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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI MEDIA KOMUNIKASI TEKNIK SIPIL Journal The Winners CommIT (Communication & Information Technology) Nomosleca Jurnal Terapan Abdimas ComTech: Computer, Mathematics and Engineering Applications Bina Teknika Akrab Juara : Jurnal Ilmu-ilmu Sosial STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Journal of Maritime Empowerment JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Zona Manajerial: Program Studi Manajemen (S1) Universitas Batam Studi Ekonomi dan Kebijakan Publik Jurnal Pengabdian Ibnu Sina Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Raymond Raymond
Computer Science, Faculty of Computing and Media, Bina Nusantara University Jl Hang Lekir I No. 6, Jakarta 10270
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Pengaruh Kepemimpinan, Kompetensi, dan Ketelitian Kerja Terhadap Kinerja Pegawai Pada Kantor Kecamatan Batu Ampar Prawita, Nihan; Yanti, Sri; Raymond, Raymond
Zona Manajerial: Program Studi Manajemen (S1) Vol 14 No 1 (2024): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/zonamanajer.v14i1.1525

Abstract

Penelitian ini bertujuan untuk mengevaluasi dampak dari Kepemimpinan, Kompetensi, dan Ketelitian Kerja terhadap KinerjaㅤㅤPegawai di Kantor Kecamatan Batu Ampar. Metode yang diterapkan dalam penelitian ini adalah pendekatan kuantitatif. Populasi ㅤyang diteliti meliputi seluruh pegawai di Kecamatan Batu Ampar, yang berjumlah 80 orang, ㅤㅤdengan sampel yang juga mencakup keseluruhan pegawai, yaitu 80 responden. Pengumpulan data dilakukan melalui kuesioner elektronik. Temuan dari pengolahan data menunjukkan bahwa Variabel Kepemimpinan (X1) berpengaruh positif dan signifikan terhadapㅤㅤKinerja Pegawai secara ㅤparsial, Variabel Kompetensi (X2) juga berpengaruh positif dan signifikan terhadap Kinerja Pegawai secara parsial, sedangkan Variabel Ketelitian Kerja (X3) menunjukkan pengaruh positif namunㅤㅤㅤㅤtidak signifikan terhadap Kinerja ㅤPegawai. ㅤSecara ㅤsimultan, Kepemimpinan, Kompetensi, ㅤdan Ketelitian Kerja memiliki pengaruh terhadap KinerjaㅤㅤㅤPegawai di Kantor Kecamatan Batu Ampar.
Pengaruh Brand Ambassador Brand Image dan Brand Identity Terhadap Keputusan Pembelian Scarlett Whitening Pada Tiktok Marketplace di Kota Batam Christi, Aisya; Lutfhi, Andi Mulyadi; Raymond, Raymond
Zona Manajerial: Program Studi Manajemen (S1) Vol 14 No 3 (2024): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/zonamanajer.v14i3.1717

Abstract

Abstract - The objective of this study is to evaluate the influence of Brand Ambassador, Brand Image, and Brand Identity on Purchasing Decisions for Scarlett Whitening in the Tiktok Marketplace within Batam City. Scarlett Whitening experienced an increase in sales from 2019 to 2020, but then a significant decline from 2022 to 2023. This decline is believed to be related to a boycott that had a negative impact on consumer reputation and trust. Although the product packaging is attractive, the company's logo is considered too simple and does not adequately represent the diversity of its products, resulting in a misalignment of the brand's visual identity. Additionally, the selected brand ambassador has not been effective in mitigating the boycott issue, as evidenced by the continued decline in sales until the end of 2023. This research aims to investigate these factors and their impact on consumer purchasing decisions. A quantitative method is used in this study, with a population that includes residents of Batam City who have used Scarlett Whitening, and a sample of 96 respondents. The data analysis shows that the Brand Ambassador variable (X1) has a positive and significant partial effect on Purchasing Decisions, the Brand Image variable (X2) has a positive but insignificant effect on Purchasing Decisions, and the Brand Identity variable (X3) has a positive and significant partial effect on Purchasing Decisions. Additionally, there is a significant simultaneous effect of the Brand Ambassador, Brand Image, and Brand Identity variables on Purchasing Decisions for Scarlett Whitening in the Tiktok Marketplace in Batam City.
Pengaruh Celebrity Endorsement, Promosi di Instagram, dan Online Customer Review Terhadap Minat Beli Konsumen Natur-E di Kota Batam Yohana, Selvi; Luthfi, Andi Mulyadi; Raymond, Raymond
Zona Manajerial: Program Studi Manajemen (S1) Vol 14 No 3 (2024): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/zonamanajer.v14i3.1729

Abstract

The increasing interest in the internet and buying and selling activities through digital platforms in the beauty and health category has changed the way Indonesian consumers shop, resulting in competition among entrepreneurs. Natur-e by continuing to try to increase consumer buying interest in their products through celebrity endorsements, promotions on instagram, and online customer review, but Natur-e has not managed this well as evidenced by the sales volume of Natur-e fluctuating every year. The purpose of this study was to determine the effect of celebrity endorsement, promotion on instagram, and online customer reviews on consumer buying interest in Natur-e in Batam City. The findings in this study partially are celebrity endorsement has a positive and significant effect, promotion on instagram has a positive and insignificant effect, and online customer review have a positive and significant effect on consumer buying interest in Natur-e in Batam City. Simultaneously celebrity endorsement, promotion on instagram, and online customer review have a positive and significant influence on consumer buying interest.
Analysis of the Effect of Road Connectivity, Transportation Accessibility, and Activity Optimization on Public Services in Supporting Regional Economic Development in Lubuk Baja District, Batam City Masfar, Febi Hendra; Sidabutar, Yuanita FD; Bintang, Malahayati Rusli; Raymond, Raymond; Akbar, Ali
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 1 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Batam City, as part of the Batam–Bintan–Karimun (BBK) Free Trade Area, enjoys a strategic position along the international shipping route of the Strait of Malacca and plays a vital role in regional industrial and logistics activities. However, central trade and service areas such as Lubuk Baja District face serious challenges in terms of road connectivity, transportation accessibility, and the quality of public infrastructure. This study aims to analyze the influence of these three aspects on public services to support regional planning in the Lubuk Baja District. The method used is descriptive-quantitative, analyzing existing conditions and public perceptions. The results indicate that transportation connectivity and accessibility significantly influence the efficiency of mobility and economic activity. Integration of spatial planning policies and infrastructure management is necessary to achieve effective public services and sustainable regional development in Batam City
Analysis of the Effect of Road Connectivity, Transportation Accessibility, and Activity Optimization on Public Services in Supporting Regional Economic Development in Lubuk Baja District, Batam City Masfar, Febi Hendra; Sidabutar, Yuanita FD; Bintang, Malahayati Rusli; Raymond, Raymond; Akbar, Ali
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 1 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Batam City, as part of the Batam–Bintan–Karimun (BBK) Free Trade Area, enjoys a strategic position along the international shipping route of the Strait of Malacca and plays a vital role in regional industrial and logistics activities. However, central trade and service areas such as Lubuk Baja District face serious challenges in terms of road connectivity, transportation accessibility, and the quality of public infrastructure. This study aims to analyze the influence of these three aspects on public services to support regional planning in the Lubuk Baja District. The method used is descriptive-quantitative, analyzing existing conditions and public perceptions. The results indicate that transportation connectivity and accessibility significantly influence the efficiency of mobility and economic activity. Integration of spatial planning policies and infrastructure management is necessary to achieve effective public services and sustainable regional development in Batam City
Empirical Study: Electricity Consumption as a Driver of Economic Growth in Maritime Communities Anwar, Nur Effendi; Mursal, Mursal; Mulyadi, Andi; Raymond, Raymond
Studi Ekonomi dan Kebijakan Publik Vol 4 No 2 (2026): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sekp.v4i2.5991

Abstract

Purpose: Economic growth in coastal and maritime areas is significantly influenced by electricity availability, efficiency, and sustainability. This study examines the amount of electricity used and its relationship with economic growth. in the maritime communities of the Batam City. Methodology/approach: This study uses a quantitative empirical approach based on secondary data from PLN Batam, BPS, and the Maritime Affairs and Fisheries Service for the 2015–2024 period. Multiple linear regression and Granger causality tests were used to examine the relationship between electricity consumption and Batam's maritime economic growth. Results/findings: Electricity consumption has a positive and significant impact on maritime economic growth; a 1% increase in electricity consumption increases GDP by 0.63%, with a two-way causal relationship between electricity and the economic growth of coastal communities. Conclusions: Electricity consumption has been shown to be strongly and significantly related to Batam City's maritime economic growth, particularly in the industrial and fisheries sectors. The increasing electricity demand in line with economic growth until 2030 has the potential to put pressure on the electricity system, making energy efficiency a key strategy to ensure sustainable economic growth, energy security, and environmental impact management. Limitations: These findings emphasize the importance of reliable, efficient, and affordable electricity supply policies for supporting maritime-based economic development in Batam. Contributions: The study also recommends building renewable energy systems, such as solar power plants along the coast, as a good long-term plan to help support the blue economy sustainably. and the energy security of maritime communities.
Co-Authors Aazokhi Waruwu Adhila, Bella Tasya Adhila Aditya Eka Putra, Aditya Eka Alafiah, Siti Ali Akbar Andi Mulyadi andika, andika andika Anwar, Nur Effendi Awang, Osel Dharmawan BAHRI, NUR IRPAN Bahtiar S. Abbas Bryan Bryan Christi, Aisya Ci, Angela Mari Dedi Gunawan Putra, Dedi Gunawan Dian Lestari Siregar, Dian Lestari Emrila, Jeni Lezi Ginting, Henndy Gracia Rachmi Adiarsi Hamdi, Alhilal hanifah hanifah Hendrarsakti, Jooned Honni Honni, Honni Ida Ratna, Ida Ikhwan, Nuzul Indrawan, Mohamad Gita Johni, Johni Joshua, Felix Juwanda, Rezky Kang, Hendra Kareem, Zidan Dwi Khalfani Kelvin Kelvin Kennedy, Kalon Khosasih, Agustian khu, andika Larenza, Rozy Leslie, Kellie Lestari Siregar, Dian Lutfhi, Andi Mulyadi Luthfi, Andi Mulyadi Malahayati Rusli Bintang Masfar, Febi Hendra Mayzura, Dyla Meiliana Meiliana Mirta Fera Mursal Mursal Ngaliman, Ngaliman Nurul Hilda Syani Putri Prawita, Nihan Priyo, Aaron Nicholas Rajagukguk, Happy Dinawaty Ratna Sari Raynaldi Raynaldi, Raynaldi Risnawati Risnawati Rudy Bekti Saputra, Deva Giovani Sari, Desi Indah Sarmini Satriawan, Bambang Sri Yanti Suharjito Suharjito, Suharjito Suwati, Suwati Tan, Wendi Tandiono, Andy tania, tania Willson, Willson Windayati, Diana Titik Yohana, Selvi Yuanita FD Sidabutar