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Pengaruh Kepemimpinan, Kompetensi, dan Ketelitian Kerja Terhadap Kinerja Pegawai Pada Kantor Kecamatan Batu Ampar Prawita, Nihan; Yanti, Sri; Raymond, Raymond
Zona Manajerial: Program Studi Manajemen (S1) Vol 14 No 1 (2024): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/zonamanajer.v14i1.1525

Abstract

Penelitian ini bertujuan untuk mengevaluasi dampak dari Kepemimpinan, Kompetensi, dan Ketelitian Kerja terhadap KinerjaㅤㅤPegawai di Kantor Kecamatan Batu Ampar. Metode yang diterapkan dalam penelitian ini adalah pendekatan kuantitatif. Populasi ㅤyang diteliti meliputi seluruh pegawai di Kecamatan Batu Ampar, yang berjumlah 80 orang, ㅤㅤdengan sampel yang juga mencakup keseluruhan pegawai, yaitu 80 responden. Pengumpulan data dilakukan melalui kuesioner elektronik. Temuan dari pengolahan data menunjukkan bahwa Variabel Kepemimpinan (X1) berpengaruh positif dan signifikan terhadapㅤㅤKinerja Pegawai secara ㅤparsial, Variabel Kompetensi (X2) juga berpengaruh positif dan signifikan terhadap Kinerja Pegawai secara parsial, sedangkan Variabel Ketelitian Kerja (X3) menunjukkan pengaruh positif namunㅤㅤㅤㅤtidak signifikan terhadap Kinerja ㅤPegawai. ㅤSecara ㅤsimultan, Kepemimpinan, Kompetensi, ㅤdan Ketelitian Kerja memiliki pengaruh terhadap KinerjaㅤㅤㅤPegawai di Kantor Kecamatan Batu Ampar.
Pengaruh Brand Ambassador Brand Image dan Brand Identity Terhadap Keputusan Pembelian Scarlett Whitening Pada Tiktok Marketplace di Kota Batam Christi, Aisya; Lutfhi, Andi Mulyadi; Raymond, Raymond
Zona Manajerial: Program Studi Manajemen (S1) Vol 14 No 3 (2024): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/zonamanajer.v14i3.1717

Abstract

Abstract - The objective of this study is to evaluate the influence of Brand Ambassador, Brand Image, and Brand Identity on Purchasing Decisions for Scarlett Whitening in the Tiktok Marketplace within Batam City. Scarlett Whitening experienced an increase in sales from 2019 to 2020, but then a significant decline from 2022 to 2023. This decline is believed to be related to a boycott that had a negative impact on consumer reputation and trust. Although the product packaging is attractive, the company's logo is considered too simple and does not adequately represent the diversity of its products, resulting in a misalignment of the brand's visual identity. Additionally, the selected brand ambassador has not been effective in mitigating the boycott issue, as evidenced by the continued decline in sales until the end of 2023. This research aims to investigate these factors and their impact on consumer purchasing decisions. A quantitative method is used in this study, with a population that includes residents of Batam City who have used Scarlett Whitening, and a sample of 96 respondents. The data analysis shows that the Brand Ambassador variable (X1) has a positive and significant partial effect on Purchasing Decisions, the Brand Image variable (X2) has a positive but insignificant effect on Purchasing Decisions, and the Brand Identity variable (X3) has a positive and significant partial effect on Purchasing Decisions. Additionally, there is a significant simultaneous effect of the Brand Ambassador, Brand Image, and Brand Identity variables on Purchasing Decisions for Scarlett Whitening in the Tiktok Marketplace in Batam City.
Pengaruh Celebrity Endorsement, Promosi di Instagram, dan Online Customer Review Terhadap Minat Beli Konsumen Natur-E di Kota Batam Yohana, Selvi; Luthfi, Andi Mulyadi; Raymond, Raymond
Zona Manajerial: Program Studi Manajemen (S1) Vol 14 No 3 (2024): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/zonamanajer.v14i3.1729

Abstract

The increasing interest in the internet and buying and selling activities through digital platforms in the beauty and health category has changed the way Indonesian consumers shop, resulting in competition among entrepreneurs. Natur-e by continuing to try to increase consumer buying interest in their products through celebrity endorsements, promotions on instagram, and online customer review, but Natur-e has not managed this well as evidenced by the sales volume of Natur-e fluctuating every year. The purpose of this study was to determine the effect of celebrity endorsement, promotion on instagram, and online customer reviews on consumer buying interest in Natur-e in Batam City. The findings in this study partially are celebrity endorsement has a positive and significant effect, promotion on instagram has a positive and insignificant effect, and online customer review have a positive and significant effect on consumer buying interest in Natur-e in Batam City. Simultaneously celebrity endorsement, promotion on instagram, and online customer review have a positive and significant influence on consumer buying interest.
Analysis of the Effect of Road Connectivity, Transportation Accessibility, and Activity Optimization on Public Services in Supporting Regional Economic Development in Lubuk Baja District, Batam City Masfar, Febi Hendra; Sidabutar, Yuanita FD; Bintang, Malahayati Rusli; Raymond, Raymond; Akbar, Ali
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 1 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Batam City, as part of the Batam–Bintan–Karimun (BBK) Free Trade Area, enjoys a strategic position along the international shipping route of the Strait of Malacca and plays a vital role in regional industrial and logistics activities. However, central trade and service areas such as Lubuk Baja District face serious challenges in terms of road connectivity, transportation accessibility, and the quality of public infrastructure. This study aims to analyze the influence of these three aspects on public services to support regional planning in the Lubuk Baja District. The method used is descriptive-quantitative, analyzing existing conditions and public perceptions. The results indicate that transportation connectivity and accessibility significantly influence the efficiency of mobility and economic activity. Integration of spatial planning policies and infrastructure management is necessary to achieve effective public services and sustainable regional development in Batam City
Analysis of the Effect of Road Connectivity, Transportation Accessibility, and Activity Optimization on Public Services in Supporting Regional Economic Development in Lubuk Baja District, Batam City Masfar, Febi Hendra; Sidabutar, Yuanita FD; Bintang, Malahayati Rusli; Raymond, Raymond; Akbar, Ali
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 1 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Batam City, as part of the Batam–Bintan–Karimun (BBK) Free Trade Area, enjoys a strategic position along the international shipping route of the Strait of Malacca and plays a vital role in regional industrial and logistics activities. However, central trade and service areas such as Lubuk Baja District face serious challenges in terms of road connectivity, transportation accessibility, and the quality of public infrastructure. This study aims to analyze the influence of these three aspects on public services to support regional planning in the Lubuk Baja District. The method used is descriptive-quantitative, analyzing existing conditions and public perceptions. The results indicate that transportation connectivity and accessibility significantly influence the efficiency of mobility and economic activity. Integration of spatial planning policies and infrastructure management is necessary to achieve effective public services and sustainable regional development in Batam City
Empirical Study: Electricity Consumption as a Driver of Economic Growth in Maritime Communities Anwar, Nur Effendi; Mursal, Mursal; Mulyadi, Andi; Raymond, Raymond
Studi Ekonomi dan Kebijakan Publik Vol 4 No 2 (2026): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sekp.v4i2.5991

Abstract

Purpose: Economic growth in coastal and maritime areas is significantly influenced by electricity availability, efficiency, and sustainability. This study examines the amount of electricity used and its relationship with economic growth. in the maritime communities of the Batam City. Methodology/approach: This study uses a quantitative empirical approach based on secondary data from PLN Batam, BPS, and the Maritime Affairs and Fisheries Service for the 2015–2024 period. Multiple linear regression and Granger causality tests were used to examine the relationship between electricity consumption and Batam's maritime economic growth. Results/findings: Electricity consumption has a positive and significant impact on maritime economic growth; a 1% increase in electricity consumption increases GDP by 0.63%, with a two-way causal relationship between electricity and the economic growth of coastal communities. Conclusions: Electricity consumption has been shown to be strongly and significantly related to Batam City's maritime economic growth, particularly in the industrial and fisheries sectors. The increasing electricity demand in line with economic growth until 2030 has the potential to put pressure on the electricity system, making energy efficiency a key strategy to ensure sustainable economic growth, energy security, and environmental impact management. Limitations: These findings emphasize the importance of reliable, efficient, and affordable electricity supply policies for supporting maritime-based economic development in Batam. Contributions: The study also recommends building renewable energy systems, such as solar power plants along the coast, as a good long-term plan to help support the blue economy sustainably. and the energy security of maritime communities.
Determinan Kebijakan Dividen di Real Estate: Studi Pengaruh Kepemilikan Manajerial, Profitabilitas, dan Utang pada Perusahaan Terdaftar BEI: Determinants of Dividend Policy in Real Estate: A Study of the Influence of Managerial Ownership, Profitability, and Debt on IDX Listed Companies Wahyuni, Etty Sri; Faozanzen, Bagus Prasetya; Raymond, Raymond
Economic and Education Journal (Ecoducation) Vol. 8 No. 1 (2026): Economic and Education Journal (Ecoducation)
Publisher : Pendidikan Ekonomi, Universitas Insan Budi Utomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/ecoducation.v8i1.2459

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Perusahaan properti dan real estate sangat bergantung pada pembiayaan eksternal untuk berkembang, sehingga kebijakan dividen sangat penting untuk membuat keputusan strategis. Sangat penting bagi manajemen untuk membuat keputusan terbaik tentang alokasi laba dan memberikan sinyal yang baik kepada investor dengan memahami komponen yang mempengaruhi kebijakan dividen. Tujuan dari penelitian ini adalah untuk mempelajari bagaimana kebijakan dividen dipengaruhi oleh kebijakan utang, profitabilitas, dan kepemilikan manajerial pada perusahaan properti dan real estate yang terdaftar di Bursa Efek Indonesia (BEI) selama periode 2020–2023. Penelitian ini menggunakan pendekatan kuantitatif yang terkait dengan analisis regresi linier berganda dan dilakukan menggunakan program SPSS versi 27. Dipilih melalui purposive sampling dari 13 perusahaan yang memenuhi kriteria penelitian, yang menghasilkan 52 data panel. Dalam penelitian ini, ketiga variabel ini memberikan pengaruh yang signifikan terhadap kebijakan dividen: kepemilikan manajer dengan persentase kepemilikan saham manajemen, profitabilitas dengan Return on Equity, dan kebijakan utang dengan rasio utang ke ekuitas. Hasilnya menunjukkan bahwa kepemilikan manajerial dan profitabilitas berpengaruh positif dan signifikan terhadap kebijakan dividen, sedangkan kebijakan utang tidak memiliki pengaruh yang signifikan. Studi ini menegaskan bahwa profitabilitas dan kepemilikan manajerial adalah komponen penting dalam penetapan kebijakan dividen di industri.
SOSIALISASI PERAN SERTA MASYARAKAT SEBAGAI MITRA PENGGERAK UNTUK MENDUKUNG KEGIATAN PERENCANAAN WILAYAH DI KECAMATAN LUBUK BAJA Morwanto, Gatot; Sidabutar, Yuanita FD; Bintang, Malahayati Rusli; Raymond, Raymond; Basana, Basana
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 12 No. 2 (2025): 2025 Desember
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v12i2.580

Abstract

Kecamatan Lubuk Baja merupakan salah satu wilayah strategis di Kota Batam yang memiliki dinamika pembangunan tinggi sebagai pusat perdagangan, jasa, dan permukiman padat penduduk. Namun, tingkat partisipasi masyarakat dalam proses perencanaan wilayah masih tergolong rendah, sehingga diperlukan upaya penguatan kapasitas masyarakat sebagai mitra penggerak pembangunan. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman, peran, dan keterlibatan masyarakat dalam proses perencanaan wilayah secara partisipatif. Metode pelaksanaan kegiatan meliputi sosialisasi, diskusi kelompok terarah (FGD), dan simulasi perencanaan partisipatif, yang diikuti oleh 60 peserta dari berbagai elemen masyarakat, perangkat kelurahan, karang taruna, dan tokoh masyarakat di Kecamatan Lubuk Baja. Kegiatan ini juga melibatkan kolaborasi antara Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Batam dengan pemerintah kecamatan sebagai mitra pelaksana. Hasil kegiatan menunjukkan adanya peningkatan signifikan pada pemahaman peserta terhadap konsep perencanaan wilayah partisipatif—dari 40% sebelum kegiatan menjadi 85% setelah kegiatan. Peserta berhasil mengidentifikasi tiga isu utama pembangunan wilayah, yaitu kepadatan penduduk, masalah drainase, dan ketidakseimbangan tata ruang antara kawasan hunian dan komersial. Selain itu, muncul komitmen dari masyarakat dan pemerintah untuk membentuk Forum Masyarakat Peduli Pembangunan (FMPP) sebagai wadah kolaboratif lanjutan. Secara keseluruhan, kegiatan ini berhasil meningkatkan kesadaran, pengetahuan, dan komitmen masyarakat untuk berperan aktif dalam perencanaan wilayah. Hasil kegiatan diharapkan dapat menjadi dasar bagi pelaksanaan program pendampingan lanjutan dalam bentuk pemetaan potensi wilayah berbasis partisipatif di tingkat kelurahan, guna mendukung pembangunan yang inklusif dan berkelanjutan di Kecamatan Lubuk Baja. Kata kunci: perencanaan wilayah, partisipasi masyarakat, pengabdian masyarakat, pembangunan partisipatif, Kecamatan Lubuk Baja.