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Syafuddin, Khairul
Universitas Sahid
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Consuming entertainment as Roamers: A study of generation Z’s television viewership in the digital era Wibowo, Tangguh Okta; Syafuddin, Khairul; Elmada, Maria Advenita Gita
ProTVF Vol 8, No 1 (2024): March 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/ptvf.v8i1.45596

Abstract

Background: Before the digital era, television was spotlighted for people who enjoyed audio-visual shows. However, in the digital era, television viewers in Indonesia have decreased. The ease of access to infrastructure, the Internet, and mobile technology devices makes viewers, especially Generation Z (Gen-Z), prefer shows that can be enjoyed flexibly anytime and anywhere. Purpose: This paper discusses the trend of television viewers for Gen-Z amid the “onslaught” of streaming platforms. Methods: This study uses a survey method on Gen-Z, interpreted descriptively and qualitatively. Results: Based on the data obtained, this research illustrates that Gen-Z viewers can be said to be roamers or viewers who enjoy broadcast shows that move between streaming platforms. The study results show that the digital era has changed Gen-Z viewers’ behavior according to their technological devices and subscription streaming platforms. Conclusion: This research indirectly shows that the digital era and the presence of streaming platforms have made viewers increasingly fragmented, so television is not famous for Gen-Z to enjoy audio-visual shows, especially entertainment. Implications: The theoretical implication is that this roaming behavior may be a typical characteristic of Gen-Z. Future research could explore whether this behavior excludes Gen-Z or represents a broader trend among the emerging generation.
Co-Authors Agustinah, Aminah AKBAR, MAULANA Andiani Fitri Febrina Andrias, Khemal Bayujati Prakoso Cendana, Cendana Chelsea Roxanne Dian Purworini Elmada, Maria Advenita Gita Fajar Kurnia Ilahi Fathul Qorib Fitri Sarasati M Gabriella Christie Kartadibrata Hardiansyah, Fikri Andhika Hayu Lusianawati Hayu Lusianawati Ihsani, A. Fikri Amiruddin Jamalullail Jamalullail Jamalullail Jamalullail Jamalullail Juan Prince Adeliant Kuntarto, Hario Bismo Listijono Setyopratinjo Lumampauw, Andreas Lusi Anggraini Lusianawati, Hayu Magaretha Indriani Mahfiroh, Ni’amatul Meidina, Aulia Putri Mohammad Azis Fadhlul Rahman Mohammad Nuruzzaman Muhammad Arga Pramudya Muhammad Rohim Ni’amatul Mahfiroh Nurhayati, Kritina Nuruzzaman, Mohammad PRIMA AYU RIZQI MAHANANI, PRIMA AYU RIZQI Rafi'i Rafi'i Rafi'i Rafi'i Rafi’i Rahayunianto, Arry Rino Andreas Rohim, Muhammad Rustono - Sinthya Mardarani Siti Joshinta Malik Sumiyati Sumiyati Supriadi Tangguh Okta Wibowo Themotia Titi Widaningsih