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All Journal Jurnal Ilmu Komunikasi ProTVF Komuniti : Jurnal Komunikasi dan Teknologi Informasi Religious: Jurnal Studi Agama-Agama dan Lintas Budaya Cakrawala : Jurnal Humaniora Bina Sarana Informatika INJECT (Interdisciplinary Journal of Communication) Sahafa Journal of Islamic Communication STI Policy and Management Journal Jurnal Riset Komunikasi Jurnal Komunikasi Pendidikan PANCANAKA Jurnal Kependudukan, Keluarga, dan Sumber Daya Manusia Coverage: Journal of Strategic Communication Al-Muaddib : Jurnal Kajian Ilmu Kependidikan WIMAYA: Interdisciplinary Journal of International Affairs JAMI: Jurnal Ahli Muda Indonesia MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi JPB Komunika: Jurnal Ilmu Komunikasi Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Virtu: Jurnal Kajian Komunikasi, Budaya dan Islam Komunika: Jurnal Dakwah dan Komunikasi Jurnal Multidisiplin Madani (MUDIMA) ASPIRATION Journal Prosiding University Research Colloquium Semanggi: Jurnal Pengabdian kepada Masyarakat International Journal of Economics (IJEC) Jurnal Ilmu Komunikasi Andalan Cerdika: Jurnal Ilmiah Indonesia Easta Journal of Innovative Community Services Eastasouth Journal of Impactive Community Services ISJOUST Mediator: Jurnal Komunikasi Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam The Eastasouth Journal of Information System and Computer Science Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Profetika: Jurnal Studi Islam
Syafuddin, Khairul
Universitas Sahid
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Journal : JPB

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KOMIK DIGITAL SEBAGAI MEDIA ADVERTISING DI DUNIA VIRTUAL Khairul Syafuddin
JURNAL PURNAMA BERAZAM Vol 2 No 1 (2020): OKTOBER 2020
Publisher : PROGRAM STUDI ILMU KOMUNIKASI

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Abstract

Consumer culture formed in society cannot be separated from the role of advertising. With the new media, advertising modes have also evolved. One of them is advertising done through social media Instagram in the form of digital comics. Instagram accounts that utilize digital comic content to produce advertisements are @jukihoki and @ghosty_comic. This research focuses on the discussion of digital comic advertisements, specifically those with the theme of Royale Pass Season 12 PUBG Mobile. The theory used in this study is the psychoanalysis of Sigmund Freud and the political economy of social media in the perspective of Christian Fuchs. The purpose of this study is to determine the grammar connection in digital comic advertisements, the process of advertising the entry of advertisements into the minds of consumers that encourage them to consume, and the practice of political economy social media carried out on Instagram. This study uses qualitative methods with a critical paradigm. In addition, the analysis technique used is the analysis of Charles S. Peirce's semiotics model which focuses on the typology of iconic signs. The results of this study see that digital comics that advertise Royale Pass Season 12 from PUBG Mobile contain social class issues. The issue is put to good use to produce advertisements, it can even encourage consumer psychology to consume the products offered. Even so, in the production of these advertisements there are also elements of political economy social media that are piled up.
Co-Authors Agustinah, Aminah AKBAR, MAULANA Andiani Fitri Febrina Andrias, Khemal Bayujati Prakoso Cendana, Cendana Chelsea Roxanne Dian Purworini Elmada, Maria Advenita Gita Fajar Kurnia Ilahi Fathul Qorib Fitri Sarasati M Gabriella Christie Kartadibrata Hardiansyah, Fikri Andhika Hayu Lusianawati Hayu Lusianawati Ihsani, A. Fikri Amiruddin Jamalullail Jamalullail Jamalullail Jamalullail Jamalullail Juan Prince Adeliant Kuntarto, Hario Bismo Listijono Setyopratinjo Lumampauw, Andreas Lusi Anggraini Lusianawati, Hayu Magaretha Indriani Mahfiroh, Ni’amatul Meidina, Aulia Putri Mohammad Azis Fadhlul Rahman Mohammad Nuruzzaman Muhammad Arga Pramudya Muhammad Rohim Ni’amatul Mahfiroh Nurhayati, Kritina Nuruzzaman, Mohammad PRIMA AYU RIZQI MAHANANI, PRIMA AYU RIZQI Rafi'i Rafi'i Rafi'i Rafi'i Rafi’i Rahayunianto, Arry Rino Andreas Rohim, Muhammad Rustono - Sinthya Mardarani Siti Joshinta Malik Sumiyati Sumiyati Supriadi Tangguh Okta Wibowo Themotia Titi Widaningsih