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All Journal JAM : Jurnal Aplikasi Manajemen YUME : Journal of Management Jurnal Manajemen dan Organisasi Review (MANOR) Jurnal Ilmiah Wahana Pendidikan Joong-Ki : Jurnal Pengabdian Masyarakat JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Economic Reviews Journal Journal of Artificial Intelligence and Digital Business PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Socius: Social Sciences Research Journal Mopolayio : Jurnal Pengabdian Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Joong-Ki Jurnal Penelitian dan Pengkajian Ilmiah Multidisciplinary Indonesian Center Journal Joong-Ki International Journal of Multidisciplinary Science and Applied Research (IJOMAS) International Journal of Economics and Business (IJEB) Manager : Jurnal Ilmu manajemen INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Isa, Ramlan Amir
Universitas Negeri Gorontalo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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THE INFLUENCE OF FEAR OF MISSING OUT (FOMO) AND HEDONIC SHOPPING ON IMPULSE BUYING WITH SELF-CONTROL AS A MODERATING VARIABLE AMONG STUDENT SHOPEE USERS (A CASE STUDY OF STUDENTS FROM THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS NEGERI GORONTALO, CLASS OF 2022) Abullah, Aditya Febriansyah; Asnawi, Melan Angriani; Isa, Ramlan Amir
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 2 (2026): Vol. 3 No. 2 Edisi April 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i2.2421

Abstract

This study aims to analyze the effect of Fear of Missing Out (FOMO), hedonic shopping, and self-control on impulse buying among students who use Shopee, as well as to examine the role of self-control as a moderating variable. This research uses a quantitative approach with a survey method involving students of the Faculty of Economics and Business, Universitas Negeri Gorontalo, class of 2022, as respondents. Data collection was conducted using questionnaires distributed through forms and Google Forms. Data analysis was carried out using SPSS and SEM-PLS 4.1 to test the relationships among variables. The results show that Fear of Missing Out (FOMO) and hedonic shopping have a positive effect on impulse buying. This indicates that digital social pressure and pleasure-driven motivation are the main factors encouraging students to engage in impulsive purchases. In contrast, self-control does not affect impulse buying, suggesting that students’ ability to regulate themselves is not yet strong enough to reduce impulsive consumption behavior. This condition is influenced by the characteristics of students who do not yet have a stable income, so self-control has not developed optimally in financial management due to the absence of income.
Pengaruh Kualitas Pelayanan dan Fasilitas Wisata terhadap Kepuasan Wisatawan pada Destinasi Wisata Hiu Paus Botubarani Gorontalo (Studi Kasus pada Wisatawan Hiu Paus Botubarani) Baruwadi, Fahrizal Alghifari; Wolok, Tineke; Isa, Ramlan Amir
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.7993

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan fasilitas wisata terhadap kepuasan wisatawan pada destinasi wisata Hiu Paus Botubarani, Gorontalo. Secara spesifik, penelitian ini menguji tiga hal, yaitu: (1) pengaruh kualitas pelayanan terhadap kepuasan wisatawan, (2) pengaruh fasilitas wisata terhadap kepuasan wisatawan, dan (3) pengaruh kualitas pelayanan dan fasilitas wisata secara simultan terhadap kepuasan wisatawan. Penelitian ini menggunakan pendekatan kuantitatif dengan jumlah sampel sebanyak 100 responden yang dipilih melalui teknik purposive sampling. Pengumpulan data dilakukan menggunakan kuesioner yang disebarkan secara langsung maupun melalui Google Form. Analisis data dilakukan dengan bantuan IBM SPSS Statistics 2026. Hasil penelitian menunjukkan bahwa kualitas pelayanan secara parsial berpengaruh positif dan signifikan terhadap kepuasan wisatawan, dengan nilai t hitung sebesar 5,745 yang lebih besar dari t tabel 1,661. Selain itu, fasilitas wisata juga terbukti berpengaruh positif dan signifikan terhadap kepuasan wisatawan, dengan nilai t hitung sebesar 8,392 yang lebih besar dari t tabel 1,661. Secara simultan, kualitas pelayanan dan fasilitas wisata memiliki pengaruh signifikan terhadap kepuasan wisatawan dengan nilai F hitung sebesar 212,886 yang lebih besar dari F tabel 2,70. Nilai koefisien determinasi (R square) sebesar 0,814 menunjukkan bahwa 81,4% variasi kepuasan wisatawan dapat dijelaskan oleh kualitas pelayanan dan fasilitas wisata, sedangkan sisanya sebesar 18,6% dipengaruhi oleh variabel lain yang tidak diteliti. Dengan demikian, hubungan antar variabel tergolong sangat kuat.
Co-Authors Abullah, Aditya Febriansyah Andi Juanna Aneta, Chelsy Olivia Antu, Cindrawati Asiku, Juwanda Rahmawaty Asnawai, Melan Angriani Asnawi, Melan Angriani Badjuka, Nur Juniasnyah M.H Baruwadi, Fahrizal Alghifari Citra Aditya Kusuma Dama, Sri Rahayu Danu Wardana Ali Daud, Wahyudi Nata Dewi Indrayani Hamin Dicky Fahriansyah Rasyid Djaafar, Sity Nur Anisah Djoko Lesmana Radji Endi Rahman Hapsawati Taan Harun, Meylan Hermina, Sitti Idris Yanto Niode Jusuf, Bachrudin Kadir, Mudrika Lahibu, Nabila Azzahra Lama, Hadija Y. Lolonto, Cynthia Dwi Cahyani Malasugi, Mohammad Emod I. Mandiri, Jihan Asmita Marali, Firda Agustin Vurman Mohamad Agus Salim Monoarfa Muchtar Ahmad Muhibbuddin Rabbani Nggilu, Adrian Saputra Nilawati Harun Nurjihan Zhabrina Dude Pata, Rizky Polontalo, Moh. Ananda Rada Eramina Raflin Hinelo Rahmawati Wahidji Rival Bilondatu Rizan Machmud Robiyati Podungge Siti Firgiyanti Adam Siti Nurhaliza Mustapa Sri Mulyani Wakiden Tineke Wolok Tinneke Wolok Umin Kango Yakob Nina Yayu Isyana D. Pongoliu Yulinda L. Ismail Zainal Abidin Umar Zihan Putri Maharani Montu Zulfia K. Abdussamad