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All Journal Jurnal Optimasi Sistem Industri JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Binus Business Review JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Indonesia Journal of Halal Owner : Riset dan Jurnal Akuntansi Ekonis : Jurnal Ekonomi dan Bisnis Jurnal Mantik Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Informatika Ekonomi Bisnis Jurnal Manajemen Universitas Bung Hatta Enrichment : Journal of Management PINISI Discretion Review Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Andalasian International Journal of Applied Science, Engineering, and Technology Jurnal Ipteks Terapan : research of applied science and education Journal of Emerging Business Management and Entrepreneurship Studies Jurnal Locus Penelitian dan Pengabdian Jurnal Manajemen Stratejik dan Simulasi Bisnis Journal of Accounting and Finance Management (JAFM) Journal Publicuho Paradoks : Jurnal Ilmu Ekonomi e-Jurnal Apresiasi Ekonomi Analisis Sejarah
Syafrizal Syafrizal
Fakultas Ekonomi Dan Bisnis Universitas Andalas – Padang
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MEDIATING ROLE OF PRODUCT INNOVATION ON MARKET AND ENTREPRENEURIAL ORIENTATION TOWARD MARKETING PERFORMANCE IN PADANG'S CULINARY SMES Yefrina Akhyudelpa; Ratni Prima Lita; Yulia Hendri Yeni; Syafrizal Syafrizal
Jurnal Apresiasi Ekonomi Vol 14, No 2 (2026)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v14i2.1078

Abstract

This study analyzes the mediating role of product innovation in the influence of market orientation and entrepreneurial orientation on the marketing performance of culinary MSMEs in the Car Free Day (CFD) area of Padang during the digital era. Using a quantitative method with purposive sampling, data were collected from 100 respondents who actively utilize digital marketing platforms and have operated for at least six months. Data analysis was performed using PLS-SEM with SmartPLS 4. The findings reveal that market orientation and entrepreneurial orientation significantly drive product innovation (β= 0.374, p < 0.05 for both), which in turn acts as a robust mediator to enhance marketing performance (β= 0.266, p < 0.05). This confirms that strategic mindsets require tangible innovative outputs, such as "Instagrammable" packaging and digital-friendly menus, to effectively capture market share in high-density urban hubs. These results provide a practical roadmap for MSMEs to achieve competitive advantage through digital integration and aesthetic innovation. Keywords: Market Orientation, Entrepreneurial Orientation, Product Innovation, Marketing Performance, Digital Era, Culinary MSMEs.
Pengaruh Internal Marketing, Employee Engagement Dan Leadershiip Style Terhadap Kinerja Karyawan Dengan Kepuasan Karyawan Sebagai Variabel Mediasi (Studi Pada Perusahaan PT. Semen Padang) Tata Tata; Syukri Lukman; Syafrizal Syafrizal
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 2 (2026): February - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i2.2401

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh internal marketing, employee engagement, dan gaya kepemimpinan (leadership style) terhadap kinerja karyawan dengan kepuasan karyawan sebagai variabel mediasi. Pemasaran internal (Internal marketing) yang efektif, keterlibatan karyawan (employee engagement) yang tinggi,   gaya kepemimpinan (Leadership Style) yang sesuai diyakini mampu meningkatkan dan menciptakan lingkungan kerja yang kondusif sehingga berdampak positif pada kinerja karyawan. Selain itu, kepuasan karyawan diharapkan dapat memperkuat hubungan antara internal marketing, employee engagement, dan leadership style terhadap kinerja karyawan. Penelitian ini menggunakan pendekatan kuantitatif dengan survei sebagai metode pengumpulan data. Sampel terdiri dari 265 karyawan PT Semen Padang eselon IV dan V yang dipilih secara purposive sampling. Analisis data dilakukan menggunakan teknik Structural Equation Modeling (SEM) untuk menguji hubungan langsung dan tidak langsung antar variabel. Hasil penelitian menunjukkan bahwa internal marketing memiliki pengaruh positif namun tidak signifikan terhadap kinerja karyawan, employee engagement memiliki pengaruh positif dan signifikan terhadap kinerja karyawan,  leadership style berpengaruh positif namun tidak signifikan terhadap kinerja karyawan,  internal marketing memiliki pengaruh positif namun tidak signifikan terhadap kepuasan karyawan, employee engagement berpengaruh positif dan signifikan terhadap kepusan karyawan, leadership style berpengaruh positif tetapi tidak signifikan terhadap kepuasan karyawan. kepuasan karyawan berpengaruh positif dan signifikan terhadap kinerja karyawan, kepuasan karyawan berpengaruh positif dan sigifikan dalam memediasi pengaruh internal marketing dengan kinerja karyawan, kepuasan karyawan berpengaruh positif tapi tidak signifikan dalam memediasi pengaruh employee engagement dengan kinerja karyawan  dan kepuasan karyawan berpengaruh positif tapi tidak signifikan dalam memediasi leadershi style dengan kinerja karyawan. Temuan ini menegaskan pentingnya integrasi strategi internal marketing yang epektif, peningkatan employee engagement dan kesesuaian leadership style yang efektif  untuk meningkatkan kepuasan dan kinerja karyawan. Implikasi praktis dari penelitian ini memberi rekomendasi bagi manajemen perusahaan untuk fokus pada pengembangan internal marketing dan leadership style yang mampu meningkatkan keterlibatan dan kepuasan karyawan sebagai upaya peningkatan kinerja organisasi.
Penerimaan Nasabah Bank Nagari Terhadap Penggunaan Aplikasi Ollin Berdasarkan Model UTAUT Aqil Shidqii Rozaan; Alfitman Alfitman; Syafrizal Syafrizal
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 5 No. 6 (2024): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v5i6.2686

Abstract

Penelitian ini bertujuan untuk menguji pengaruh performance expectancy pada use behavior Ollin nasabah Bank Nagari, pengaruh effort expectancy pada use behavior Ollin nasabah Bank Nagari, pengaruh social influence pada use behavior Ollin nasabah Bank Nagari, pengaruh facilitating condition pada use behavior Ollin nasabah Bank Nagari, pengaruh hedonic motivation pada use behavior Ollin nasabah Bank Nagari, pengaruh perceived value pada use behavior Ollin nasabah Bank Nagari, pengaruh habit pada use behavior Ollin nasabah bank nagari, pengaruh risk perception pada use behavior Ollin nasabah Bank Nagari, pengaruh use behavior Ollin Bank Nagari pada user saticfaction nasabah Bank Nagari, dan pengaruh e-CRM Ollin pada user saticfaction nasabah Bank Nagari. Jenis penelitian yang digunakan dalam penelitian ini adalah explanatory research. Explanatory research adalah jenis penelitian yang dipergunakan untuk menjelaskan kedudukan antara variabel yang diteliti serta juga menjelaskan hubungan antara variabel yang satu dengan yang lain melalui pengujian hipotesis yang telah dirumuskan. Sedangkan metode penelitiannya adalah survey explanatory yang mengedepankan metode kuantitatif. Penelitian ini menggunakan pengujian hipotesis. Hasil penelitian ini adalah Sebaiknya pihak manajemen dapat meningkatkan kembali perilaku konsumen dalam menggunakan aplikasi Ollin yang akan berdapak kepada semakain menigktnya kepuasan nasabah dalam menggunakan aplikasi Ollin.
The Impact of Memorable Culinary Tourism Experience, Local Food Enjoyment and Food Safety on Revisit Intention Mediated by Tourist Satisfaction (A Study on Nasi Kapau Visitors in Bukittinggi City) Caren Setyawan; Verinita Verinita; Syafrizal Syafrizal
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 3 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i3.3968

Abstract

This study aims to examine the impact of Memorable Culinary Tourism Experience (MCTE), Local Food Enjoyment, and Food Safety on revisit intention, mediated by tourist satisfaction, among Nasi Kapau visitors in Bukittinggi City. A quantitative approach was employed, with purposive sampling of 225 respondents who had visited and tasted Nasi Kapau at least twice. Data collection was conducted using online questionnaires distributed via WhatsApp and Instagram, and the analysis was performed using SmartPLS 4.0.  The results indicate that, MCTE has a positive and significant effect on revisit intention. Local Food Enjoyment has a positive and significant effect on revisit intention. Food Safety has a positive but insignificant effect on revisit intention. MCTE has a positive and significant effect on tourist satisfaction. Local Food Enjoyment has a positive but insignificant effect on tourist satisfaction. Food Safety has a positive but insignificant effect on tourist satisfaction. Tourist satisfaction has a positive and significant effect on revisit intention. Tourist satisfaction positively and significantly mediates the relationship between MCTE and revisit intention. Tourist satisfaction positively but insignificantly mediates the relationship between Local Food Enjoyment and revisit intention. Tourist satisfaction positively but insignificantly mediates the relationship between Food Safety and revisit intention. These findings emphasize the importance of enhancing memorable culinary experiences and local food enjoyment to increase tourist satisfaction and revisit intention in Bukittinggi City's culinary tourism.
The Influence of E-Customer Relationship Management, E-Service Quality, and Online Value Co Creation on Continuance Use Intention Rita Fatmala Sari; Syafrizal Syafrizal; Dessy Kurnia Sari
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 4 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i4.4767

Abstract

The rapid development of digital technology has encouraged the banking sector to innovate in digital services. Wondr is an application launched as part of digital transformation. This application offers various advanced features and challenges in retaining users for continuous usage (continuance use intention). This study aims to analyze the influence of E-Customer Relationship Management (E-CRM), E-Service Quality (E-SERVQUAL), and Online Value Co-Creation on the Continuance Use Intention of Wondr users. This research employs a quantitative method with a Structural Equation Modeling - Partial Least Square (SEM-PLS) approach. Data was collected from 382 respondents who are Wondr users using a probability sampling technique. The results indicate that E-CRM and E-SERVQUAL have a positive and significant impact on Continuance Use Intention. Additionally, Online Value Co-Creation, which includes electronic word-of-mouth (e-WOM) and helping behavior, also contributes positively to users' sustainable intention. The implications of this study provide insights for companies to enhance digital banking strategies to maintain user loyalty for Wondr.
Pengaruh Kualitas Layanan terhadap Kepuasan Pelanggan BPJS pada Klinik Pratama KKS Kota Padang Fitria Heny; Hafiz Rahman; Syafrizal Syafrizal
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 6 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i6.5446

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan terhadap kepuasan pelanggan BPJS di Klinik Pratama KKS Kota Padang. Penelitian menggunakan pendekatan kuantitatif dengan metode survei kepada pasien klinik. Kualitas layanan diukur menggunakan dimensi SERVQUAL: tangible, reliability, responsiveness, assurance, empathy, serta tambahan dimensi compliance (kepatuhan terhadap regulasi BPJS). Data dianalisis menggunakan korelasi, regresi linier berganda, dan Importance-Satisfaction Analysis (ISA). Hasil penelitian menunjukkan bahwa seluruh dimensi kualitas layanan memiliki pengaruh positif terhadap kepuasan pelanggan, dengan reliable, empathy dan compliance sebagai faktor paling dominan. Temuan ini memberikan rekomendasi bagi pengelola klinik untuk fokus pada peningkatan aspek keandalan layanan, empati terhadap pasien dan kepatuhan terhadap standar BPJS guna mempertahankan dan meningkatkan kepuasan serta loyalitas pelanggan.
Pengaruh Strategi Transformasi Digital, Inovasi Produk, dan Kualitas Layanan Klaim Digital terhadap Keunggulan Kompetitif dan Kinerja Perusahaan (Studi pada Asuransi Umum di Indonesia) Rinny Rahman; Syafrizal Syafrizal; Eri Besra
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6353

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi transformasi digital, inovasi produk, dan kualitas layanan klaim digital terhadap keunggulan kompetitif dan kinerja perusahaan asuransi umum di Indonesia. Dalam menghadapi tantangan rendahnya literasi dan penetrasi asuransi nasional, serta tuntutan digitalisasi yang terus berkembang, transformasi digital menjadi langkah strategis untuk meningkatkan efisiensi, diferensiasi layanan, dan daya saing. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik pengumpulan data melalui survei kepada perusahaan asuransi umum yang tersebar di Indonesia. Data dianalisis menggunakan model Partial Least Square-Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa transformasi digital, inovasi produk, dan kualitas layanan klaim digital berpengaruh signifikan terhadap keunggulan kompetitif. Selain itu, keunggulan kompetitif juga terbukti memiliki pengaruh positif terhadap kinerja perusahaan. Penelitian ini memberikan kontribusi konseptual dan praktis terhadap pengembangan strategi bisnis berbasis digital di industri asuransi, serta menjadi acuan penting dalam penyusunan kebijakan penguatan daya saing dan layanan pelanggan yang berbasis teknologi.
Integrating Sustainability, Digitalization, and Strategic Alliances in B2B Relationship Marketing: A Systematic Literature Review of The Port Sector Rosita Septiani; Herri Herri; Donard Games; Syafrizal Syafrizal
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 7 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i7.6105

Abstract

The maritime and port industry has undergone rapid transformation driven by sustainability pressures, digital disruption, and increasing global competition, requiring the reconfiguration of traditional Business-to-Business (B2B) relationship marketing practices. This study examined the evolution of B2B relationship marketing within the maritime and port sector through a Systematic Literature Review (SLR) using the PRISMA framework. From an initial pool of 180 Scopus-indexed publications, 46 articles published between 2015 and 2025 met the inclusion criteria and were thematically synthesized. The review identified three interconnected dimensions shaping contemporary port-related B2B marketing: sustainability, digital innovation, and port performance. Sustainability has shifted from a peripheral operational concern to a strategic priority, as reflected in green port initiatives, ecological governance, and decarbonization commitments. Simultaneously, digital technologies, including artificial intelligence, blockchain, and predictive analytics, have transformed operational efficiency while enabling more sustainable and resilient business practices. Port performance, traditionally measured through productivity and cost efficiency, is increasingly evaluated based on technological capabilities, environmental responsibility, and collaborative value creation. The findings further revealed that strategic partnerships play a pivotal role in connecting digital transformation with sustainability objectives, thereby strengthening competitiveness and long-term resilience within the port ecosystem. Conceptually, this review highlighted the growing integration of relationship marketing, digitalization, and sustainability-oriented strategic management in maritime logistics. Nevertheless, several research gaps remain, including limited qualitative investigations, insufficient geographical diversity, and inadequate attention to circular economy practices and digital literacy capabilities. Addressing these limitations requires methodological diversification and broader contextual exploration to better understand how ports can maintain competitive B2B relationships in an increasingly digital and sustainability-driven environment.
The Influence of Store Atmosphere, Customer Value and Halal Labeled Products on Customer Loyalty with Customer Satisfaction as a Mediating Variable at Miss Glam Padang City melisa melisa; Syafrizal Syafrizal; Yulia Hendri Yeni
Journal of Accounting and Finance Management Vol. 5 No. 3 (2024): Journal of Accounting and Finance Management (July - August 2024)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v5i3.703

Abstract

This study aims to determine the effect of store atmosphere, customer value and halal labeled products on customer loyalty with customer satisfaction as a mediating variable at Miss Glam Padang City. The method used in this research is quantitative. The number of samples used was 150 samples. Sampling is done with purposive sampling technique. Sample collection was carried out using a questionnaire via google form and questionnaire. The data analysis method used to prove the correctness of the hypothesis is carried out using Structural Equation Modeling (SEM) through Smart PLS version 4 software. From the results of hypothesis testing, it is found that store atmosphere has no significant effect on customer loyalty, customer value has a significant effect on customer loyalty, halal labeled products have no significant effect on customer loyalty, store atmosphere has no significant effect on customer satisfaction, customer value has a significant effect on customer satisfaction, halal labeled products have a significant effect on customer satisfaction, customer satisfaction has a significant effect on customer loyalty, store atmosphere has no significant effect on customer loyalty mediated by customer satisfaction, customer value has a significant effect on customer loyalty mediated by customer satisfaction, and halal labeled products have a significant effect on customer loyalty mediated by customer satisfaction.
Halal Marketing Elements as Determinants of Consumer Product Purchase Decisions Heryanto Heryanto; Firdaus Firdaus; Syafrizal Syafrizal
Indonesia Journal of Halal Vol 5, No 1 (2022): IJH
Publisher : Pusat Kajian Halal Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/halal.v5i1.13776

Abstract

This research aimed to analyze the effect of halal marketing elements on consumer choice using positivist paradigm and quantitative methods. The population consisted of 398561 residents working in Padang City, following the August 2019 National Labor Force Survey. The Slovin's formula was used to obtain a sample size of 400 respondents. Moreover, purposive sampling technique was used to obtain data, which was then analyzed using path analysis. The main focus was on the elements of halal marketing that contribute to consumer product purchase decisions. The results showed that consumer option is determined by the core elements of halal marketing, including halal positioning, differentiation, and branding. Furthermore, halal positioning and differentiation significantly affect branding and consumer choice. Halal consumer choice is affected by positioning and differentiation through branding. Halal positioning affects the implementation of high and low halal branding by 52%. Halal differentiation affects the high and low halal branding by 21%. Halal consumer choice is affected by positioning, differentiation, and branding at 28%, 35%, and 30%, respectively. These results indicated a low indirect effect of branding. Implementing high and low halal consumer choice is affected by positioning and differentiation through branding at 18% and 7%, respectively.
Co-Authors Abdul Aziz Ade Azis Kusnaya Ade Aziz Kusnaya Adil Fadhilah Adrianto, Fajri Al-dheleai, Mohammed Najib Saleh Mohammed Alfitman Alfitman Alfitman Alfitman Ali Vafaei Zadeh Ali Vafaei-Zadeh Alizar Hasan Aqil Shidqii Rozaan Arbi Abdullah Saleh Aufa Shandra Tama Azmen Kahar Caren Setyawan Donard Games Elsa Felina Effendi, Eri Besra Eri Besra Fajri Adrianto Firdaus Firdaus Fitria Heny Geby Fadilla Yuza Hafiz Rahman Hanna Syafwatul Nabilla Harif Amali Rivai Hendra Lukito Herri Herri Heryanto Heryanto Idris Gautama So Jefry Nofriansyah M. Fajar Syafrida Ma'ruf melisa melisa Muthia Roza Linda, Muthia Roza Nina Firdausi Nurul Afifah Usman Olin Nofita Prima Fithri Putera, Arry Hendriwal Ananda Rahmat Eka Putra Rahmi Putri Sari Ratni Prima Lita Resi Dwi Sapmita Rezki Rifai Rida Rahim Rika Rahmayuni Rinny Rahman Rita Fatmala Sari Rona Fahreza Rosita Septiani Ryanda Luthfi Zaim Salut Muhidin Sari Lenggogeni Sari, Dessy Kurnia Sari, Dessy Kurnia Setyawan, Caren Suandi, Edi Suyandra, Isra Dharma Syukri Lukman Syukri Lukman Tata Tata Vera Pujani Verinita, Verinita Wirda Yaniariza Yefrina Akhyudelpa Yulia Hendri Yeni Yulia Hendri Yeni Yulihasri