Garuda - Garba Rujukan Digital

Optimalisasi Wisata Pantai Taula’a Berdasarkan Potensi Lokal Untuk Meningkatkan Kesejahteraan Masyarakat Dewi Indrayani Hamin; Yayu Isyana Pongoliu; Ramlan Amir isa
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 2 No. 1: Januari 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v2i1.1287

Pola pengelolaan kawasan wisata di Pantai taulaa, Kecamatan Bilato kabupaten Gorontalo masih terbilang tradisional dan tidak memperhatikan estetika dan kelestarian lingkungan . Minimnya atraksi yang di tawarkan di pantai ditambah sampah yang dibuang sembarangan. Metode pendampingan dalam pencapaian tujuan optimalisasi wisata pantai Taulaa berdasarkan potensi lokal masyarakat yang di jabarkan dalam 4 unsur manajemen .Dengan adanya pembagunan atraksi wisata, penambahan spot foto, gazebo, ayunan, tempat sampah, akun media sosial dan penataan taman bunga vinca kunjungan wisatawan di pantai taulaa meningkat dan semakin ramai sehingga bisa menjadi sumber ekonomi bagi masyarakandesa Taulaa. Tentunya untuk lebih mengoptimalkan kesejahteraan masyarakat sangat diperlukan kerjasama antara pemerintah dan masyarakat)

Pemberdayaan UMKM Penunjang Pariwisata Berbasis Masyarakat Sebagai Tindak Lanjut Sustainable Tourism Management di Kawasan Pesisir Teluk Tomini Endi Rahman; Rizan Machmud; Ramlan Amir Isa
Mopolayio : Jurnal Pengabdian Ekonomi Vol. 3 No. 1 (2023): Mopolayio : Jurnal Pengabdian Ekonomi Volume 3 Number 1 (November 2023) has bee
Publisher : Fakultas Ekonomi Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/mopolayio.v3i1.77

Tujuan Kegiatan Pengabdian Kepada Masyarakat ini adalah untuk pemberdayaan UMKM yang ada di sekitar destinasi wisata Pantai Bolihutuo di Kecamatan Botumoito Kabupaten Boalemo. Kegiatan pemberdayaan ini merupakan tindak lanjut dari Sustainable Tourism Management di Kawasan pesisir Teluk Tomini dimana salah satu indikator utamanya adalah bagaimana meningkatkan potensi usaha UMKM Masyarakat sebagai penunjang sektor pariwisata daerah. Kegiatan pengabdian dilaksanakan dalam bentuk kolaborasi antara dosen dan mahasiswa yang berasal dari perguruan tinggi yakni Fakultas Ekonomi Universitas Negeri Gorontalo. Metode pelaksanaan dalam bentuk pelatihan dengan teknik ceramah oleh dosen sebagai narasumber, kemudian dilanjutkan dengan proses pendampingan oleh mahasiswa pada pemilik/pelaku UMKM di sekitar Kawasan destinasi wisata Pantai Bolihutuo Kecamatan Botumoito. Hasiln yang dicapai adalah para pelaku UMKM sudah dapat mempraktekkan teknik pengelolaan keuangan praktis untuk usahanya, melakukan pemasaran produk melalui platform media sosial. Untuk memastikan konsistensi hasil yang dicapai oleh pelaku UMKM tersebut, dilakukan proses Monitoring dan Evaluasi oleh Tim Pelaksana Pengabdian. Hasil kegiatan pengabdian ini sejalan dengan program Sustainable Tourism Management Pemerintah Provinsi Gorontalo, dimana kemajuan UMKM masyarakat adalah penopang keberlanjutan pariwisata di Kawasan Teluk Tomini.

Optimalisasi Wisata Pantai Taula’a Berdasarkan Potensi Lokal Untuk Meningkatkan Kesejahteraan Masyarakat Dewi Indrayani Hamin; Yayu Isyana Pongoliu; Ramlan Amir isa
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 2 No. 1: Januari 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v2i1.1287

Pola pengelolaan kawasan wisata di Pantai taulaa, Kecamatan Bilato kabupaten Gorontalo masih terbilang tradisional dan tidak memperhatikan estetika dan kelestarian lingkungan . Minimnya atraksi yang di tawarkan di pantai ditambah sampah yang dibuang sembarangan. Metode pendampingan dalam pencapaian tujuan optimalisasi wisata pantai Taulaa berdasarkan potensi lokal masyarakat yang di jabarkan dalam 4 unsur manajemen .Dengan adanya pembagunan atraksi wisata, penambahan spot foto, gazebo, ayunan, tempat sampah, akun media sosial dan penataan taman bunga vinca kunjungan wisatawan di pantai taulaa meningkat dan semakin ramai sehingga bisa menjadi sumber ekonomi bagi masyarakandesa Taulaa. Tentunya untuk lebih mengoptimalkan kesejahteraan masyarakat sangat diperlukan kerjasama antara pemerintah dan masyarakat)

Optimalisasi Wisata Pantai Taula’a Berdasarkan Potensi Lokal Untuk Meningkatkan Kesejahteraan Masyarakat Dewi Indrayani Hamin; Yayu Isyana Pongoliu; Ramlan Amir isa
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 2 No. 1: Januari 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v2i1.1287

Pola pengelolaan kawasan wisata di Pantai taulaa, Kecamatan Bilato kabupaten Gorontalo masih terbilang tradisional dan tidak memperhatikan estetika dan kelestarian lingkungan . Minimnya atraksi yang di tawarkan di pantai ditambah sampah yang dibuang sembarangan. Metode pendampingan dalam pencapaian tujuan optimalisasi wisata pantai Taulaa berdasarkan potensi lokal masyarakat yang di jabarkan dalam 4 unsur manajemen .Dengan adanya pembagunan atraksi wisata, penambahan spot foto, gazebo, ayunan, tempat sampah, akun media sosial dan penataan taman bunga vinca kunjungan wisatawan di pantai taulaa meningkat dan semakin ramai sehingga bisa menjadi sumber ekonomi bagi masyarakandesa Taulaa. Tentunya untuk lebih mengoptimalkan kesejahteraan masyarakat sangat diperlukan kerjasama antara pemerintah dan masyarakat)

Analisis Efisiensi Sistem Pemasaran Jagung di Provinsi Gorontalo (Studi Kasus pada Sentra Produksi Jagung di Kabupaten Pohuwato) Isa, Ramlan Amir
Jurnal Aplikasi Manajemen Vol. 9 No. 4 (2011)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

The research aimed at testing and proving empirically: (1) knowing the corn distribution channel or flow of goods, since producer farmer to the final consumer of Gorontalo Provinice (2) Knowing the corn volume from each channel at Gorontalo Province. (3) Measuring the marketing margin distribution component at each marketing institution level at Gorontalo Province (5). Measuring the price correlation at consumer and producer levels to obtain the market integration level picture at corn marketing at Gorontalo Province. The results showed that: (1) The corn marketing at the research sites consist of three marketing distribution channel. From the three channel, there is main channel that channeling most of the marketing at the first marketing distribution channel, with cumulative volume of 61.075 tons. Based on three distribution channels, it was obtained the efficient relative channel, that is the second and third distribution channel, (2) The marketing margin at the research site of 25.98% so the producer farmer ger farmer's share of 74.02%, (3) The marketing cost and consumer price influence significantly but simultaneously influence of 78.6% while the remain was influenced by other variables that were not included in the model, (4) The correlation coefficient between price at the consumer level and price ar farmer level showed low value, it showed the integrated market condition, but the formed market structure was not full competitive market, (5) The elasticity value of price transmission that less than one reflected the marketing institution practice that direct to not full competitive market or oligosopny to the farmer. But with the low marketing margin value and the high farmer's share, then the formed corn marketing was efficient relative.

Kepuasan Pelanggan Sebagai Pemoderasi Pada Pengaruh Kualitas Pelayanan Dan Fasilitas Pelayanan Terhadap Loyalitas Pelanggan (Studi Kasus Shopee Express Gorontalo Hub) Daud, Wahyudi Nata; Isa, Ramlan Amir; Kusuma, Citra Aditya
YUME : Journal of Management Vol 8, No 1 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8502

Penelitian ini bertujuan untuk mengetahui bagaimana Pengaruh Kualitas Pelayanan Dan Fasilitas Pelayanan Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Berperan Sebagai Variabel Moderasi (Studi Kasus Shopee Express Gorontalo Hub). Jenis Penelitian ini adalah metode kuantitatif Populasi dalam penelitian ini adalah masyarakat Kota Gorontalo yang tepatnya berada di Kecamatan Kota Utara, Kota Timur, Dan Sipatana yang merupakan wilayah dalam jangkauan pengiriman barang di Shopee Express Gorontalo hub sebanyak 68.279 jiwa data per Desember 2023, yabg terdaftar di BPS Kota Gorontalo 2024. Teknik pengambilan sampel yang digunakan pada penelitian ini adalah simple random sampling, jumlah sampel pada penelitian ini sebanyak 200 pelanggan sebagai responden. hasil penelitian dan analisis data menunjukkan bahwa kualitas pelayanan dan fasilitas pelayanan secara parsial berpengaruh positif dan signifikan terhadap kepuasan pelanggan, kualitas pelayanan dan kepuasan pelanggan secara parsial berpengaruh positif dan signifikan terhadap loyalitas pelanggan, fasilitas pelayanan tidak berpengaruh positif dan signifikan terhadap loyalitas pelanggan, kepuasan pelanggan tidak dapat memoderasi hubungan kualitas pelayanan terhadap loyalitas pelanggan, dan kepuasan pelanggan tidak dapat memoderasi hubungan fasilitas pelayanan terhadap loyalitas pelanggan. Kata Kunci: Kualitas Pelayanan, Fasilitas Pelayanan, Loyalitas Pelayanan, Kepuasan Pelanggan

Pengaruh E-Commerce (Shopee) terhadap Kecenderungan Pembelian Impulsif pada Masyarakat Bulotada’a Barat Kecamatan Sipatana Kota Gorontalo Malasugi, Mohammad Emod I.; Asnawai, Melan Angriani; Isa, Ramlan Amir
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 2 No. 10 (2025): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, Oktober 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v2i10.1879

This study was motivated by the growing tendency of impulsive buying among the people of Bulotadaa, driven by the ease of access and aggressive promotion on e-commerce platforms. The increasing use of e-commerce platforms has significantly changed consumer behavior. This research aimed to determine the influence of e-commerce on impulsive buying tendencies in the community of Bulotadaa Barat, Sipatana Subdistrict, Gorontalo City. This research employed a quantitative approach using simple regression analysis with a total of 88 respondents. The validity test results showed that all questionnaire items were valid, and the reliability test using Cronbach’s Alpha yielded a score of 0.632. The findings of the study conclude that there is a significant influence of the independent variable (e-commerce) on the dependent variable (impulsive buying). This is supported by the t-test results showing a significance score of 0.029 < 0.05, indicating that the H₀ is rejected and Hₐ is confirmed. Furthermore, based on the coefficient of determination (r² test) from the Model Summary table, the R-square obtained is 0.484 (48.4%). This means that the independent variable explains 48.4% of the dependent variable, while the remaining 51.6% is explained by other variables not examined in this study.

The Influence of Promotion Strategy and Scarlett Whitening Product Quality on Students' Purchasing Decisions Hermina, Sitti; Radji, Djoko Lesmana; Isa, Ramlan Amir
International Journal of Multidisciplinary Applied and Science Research Vol. 1 No. 05 (2025): International Journal of Multidisciplinary Science and Applied Research (IJOMA
Publisher : oneamd.com

Show Abstract | Download Original | Original Source | Check in Google Scholar

The selection of a good promotional strategy makes the product more known to consumers and good product quality encourages consumers to choose the product. This study aims to determine 1) the effect of promotional strategy and product quality on purchasing decisions for Scarlett Whitening products among students. The research method uses a sample size of 92 students majoring in management, Faculty of Economics, State University of Gorontalo with a quantitative approach to this study. The results of the study indicate that partially the promotional strategy does not have a significant effect on purchasing decisions, but the different thing is for product quality on purchasing decisions for Scarlett Whitening. Promotion and product quality are able to encourage purchasing decisions for this product

Pengaruh Produk Bundling dan Diskon terhadap Keputusan Pembelian pada Pengguna Produk Skincare The Originote di Kota Gorontalo Mandiri, Jihan Asmita; Ismail, Yulinda L.; Ramlan Amir Isa
Economic Reviews Journal Vol. 3 No. 2 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i2.242

This research aims to find out how much influence product bundling and discounts have on purchasing decisions for users of The Originote skincare products in the city of Gorontalo. This type of research uses quantitative methods, by distributing questionnaires to 100 respondents, the analysis used in this research uses multiple linear regression analysis. The results of the research show that, partially, the Product Bundling variable has a positive and significant effect on purchasing decisions with a significance level of 0.000 < 0.05 and a value of tcount > ttable, namely 3.654 > 1.660; Partially, the Discount Variable has a positive and significant effect on purchasing decisions with a significance level of 0.000 < 0.05 and a value of tcount > ttable, namely 4.189 > 1.660; and simultaneously the Product Bundling and Discount variables have a positive and significant effect on Purchasing Decisions with a significance level of 0.000 < 0.05 and a value of fcount > ftable, namely 25.054 > 3.090. The coefficient of determination R square is 0.341, which means that the percentage contribution of the influence of product bundling and discounts on purchasing decisions for users of The Originote skincare products is 34.1%, while the remaining 65.9% is explained or described by other variables not included in this research model.

Pengaruh Promosi Terhadap Keputusan Pembelian Konsumen pada Motor Yamaha di PT.Hasjrat Abadi Cabang Agusalim Kota Gorontalo Siti Firgiyanti Adam; Hapsawati Taan; Ramlan Amir Isa
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.542

This research aims to determine the effect of promotions on consumer purchasing decisions on Yamaha motorbikes at PT. Hasjrat Abadi, Agusalim Branch, Gorontalo City. The research approach used is a quantitative research approach. The sample from this research consisted of 93 respondents with sampling using non-probability sampling techniques. And the type of data used is primary data. The data collection technique uses a questionnaire. The data analysis technique used is multiple linear regression. The results of this research can have a positive and significant influence on purchasing decisions. This shows that the t count is 1.031 and the significant value is 0.000<0.05, so it can be stated that there is a significant influence between promotions on consumer purchasing decisions on Yamaha motorbikes. So it can be concluded that promotions have a significant effect on consumer purchasing decisions on Yamaha motorbikes at PT. The eternal desire of the Agussalim branch of Gorontalo City.

Title

Found 38 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 38 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 38 Documents
Search