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All Journal Jurnal Jurusan Perhotelan (D3) Jurnal Pariwisata Pesona Jurnal Kajian Bali ASEAN Journal on Hospitality and Tourism JURNAL PENDIDIKAN TAMBUSAI Al-Kharaj: Journal of Islamic Economic and Business Jurnal Kepariwisataan Tulisan Ilmiah Pariwisata (TULIP) Jurnal Impresi Indonesia Jurnal Pengabdian Kepada Masyarakat MAKARDHI Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Journal of Comprehensive Science International Journal of Applied Research in Tourism and Hospitality Indonesian Journal of Applied and Industrial Sciences (ESA) Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Journal of Applied Science in Tourism Destination TRJ (Tourism Research Journal) JIMEK Open Access DRIVERset
Luh Yusni Wiarti
Politeknik Pariwisata Bali
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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BALI KITE FESTIVAL FROM THE HERITAGE TO INTERNATIONAL EVENTS Luh Yusni Wiarti
JURNAL KEPARIWISATAAN Vol 14 No 1 (2015): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v14i1.209

Abstract

Tujuan dari penelitian ini adalah untuk mendapatkan 1) rincian program dari Kite Festival Bali yang merupakan salah satu warisan budaya Bali; 2) memberikan analisis eksplorasi tanggapan wisatawan terkait Kite Festival. Survei dilakukan dengan purposive sampling dengan narasumber ketua dan anggota dari festival layang-layang. Survei terkonsentrasi pada wisatawan intemasional dan domestik, yang telah menikmati waktu luang mereka di Bali. Sebanyak JOO kuesioner disebarkan untuk wisatawan ( domestik dan internasional) yang berada di Kabupaten Badung dan Kata Denpasar. Temuan menunjukkan bahwa Kite Festival Bali bertujuan untuk melestarikan warisan budaya Bali dan pariwisata. Sebagai bagian dari warisan, layang-layang adalah simbol Sang Hyang Rare Angon, yang menjadi ungkapan rasa syukur dan kebahagiaan keberhasilan petani kepada Siwa. Masyarakat lokal terlibat dalam Festival ini melalui Banjar; melalui klub/ Sekehe dan pribadi. Sementara wisatawan berpartisipasi sebagai peserta/ kontestan, pengamat. Wisatwan dapat bersantai dan mendapatkan pengalaman baru dalam acara ini. Acara ini menjadi dikenal secara internasional oleh orang asing. layang-layang Bali juga menjadi terkenal di luar negeri sebagai filosofi seni dan warisan. Layang-layang Bali telah menang di festival layang-layang DIEPPE di Perancis, dan memiliki pengakuan internasional dari UNESCO. Sayangnya, mesklpun acara ini sudah dilakukan sejak lama (pada tahun 70-an) tapi masih ada kekurangan informasi mengenai acara ini. Wisatawan jarang yang mengetahui detail acara ini. Wisatawan penasaran untuk mencari informasi lebih lanjut mengenai acara ini dan ingin berpartisipasi untuk kunjungan berikutnya.
CULTURAL EVENT AS A PART OF THE LIVING CULTURE IN BALI BETWEEN THE HERITAGE AND TOURISM Luh Yusni Wiarti
JURNAL KEPARIWISATAAN Vol 12 No 1 (2013): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v12i1.233

Abstract

Bali memiliki berbagai daya tarik wisata yang menarik wisatawan untuk datang berkunjung. Di samping pesona alamnya, Balijuga memiliki berbagai ritual dan upacara yang diwariskan oleh para leluhumya yang terkadang diperingati secara khusus sehingga menarik wisatawan untuk memperoleh pengalaman. Bali memiliki berbagai even budaya, baik yang diwariskan maupun yang sengaja dibuat ( baru) dan masih dilaksanakan secara berkelanjutan di masa kini. Dengan perkembangan kepariwisatan Bali, tujuan dari tulisan ini adalah mengkaji lebih mendalam dimensi pariwisata yang berkaitan dengan peluang revitalisasi dari even buday_a di Bali yang secara spesifik berkaitan dengan warisan budaya. Dalam konteks ini, studi kepustakaan dilakukan untuk menganalisis potensi dari aktivitas pariwisata dan keterlibatannya dalam revitalisasi even budaya.
STRATEGI PEMASARAN DAYA TARIK WISATA JATILUWIH, TABANAN, BALI PADA ERA NEW NORMAL Desy Paradina; Ni Made Eka Mahadewi; Luh Yusni Wiarti
Tulisan Ilmiah Pariwisata (TULIP) Vol 4, No 1 (2021): JUNI 2021
Publisher : Program Studi S1 Pariwisata, Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/tulip.4.1.13-22.2021

Abstract

Salah satu daya tarik wisata di Bali yaitu daya tarik wisata Jatiluwih yang terletak di kabupaten Tabanan, Bali terkena dampak wabah virus corona sedang kembali bangkit dengan menerapkan strategi pemasaran yang tepat agar wisatawan mau berkunjung kembali ke Jatiluwih. Tujuan dari penelitian ini untuk menganalisa tantangan yang dihadapi daya tarik wisata Jatiluwih dalam meningkatkan jumlah kunjungan wisatawan pada era new normal, menganalisa penerapan strategi pemasaran daya tarik wisata Jatiluwih pada era new normal, serta menentukan strategi pemasaran yang tepat melalui analisis SWOT dalam meningkatkan jumlah kunjungan wisatawan pada era new normal. Peneliti menggunakan deskriptif kualitatif sebagai desain penelitian untuk mengumpulkan data. Metode pengumpulan data dalam penelitian ini menggunakan wawancara, observasi, dan studi dokumentasi. Informan yang digunakan pada penelitian ini adalah karyawan manajemen operasional pengelolaan daya tarik wisata Jatiluwih. Hasil penelitian menunjukkan bahwa ditemukannya tantangan yang sedang dihadapi oleh DTW Jatiluwih dan menerapkan strategi pemasaran yang diterapkan pada masa era new normal. Hasil analisis SWOT yang paling efektif adalah strategi S-O yaitu: Jatiluwih merupakan warisan budaya dunia yang telah diakui UNESCO sehingga dapat menjadi peluang bagi DTW Jatiluwih untuk memasarkan produk yang dimiliki.
Wisata Virtual: Keterlibatan Masyarakat Bali Aga dalam Promosi Pariwisata Virtual di Masa Pandemi Covid-19 di Bali Utara Nyoman Dini Andiani; Ni Ketut Arismayanti; Fitria Earlike Anwar Sani; Luh Yusni Wiarti
Jurnal Kajian Bali (Journal of Bali Studies) Vol 12 No 2 (2022): Volume 12 No. 2. Oktober 2022
Publisher : Pusat Kajian Bali Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1533.746 KB) | DOI: 10.24843/JKB.2022.v12.i02.p06

Abstract

Five Bali Aga (Old Balinese) tourist villages in Banjar District, North Bali, collaborated to promote their tourism potential through virtual tours two times during 2021 by bringing up different topics each time. This study analyses the process and the community involvement during implementation of virtual tour and also themes that were provided for the virtual tours. In collecting data, this qualitative study involved a literature review, participatory observation, and interviews. Data were analysed using marketing theory and community-based tourism theory. The analysis shows that Bali Aga tourist villages were very active in preparing attractions and conducting the virtual tours. This article contributes to our understanding that virtual tour as a new form of marketing communication in promoting tourist destination virtually. Moreover, virtual tours are not only for tourism promotion but are also useful for helping the community in maintaining their spirit to manage tourist attractions during the pandemic.
The Effect of Promotion and E-WOM on Tourists’ Intention to Visit Denpasar: Destination Image as a Mediating Variable Putu Surya Laksana Rahjasa; I Putu Utama; Luh Yusni Wiarti
International Journal of Applied Research in Tourism and Hospitality Vol. 1 No. 1 (2022): International Journal of Applied Research in Tourism and Hospitality
Publisher : Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (997.557 KB) | DOI: 10.52352/jarthy.v1i1.735

Abstract

This study aimed to investigate the effect of promotion and E-WOM on tourists’ intention to visit Denpasar and how the destination image as a mediating variable to increase the intention. Data were collected using a questionnaire to 104 respondents of foreign tourists who were in the province of Bali except for tourists who were in the city of Denpasar. The data were analysed using the Structure Equation Model (SEM) AMOS version 23. The results showed that, destination image had a significant effect on tourists' intention to visit. Promotion had no significant effect on intention to visit. E-WOM has no significant effect on intention to visit because. However, Promotion has a significant effect on visit intention through destination image with a Sobel test value of 3.214 as well as E-WOM has a significant effect on intention to visit through destination image with a Sobel test value of 2.840. It can be concluded that promotion and E-WOM are able to create a destination image, it will increase the Visiting Intention of tourists to Denpasar City.
Sosialisasi Tata Kelola Destinasi Pariwisata Dan Pemanfaatan Media Digital Di Desa Wisata Kedisan Kabupaten Gianyar Ida Bagus Gede Agung Widana; I Wayan Mertha; Luh Yusni Wiarti; Ni Putu Oka Agustini; Anom Hery Suasapha; Dyah Cynthia Putri
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 3 No. 1 (2023): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v3i1.1082

Abstract

This article reports the community engagement program organized by the Tourism Destination Study Program of Bali Tourism Polytechnic. The program was held in Kedisan Tourism Village of Tegalalang District in Gianyar Regency, on June 26th, 2022, in the form of socialization. The event was prepared carefully through a situation analysis based on data collected through field observations and interviews with Kedisan Village officials.  The topics presented in the socialization consisted of tourism village governance and digital media for marketing tourism village products.  The community engagement activities have been carried out well in providing an understanding of the importance of implementing tourism village governance, especially for Kedisan Village which has been legalized as a tourist village. In addition, the event raised awareness about the importance of utilizing digital media to market Kedisan Tourism Village's products. Evaluation based on the participant's perceptions shows that the community engagement satisfied all the participants. The evaluation also succeeded in formulating things that are hoped to be achieved by the residents of Kedisan Village through the next community engagement of the Tourism Destination Study Program.
Pengembangan Even Pariwisata Berkelanjutan di Ubud Bali Luh Yusni Wiarti; Dewa Ayu Made Lily Dianasari; Nyoman Dini Andiani; Fitria Earlike Anwar Sani
Jurnal Kajian Bali (Journal of Bali Studies) Vol 13 No 2 (2023): Volume 13 No 2 Oktober 2023
Publisher : Pusat Kajian Bali Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2023.v13.i02.p04

Abstract

This research aims to determine the priority of sustainable tourism event development strategies in Ubud-Bali with an Analytical Hierarchy Process (AHP). The concept of sustainable tourism supported by the Grand Theory Event was used as a foundation in processing in-depth interview data with Penta helix experts, resulting in nine criteria and four alternative strategies. The results showed several strategies to develop sustainable events in Ubud: improving destination image, preserving local culture, increasing global networking, and developing green events. All of these are supported by increasing the network and image of Ubud as an environmentally friendly event destination. The novelty is that the resulting strategic priorities have considered environmental aspects, local culture, and community interests in Ubud. As an implication, the result can be used as a practical guide for tourism stakeholders in developing sustainable tourism events not only in Bali but also in Indonesia and around the world.
Kuta Beach Festival Performance Based on Tourist Satisfaction Natabella Widowati; Luh Yusni Wiarti; I Wayan Sukma Winarya Prabawa
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v4i1.12167

Abstract

The existence of events at a tourist attraction can improve the image of a tourist destination. However, on the other hand, with the increasing number of tourism events held, there is a lack of evaluation of the event, so that the event is seasonal. This study was conducted at the Kuta Beach Festival held at Kuta Beach with the aim of determining the performance of the Kuta Beach Festival through tourist satisfaction. The type of data used is quantitative descriptive with a sample of 110 tourists who have visited the Kuta Beach Festival, the data obtained is processed using Importance Performance Analysis (IPA). The results of this study contain 6 statements in quadrant 1: a website related to the Kuta Beach Festival is available, information is available in print media, information is available in broadcast media, interesting performers, cleanliness of the venue is maintained and a parking area is available. These 6 statements are the main priorities for the organizers to evaluate.
COVID-19 vs event tourism: utilizing technology as a solution? Luh Yusni Wiarti; Setya Chendra Wibawa; Fitria Earlike Sani; Nyoman Dini Andiani
Jurnal Pariwisata Pesona Vol. 8 No. 2 (2023): Edisi Desember 2023
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v8i2.10434

Abstract

The COVID-19 pandemic that hit the world caused eventts in various countries to be canceled.  Given the importance of eventts in tourism, this study aims to analyze the organization of eventts during the pandemic: how technology plays an important role in eventts and the eventt model that eventt organizers and participants prefer. A qualitative approach was used by presenting the results of in-depth interviews and the study of documents and literature related to the study. The study concluded that technology has been used in various tourism eventts abroad including in Indonesia. 'Virtual' eventts are still a debate between 'love' and 'hate' about the experience gained by participants, the costs incurred, and the multiplier effect received by the destination. Virtual Face to Face (VFF) is a new genre for eventts in Ubud Bali with the priority eventt model being the preferred VFF Art, Culture, and Entertainment event.
PERAN PEMUDA DALAM PENGEMBANGAN DESA WISATA CARANGSARI DI KABUPATEN BADUNG: PERAN PEMUDA DALAM PENGEMBANGAN DESA WISATA CARANGSARI DI KABUPATEN BADUNG I Putu Yogi Pradnyana; Luh Yusni Wiarti; Ida Bagus Putra Negarayana
Journal of Applied Science in Tourism Destination Vol. 3 No. 1 (2025): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v3i1.1560

Abstract

Youth generation is an important aspect in development, including in the village scope, because youth are also part of the community elements. Youth with all its advantages is expected to be a link between local wisdom and the needs of tourists. In developing tourism in Carangsari Tourism Village, of course, it is necessary to involve the role of youth as part of the community who have creativity, innovation, and energy in the tips of the Carangsari Tourism Village development program. This study aims to determine the role of youth in the development of Carangsari tourism village. This research uses descriptive analysis method. This study used 13 resource persons including youth, village government, and tourism village managers. The result of this research is that youth is an important player in the role of Carangsari Tourism Village development. They are actively involved in playing a role in various aspects of development, from planning and innovative ideas, implementing activities, to monitoring and evaluation. Youth also benefit from the development of the tourism village, such as employment opportunities, public facilities, and improved quality of life. These findings suggest that youth have great potential to contribute to the development of tourism villages.
Co-Authors Agustini, Ni Putu Oka Anjeli Wahyuningtyas, Ni Wayan Anom Hery Suasapha Ayu Nyoman Aridayanti, Dewa Bagus Gede Agung Widana, Ida Bulan Purnama Sari Christopher, Ned Dahlan Abdullah Desy Paradina Dewa Ayu Made Lily Dianasari Diah Cynthia Putri Dianasari, Dewa Ayu Made Lily Dyah Cynthia Putri Farid, Rahmadani Safitri Fitria Earlike Anwar Sani Fitria Earlike Anwar Sani Fitria Earlike Sani I Gede Gian Saputra, I Gede I Putu Utama I Putu Yogi Pradnyana I Wayan Mertha I Wayan Mertha I Wayan Sukma Winarya Prabawa Ida Ayu Sri Puspa Adi Ida Bagus Gede Agung Widana Ida Bagus Putra Negarayana Irwan, Lalu Sandika Kadek Melinda Putri Kristiono Liestiandre, Hanugerah Kusuma Dewi, Sheely Lalu Trisna Sakti Lukia Zuraida Nashihin Natabella Widowati Ni Ketut Arismayanti, Ni Ketut Ni Made Eka Mahadewi Ni Putu Oka Agustini Ni Putu Oka Agustini Nuruddin Nuruddin Nyoman Dini Andiani Nyoman Dini Andiani Putri Widawati, Ida Ayu Putu Eka Wirawan Putu Surya Laksana Rahjasa Ratnasari, Kadek Ayu Meisya Sabantini, Ni Luh Sabantini, Ni Luh Sanjaya, Ida Bagus Putra Saputra, Roy Setya Chendra Wibawa Suandari, Gusti Ayu Intan Sri Susanti, Putu Herny Susianti, Hartanti Woro Taora, Nayahana Hobori Titien Damayanti Widana, Ida Bagus Gede Agung Winarya, I Wayan Sukma