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All Journal MIX : Jurnal Ilmiah Manajemen JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Sinar Manajemen Jurnal Bisnis dan Akuntansi Journal La Bisecoman Jurnal Manajemen dan Organisasi Review (MANOR) International Journal of Health, Economics, and Social Sciences (IJHESS)
Mujahid
Universitas Fajar
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Public Health Social Sciences

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Marketing Communication Strategy of Certified Superior Seeds in the Oil Palm Seed Enlargement Industry (Elaeis guineensis) in CV. Tenera of Penajam Paser Utara Regency Moh Nasir Abd Majid; Syamsu Rizal; Mujahid
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 6 No. 2: April 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to find out and analyze the marketing communication strategy of Certified superior seed CV. Tenera in the Oil Palm Seed Enlargement Industry (Elaeis guineensis) in Penajam Paser Utara Regency. The research method used is qualitative descriptive with data collection through in-depth interviews, observations, and document studies. Data analysis using content analysis. The results showed that out of eight marketing communication strategies, only two were implemented by CV. Tenera, which is direct marketing and word-of-mouth marketing. Meanwhile, advertising, personal selling, public relations and publicity have not been implemented The main inhibiting factors that affect the implementation of all strategies are limited advertising and promotion, limited personal selling and limited public relations, this is due to the pattern of planning and execution in marketing communication strategy CV. Tenera uses a top down marketing communication strategy. All control lies with the president director, Mr. Adi Paimanais. On the other hand, there are supporting factors that contribute to the success of CV. Tenera marketing communication strategies. Among others, budget availability, consumer readiness to buy products, the existence of competitors and media availability preferences. In addition, CV. Tenera is committed to providing a guarantee until harvest in addition to certified superior seeds. This research provides recommendations for CV Tenera Companies. to consider developing a more holistic and optimal marketing communication strategy in overcoming obstacles and utilizing the advantages of supporting factors that already exists.
Marketing Communication Strategy of Anti Acid Fertilizer CV. Sobat Tani at the Farmer Group Level in increasing Sales in Penajam Paser Utara Regency Nasrullah; Andi Vita Sukmarini; Mujahid
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 6 No. 2: April 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v6i2.5193

Abstract

Anti Acid Fertilizer CV. Sobat Tani is a new product in solving soil acidity problems for agricultural land so it needs extra work in delivering products to farmers, so it needs a communication strategy by CV. Sobat Tani in marketing anti-acid fertilizer at the Farmer Group Level in Penajam Paser Utara Regency. This study aims to determine the marketing communication strategy of anti-acid fertilizer by CV. Farmer Friends at the Farmer Group Level in increasing sales in Penajam Paser Utara Regency as well as supporting and inhibiting factors in the implementation of the marketing communication strategy. This research uses qualitative methods to explore information by interviews and field observations from certain informants. The results of this study show that 1) Marketing communication strategy of anti-acid fertilizer CV. Sobat Tani at the farmer group level in increasing sales in Penajam Paser Utara Regency are events and experiences, direct marketing, word of mouth marketing and personal sales. (2) Supporting factors for marketing communication strategy of anti-acid fertilizer CV. Farmer friends at the farmer group level in increasing sales in Penajam Paser Utara Regency are consumer readiness to buy, the existence of competitors and media preferences and availability. But the main one is to get the support of the local government of Penajam Paser Utara Regency. (3) Inhibiting factors of marketing communication strategy of anti-acid fertilizer CV. Sobat Tani at the farmer group level in increasing sales in Penajam Paser Utara Regency is budget availability, limited advertising and sales promotion, limited personal selling resources and public relations at CV. Sobat Tani.
Implementation of the Influence of Marketing Mix Strategy (4P) on Increasing Sales of Bumi Petung Residence Houses in Penajam Paser Utara Regency Mujahid; St. Rukaiya; Gustin Winaria
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 6 No. 3: July 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v6i3.5513

Abstract

This study aims to analyze the influence of product, price, location, promotion, and variables from the marketing mix strategy that most dominantly affect the sales of Bumi Petung Residence houses in Penajam Paser Utara Regency. The research was conducted in Penajam Paser Utara Regency, East Kalimantan, Indonesia, focusing on the Bumi Petung Residence housing project. Both qualitative and quantitative data were utilized, including interviews, observations, and secondary data sources. The research population consisted of 172 consumers who had purchased houses in Bumi Petung Residence until 2023, with a sample of 155 respondents. Regression analysis was employed to determine the significance of marketing variables' influence. Based on the research findings, it is concluded that product and price are not significant factors affecting house sales in Bumi Petung Residence. However, location significantly influences sales, indicating the attractiveness of the property's location. Promotion also has a significant impact on increasing buyer interest and market reach. Therefore, a more focused marketing strategy, especially on promotion and location, is crucial for overall property sales improvement.
Faktor Keputusan Pembelian Motor Bekas 2-Tak Yamaha RX-King di Kota Makassar: Decision Factors for Purchase of Used Motorcycles 2-Tak Yamaha RX-King in Makassar City Mujahid; Nasyirah Nurdin; Syamsul Riyadi; Angga Kusuma
Jurnal Sinar Manajemen Vol. 10 No. 1: MARET 2023
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jsm.v10i1.3414

Abstract

Keputusan pembelian merupakan kegiatan individu yang secara tidak langsung terlibat dalam pengambilan keputusan untuk melakukan pembelian terhadap produk yang ditawarkan oleh penjual. Penelitian ini bertujuan untuk menganalisis keputusan dalam pembelian sepeda motor bekas 2-tak Yamaha RX-King di kota Makassar. Penelitian ini menggunakan metode kualitatif dengan pendekatan analisis deskriptif kualitatif yang dimana informan sebanyak 7 orang yang berada di kota Makassar. Data dalam penelitian ini dikumpulkan dengan Teknik penelitian Pustaka (library research) dan penelitian lapangan (field research) dengan cara wawancara serta observasi. Dari hasil penelitian disimpulkan bahwa faktor keputusan pembelian sepeda motor bekas 2-tak Yamaha RX-King di kota Makassar dikarenakan faktor peran keluarga serta teman terdekat dan juga hobi atau gaya hidup yang mejadi faktor yang paling berperan dalam keputusan pembelian motor bekas 2-tak Yamaha RX-King ddi kota makassar.
Marketing Strategies Applied in Hotel Vasaka Makassar in Rising the Number of Destinations Mujahid; Syamsul Riyadi; Nasyirah Nurdin; Devita Taruk La’bi
Jurnal Sinar Manajemen Vol. 11 No. 1: Maret 2024
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jsm.v11i1.5135

Abstract

This research aims to determine the marketing strategies applied at Hotel Vasaka to increase the number of visitors. The study was conducted at the Vasaka Hotel. The survey period ranges from July to August 2023, using qualitative methods. The survey results showed that the strategy used by Hotel Vasaka is through the products and facilities available at the hotel, the prices offered are quite affordable, and the strategic location and the promotion used are offline and online strategies.
Promotional Strategies and the Role of Tourism Ambassadors in Increasing Tourist Visits in Penajam Paser Utara Regency Mirza Alifiah Diani; Mujahid; Fitriana
Jurnal Sinar Manajemen Vol. 11 No. 1: Maret 2024
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jsm.v11i1.5136

Abstract

The study aims to analyze the Promotion Strategy and the Role of Tourist Ambassadors in Increasing Tourist Visits in the Northern Market District of Penajam, as well as the inhibitory and supportive factors of such a strategy in increasing the number of tourist visits. The research method used is qualitative descriptive with data collection through in-depth interviews, observations, and field studies—data analysis using content analysis. The role of the tourist ambassador is to increase the number of tourist visits in the district of Penajam Paser North (PPU). A key informant from the Ministry of Culture and Tourism, head of the Promotion Branch, took a sample of two tourist ambassadors, one visitor and one UMKM perpetrator. The data collection techniques in this study are observations, documentation and interviews. This research concludes that the implementation of the promotion strategy and the role of the tourist ambassador is not maximum; only use the existing potential to increase the number of tourist visits, the need for documents for the direction of tourism development, and the support of all elements or elements of the community, so that the tourism visits that exist in the PPU district can be stable without certain days alone. The entrepreneurs and tourist ambassadors have an essential role in the number of tourist visits, the need for a mature promotion strategy, and the presence of information boards of places, distances, and transpositions used in each tourist venue, thus making it easier for the community or other tourists to reach to visit tourist sites in the PPU district, using mass media, the web, and other means of promotion in disseminating tourism that exists in the district of PPU.
The Influence of Work Motivation and Job Satisfaction on the Quality of Service of UPT RSUD Haji, South Sulawesi Province Muhammad A; Nurmadhani Fitri Suyuthi; Mujahid
Jurnal Sinar Manajemen Vol. 11 No. 3: November 2024
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jsm.v11i3.6518

Abstract

This study aims to determine the influence of work motivation and job satisfaction together on the quality of service of UPT RSUD Haji, South Sulawesi Province. This research was conducted at UPT Haji Hospital, South Sulawesi Province. This research is quantitative research based on the philosophy of positivism. Data collection for this study used questionnaires and documentation. The sample used was 84 respondents taken from employees of Haji Hospital, South Sulawesi Province. Determination of the sample used the Slovin formula. The analysis technique used was multiple linear regression analysis and statistical tests using SPSS. Before conducting multiple linear regression analysis, research instrument testing and classical assumption tests were carried out for the accuracy of the regression analysis results. The data sources used in this study were primary data and secondary data. The results of the study indicate that work motivation and job satisfaction have a simultaneous effect on the quality of service at the UPT RSUD Haji, South Sulawesi Province, where the calculated F is greater than the F table, namely 167.051> 3.109. When employees are motivated and also satisfied with their work, they tend to show optimal performance and provide better service. The results of this study also provide a strong basis for developing policies in hospitals. Policies that support improving health service quality standards can help improve overall service quality.
The Influence of Competence and Workload on the Quality of Services at the Aeng Towa Health Center, Takalar Regency Sudarmini Syam; Nurmadhani Fitri Suyuthi; Mujahid
Jurnal Sinar Manajemen Vol. 11 No. 3: November 2024
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jsm.v11i3.6519

Abstract

The purpose of this study was to determine the influence of Competence and Workload together on the Quality of Services at the Aeng Towa Health Center, Takalar Regency. This study is a quantitative study based on the philosophy of positivism, which uses empirical data to test the hypothesis. The sample used was 71 respondents taken from employees of the Aeng Towa Health Center, Takalar Regency. The determination of the sample used was the total sample or saturated sample by making all populations as samples because the number was smaller and below 100. The analysis technique used was multiple linear regression analysis and statistical tests using SPSS. Before conducting multiple linear regression analysis, research instrument testing and classical assumption tests were carried out for the accuracy of the regression analysis results. The data sources used in this study were primary data and secondary data. The data collection method used the questionnaire and documentation methods. The results of the study indicate that competence and workload simultaneously affect the quality of service at the Aeng Towa Health Center, Takalar Regency. The results of this study also provide a strong basis for policy development at the health center. The combination of high competence and well-managed workload creates a positive synergy that has a significant impact on service quality. When administrative staff have adequate competence and appropriate workload, they can carry out their tasks more efficiently, which ultimately improves the quality of service they provide.
The Influence of Career Development, Compensation and Work Commitment on Employee Performance at the Haji Makassar Regional General Hospital UPT Muh. Farid Dwi Saputra; Mujahid; Nurmadhani Fitri Suyuthi; Muliyadi Hamid; Mohammad Hatta Alwi; Abdul Samad A
Jurnal Sinar Manajemen Vol. 11 No. 3: November 2024
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jsm.v11i3.6520

Abstract

This research was conducted with the aim of; (1) examine and analyze the effect of career development (enrichment) on performance; (2) examine and analyze the effect of compensation on performance; (3) examine and analyze the effect of work commitment on the performance of UPT of Makassar Hajj Regional General Hospital. This study uses primary data using the sampling method, namely the census method through a survey of 84 employees as well as a sampl, the survey was conducted from April 2024 to May 2024. Data were analyzed using the SPSS 24 program. The results of this study indicate that: (1) Career Development (Enrichment) has a positive and significant effect on performance; (2) Compensation has a positive and significant effect on performance; and (3) work commitment has a positive and significant impact on the work of employees at the UPT of Makassar Hajj Regional General Hospital. This means that career development opportunities, structured training, fair treatment in a career, career information, promotion and receiving salary according to work quality standards, receiving incentives, receiving benefits, health insurance services, pension services and feeling comfortable spending time for the organization, happy to join the company, enjoy working and living in the company, find it hard to leave the company. These factors can encourage the achievement of employee performance which is useful for the development of the performance of the UPT of Makassar Hajj Regional General Hospital.
The Value Chain and Benefit Distribution in East Java's Goat Meat Business for Sustainable Management Mujahid; Ramlawati; Arminas; Safar, Ilham; Fahlevi, Mochammad
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 11 No. 1 (2024): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v11i1.12769

Abstract

This research evaluates the value chain and benefit distribution within the goat meat industry in East Java, Indonesia, which is becoming a critical component of the country's livestock sector. A total of 120 goat farmers, three retailers, three wholesalers, twelve intermediaries, three slaughterhouses, three processors, and twelve consumers from three districts in East Java were selected as respondents. Snowball sampling and a purposive approach were employed to gather relevant data. The findings re-vealed two distinct value chains in the goat meat industry, with intermediaries playing a crucial role in both. The shortest value chain involved farmers, intermediaries, and consumers, while longer chains included additional actors such as slaughterhouses. The study found that farmers contributed signifi-cantly to the value chain, and as the chain lengthened, consumers demonstrated a willingness to pay higher prices. These findings indicate that strengthening and growing the goat meat supply chain is cru-cial for the industry's long-term development. Key recommendations include boosting goat production and improving the supply chain's effectiveness to satisfy domestic meat consumption while ensuring fair distribution of benefits among all participants.
Co-Authors Abdul Samad A Abdul Samad Arief Andi Vita Sukmarini, Andi Vita Andini Angga Kusuma Arminas Baktiar Baktiar Devita Taruk La’bi Dicky Adhitirta Edwar Edwar Erwin Fahlevi, Mochammad Fitri Suyuthi, Nurmadhani Fitriana Fitriana Fitriana Gustin Winaria Hipzi Rahmadin Noor Ike Purwaningrum Ilham Safar Indira Mulyasari Paramastuti Ilham jahruddin jahruddin Karima Karima M. Amin M. Rafiq Surya Madewa Mega Mustika Sari Mirza Alifiah Diani Moh Nasir Abd Majid Mohammad Hatta Alwi Muh. Farid Dwi Saputra Muh. Nasir Hamzah Muh. Rial Ashar Muhammad A Muliyadi Hamid Muliyadi Hamid Muliyadi Hamid Munawir Nasir Muwaffiq Nurimansyah Mapparenta Nasrullah Nasyirah Nurdin Nur Alim Djalil Nurfaisyah Aladin Nurmadhani Fitri Suyuthi Paradiba Hekza Nugraha Rachmat Sugeng Ramalwati Ramlawati Rijal Rosnaini Daga Samad Arief, Abdul St. Rukaiya St. Rukaiyah Sudarmini Syam Syamsu Rizal Syamsuddin Bidol Syamsul Riyadi Wulandari Rantalemba Yasir Haskas Yasir Yasir