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All Journal International Journal of Advances in Applied Sciences Jurnal Pangan dan Gizi International Journal of Science and Engineering (IJSE) JURNAL ILMU DAN TEKNOLOGI PETERNAKAN Animal Agricultural Journal Journal of Nutrition College Gemawisata: Jurnal Ilmiah Pariwisata Jurnal Ilmu-Ilmu Peternakan (Indonesian Journal of Animal Science) Jurnal Pangan dan Agroindustri Jurnal Teknologi Pertanian JITEK (Jurnal Ilmiah Teknosains) Jurnal Aplikasi Teknologi Pangan JMM (Jurnal Masyarakat Mandiri) Sains Natural: Journal of Biology and Chemistry Jurnal Aplikasi Teknologi Pangan Journal of Applied Food Technology AgriHealth: Journal of Agri-food, Nutrition and Public Health Jurnal Agro Dedikasi Masyarakat (JADM) Journal of Agritechnology and Food Processing Jurnal Teknologi Pangan Gema Wisata Eduvest - Journal of Universal Studies Science Technology and Management Journal (STMJ) Jurnal Agripet
Bambang Dwiloka
Food Technology Department, Faculty Of Animal And Agricultural Sciences, Diponegoro University
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Journal : Gema Wisata

 1 
Strategi Pengembangan “Wisata Agro Kebun Kaligua” PT Perkebunan Nusantara IX Indonesia Hendro Prawiro; Bambang Dwiloka; Frida Purwanti
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 16 No. 1 (2020): Januari : Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

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Abstract

This study aims to identify the characteristics and perceptions of tourists, internal and external factors that affect the development of the company and develop the company's development strategy. Strategy of Agro Tourism Development Kaligua was prepared based on descriptive analysis with analytical tool that is: descriptive analysis to identify tourists' characteristic and perception, SWOT analysis to identify internal and external factors influencing company development, and AHP to develop company development strategy. The result of identification of tourist characteristic that visited at Agro Tourism Kaligua Garden that is average tourist is dominated by young man with age <35 years amount 76% with income less than Rp 2.000.000 some 58%. Tourists judge Agro Tourism Kaligua has beautiful attractions, good facilities and positive institutional and promotional services, but affordability is still negative due to poor road quality and road guidance. Result of SWOT analysis, Agro Tourism Kaligua has five strength factor with score 1.89, five weakness factor with score 1,3, five chance factor with score 1,88, and five threat factor with score 1,21. Having the position of corporate strategy in quadrant I with coordinates X of 0.57 and Y of 0.67 is on the SO position in the form of aggressive strategy that can create Agro Tourism Kaligua to use the strength and chances in determining company policy and develop development strategies to achieve the target profit in the future. The formulation of tourism development strategy of Kaligua Garden Estate is optimizing marketing, improving the quality of tourism, and developing tourism product. In general, Agro Tourism development strategy applied is the best with the status quo and followed by expansionary strategy. The main priority that must be done is to maintain the quality of tourism, especially improving the quality of service so that tourists can feel satisfied and comfortable tour at Agro Tourism Kebun Kaligua.
Co-Authors Abdul Rohman Rohman Adiwiratna, Paras Lintang Afrizal Muhamad Nur Aghnia Ulul Azmi Putri Ahmad Al-Baarri Ahmad Ni’matullah Al-Baarri Aliza, Zahra Nafa Amanda Pavita Purba Anggara Mahardika Anggun Novita Sari anissa fitria ningrum Antonius Hintono Antonius, Antonius Hintono Ardi, Rudi Prasetyo Arini, Annisa Shafa Putri Ayulianti Wakhidah B Widianarko B. E. Setiani B. Widianarko Bambang Sukamto Bethany, Rahma Vashti Bhakti Etza Setiani Bistyari, Ayunda Intan D. Karuniasih Destriana Meliandasari Destriana Meliandasari Dewi Tri Setyorini Dewi, Novita Sintya Dina Azalea Handayani Edjeng Suprijatna El Fayyadh, Muhammad Ariq Ghoniy Elvina Maitri Pratantie Erningtyas Elok Farhan Taufiqul Rahman Farhandhia Devangga Fatmah Fatmah Forsitawati, Fransiska Martaryza Frida Purwanti Frida Purwanti Grace Yana Hutasoit Hapsari, Aprilia Elok Kusumaning Hastrawirid, Rangga Wasi Hatta Mardhika Hendro Prawiro Heni Rizqiati Heni Rizqiati Heni Rizqiati Indri Iriana Putri Ingke Endrina James Ngginak Jundina Muthia Zakiy Kamil, Rafli Zulfa Khairina, Anisa Khusna Irsalina Kurnia Andhika Sari Kurniati, Dwitya Kusrahayu Kusrahayu Kusuma, Rudy Aditya Latifah, Aini atul Lita Lusiana Surja Luqman Chakim Luthfi D. Mahfudz Luthfi Hakim Mahacitra, Rima Adhika Mahardhika, Dhanty Amalia Megawangi Megawangi Melania Anindyajati Melda Afrianti Mohammad Aburizal Bahri Muhammad Arffan Arrayyan Muhammad Heru Purnomo Mukson Mukson Muliasari, Septia Nadhia Octaviyanti Narastyawan, Anggoro Rizky Neo Ferdiawan Niken Werdhosari Nova Damayanti Kurniawan Nur Hanifah Nurohmiasih, Nia Nurwantoro . Nurwantoro Nurwantoro Ocky Karna Radjasa Paulus Damar Bayu Murti Pranomo, Yoyok Budi Prantika, Lingga Prasasti, Rahel Nathania Prasasti Prawiro, Hendro Puji Nugroho Purwitasari, Lutfi R Budi Ramadhaningrum, Ilma Muliasari Rejeki Dewi Pramesti Renny Aprilliyani Robby Rusdiansyah Robby Rusdiansyah Sabella, Leony Dewi Santi Arum Pertiwi Savira Oktavina Cahyani Silvia Kumala Dewi Siti Susanti Siti Susanti, Siti Siwi Gayatri Sri Mulyani Sri Mulyani Sri Mulyani Sudjono, Elisabeth Febriane Lovita Susanto, Farrel Ihza Noer Syafiq Fahruzaky Syarifah Leismana Zahra Tandrian, Christian U Atmomarsono U. Atmomarsono Ulfi Nihayatuzzahro Ardiani Yasinta Umiyati Atmomarsono V P Bintoro V. Priyo Bintoro V. Priyo Bintoro Valentinus Priyo Bintoro Warsono Sarengat Yoga Pratama Yolanda Yunivia Yoyok Budi Pramono Yoyok Budi Pramono Yoyok Budi Pramono Yoyok Budi Pramono Zanuarizky Oryza Ramadhani