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Integrated Marketing Communication Strategy in New Student Admissions Through Recognition of Past Learning (RPL) at the Graduate Faculty of Fajar University Mujahid; Andi Vita Sukmarini; Abdul Samad A
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 7 No. 1: January 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v7i1.7076

Abstract

his study aims to analyze the integrated marketing communication strategy as well as the inhibiting and supporting factors of the integrated marketing communication strategy in the admission of new students through the recognition of past learning at the Graduate Faculty of Fajar University. The approach used in this study is a qualitative approach with a descriptive research strategy. This research was carried out at the Faculty of Postgraduate Studies of Fajar University which was carried out from October to November 2024. The informants of this research are 7 informants, namely, the coordinator of Past Learning Recognition, the Vice Dean of Postgraduate Fajar University, the Head of the Master of Communication Studies Study Program, the Head of the Master of Management Study Program, RPL students from Batches 1, 2, 3 and 4 2 people each. The results of this study show that the strategy carried out by the Faculty of Postgraduate Strategy to get new students, especially the RPL program, includes several steps, namely through advertising, social media, promotion, publicity, official website, in addition to cooperation with relevant institutions or companies is also carried out to facilitate the process of introducing and disseminating information about this program. Furthermore, the development of alumni networks through the RPL program can be an effective marketing tool because their direct experience can increase the attractiveness of the program for students. Supporting factors in the admission of new students through the recognition of past learning are the existence of an organizer's permit from LLDikti and the Ministry of Education, Research and Technology, Accreditation from Fajar University and the Study Program has been accredited B, tuition fees can be paid in installments, and good service from the entire academic community of Fajar University, especially at the Postgraduate Faculty. Meanwhile, the inhibiting factors are the limitation of human resources in the Postgraduate Faculty, the long distance when the final project exam will be held, the lack of socialization carried out by the Postgraduate on the part of the Regional Government, and the need for follow-up for the regions that have been visited by the University.
FROM INNOVATION TO MARKET: INVESTIGATING THE SCALABILITY OF FOOD SMEs IN EMERGING ECONOMIES THROUGH CREATIVE DESTRUCTION Mujahid; Rukaiyah, ST.; Fitri Suyuthi, Nurmadhani; Daga, Rosnaini; Samad Arief, Abdul
Jurnal Bisnis dan Akuntansi Vol. 26 No. 2 (2024): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v26i2.2624

Abstract

This study examines the role of creative destruction in driving the scalability of food SMEs in emerging economies, with a focus on mediating effect of innovation speed and moderating roles of local market adaptation and financial and technical assistance. Data were collected from 373 food SMEs in the Minasamaupata Metropolitan Area of South Sulawesi, Indonesia. The analysis, conducted using PLS-SEM (Partial Least Squares-Structural Equation Modelling), reveals that creative destruction positively impacts both innovation speed and scalability. Moreover, innovation speed mediates relationship between creative destruction and scalability. However, neither local market adaptation nor financial and technical assistance significantly moderated the relationship between creative destruction and scalability. These findings underscore the importance of fostering creative destruction and innovation speed to enhance the growth potential of SMEs in emerging economies. The study contributes to the literature by extending creative destruction and innovation theories to traditional industries in developing regions, with implications for policy and practice
The Influence of Understanding Project Management and Construction Implementation on the Success of Electricity Projects : JEL classification: H54, L94, O22, M12, C30 Nugroho, Dwi; Yunus, Mujahid; Bakri, Abdul Majid
Journal La Bisecoman Vol. 6 No. 5 (2025): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v6i5.2552

Abstract

In contemporary times, management has become a crucial asset for the functioning of an organization, thus warranting greater attention. Over the past two years, PT PLN UIP Sulawesi has experienced an expansion of its responsibilities; initially focused solely on infrastructure development in accordance with the RUPTL and catering to community customers, it has now taken on additional duties. These include the construction of electrical infrastructure for high-voltage customers, particularly for smelter clients located in Sulawesi. In light of this phenomenon, the researcher aims to conduct a study to ensure that future projects are completed in accordance with the stipulated time, quality, and budget. The objective. of this research is to analyze the understanding of project management and construction implementation in relation to the success of electricity projects at PLN UIP Sulawesi. This study.is quantitative in nature, involving the distribution of questionnaires.to 107 respondents from a population of 146 project teams at PT PLN UIP Sulawesi. Data analysis in this research is conducted using path analysis. The results indicate that both the understanding of project management and construction implementation have a positive and significant simultaneous effect on project success.
The Effect of Transformational Leadership and Workload on Employee Performance: JEL Classification: M12, M54, J24, J81, O15 Sunastri, Sunastri; Yunus, Mujahid; Samad, Abdul
Journal La Bisecoman Vol. 6 No. 6 (2025): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v6i6.2520

Abstract

This study aims to analyze and examine the influence of transformational leadership and workload on employee performance at the Airport Authority Office Region V Makassar. Data were collected through questionnaires, with a total of 116 respondents selected using the Slovin formula. The questionnaire was tested for validity and reliability, and classical assumption tests such as normality, multicollinearity, and heteroscedasticity were also conducted. The data analysis method used was multiple linear regression. The results of the study show that: (1) Transformational leadership has a positive and significant effect on employee performance; (2) Workload also has a positive and significant effect on employee performance; and (3) simultaneously, transformational leadership and workload have a positive and significant effect on employee performance at the Airport Authority Office Region V Makassar. The coefficient of determination (R Square) value of 0.319 indicates that 31.9% of the variation in employee performance can be explained by these two variables, while the remaining 68.1% is influenced by other factors not included in this study.
The Influence of Good Governance and Work Discipline on The Performance of Employees: JEL Classification: J24, M12, M54, H83, D73 Lukmansyah, Lukmansyah; Yunus, Mujahid; Wahyu, Wahyu
Journal La Bisecoman Vol. 6 No. 6 (2025): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v6i6.2543

Abstract

This study aims to determine and analyze the influence of good governance and work discipline on the performance of employees at the South Nunukan District Office. This study used a quantitative method with multiple linear regression data analysis using SPSS software. The primary data were collected from all 95 employees, both civil servants (ASN) and honorary employees. The results show that simultaneously, good governance and work discipline significantly influence employee performance. This indicates that the combination of good governance and a disciplined work culture is crucial in driving effective public service.
Development Strategy of Virgin Coconut Oil Bumdes in Collection: JEL Classification: I21, I28, I31, H52, C83 Rusdan, Rusdan; Yunus, Mujahid; Muin, Sri Adrianti
Journal La Bisecoman Vol. 7 No. 1 (2026): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v7i1.2544

Abstract

This study aims to analyze the development strategy of Virgin Coconut Oil (VCO) implemented by BUMDes Bersama Karang Unarang Sejahtera in Sebatik District. The main focus of this research is to identify supporting factors, inhibiting factors, and the strategies applied to optimize local potential through the VCO product. The method used is a descriptive qualitative approach, with data collection techniques including in-depth interviews, field observations, and documentation. Research informants included BUMDes managers, production workers, raw material suppliers, village government representatives, and local community members. The findings show that the VCO development strategy involves planning stages, community involvement, technical training, and gradual marketing through social media and local events. The main supporting factors are the abundant availability of coconut raw materials, government support, and active community participation. Meanwhile, the inhibiting factors include limited technology, constraints in digital marketing, and the underdevelopment of product legality. This research recommends increasing human resource capacity, continuous policy support, and expanding distribution networks to strengthen product competitiveness in broader markets.
Quality of Personnel Administration Services at the Personnel and Human Resource Development Agency: JEL Classification: H83, J45, I18, D73, M12 Setiawati, Nia Agus; Hamzah, M. Nasir; Yunus, Mujahid
Journal La Bisecoman Vol. 7 No. 1 (2026): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v7i1.2555

Abstract

This study aims to describe the quality of civil servant administration services based on the perception of Civil Servants (ASN) and to identify internal and external factors influencing these services. The research adopted a descriptive qualitative approach, supported by quantitative data obtained through Likert scale questionnaires targeting ASNs who visit BKPSDM for civil servant administration services. Data collection also involved in-depth interviews with BKPSDM officials, as well as field observations and documentation studies. Qualitative data were analyzed thematically, while quantitative data were analyzed descriptively. The research findings indicate that the overall quality of civil servant administration services at BKPSDM Nunukan Regency is in the good to very good category, with the majority of ASNs expressing satisfaction to high satisfaction. The main strengths of the service were identified in the aspects of staff friendliness and courtesy, and the availability and comfort of service facilities. Nevertheless, there are still areas requiring improvement, namely in the clarity and accessibility of information regarding procedures and requirements, as well as the transparency of information concerning estimated service completion times. Significant internal factors influencing service quality include human resources (staff competence and motivation), service systems and procedures, and the utilization of information technology and infrastructure. Meanwhile, external factors that also contribute are changes in laws and regulations, ASN expectations and demands for digital services, and advancements in information technology. Recommendations proposed to enhance service quality include improving the clarity and accessibility of information through digital platforms, optimizing service completion efficiency and transparency, developing civil servant administration service applications, and improving service facility spaces.
The Effect of Employee Competence and Work Motivation on the Quality of Financial Reporting: JEL Classification: M41, M12, J24, H83, D73 M, Irawati; Arief, Abdul Samad; Yunus, Mujahid
Journal La Bisecoman Vol. 7 No. 1 (2026): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v7i1.2559

Abstract

This study aims to determine whether employee competence and work motivation have an influence on the quality of financial reporting at the Office of the Airport Authority Region V Makassar. The data in this research were obtained through the distribution of questionnaires as the primary instrument. The sampling technique used was the saturated sample method, where all members of the population were used as the research sample. Prior to its use, the research instrument was tested for validity and reliability, and also underwent classical assumption tests such as normality, multicollinearity, and heteroscedasticity. The data were analyzed using multiple linear regression with the help of statistical software. The results of the study indicate that employee competence has a positive influence on the quality of financial reporting. This means that the higher the level of employee competence in carrying out tasks related to the preparation of financial reports, the better the quality of the reports produced. The competencies in question include understanding financial regulations, accuracy, and technical skills in preparing reports accurately and on time. In addition, work motivation also contributes positively to the quality of financial reporting. Employees with high levels of motivation tend to be more responsible and committed to completing their tasks, including in the preparation of financial reports. Together, employee competence and work motivation significantly influence the improvement of financial reporting quality, although other external factors not examined in this study may also have an impact.
TVRI South Sulawesi Broadcasting Adaptation Strategy as a Public Broadcasting Institution in the Digitalization Era Sariyani, Sariyani; Yunus, Mujahid; Sonni, Alem Febri
Journal of Public Representative and Society Provision Vol. 4 No. 1 (2024): Journal of Public Representative and Society Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jprsp.v4i1.747

Abstract

This research aims to find out the adaptation strategy of South Sulawesi TVRI broadcasting as a public broadcasting institution in the digitalization era, supporting and inhibiting factors of South Sulawesi TVRI broadcasting adaptation strategy as a public broadcasting institution in the digitalization era. This type of research is classified as qualitative research. Data collection techniques are observation, interview, and documentation. The data was then verified, processed and analyzed based on qualitative analysis. The results showed that the implementation of TVRI South Sulawesi's broadcasting adaptation strategy has been carried out by procuring digital infrastructure and technology, conducting training to improve human resources and keep up with the times, conducting content research according to public needs, forming a new unit called New Media Content (KMB) where the unit is specifically to see the development of digital media and implementing a digital multi-platform distribution strategy. Supporting factors in TVRI South Sulawesi's broadcasting adaptation strategy are technology and infrastructure, human resources, government regulations, programs aired and collaboration. While the inhibiting factors are viewers and limited funds for production due to budget efficiency.
The Effect of Supervision, Commitment, and Work Discipline on Employee Performance: JEL Classification: M10, M12, M54, J24, H83 Ami Novrindah Primiatmi A Latief; Muliyadi Hamid; Mujahid Mujahid
Journal La Bisecoman Vol. 7 No. 1 (2026): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v7i1.3097

Abstract

This study aims to analyze the effect of supervision, work commitment, and work discipline on employee performance at the Office of the Social Affairs Agency of South Sulawesi Province. The study is motivated by the need to improve civil servant performance in order to achieve effective, accountable, and results-oriented public services, particularly in the implementation of social welfare programs. This research employs a quantitative approach using a survey method. The population consists of all employees of the Social Affairs Agency of South Sulawesi Province, with samples selected through proportional sampling. Data was collected using questionnaires that have been tested for validity and reliability. Data analysis was conducted using multiple linear regression after fulfilling classical assumption tests, including normality, multicollinearity, and heteroscedasticity tests. The regression analysis results indicate that supervision, commitment, and work discipline have a positive relationship with employee performance. Supervision has the lowest regression coefficient (β = 0.082), commitment has the highest regression coefficient (β = 0.390) followed by work discipline (β = 0.386). The simultaneous test (F-test) yields an F value of 29.724 with a significance level of 0.000, indicating that the three variables jointly have a significant effect on employee performance. Partially, commitment and work discipline have a significant effect on performance, whereas supervision does not have a significant effect. The adjusted R-square value of 0.541 indicates that 54.1% of the variance in employee performance can be explained by the research model, while the remaining 45.9% is influenced by other factors outside the model.