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Pengaruh Physical Evidence, Store Atmosphere dan Harga terhadap Kepuasan Konsumen di Muaro Terrace Cafe & Resto Hotel Truntum Kota Padang Qawiema Nashita; Rian Surenda
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 3 No. 4 (2025): November : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i3.4028

Abstract

This research is motivated by the phenomenon found by researchers on consumer satisfaction related to physical evidence, store atmosphere and price of Muaro Terrace Cafe & Resto. This research is quantitative in nature and uses a causal associative approach through the survey method. The population of this study were consumers at Muaro Terrace Cafe & Resto with purposive sampling method obtained a sample of 150 respondents. The results of this study are the average respondent on the physical evidence variable 82.0% with good criteria, the store atmosphere variable 81.5% with good criteria, the price variable 80.5% with a good category then concluded that the average respondent of the consumer satisfaction variable was 82.3% in a good category. When F count is 161.216 with a sig of 0.000 <0.05 obtained from the multiple linear regression test results, the regression can be applied. Shows physical evidence, store atmosphere and price have an important impact on customer satisfaction. The Adjust R Square value is 0.763, which indicates that although additional factors not covered in this study affect 23.7% of customer satisfaction at Muaro Terrace Cafe & Resto, the remaining 76.3% is determined by the variables of physical evidence, store atmosphere and price.
Pengaruh Pengalaman Pengunjung terhadap Minat Berkunjung Kembali Generasi Z ke Objek Wisata Linggai Park Yusnateti Yusnateti; Rian Surenda
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 4 (2024): November : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i4.4149

Abstract

The discovery of phenomena related to visitor experiences regarding Generation Z's interest in returning to the Linggai Park tourist attraction is the main reasons for conducting this research. The goals of the research is to analyze how interest in returning to visit is influenced by the visitor's experience. A survey method combined with a causal associative quantitative methodology is used in this kind of research to investigate cause and effect. The population is generation Z visitors to the Linggai Park tourist attraction. 337 respondents in all were selected for this study utilizing the purposive sampling approach, a non-probability sampling methodology.. The questionnaire employed as a data collection instrument is evaluated for validity and reliability using the Likert scale. SPSS 20.00 and Smart PLS 3.0 were utilized to handle research data. This research indicate that the outcomes of visitor experiences have a significant influence on Generation Z's interest in returning to the Linggai Park tourist attraction.
PENGUATAN KAPASITAS KELOMPOK SADAR WISATA (POKDARWIS) DESA APAR, KOTA PARIAMAN SEBAGAI UPAYA DALAM MEWUJUDKAN DESA WISATA APAR SEBAGAI DESTINASI UNGGULAN DAN BERKELANJUTAN Pasaribu Pasaribu; Hijriyantomi Suyuthie; Vischa Mansyera; Youmil Abrian; Rian Surenda; Kurnia Illahi Manvi; Rahmi Fadilah
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 5 (2026): Vol. 7 No. 5 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i5.63464

Abstract

Pengembangan Desa Wisata Apar, Kota Pariaman, masih menghadapi berbagai kendala, terutama keterbatasan kapasitas sumber daya manusia dan kelembagaan Kelompok Sadar Wisata (Pokdarwis), kualitas pelayanan wisata, kemampuan pemasaran destinasi, serta pengelolaan potensi lingkungan secara berkelanjutan. Kegiatan pengabdian kepada masyarakat ini bertujuan memperkuat kapasitas Pokdarwis dan masyarakat dalam mendukung terwujudnya Desa Wisata Apar sebagai destinasi unggulan dan berkelanjutan. Metode pelaksanaan menggunakan pendekatan Participatory Rural Appraisal (PRA) dan community empowerment melalui tahapan sosialisasi dan konsolidasi program, pelatihan, pendampingan dan evaluasi, serta strategi keberlanjutan. Kegiatan dilaksanakan pada Agustus–September 2026 dengan melibatkan 25 peserta pada setiap kegiatan. Program meliputi pelatihan service excellence bagi pelaku usaha kuliner di Pantai Apar, destination branding, dan kegiatan konservasi penyu. Hasil kegiatan menunjukkan peningkatan pemahaman peserta mengenai pelayanan wisata yang ramah dan responsif, penguatan pemahaman mengenai identitas dan potensi lokal sebagai dasar destination branding, serta meningkatnya kesadaran terhadap pentingnya konservasi penyu dan lingkungan pesisir. Integrasi ketiga kegiatan tersebut menjadi fondasi penting dalam membangun pengalaman wisata yang berkualitas, memperkuat identitas destinasi, dan mendukung keberlanjutan lingkungan. Keberlanjutan program memerlukan pendampingan, monitoring, dan kolaborasi multipihak secara berkelanjutan