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All Journal JAM : Jurnal Aplikasi Manajemen YUME : Journal of Management Jurnal Manajemen dan Organisasi Review (MANOR) Jurnal Ilmiah Wahana Pendidikan Joong-Ki : Jurnal Pengabdian Masyarakat JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Economic Reviews Journal PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Mopolayio : Jurnal Pengabdian Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Joong-Ki Joong-Ki International Journal of Multidisciplinary Science and Applied Research (IJOMAS)
Isa, Ramlan Amir
Universitas Negeri Gorontalo
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Optimalisasi Wisata Pantai Taula’a Berdasarkan Potensi Lokal Untuk Meningkatkan Kesejahteraan Masyarakat Dewi Indrayani Hamin; Yayu Isyana Pongoliu; Ramlan Amir isa
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 2 No. 1: Januari 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v2i1.1287

Abstract

Pola pengelolaan kawasan wisata di Pantai taulaa, Kecamatan Bilato kabupaten Gorontalo masih terbilang tradisional dan tidak memperhatikan estetika dan kelestarian lingkungan . Minimnya atraksi yang di tawarkan di pantai ditambah sampah yang dibuang sembarangan. Metode pendampingan dalam pencapaian tujuan optimalisasi wisata pantai Taulaa berdasarkan potensi lokal masyarakat yang di jabarkan dalam 4 unsur manajemen .Dengan adanya pembagunan atraksi wisata, penambahan spot foto, gazebo, ayunan, tempat sampah, akun media sosial dan penataan taman bunga vinca kunjungan wisatawan di pantai taulaa meningkat dan semakin ramai sehingga bisa menjadi sumber ekonomi bagi masyarakandesa Taulaa. Tentunya untuk lebih mengoptimalkan kesejahteraan masyarakat sangat diperlukan kerjasama antara pemerintah dan masyarakat)
Analisis Efisiensi Sistem Pemasaran Jagung di Provinsi Gorontalo (Studi Kasus pada Sentra Produksi Jagung di Kabupaten Pohuwato) Isa, Ramlan Amir
Jurnal Aplikasi Manajemen Vol. 9 No. 4 (2011)
Publisher : Universitas Brawijaya, Indonesia

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Abstract

The research aimed at testing and proving empirically: (1) knowing the corn distribution channel or flow of goods, since producer farmer to the final consumer of Gorontalo Provinice (2) Knowing the corn volume from each channel at Gorontalo Province. (3) Measuring the marketing margin distribution component at each marketing institution level at Gorontalo Province (5). Measuring the price correlation at consumer and producer levels to obtain the market integration level picture at corn marketing at Gorontalo Province. The results showed that: (1) The corn marketing at the research sites consist of three marketing distribution channel. From the three channel, there is main channel that channeling most of the marketing at the first marketing distribution channel, with cumulative volume of 61.075 tons. Based on three distribution channels, it was obtained the efficient relative channel, that is the second and third distribution channel, (2) The marketing margin at the research site of 25.98% so the producer farmer ger farmer's share of 74.02%, (3) The marketing cost and consumer price influence significantly but simultaneously influence of 78.6% while the remain was influenced by other variables that were not included in the model, (4) The correlation coefficient between price at the consumer level and price ar farmer level showed low value, it showed the integrated market condition, but the formed market structure was not full competitive market, (5) The elasticity value of price transmission that less than one reflected the marketing institution practice that direct to not full competitive market or oligosopny to the farmer. But with the low marketing margin value and the high farmer's share, then the formed corn marketing was efficient relative.
Kepuasan Pelanggan Sebagai Pemoderasi Pada Pengaruh Kualitas Pelayanan Dan Fasilitas Pelayanan Terhadap Loyalitas Pelanggan (Studi Kasus Shopee Express Gorontalo Hub) Daud, Wahyudi Nata; Isa, Ramlan Amir; Kusuma, Citra Aditya
YUME : Journal of Management Vol 8, No 1 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8502

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana Pengaruh Kualitas Pelayanan Dan Fasilitas Pelayanan Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Berperan Sebagai Variabel Moderasi (Studi Kasus Shopee Express Gorontalo Hub). Jenis Penelitian ini adalah metode kuantitatif Populasi dalam penelitian ini adalah masyarakat Kota Gorontalo yang tepatnya berada di Kecamatan Kota Utara, Kota Timur, Dan Sipatana yang merupakan wilayah dalam jangkauan pengiriman barang di Shopee Express Gorontalo hub sebanyak 68.279 jiwa data per Desember 2023, yabg terdaftar di BPS Kota Gorontalo 2024. Teknik pengambilan sampel yang digunakan pada penelitian ini adalah simple random sampling, jumlah sampel pada penelitian ini sebanyak 200 pelanggan sebagai responden. hasil penelitian dan analisis data menunjukkan bahwa kualitas pelayanan dan fasilitas pelayanan secara parsial berpengaruh positif dan signifikan terhadap kepuasan pelanggan, kualitas pelayanan dan kepuasan pelanggan secara parsial berpengaruh positif dan signifikan terhadap loyalitas pelanggan, fasilitas pelayanan tidak berpengaruh positif dan signifikan terhadap loyalitas pelanggan, kepuasan pelanggan tidak dapat memoderasi hubungan kualitas pelayanan terhadap loyalitas pelanggan, dan kepuasan pelanggan tidak dapat memoderasi hubungan fasilitas pelayanan terhadap loyalitas pelanggan. Kata Kunci: Kualitas Pelayanan, Fasilitas Pelayanan, Loyalitas Pelayanan, Kepuasan Pelanggan
The Effect of Price, Promotion and E-Service Through The McDonald's Application On Consumer Buying Interest Rizqy Ridvandani Thalib; Rizan Machmud; Ramlan Amir Isa
International Journal of Multidisciplinary Applied and Science Research Vol. 1 No. 03 (2025): International Journal of Multidisciplinary Science and Applied Research (IJOMA
Publisher : oneamd.com

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Abstract

The development of digital technology has changed consumer behavior, including in terms of purchasing fast food. The McDonald's application as one of the digital ordering facilities offers easy access, attractive promotions, and technology-based services (e-service). This study aims to analyze the effect of price, promotion, and e-service through the McDonald's application on consumer purchasing interest. The research method uses a quantitative approach by distributing questionnaires to 96 respondents who use the McDonald's application in Indonesia. Data were analyzed using multiple linear regression analysis with the help of SPSS software. The results of the study indicate that price does not affect consumer purchasing interest, promotion has a positive effect on consumer purchasing interest, e-service has a positive effect on consumer purchasing interest, and simultaneously the price variable, promotion, with the promotion variable as the most dominant factor. These findings provide practical implications for the management of McDonald's Gorontalo and similar business actors in improving digital marketing strategies to encourage consumer purchasing interest.
Pengaruh Diversifikasi Produk Terhadap Keputusan Pembelian Mustapa, Siti Nurhaliza; Taan, Hapsawati; Isa, Ramlan Amir
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.919

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh diversifikasi produk terhadap keputusan pembelian konsumen di UD Win-Win Bakery, Kabupaten Boalemo. Penelitian ini menggunakan pendekatan kuantitatif dengan analisis regresi linear sederhana. Sampel terdiri dari 100 responden yang dipilih melalui Teknik purposive sampling. Data dikumpulkan menggunakan kuesioner dan dianalisis dengan bantuan SPSS versi 25. Hasil penelitian menunjukkan bahwa diversifikasi produk berpengaruh positif dan signifikan terhadap keputusan pembelian, dengan nilai koefisien determinasi (R2) sebesar 17,7%. Sementara itu, 82,3% variasi keputusan pembelian dipengaruhi oleh faktor lain seperti promosi, pelayanan, harga, dan lokasi. Temuan ini menunjukkan bahwa strategi diversifikasi produk memegang peranan penting dalam membentuk perilaku pembelian konsumen.
Co-Authors Andi Juanna Chelsy Olivia Aneta Citra Aditya Kusuma Cynthia Dwi Cahyani Lolonto Danu Wardana Ali Daud, Wahyudi Nata Dewi Indrayani Hamin Dicky Fahriansyah Rasyid Endi Rahman Hadija Y. Lama Hapsawati Taan Harun, Meylan Idris Yanto Niode Jihan Asmita Mandiri Muhibbuddin Rabbani Mustapa, Siti Nurhaliza Nilawati Harun Nurjihan Zhabrina Dude Raflin Hinelo Rahmawati Wahidji Rival Bilondatu Rizan Machmud Rizan Machmud Rizqy Ridvandani Thalib Siti Firgiyanti Adam Sri Mulyani Wakiden Tineke Wolok Tinneke Wolok Yakob Nina Yayu Isyana D. Pongoliu Yulinda L. Ismail Zihan Putri Maharani Montu Zulfia K Abdussamad Zulfia K. Abdussamad