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All Journal E-Journal of Tourism Jurnal Jurusan Perhotelan (D3) Jurnal Pariwisata Pesona Jurnal Kajian Bali ASEAN Journal on Hospitality and Tourism JURNAL KEPARIWISATAAN JURNAL PENDIDIKAN TAMBUSAI Al-Kharaj: Journal of Islamic Economic and Business Jurnal Kepariwisataan Tulisan Ilmiah Pariwisata (TULIP) Jurnal Impresi Indonesia Jurnal Pengabdian Kepada Masyarakat MAKARDHI Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Journal of Comprehensive Science International Journal of Applied Research in Tourism and Hospitality Indonesian Journal of Applied and Industrial Sciences (ESA) Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Journal of Applied Science in Tourism Destination TRJ (Tourism Research Journal) JIMEK Open Access DRIVERset

Luh Yusni Wiarti

Politeknik Pariwisata Bali

Author-ID : 3633199

Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

Published : 44 Documents Claim Missing Document

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Wisata Virtual: Keterlibatan Masyarakat Bali Aga dalam Promosi Pariwisata Virtual di Masa Pandemi Covid-19 di Bali Utara Nyoman Dini Andiani; Ni Ketut Arismayanti; Fitria Earlike Anwar Sani; Luh Yusni Wiarti
Jurnal Kajian Bali (Journal of Bali Studies) Vol 12 No 2 (2022): Volume 12 No. 2. Oktober 2022
Publisher : Pusat Kajian Bali Universitas Udayana

Five Bali Aga (Old Balinese) tourist villages in Banjar District, North Bali, collaborated to promote their tourism potential through virtual tours two times during 2021 by bringing up different topics each time. This study analyses the process and the community involvement during implementation of virtual tour and also themes that were provided for the virtual tours. In collecting data, this qualitative study involved a literature review, participatory observation, and interviews. Data were analysed using marketing theory and community-based tourism theory. The analysis shows that Bali Aga tourist villages were very active in preparing attractions and conducting the virtual tours. This article contributes to our understanding that virtual tour as a new form of marketing communication in promoting tourist destination virtually. Moreover, virtual tours are not only for tourism promotion but are also useful for helping the community in maintaining their spirit to manage tourist attractions during the pandemic.

The Effect of Promotion and E-WOM on Tourists’ Intention to Visit Denpasar: Destination Image as a Mediating Variable Putu Surya Laksana Rahjasa; I Putu Utama; Luh Yusni Wiarti
International Journal of Applied Research in Tourism and Hospitality Vol. 1 No. 1 (2022): International Journal of Applied Research in Tourism and Hospitality
Publisher : Politeknik Pariwisata Bali

This study aimed to investigate the effect of promotion and E-WOM on tourists’ intention to visit Denpasar and how the destination image as a mediating variable to increase the intention. Data were collected using a questionnaire to 104 respondents of foreign tourists who were in the province of Bali except for tourists who were in the city of Denpasar. The data were analysed using the Structure Equation Model (SEM) AMOS version 23. The results showed that, destination image had a significant effect on tourists' intention to visit. Promotion had no significant effect on intention to visit. E-WOM has no significant effect on intention to visit because. However, Promotion has a significant effect on visit intention through destination image with a Sobel test value of 3.214 as well as E-WOM has a significant effect on intention to visit through destination image with a Sobel test value of 2.840. It can be concluded that promotion and E-WOM are able to create a destination image, it will increase the Visiting Intention of tourists to Denpasar City.

Sosialisasi Tata Kelola Destinasi Pariwisata Dan Pemanfaatan Media Digital Di Desa Wisata Kedisan Kabupaten Gianyar Ida Bagus Gede Agung Widana; I Wayan Mertha; Luh Yusni Wiarti; Ni Putu Oka Agustini; Anom Hery Suasapha; Dyah Cynthia Putri
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 3 No. 1 (2023): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v3i1.1082

This article reports the community engagement program organized by the Tourism Destination Study Program of Bali Tourism Polytechnic. The program was held in Kedisan Tourism Village of Tegalalang District in Gianyar Regency, on June 26th, 2022, in the form of socialization. The event was prepared carefully through a situation analysis based on data collected through field observations and interviews with Kedisan Village officials.Â Â The topics presented in the socialization consisted of tourism village governance and digital media for marketing tourism village products.Â Â The community engagement activities have been carried out well in providing an understanding of the importance of implementing tourism village governance, especially for Kedisan Village which has been legalized as a tourist village. In addition, the event raised awareness about the importance of utilizing digital media to market Kedisan Tourism Village's products. Evaluation based on the participant's perceptions shows that the community engagement satisfied all the participants. The evaluation also succeeded in formulating things that are hoped to be achieved by the residents of Kedisan Village through the next community engagement of the Tourism Destination Study Program.

Pengembangan Even Pariwisata Berkelanjutan di Ubud Bali Luh Yusni Wiarti; Dewa Ayu Made Lily Dianasari; Nyoman Dini Andiani; Fitria Earlike Anwar Sani
Jurnal Kajian Bali (Journal of Bali Studies) Vol 13 No 2 (2023): Volume 13 No 2 Oktober 2023
Publisher : Pusat Kajian Bali Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2023.v13.i02.p04

This research aims to determine the priority of sustainable tourism event development strategies in Ubud-Bali with an Analytical Hierarchy Process (AHP). The concept of sustainable tourism supported by the Grand Theory Event was used as a foundation in processing in-depth interview data with Penta helix experts, resulting in nine criteria and four alternative strategies. The results showed several strategies to develop sustainable events in Ubud: improving destination image, preserving local culture, increasing global networking, and developing green events. All of these are supported by increasing the network and image of Ubud as an environmentally friendly event destination. The novelty is that the resulting strategic priorities have considered environmental aspects, local culture, and community interests in Ubud. As an implication, the result can be used as a practical guide for tourism stakeholders in developing sustainable tourism events not only in Bali but also in Indonesia and around the world.

Kuta Beach Festival Performance Based on Tourist Satisfaction Natabella Widowati; Luh Yusni Wiarti; I Wayan Sukma Winarya Prabawa
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v4i1.12167

The existence of events at a tourist attraction can improve the image of a tourist destination. However, on the other hand, with the increasing number of tourism events held, there is a lack of evaluation of the event, so that the event is seasonal. This study was conducted at the Kuta Beach Festival held at Kuta Beach with the aim of determining the performance of the Kuta Beach Festival through tourist satisfaction. The type of data used is quantitative descriptive with a sample of 110 tourists who have visited the Kuta Beach Festival, the data obtained is processed using Importance Performance Analysis (IPA). The results of this study contain 6 statements in quadrant 1: a website related to the Kuta Beach Festival is available, information is available in print media, information is available in broadcast media, interesting performers, cleanliness of the venue is maintained and a parking area is available. These 6 statements are the main priorities for the organizers to evaluate.

COVID-19 vs event tourism: utilizing technology as a solution? Luh Yusni Wiarti; Setya Chendra Wibawa; Fitria Earlike Sani; Nyoman Dini Andiani
Jurnal Pariwisata Pesona Vol. 8 No. 2 (2023): Edisi Desember 2023
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v8i2.10434

The COVID-19 pandemic that hit the world caused eventts in various countries to be canceled.Â Given the importance of eventts in tourism, this study aims to analyze the organization of eventts during the pandemic: how technology plays an important role in eventts and the eventt model that eventt organizers and participants prefer. A qualitative approach was used by presenting the results of in-depth interviews and the study of documents and literature related to the study. The study concluded that technology has been used in various tourism eventts abroad including in Indonesia. 'Virtual' eventts are still a debate between 'love' and 'hate' about the experience gained by participants, the costs incurred, and the multiplier effect received by the destination. Virtual Face to Face (VFF) is a new genre for eventts in Ubud Bali with the priority eventt model being the preferred VFF Art, Culture, and Entertainment event.

PERAN PEMUDA DALAM PENGEMBANGAN DESA WISATA CARANGSARI DI KABUPATEN BADUNG: PERAN PEMUDA DALAM PENGEMBANGAN DESA WISATA CARANGSARI DI KABUPATEN BADUNG I Putu Yogi Pradnyana; Luh Yusni Wiarti; Ida Bagus Putra Negarayana
Journal of Applied Science in Tourism Destination Vol. 3 No. 1 (2025): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v3i1.1560

Youth generation is an important aspect in development, including in the village scope, because youth are also part of the community elements. Youth with all its advantages is expected to be a link between local wisdom and the needs of tourists. In developing tourism in Carangsari Tourism Village, of course, it is necessary to involve the role of youth as part of the community who have creativity, innovation, and energy in the tips of the Carangsari Tourism Village development program. This study aims to determine the role of youth in the development of Carangsari tourism village. This research uses descriptive analysis method. This study used 13 resource persons including youth, village government, and tourism village managers. The result of this research is that youth is an important player in the role of Carangsari Tourism Village development. They are actively involved in playing a role in various aspects of development, from planning and innovative ideas, implementing activities, to monitoring and evaluation. Youth also benefit from the development of the tourism village, such as employment opportunities, public facilities, and improved quality of life. These findings suggest that youth have great potential to contribute to the development of tourism villages.

Priority of Development Strategies for Wellness Tourism in Denpasar City Sanjaya, Ida Bagus Putra; Wiarti, Luh Yusni; Susianti, Hartanti Woro
Jurnal Penelitian Pariwisata Vol 8 No 1 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i1.246

Denpasar City is one of the tourist destinations in Bali that has the potential for wellness tourism. However, this potential is not in line with the development of wellness tourism in Denpasar City which has not been optimized. This study aims to determine the priority of wellness tourism development strategies in Denpasar City and map the implementation in the form of programs from the wellness tourism development strategy in Denpasar City. Data collection was carried out using in-depth interview techniques to 8 informants from the pentahelix concept who understand the condition of wellness tourism in Denpasar City, and then the data was analyzed using AHP (Analytical Hierarchy Process) analysis techniques. The results showed that the priority strategies for developing wellness tourism in Denpasar City are: (1) Provide regular special training to SPA therapists, yoga instructors from wellness tourism associations, as well as producers of herbs and medicines, (2) Create national or international scale events as a forum for promoting wellness tourism, (3) Develop wellness tourism products that utilize local spices in their activities, (4) Develop wellness tourism products combined with the beauty of the sea and rice fields in Denpasar City, (5) Development of Ayurveda-based wellness tourism products. Keywords: wellness tourism, strategy priority, development strategy, strategy implementation, AHP

Tourists Preference for Tourism Product Components in Kintamani Tourism Destination, Bali Ratnasari, Kadek Ayu Meisya; Susianti, Hartanti Woro; Wiarti, Luh Yusni
Jurnal Pendidikan Tambusai Vol. 8 No. 3 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Keberagaman produk wisata menimbulkan kecenderungan untuk memilih sesuatu yang lebih disukai dibandingkan yang lain, yang dikenal dengan istilah preferensi. Kecenderungan ini muncul sesuai dengan keputusan wisatawan, yang dapat disesuaikan dengan kebutuhan dan keinginannya ketika berkunjung ke Daerah Wisata Kintamani. Tujuan dari penelitian ini adalah untuk mengetahui preferensi wisatawan terhadap komponen produk wisata di Daerah Wisata Kintamani, membantu dalam penyempurnaan produk sesuai dengan keinginan dan kebutuhan wisatawan. Teknik analisis data dalam penelitian ini menggunakan analisis kuantitatif, yaitu analisis konjoin dengan bantuan perangkat lunak SPSS. Penentuan sampel dalam penelitian ini menggunakan metode purposive sampling dengan jumlah responden sebanyak 105 orang, yang terdiri dari 61 wisatawan Indonesia dan 44 wisatawan mancanegara. Fokus penelitian ini adalah pada analisis komponen produk wisata yang relevan dengan Daerah Wisata Kintamani, yaitu Daya Tarik Wisata, Aktivitas Wisata, Jenis Akomodasi, Transportasi, dan Cinderamata. Berdasarkan hasil penelitian, ditemukan bahwa wisatawan mancanegara lebih menyukai daya tarik wisata budaya, tertarik pada aktivitas wisata alam, menggunakan transportasi sewa, memilih akomodasi tipe villa, dan cinderamata yang disukai adalah bubuk kopi. Sedangkan wisatawan domestik cenderung lebih menyukai kegiatan wisata kuliner, dengan objek wisata alam, memilih akomodasi tipe glamping, menggunakan transportasi sewa, dan memilih bubuk kopi sebagai oleh-oleh.

Optimalisasi Potensi Wisata Desa Serangan Melalui Pendekatan Berkelanjutan: Studi Kasus Menggunakan Metode TOWS, EFAS, dan IFAS Yusni Wiarti, Luh; Kusuma Dewi, Sheely; Bagus Gede Agung Widana, Ida; Ayu Nyoman Aridayanti, Dewa
Journal of Comprehensive Science Vol. 3 No. 10 (2024): Journal of Comprehensive Science (JCS)
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v3i10.2388

Serangan Village in Denpasar, Bali, is recognized as an innovative tourist destination, having won the 2023 Anugerah Desa Wisata award. This recognition is supported by a variety of attractions such as Pura Sakenan, Asyuhada Mosque, Melasti Beach, mangrove forests, the Turtle Conservation and Education Center (TCEC), local traditions, and unique culinary offerings. This study aims to identify the internal (strengths and weaknesses) and external (opportunities and threats) factors affecting Serangan Village and to formulate strategies for sustainable tourism development based on the four main pillars of sustainable tourism destination criteria according to Minister of Tourism Regulation No.9 of 2021. A qualitative descriptive method using TOWS analysis, EFAS, and IFAS matrices was employed, with data collected through observation, interviews, and documentation. The results indicate that Serangan Village is in quadrant III, highlighting the need for effective strategies to optimize opportunities and address internal weaknesses. The strategy formulation results include leveraging the Bappenas Masterplan to build stakeholder collaboration, participating in training from the Denpasar City Tourism Office, forming a tourism impact monitoring team, implementing sustainable governance policies, utilizing social media for surveys and feedback, and developing policies for cultural asset protection and animal welfare to support sustainable tourism growth in Serangan Village.

Co-Authors Agustini, Ni Putu Oka Anjeli Wahyuningtyas, Ni Wayan Anom Hery Suasapha Ayu Nyoman Aridayanti, Dewa Bagus Gede Agung Widana, Ida Bulan Purnama Sari, Bulan Purnama Christopher, Ned Dahlan Abdullah Damayanti, Titien Desy Paradina Dewa Ayu Made Lily Dianasari Diah Cynthia Putri Dianasari, Dewa Ayu Made Lily Dyah Cynthia Putri Farid, Rahmadani Safitri Fitria Earlike Anwar Sani Fitria Earlike Sani I Putu Utama I Putu Yogi Pradnyana I Wayan Mertha I Wayan Mertha I Wayan Sukma Winarya Prabawa Ida Ayu Sri Puspa Adi Ida Bagus Gede Agung Widana Ida Bagus Putra Negarayana Irwan, Lalu Sandika Kadek Melinda Putri Kristiono Liestiandre, Hanugerah Kusuma Dewi, Sheely Lukia Zuraida Nashihin Natabella Widowati Ni Ketut Arismayanti, Ni Ketut Ni Made Eka Mahadewi Ni Putu Oka Agustini Ni Putu Oka Agustini Nuruddin Nyoman Dini Andiani Putri Widawati, Ida Ayu Putu Eka Wirawan Putu Surya Laksana Rahjasa Ratnasari, Kadek Ayu Meisya Sabantini, Ni Luh Sabantini, Ni Luh Sakti, Lalu Trisna Sanjaya, Ida Bagus Putra Saputra, Roy Setya Chendra Wibawa Suandari, Gusti Ayu Intan Sri Susanti, Putu Herny Susianti, Hartanti Woro Taora, Nayahana Hobori Widana, Ida Bagus Gede Agung Winarya, I Wayan Sukma

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