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All Journal MIX : Jurnal Ilmiah Manajemen JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Sinar Manajemen Jurnal Bisnis dan Akuntansi Journal La Bisecoman Jurnal Manajemen dan Organisasi Review (MANOR) International Journal of Health, Economics, and Social Sciences (IJHESS)
Mujahid
Universitas Fajar
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Public Health Social Sciences

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Integrated Marketing Communication Strategy in New Student Admissions Through Recognition of Past Learning (RPL) at the Graduate Faculty of Fajar University Mujahid; Andi Vita Sukmarini; Abdul Samad A
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 7 No. 1: January 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v7i1.7076

Abstract

his study aims to analyze the integrated marketing communication strategy as well as the inhibiting and supporting factors of the integrated marketing communication strategy in the admission of new students through the recognition of past learning at the Graduate Faculty of Fajar University. The approach used in this study is a qualitative approach with a descriptive research strategy. This research was carried out at the Faculty of Postgraduate Studies of Fajar University which was carried out from October to November 2024. The informants of this research are 7 informants, namely, the coordinator of Past Learning Recognition, the Vice Dean of Postgraduate Fajar University, the Head of the Master of Communication Studies Study Program, the Head of the Master of Management Study Program, RPL students from Batches 1, 2, 3 and 4 2 people each. The results of this study show that the strategy carried out by the Faculty of Postgraduate Strategy to get new students, especially the RPL program, includes several steps, namely through advertising, social media, promotion, publicity, official website, in addition to cooperation with relevant institutions or companies is also carried out to facilitate the process of introducing and disseminating information about this program. Furthermore, the development of alumni networks through the RPL program can be an effective marketing tool because their direct experience can increase the attractiveness of the program for students. Supporting factors in the admission of new students through the recognition of past learning are the existence of an organizer's permit from LLDikti and the Ministry of Education, Research and Technology, Accreditation from Fajar University and the Study Program has been accredited B, tuition fees can be paid in installments, and good service from the entire academic community of Fajar University, especially at the Postgraduate Faculty. Meanwhile, the inhibiting factors are the limitation of human resources in the Postgraduate Faculty, the long distance when the final project exam will be held, the lack of socialization carried out by the Postgraduate on the part of the Regional Government, and the need for follow-up for the regions that have been visited by the University.
FROM INNOVATION TO MARKET: INVESTIGATING THE SCALABILITY OF FOOD SMEs IN EMERGING ECONOMIES THROUGH CREATIVE DESTRUCTION Mujahid; Rukaiyah, ST.; Fitri Suyuthi, Nurmadhani; Daga, Rosnaini; Samad Arief, Abdul
Jurnal Bisnis dan Akuntansi Vol. 26 No. 2 (2024): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v26i2.2624

Abstract

This study examines the role of creative destruction in driving the scalability of food SMEs in emerging economies, with a focus on mediating effect of innovation speed and moderating roles of local market adaptation and financial and technical assistance. Data were collected from 373 food SMEs in the Minasamaupata Metropolitan Area of South Sulawesi, Indonesia. The analysis, conducted using PLS-SEM (Partial Least Squares-Structural Equation Modelling), reveals that creative destruction positively impacts both innovation speed and scalability. Moreover, innovation speed mediates relationship between creative destruction and scalability. However, neither local market adaptation nor financial and technical assistance significantly moderated the relationship between creative destruction and scalability. These findings underscore the importance of fostering creative destruction and innovation speed to enhance the growth potential of SMEs in emerging economies. The study contributes to the literature by extending creative destruction and innovation theories to traditional industries in developing regions, with implications for policy and practice
Co-Authors Abdul Samad A Abdul Samad Arief Andi Vita Sukmarini, Andi Vita Andini Angga Kusuma Arminas Baktiar Baktiar Devita Taruk La’bi Dicky Adhitirta Edwar Edwar Erwin Fahlevi, Mochammad Fitri Suyuthi, Nurmadhani Fitriana Fitriana Fitriana Gustin Winaria Hipzi Rahmadin Noor Ike Purwaningrum Ilham Safar Indira Mulyasari Paramastuti Ilham jahruddin jahruddin Karima Karima M. Amin M. Rafiq Surya Madewa Mega Mustika Sari Mirza Alifiah Diani Moh Nasir Abd Majid Mohammad Hatta Alwi Muh. Farid Dwi Saputra Muh. Nasir Hamzah Muh. Rial Ashar Muhammad A Muliyadi Hamid Muliyadi Hamid Muliyadi Hamid Munawir Nasir Muwaffiq Nurimansyah Mapparenta Nasrullah Nasyirah Nurdin Nur Alim Djalil Nurfaisyah Aladin Nurmadhani Fitri Suyuthi Paradiba Hekza Nugraha Rachmat Sugeng Ramalwati Ramlawati Rijal Rosnaini Daga Samad Arief, Abdul St. Rukaiya St. Rukaiyah Sudarmini Syam Syamsu Rizal Syamsuddin Bidol Syamsul Riyadi Wulandari Rantalemba Yasir Haskas Yasir Yasir