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PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN RUMAH DI GOLDEN CITY RESIDENCE KOTA BATAM Ci, Angela Mari; Raymond, Raymond
SCIENTIA JOURNAL Vol 3 No 2 (2021): Volume 3 Nomor 2 2021
Publisher : LPPM Universitas Putera Batam

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This study aims to know the influence and analyze the quality product and promotion on house purchase decisions at Golden City Residence Batam City.This research has three variables which consisting of two variables independent which quality product as variable X1,promotion as X2 and it consist of one variable dependent which purchases decision as variable Y.This research data analysis method using quantitative data analysis, and using descriptive research, primary data collection tools using a questionnaire which was distributed to customer PT Alam Jaya Sentosa of this research is 118 people. . In this research, researchers used probability sampling techniques which included saturated samples, The data is processed using SPSS version 24. The results of the multiple linear regression analysis equation are Y = 13,147 + 0,227.X1 + 0,422.X2. Based on the results of the determination test, 37.7% are explained by variables product quality and promotion, the rest was explained by other variables not discussed in this study. The result showed that partially the quality product and promotion positive effect and significance of a purchase decision.

FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN FURNITURE PADA PT SAF MITRA ABADI DI KOTA BATAM khu, andika; Raymond, Raymond
SCIENTIA JOURNAL Vol 3 No 2 (2021): Volume 3 Nomor 2 2021
Publisher : LPPM Universitas Putera Batam

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As we know, the development of the furniture business in Batam City in the early twenty-first century has been developing very rapidly and is still undergoing a process of continuous development. This encourages the emergence of many new types of businesses that can become one of the threats for PT Saf Mitra Abadi. PT Saf Mitra Abadi is a company engaged in the field of furniture that has been established since 2009 in Batam City. The purpose of this study is to determine whether there is an influence between promotion, service quality and product quality partially and simultaneously on consumer purchasing decisions at PT Saf Mitra Abadi. In this study, the authors used a descriptive quantitative research method using 155 populations. In this study, the authors used the Simple Random Sampling technique in determining the population used. SPSS (Statistical Product and Service Solution) version 25 is a program used by the author to process data obtained from respondents. The results in this study indicate that there is a positive and significant influence between promotion, service quality and product quality partially and simultaneously on the consumer purchasing decisions of PT Saf Mitra Abadi

PENGARUH KUALITAS PELAYANAN, KETEPATAN WAKTU PENGIRIMAN DAN FASILITAS TERHADAP KEPUASAN PELANGGAN EKSPEDISI LION PARCEL DI BATAM Tania, Tania; Raymond, Raymond
SCIENTIA JOURNAL Vol 3 No 2 (2021): Volume 3 Nomor 2 2021
Publisher : LPPM Universitas Putera Batam

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The needs to develop product shipment services in this modern era where many people open online businesses is needed. The purposes of this studies is finds outs the influenced of service qualities, delivery speed, and facilities at costumer’s satisfaction of Lion Parcel expedition. The variables are Service Quality (X1), Delivery Speed (X2), and Facilities(X3) to Costumer’s Satisfaction(Y). The methods use in this studies are statistical analysis method consisting multiples linears regressions analys i.e. determinationed analys, significant hypothesis testing consisting the T test and F test. The analysis concludes that (1)The services qualities had significants influenced at costumer’s satisfactions because the significances value is 0,023 less than 0,05 and the T value for service quality is 2,315 greater than T table(1,984). (2) The delivery speed has significants influences at costumer’s satisfactions because the significances valued are 0,034 less than 0,05 and the T value for the delivery speed is 2,149 greater than T table (1,984). (3) The facilities has significant influence on costumer’s satisfaction because the significance value is 0,05 and the T value for the facilities is 5,193 greater than T table(1,984). (4) Service quality, delivery speed, and facilities, has significant influence on costumer's satisfaction because the significance value is 0,05 and the F value for costumer’s satisfaction, delivery speed and facilities is 171,810 greater than the F table of 2,70.

FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN FURNITURE PADA PT SAF MITRA ABADI DI KOTA BATAM andika, andika andika; Raymond, Raymond
SCIENTIA JOURNAL Vol 3 No 3 (2021): Volume 3 Nomor 3 2021
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

As we know, the development of the furniture business in Batam City in the early twenty-first century has been developing very rapidly and is still undergoing a process of continuous development. This encourages the emergence of many new types of businesses that can become one of the threats for PT Saf Mitra Abadi. PT Saf Mitra Abadi is a company engaged in the field of furniture that has been established since 2009 in Batam City. The purpose of this study is to determine whether there is an influence between promotion, service quality and product quality partially and simultaneously on consumer purchasing decisions at PT Saf Mitra Abadi. In this study, the authors used a descriptive quantitative research method using 155 populations. In this study, the authors used the Simple Random Sampling technique in determining the population used. SPSS (Statistical Product and Service Solution) version 25 is a program used by the author to process data obtained from respondents. The results in this study indicate that there is a positive and significant influence between promotion, service quality and product quality partially and simultaneously on the consumer purchasing decisions of PT Saf Mitra Abadi.

PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN RUMAH DI GOLDEN CITY RESIDENCE KOTA BATAM Ci, Angela Mari; Raymond, Raymond
SCIENTIA JOURNAL Vol 3 No 3 (2021): Volume 3 Nomor 3 2021
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to know the influence and analyze the quality product and promotion on house purchase decisions at Golden City Residence Batam City.This research has three variables which consisting of two variables independent which quality product as variable X1,promotion as X2 and it consist of one variable dependent which purchases decision as variable Y.This research data analysis method using quantitative data analysis, and using descriptive research, primary data collection tools using a questionnaire which was distributed to customer PT Alam Jaya Sentosa of this research is 118 people. . In this research, researchers used probability sampling techniques which included saturated samples, The data is processed using SPSS version 24. The results of the multiple linear regression analysis equation are Y = 13,147 + 0,227.X1 + 0,422.X2. Based on the results of the determination test, 37.7% are explained by variables product quality and promotion, the rest was explained by other variables not discussed in this study. The result showed that partially the quality product and promotion positive effect and significance of a purchase decision.

FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN FURNITURE PADA PT SAF MITRA ABADI DI KOTA BATAM andika, andika andika; Raymond, Raymond
SCIENTIA JOURNAL Vol 3 No 3 (2021): Volume 3 Nomor 3 2021
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

As we know, the development of the furniture business in Batam City in the early twenty-first century has been developing very rapidly and is still undergoing a process of continuous development. This encourages the emergence of many new types of businesses that can become one of the threats for PT Saf Mitra Abadi. PT Saf Mitra Abadi is a company engaged in the field of furniture that has been established since 2009 in Batam City. The purpose of this study is to determine whether there is an influence between promotion, service quality and product quality partially and simultaneously on consumer purchasing decisions at PT Saf Mitra Abadi. In this study, the authors used a descriptive quantitative research method using 155 populations. In this study, the authors used the Simple Random Sampling technique in determining the population used. SPSS (Statistical Product and Service Solution) version 25 is a program used by the author to process data obtained from respondents. The results in this study indicate that there is a positive and significant influence between promotion, service quality and product quality partially and simultaneously on the consumer purchasing decisions of PT Saf Mitra Abadi.

PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN DI PT RODAMAS MAKMUR MOTOR BATAM Emrila, Jeni Lezi; Raymond, Raymond
SCIENTIA JOURNAL Vol 3 No 3 (2021): Volume 3 Nomor 3 2021
Publisher : LPPM Universitas Putera Batam

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Busines was a way of changing profits and driving the country's growth. The things that company need to consider in achieving success are qualities of product and qualities of services causes these is many thing may influenced costomer satisfactions for that companie. The goal of this studies is to determined the influences of product quality and services qualities on customer satisfactions at PT Rodamas Makmur Motor Batam. The designing of this studies use researchs designing and quantitatifiying causality researches method. The collections of data technique by distributed questionnaire to 165 respondents. The analys of datas technique used validities, reliabilities, normalities, multicollinearities, heterocedasticities, linear regressions analys, ttest and Ftest throughs the applications of SPSS versions 25. The result of this studies indicated that products qualities (X1), service quality (X2) have significant by partial and simultan are significant influence on the customer satisfaction (Y). Determinations coefficients test result showing that product quality (X1), service quality (X2) with 55.6 percents, whiles the remaining 44.4 percents are influencing by others variables is not examining in this researchs.

PENGARUH PROMOSI JABATAN, INSENTIF DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PT ALCO DANA MANDIRI Alafiah, Siti; Raymond, Raymond
SCIENTIA JOURNAL Vol 4 No 4 (2021): Volume 4 Nomor 4 2021
Publisher : LPPM Universitas Putera Batam

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Along with that developments this business worlds and also increasingly tough competition, a company must do something to survive and achieve the goals that have been previously set. Human resources (HR) are important at company cause humans resourcing will affect the desired output of the company, qualified employees are an advantage for a company, This study aims to determine the effect of job promotion, incentives and work motivation on the performance of PT Alco Dana Mandiri employees. That studies uses quantitative research methods where questionnaires are distributed as instruments in collecting data. This type of research is quantitative research. The population of this research is all employees who work at PT Alco Dana Mandiri, amounting to 116 people. The sampling technique that the researcher uses is the saturated sampling technique, where the data being tested is sourced from the entire population of employees with a total of 116 respondents. Data were collected and tested using SPSS version 26. The results showing this the variables of job promotion, incentives and work motivation simultaneously had a significant effect on employee performance at PT Alco Dana Mandiri.

PENGARUH KUALITAS PELAYANAN DAN CITRA PERUSAHAAN TERHADAP KEPUASAN NASABAH PT BPR KEPRI BATAM Juwanda, Rezky; Raymond, Raymond
SCIENTIA JOURNAL Vol 4 No 4 (2021): Volume 4 Nomor 4 2021
Publisher : LPPM Universitas Putera Batam

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Financial institutions that only accept deposits in the form of savings or time deposits are then channeled back through a system of investment credit loans, worked capital loans and trade credits. For this reason, every bank can attract customers at various way, one of which are the good service quality. A very important factor is about the quality of service because the quality of service can attract customers with the products offered. These studies aims determining the effect of Service Quality and Corporate Image on Customer Satisfaction at PT BPR Kepri Batam. This researches designed using researches designed and quantitative causality research methods. Data collection techniques by distributing questionnaires to 165 customers of PT BPR Kepri Batam. The data analys technique using analys of validities, reliabilities, normalities, multicollinearities, heteroscedasticities, linear regression analys, t test and F test through the SPSS version 23 application. The results of these studies are indicated that Service Quality (X1), Company Image (X2) partially and simultaneously significant effect on Customer Satisfaction (Y). The coefficients of determination test results show that Service Quality (X1), Corporate Image (X2) are 87.6 percent, while the remaining 12.4 percent is influenced by other variables not examined in this study.

PENGARUH CRM DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS PELANGGAN PADA ONLINE SHOPE JOSHSTORE BATAM sari, Ratna; Raymond, Raymond
SCIENTIA JOURNAL Vol 4 No 4 (2021): Volume 4 Nomor 4 2021
Publisher : LPPM Universitas Putera Batam

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Online shop contend in selling items depending on the situation today with their individual attributes to draw in however many clients as could be allowed to purchase their items and feel fulfillment with the items they get. This investigation plans to dissect the impact of CRM and consumer loyalty on client faithfulness at Online Shope Joshstore Batam. The sort of exploration utilized is quantitative examination with a populace of 130 individuals. The instrument used to gather information is a poll. The testing method taken is a soaked example. The information is prepared utilizing SPSS rendition 25 with the aftereffects of the examination realized that t check > t table is 6.018 > 1.656 with an importance worth of 0.000 <0.05, t tally Consumer Satisfaction is known > t The table is 7.522 > 1.656 with a meaning of 0.000 < 0.05. Furthermore, there is CRM and Customer Satisfaction together have a positive and huge impact on client devotion. It is demonstrated by the aftereffects of the F (concurrent) test with a worth of (F tally) 127.341 > 2.67 (F table) with a huge worth at 0.000 < 0.05. Furthermore, the R Square worth is 0.667

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