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All Journal Jurnal Online Mahasiswa (JOM) Bidang Pertanian Jurnal Agribisnis Jurnal Akuntansi dan Ekonomika Jurnal SEPA (Social Economic and Agribusiness Journal) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Journal of Information System, Applied, Management, Accounting and Research Jurnal Pemberdayaan Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat SELODANG MAYANG Jurnal Triton Jurnal Agribisnis Unri Conference Series: Community Engagement MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Jurnal Pengabdian Masyarakat untuk Negeri (UN-PENMAS) Journal of Community Engagement Research for Sustainability Journal of Community Service Jurnal Agro Nusantara IJAE
Kurnia, Deby
Jurusan Agribisnis, Fakultas Pertanian Universitas Riau, Pekanbaru, Indonesia
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ANALYSIS OF CUSTOMER SATISFACTION ON THE MARKETING MIX OF GOFOOD SERVICES IN PEKANBARU CITY Deby Kurnia; Taufik Setiawan
Indonesian Journal of Agricultural Economics Vol 13, No 2 (2022)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.13.2.162-175

Abstract

Competition between service providers is getting stronger, demanding the availability of appropriate service marketing mix strategies that must be adapted to the characteristics and tastes of various people. This study aims to examine the marketing mix implemented by Gofood in Pekanbaru City and its impact on the level of consumer satisfaction. The research method used is survey research using a non-probability sampling technique, which then uses the Customer Satisfaction Index (CSI) to analyze the level of consumer satisfaction with Gofood's service marketing mix in Pekanbaru City. Based on calculations, the acquisition of the CSI value from the marketing mix of Gofood services is 0.81, which means consumers are very satisfied with the performance of the marketing mix of Gofood services. Gofood services are expected to be able to maintain their achievements on attributes whose performance is considered good by consumers so that they can maintain consumer loyalty to Gofood services. Some of the main attributes are outlet completeness, complaint service, important information display design, easy-to-understand information display design, widespread information on promotional activities, easy-to-understand promotional messages, attractive promotions, easily accessible services, and easy-to-obtain services
COMPARISON OF RICE FARMER'S INCOME (ORYZA SATIFA L.) BETWEEN MEMBERS AND NON-MEMBERS OF FARMER GROUPS (CASE STUDY OF NAGARI SALAYO, KUBUNG DISTRICT, SOLOK REGENCY, WEST SUMATRA PROVINCE Alfin Chairil; Jumatri Yusri; Deby Kurnia
Indonesian Journal of Agricultural Economics Vol 13, No 1 (2022)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.13.1.1-10

Abstract

This study aims to examine the comparison of the income of rice farmers between members of farmer groups and non-members of farmer groups in Nagari Salayo, Kubung District, Solok Regency, West Sumatra. The analytical method used is descriptive analysis, farming analysis and the average difference test of two independent samples (Independent sample t-test). The number of samples consisted of 35 rice farmers who were members of the farmer group and 35 rice farmers who were not members of the farmer group. The results showed that the farming of farmers belonging to farmer groups was more profitable than farmers who were not members of farmer groups, it could be seen from the value of the R/C ratio over the total cost of farmers belonging to farmer groups of 2.28, greater than the R/C ratio obtained by non-group members, namely of 2.08. Thus, farmer group membership has an effect on increasing farm income of rice farmers
Co-Authors Ahmad Rifai Alfin Chairil Andriani, Yulia Andrikasmi, Sukamarriko Angraini, Elisya Ardi Gunawan Ardinata Ardinata Desmiyawati Dian Safitri Didi Muwardi Djaimi Bakce Elfis Merdani Eliza Eliza Emilda Firdaus ermi tety Ermi Tety Evy Maharani Evy Maharani Fajar Restuhad Fajar Restuhadi Fathia Ukhti Djunaidi Febrina Ayuningtyas Firdaus Firdaus Fitra Cahya mahdani Fitri Bayu Masanda Hamidi, Muhammad Rasyid Helvernando Panjaitan Hengki Firmanda Heriyanto Heriyanto Ica Eganisa Julita, Julita Jumatri Yusri Kausar Muhammad Afiq Muhammad Luthfi iznillah Novia Dewi Novian Novian, Novian Nurfitasari, Mimi Pramesti Wisa Zerfi Pratiwi, Ciptati Nugraha Restuhadi, Fadjar Rio J.M Marpaung Rosa Yulida Rosnita Rosnita Rosnita Rosnita Rosnita Rosnita Rosnita Rossi, Evy Roza Yulida Roza Yulida Sakti Hutabarat Sandi Pratama Septya, Fanny Susi Hendriani Syaiful Hadi Talitha Azzura Balinda Taufik Setiawan Wahyu Saputra Yeni Kusumawaty Yulia Andriani Yulia Andriani, Yulia Yusmini Yusmini Yusri, Jum'atri Zaky Syuhada