tarigan Busono, Aulia Dian Perwitasari Elea Nur Aziza Fadilla, Irdo Fatikanova, Sindi Fauzi, Ihsan Syafiq Luthfi Fauziah, Nicky Oktav Hari Suryanto Huda, Nabila Farah Ibrahim, M Hamzah Ilyas Sadad Imam Kambali Indrawan, Surya Irsyad, Alhafidz Karim, Iksan Khasanah, Deah Anisatun Kodrad Winarno Levia, Diana Trisna Listari, Vita Majid, M. Majid Mansur, Maulana Megawati, Sari Minhal, Fibrianty Muhammad Adelin Nazhirin Muhammad Amin Ningrum, Setya Nugraheni , Evy Nahdia Zuliastuti Nugroho, Dwiki Faiz Pangestu, Adhi Pergiansyah, Muhammad Arya Prasetya, Genta Adi Prayogi, Wempy Prof. Ir. Sofia W. Alisjahbana, M.Sc., Ph.D., Prof. Ir. Sofia W. Putra, Daffa Arinanda Putra, Jhoni Esa Putra, M Iqbal Syah Pratama Ramadhan, Alga Anur Rivaldi, Muhamad Farhan Ronny Hasudungan Purba Saparudin Saparudin Sari, Titis Lukita Saskia, Dewi Serly Abraham Sarongalo SRI WAHYUNI BUDIARTI Srihartanto, Eko Sugito - Suhardi Suhardi Sutiman Sutiman, Sutiman Syaefudin Ichwan Tigraha, Leonardi Tonny Heryanto Tonny Heryanto Sumantri Topan, M. Takwir Tri Endar Suswatiningsih, Tri Endar Tri Martini Wibowo, Bagus Tri Wibowo, Handy Tri Widiyana, Made Dimas Wijayago, Ardi Yahya, Rian Ainun Yulfriwini, Yulfriwini Yusup Hendronursito, Yusup Zhafira, Elian Zurhaldi, Thoriq Ilham