Article Per Year (5 Year)
p-Index From 2021 - 2026
7.425
P-Index
This Author published in this journals
All Journal JAM : Jurnal Aplikasi Manajemen YUME : Journal of Management Al-Kharaj: Journal of Islamic Economic and Business Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat) Jurnal Manajemen dan Organisasi Review (MANOR) Jurnal Ilmiah Wahana Pendidikan Joong-Ki : Jurnal Pengabdian Masyarakat JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Economic Reviews Journal Journal of Artificial Intelligence and Digital Business PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Socius: Social Sciences Research Journal Mopolayio : Jurnal Pengabdian Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Joong-Ki Jurnal Penelitian dan Pengkajian Ilmiah Journal of Economics and Management Multidisciplinary Indonesian Center Journal Joong-Ki International Journal of Multidisciplinary Science and Applied Research (IJOMAS) International Journal of Economics and Business (IJEB) Manager : Jurnal Ilmu manajemen INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Isa, Ramlan Amir
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

Published : 54 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 54 Documents
Search

 2   3   4   5   6 
THE INFLUENCE OF INSTAGRAM SOCIAL MEDIA MARKETING ON CONSUMER PURCHASING DECISIONS FOR ONLINE FASHION SHOP PRODUCTS IN GORONTALO Devi Nahria Hasiru; Mohamad Agus Salim Monoarfa; Ramlan Amir Isa; Robiyati Podungge; Rezkiawan Tantawi
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 2 (2026): JIMB - VOLUME 9 NOMOR 2 SEPTEMBER 2026
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v9i2.41094

Abstract

This study aims to analyze the influence of Instagram promotion on consumer purchasing decisions at Sashop Gorontalo using a quantitative approach with 99 respondents. The data collection techniques consist of observation, questionnaires, and documentation, while the data analysis technique uses simple linear regression. The results show that promotion has a positive and significant influence on consumer purchasing decisions. The tcount value is 2.796 ttable 1.661, and the significance value is 0.006 0.050. The coefficient of determination obtained from the regression model is 0,750 (75%), while the remaining 25.0% is attributed to other variables not examined in this study.
PENGARUH MODEL BISNIS BERKELANJUTAN TERHADAP LOYALITAS KONSUMEN (STUDI KASUS PUCICO WIFI DI LIMBOTO BARAT) Mohamad Andriawan R Abas; Ramlan Amir Isa; Rezkiawan Tantawi
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 2 (2026): JIMB - VOLUME 9 NOMOR 2 SEPTEMBER 2026
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v9i2.41066

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh model bisnis berkelanjutan terhadap loyalitas konsumen pada Pucico Wifi di Limboto Barat. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan survei. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner kepada konsumen Pucico Wifi. Analisis data menggunakan regresi linier sederhana dengan bantuan program SPSS versi 20.0. Hasil penelitian menunjukkan bahwa model penghentian bisnis berpengaruh positif dan signifikan terhadap loyalitas konsumen. Hal ini dibuktikan dengan hasil uji t dimana nilai t-hitung lebih besar dibandingkan t-tabel sehingga hipotesis penelitian diterima. Koefisien determinasi menunjukkan bahwa model bisnis berkelanjutan memberikan kontribusi sebesar 33,5% terhadap loyalitas konsumen, sedangkan sisanya dipengaruhi oleh faktor lain di luar penelitian. Temuan penelitian ini menunjukkan bahwa penerapan model bisnis berkelanjutan melalui nilai ekonomi, nilai sosial, nilai lingkungan, inovasi model bisnis, hubungan dengan konsumen, efisiensi sumber daya mampu meningkatkan loyalitas konsumen Pucico Wifi di Limboto Barat.
PENGARUH SHOPPING LIFESTYLE DAN FLASH SALE PROMOTION TERHADAP MINAT BELI KONSUMEN PADA MAHASISWA PENGGUNA SHOPEE Mudrika Kadir; Robiyati Podungge; Ramlan Amir Isa
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 1 (2026): JIMB - VOLUME 9 NOMOR 1 MEI 2026
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v9i1.38622

Abstract

Tujuan penelitian ini adalah untuk mengetahui seberapa besar Pengaruh Shopping Lifestyle dan Flash Sale Promotion terhadap Minat Beli Konsumen pada Mahasiswa Pengguna Shopee (Studi Kasus Mahasiswa Manajemen Univiersitas Negeri Gorontalo). Penelitian ini menggunakan pendekatan kuantitatif dengan metode yang digunakan dalam penelitian ini adalah metode kuantitatif kolerasional dengan jumlah sampel 92 orang. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah kuesioner dan dokumentasi serta teknik analisis data pada penelitian ini menggunakan regresi berganda. Hasil Penelitian menunjukan bahwa terdapat pengaruh positif dan signifikan antara Shopping Lifestyle dan Flash Sale Promotion Terhadap Minat Beli Konsumen. Nilai koefisien determinasi dari model regresi yang telah diperoleh sebelumnya menunjukkan bahwa ada pengaruh Shopping Lifestyle dan Flash Sale Promotion bersama-sama terhadap Minat Beli Konsumen sebesar 0,308 atau 30,8% dan sisanya sebesar 69,2% ditentukan oleh faktor lain di luar model yang tidak diteliti.
From Platform Adoption to Business Performance: Purchase Intention as a Mediating Mechanism among Mbizmarket-Based MSMEs Ramlan A. Isa; Diajeng Reztrianti; Annisa Retno Utami; Andi Juanna
Journal of Economics and Management Vol. 4 No. 3 (2026): Journal of Economics and Management, September 2026
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/ecoma.v4i3.699

Abstract

This study examines the effect of Mbizmarket use on MSME business performance in Gorontalo Province, with purchase intention as a mediating variable. The topic is important because MSMEs remain a major pillar of regional economic development, yet their participation in digital procurement platforms remains limited. Although Gorontalo has more than 105,000 MSMEs, only 575 business actors were registered as Mbizmarket providers, indicating a low adoption rate. This condition highlights the need to understand whether B2B/B2G e-procurement platforms can improve MSME performance through MSME users' intention to conduct business-related purchases. This study used a quantitative explanatory design and surveyed 85 MSME actors who had used Mbizmarket. Data were collected through a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Mbizmarket use positively affects business performance (β = 0.330, p < 0.001) and purchase intention (β = 0.526, p < 0.001). Purchase intention also positively affects business performance (β = 0.499, p < 0.001) and significantly mediates the relationship between Mbizmarket use and MSME performance (β = 0.262, p < 0.001). These findings indicate that digital platform use contributes to MSME performance not only through operational benefits but also through transaction intention. The study applies a TAM-informed perspective to digital platform use in a B2B/B2G e-procurement context. It offers practical implications for MSMEs, local governments, and platform managers to strengthen digital procurement participation and regional MSME competitiveness.
Co-Authors Aditya Febriansyah Abullah Alzahra Salsabila Walangadi Andi Juanna Aneta, Chelsy Olivia Annisa Retno Utami Antu, Cindrawati Asiku, Juwanda Rahmawaty Asnawai, Melan Angriani Asnawi, Melan Angriani Badjuka, Nur Juniasnyah M.H Baruwadi, Fahrizal Alghifari Cindy Pratiwi Julyani Daud Citra Aditya Kusuma Cristian Polamolo Dama, Sri Rahayu Danu Wardana Ali Daud, Wahyudi Nata Devi Nahria Hasiru Dewi Indrayani Hamin Diajeng Reztrianti Dicky Fahriansyah Rasyid Djaafar, Sity Nur Anisah Djoko Lesmana Radji Endi Rahman Fritania Bonde Fitriana Hamka Hamka Hapsawati Taan Harun, Meylan Hermina, Sitti Idris Yanto Niode Iskandar Hasan Jusuf, Bachrudin Khairun Mardiyah Mokoginta Lahibu, Nabila Azzahra Lama, Hadija Y. Lolonto, Cynthia Dwi Cahyani Malasugi, Mohammad Emod I. Mandiri, Jihan Asmita Marali, Firda Agustin Vurman Mohamad Agus Salim Monoarfa Mohamad Andriawan R Abas Muchtar Ahmad Mudrika Kadir Muhibbuddin Rabbani Mutmayanti Mutmayanti Nggilu, Adrian Saputra Nilawati Harun Nurjihan Zhabrina Dude Pata, Rizky Polontalo, Moh. Ananda Putria Avika Bumulo Rada Eramina Raflin Hinelo Rahmawati Wahidji Rezkiawan Tantawi Rival Bilondatu Rizan Machmud Robiyati Podungge Sa’dia Thalib Siti Firgiyanti Adam Siti Nurhaliza Mustapa Sri Mulyani Wakiden Sunarti Adja Tineke Wolok Tinneke Wolok Umin Kango Witya Laiya Yakob Nina Yayu Isyana D. Pongoliu Yulinda L. Ismail Zainal Abidin Umar Zihan Putri Maharani Montu Zulfia K. Abdussamad