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All Journal Jurnal Online Mahasiswa (JOM) Bidang Pertanian JURNAL AGROTEKNOLOGI Jurnal Agribisnis JMM (Jurnal Masyarakat Mandiri) Enrichment : Journal of Management Maspul Journal of Community Empowerment Jurnal Agribisnis Unri Conference Series: Community Engagement Baselang: Jurnal Ilmu Pertanian, Peternakan, Perikanan dan Lingkungan Dulang: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Bangsa Jurnal Ilmu Pendidikan dan Humaniora JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara
Zulhamid Ridho
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Journal : Dulang: Jurnal Pengabdian Kepada Masyarakat

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OPTIMALISASI PEMANFAATAN E-COMMERCE SEBAGAI STRATEGI PENGEMBANGAN UMKM DI KELURAHAN BENCAH LESUNG Isman, Fairuz; Wiranda, Ledi; Ananta, Berliana; Lovianti, Raina Desfit; Herlon, Meki; Ridho, Zulhamid; Mustaqim, Mustaqim
Jurnal Pengabdian Masyarakat Polmanbabel Vol. 5 No. 02 (2025): DULANG : Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33504/dulang.v5i02.695

Abstract

Through this activity, it is hoped that the capacity and competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Bencah Lesung Village can be improved in the utilization of e-commerce as a business development strategy. The main problems faced by partners are low digital literacy and limitations in marketing products online. The implementation method involves socialization and hands-on practice using Facebook as a digital marketing platform. The activity was evaluated using pre-test and post-test instruments to measure the effectiveness of participants' understanding. The results showed a significant increase in various indicators, such as understanding of e-commerce concepts, the ability t o create marketplace accounts, and online promotion strategies, with improvements ranging from 28% to 57%. This activity has proven effective in enhancing the digital marketing skills of SME operators, although some participants still require further guidance to achieve independent technical proficiency. This initiative is expected to serve as the first step toward the digital transformation of SMEs, strengthening the competitiveness of locally-based technology-driven businesses.
Co-Authors A'izza, Syakira Syafia Afrinaldo, Alvin Ahmad Rifai Allifa, Dini Amenda, Arvitori Ananta, Berliana Andriana, Hanifaturrahmi Andrina, Hanifaturrahmi Arifuddin Arifuddin Arifudin arifudin Arya, Nabila Rahmah Azzahra, Rania Bakar, Mustaqim Abu Didi Muwardi Dielfo, Zergy Djaimi Bakce Elrianda, M. Ridho Fajar Restuhadi Fathin, Wildan Kaditya Fernandes, Willy Arya Giatanto, Bagas Rizki Hamidi, M. Rasyid Hanifaturrahmi, Hanifaturrahmi Hayatullah, M. Bayu Fathar Humaira, Sabrina Ibnu Phonna Nurdin, Ibnu Phonna Imam Hidayat Isman, Fairuz Jayawarsa, A.A. Ketut Jelita, Putri Jumatri Yusri Kalda, Saifana Kausar, Kausar Khairuddin, M. Habib Alfaridzi Khairunnas Khairunnas Khairunnas Khairunnas, Khairunnas Lovianti, Raina Desfit Mahyani, Vita Meki Herlon Meylani Meylani Mubarak Mubarak Muhammad Ikhsan Mustaqim Mustaqim Mustaqim Mustaqim, Mustaqim Muthmainnah, Tsaniya Napitupulu, Tia Sofiani Nasution, Farhan Bintang Muzaki NB, Mudzakkar Novia Dewi Phreti, Phreti Puspita, Shabrina Bella Putri, Djihan Kania rahmadhani, Naia Nabila Ramadani, Oktiva Ramadhani, Rizky Ayu Rasyid, Aidil Harun Ar Retuhadi, Fajar Riska Dian Oktari, Riska Dian Rosnita Rosnita Roza Yulida RR. Ella Evrita Hestiandari Sakti Hutabarat Salsabila, Raisya Alifia Septya, Fanny Septya, Fany Shorea Khaswarina Suhaimi, Kalystha Rabbani Syaiful Hadi Syukra, Salsabilla Ar Razzaq Ullayya, Saza Wiranda, Ledi Wulan Sri Rahayu Yazid, Hamdan Yomahanda, Gion Yulia Andriani, Yulia Yulianda, Riki Yusmini, Yusmini