Article Per Year (5 Year)
p-Index From 2021 - 2026
3.466
P-Index
This Author published in this journals
All Journal JBTI : Jurnal Bisnis : Teori dan Implementasi YUME : Journal of Management Jurnal Mantik Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Scientia Jurnal Orientasi Bisnis dan Entrepreneurship Jurnal Manajemen dan Organisasi Review (MANOR) International Journal of Education, Social Studies, And Management (IJESSM) Jurnal Pengabdian Masyarakat Bhinneka Jurnal E-bussiness Institut Teknologi dan Bisnis Muhammadiyah Polewali Mandar Southeast Asian Journal of Management and Research ISCO Joong-Ki JIPITI: Jurnal Pengabdian kepada Masyarakat Asian Journal of Management, Entrepreneurship and Social Science Joong-Ki
Jayanti, Ansri
Economics School Of Makassar Maju, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 23 Documents
Search

 1   2   3 
Power Knowledge: The Importance Of “Capital” Of Employee Tasrim Tasrim; Risman Risman; Ansri Jayanti
Asian Journal of Management, Entrepreneurship and Social Science Vol. 2 No. 02 (2022): May, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Human resources become an important "support" in the survival of the company's "life". The company is able to move due to the existence of a workforce that is "owned" by the company. This study describes the important role of employees as one of the "capital" of the company. Postmodernists are used to see the social reality of employees. This research is a qualitative research with the interview method as the main data collection. The informant selected was the head of the company's Human Resources Development (HRD). The location of the research was a sugar company in Makassar City, Indonesia. The epistemological approach chosen is the knowledge-power of Michel Foucault with his three “surgical” tools, namely sharing, generating, and using knowledge, unlimited interpretation is used to parse the research results. The results show that employee capital is a cycle of human capital. This capital has two important things attached to it, namely producing and generating value. Then these two things make it the company's highest asset. Employees and their knowledge as inherent so that when employees "go" leave the company, the knowledge goes with it. Companies must be able to transfer knowledge between employees and the company, although there are certain skills that may be "difficult" to "transfer".
“Polarization” of Consumer Behavior: S-O-R Theory Perspective Jayanti, Ansri; Tasrim, Tasrim
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 3 No 2 (2022): DESEMBER 2022
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v3i2.2925

Abstract

Teori S-O-R memberikan informasi bahwa isyarat atmosfer (stimulus) mempengaruhi keadaan kognitif dan emosional pembeli (organisme), yang kemudian mempengaruhi hasil perilaku belanja mereka (respon). Nilai yang dirasakan (organisme) berdasarkan seberapa banyak pelanggan menginginkan atau membutuhkannya. Artikel ini merupakan hasil pemikiran yang dikonstruksi dari berbagai artikel kemudian disusun untuk menentukan “polarisasi” perilaku konsumen di Indonesia. Model tulisan ini menggunakan pendekatan teoritis S-O-R dalam mengurai “polarisasi”. Pendekatan penelitian dengan Teori S-O-R dimulai dengan pemberian stimulus kemudian diterima oleh organisme dan responnya. Hasil menunjukkan bahwa Stimulus merupakan faktor eksternal konsumen yang menjadi penggerak organisme. Organisme sebagai perantara stimulus dengan respon seperti sifat kognitif (memori, struktur pengetahuan, citra, keyakinan, dan pemikiran), emosi (satisfaction, rasa khawatir dan trust), sikap konsumen, motivasi hedonis, berisiko atau bermanfaat, harapan konsumen, kepribadian, pengalaman berbelanja.
Report on Making Business Legality through OSS MSMEs in Lempuyangan Village Epsilandri Septyarini; Tyagita Dianingtyas Sudibyo; Ansri Jayanti; Tasrim; Kurniawan, Angga
JOURNAL INCLUSIVE SOCIETY COMMUNITY SERVIES Vol. 1 No. 2 (2023): Isco- Desember
Publisher : Yayasan Putra Adi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61402/isco.v1i2.28

Abstract

Business legality is approval for the implementation of business activities given to individuals or groups of people from the authorized parties. One form of business legality is NIB (Business Identification Number). The existence of NIB can provide benefits for entrepreneurs, especially in terms of obtaining assistance from the government. There are still MSMEs that do not know or have received an NIB certificate, which is the main problem that is often encountered in Lempuyangan Village. This community service program aims to provide understanding, training and mentoring business legality in the form of online NIB via the Online Single Submission (OSS) application for MSMEs in Lempuyangan Village. MSMEs are targets in the NIB formation program. The methods used in this mentoring program are Research, Action and Participation. The result of this assistance is that MSMEs have knowledge about NIB, obtain an NIB certificate, which can then be used to develop their business, such as applying for people's business credit (KUR) and guidance from the government.
Socialization and Training for ISBN Book Creation for the Community in Collaboration with YPAD Publisher Kurniawan, Angga; Tasrim; Tyagita Dianingtias Sudibyo; Epsilandri Septyarini; Ansri Jayanti
JOURNAL INCLUSIVE SOCIETY COMMUNITY SERVIES Vol. 2 No. 4 (2024): Isco - Agt
Publisher : Yayasan Putra Adi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61402/isco.v2i4.119

Abstract

The "Socialization and Training for ISBN Book Creation to the Community in Collaboration with YPAD Publisher" program aims to enhance literacy and writing skills among the community through book publishing with ISBN. This program involves a series of intensive training, interactive workshops, and individual mentoring sessions designed to guide participants from the writing phase to the publication of their books. With 150 participants, including novice writers, educators, and community leaders, the program successfully improved writing, editing, and book design skills for 120 individuals who completed the training. A total of 50 books were published with ISBNs, demonstrating the program’s success in supporting the comprehensive book publishing process.
Determination of Debt Use on Capital Structure in Indonesia Tasrim, Tasrim; Anwar, Vebby; Estiani, Estiani; Kurniawan, Angga; Jayanti, Ansri
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol. 15 No. 3 (2024): December 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v15i3.22671

Abstract

The use of debt is a strategic decision of the company. The company must make such decisions for the sustainability of its operations. The study investigates the factors influencing debt use in a company's capital structure. The locus of research was a technology business registered on the Indonesia Stock Exchange. The sampling was of 17 companies selected through the purposive sampling method. The companies selected as research samples were those that routinely reported financial statements during the research period from 2019 to 2023. Multiple regression analysis was employed to analyze the data. The results showed that liquidity strength negatively correlated with debt use, while the Current Ratio (CR) did not show a significant effect. Tangible assets affect the debt-to-equity ratio (DER), and no significant effect was found on the use of STDTA. Return on Asset (ROA) negatively affects short total debt to total assets (STDTA) and positively affects DER. In contrast, Total Asset Turnover (ATO) and Return on Equity (ROE) positively affected STDTA. ATO had a negative impact on DER. Meanwhile, ROE was not found to have a significant effect on DER. The company uses the pecking order theory approach in its capital structure policy. It pays more attention to internal conditions before adopting a policy of using or increasing debt in the capital structure.
Determination of Debt Use on Capital Structure in Indonesia Tasrim Tasrim; Vebby Anwar; Estiani Estiani; Angga Kurniawan; Ansri Jayanti
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol. 15 No. 3 (2024): December 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v15i3.22671

Abstract

The use of debt is a strategic decision of the company. The company must make such decisions for the sustainability of its operations. The study investigates the factors influencing debt use in a company's capital structure. The locus of research was a technology business registered on the Indonesia Stock Exchange. The sampling was of 17 companies selected through the purposive sampling method. The companies selected as research samples were those that routinely reported financial statements during the research period from 2019 to 2023. Multiple regression analysis was employed to analyze the data. The results showed that liquidity strength negatively correlated with debt use, while the Current Ratio (CR) did not show a significant effect. Tangible assets affect the debt-to-equity ratio (DER), and no significant effect was found on the use of STDTA. Return on Asset (ROA) negatively affects short total debt to total assets (STDTA) and positively affects DER. In contrast, Total Asset Turnover (ATO) and Return on Equity (ROE) positively affected STDTA. ATO had a negative impact on DER. Meanwhile, ROE was not found to have a significant effect on DER. The company uses the pecking order theory approach in its capital structure policy. It pays more attention to internal conditions before adopting a policy of using or increasing debt in the capital structure.
Smart Marketing for Millennials: Workshop Branding dan Strategi Pemasaran Digital untuk Wirausaha Muda Ratnawati, Ratnawati; Muklis, Muklis; Jayanti, Ansri; Nawangwulan, Irma M; Anantadjaya, Samuel PD
JIPITI: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 2 (2025): Mei 2025 - JIPITI: Jurnal Pengabdian kepada Masyarakat
Publisher : PT. Technology Laboratories Indonesia (TechnoLabs)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan wirausaha muda dalam merancang strategi pemasaran digital dan membangun brand usaha yang kuat dan relevan di era digital. Sasaran kegiatan ini adalah para pelaku usaha muda dan calon wirausaha dari kalangan milenial yang memiliki potensi dalam mengembangkan bisnis namun masih menghadapi kendala dalam pemasaran dan branding yang efektif. Pelatihan dilaksanakan dalam bentuk workshop interaktif yang terdiri dari dua sesi utama: personal branding dan identitas merek serta strategi pemasaran digital berbasis media sosial dan platform digital. Metode yang digunakan meliputi ceramah, studi kasus, praktik langsung, dan diskusi kelompok. Materi disampaikan oleh tim dosen dan praktisi di bidang digital marketing dan komunikasi visual. Hasil dari kegiatan menunjukkan bahwa peserta mengalami peningkatan pemahaman dalam menyusun strategi branding serta mampu mengaplikasikan teknik dasar pemasaran digital, seperti pembuatan konten promosi, penggunaan media sosial secara strategis, serta analisis audiens dan tren pasar. Selain itu, peserta juga mendapatkan panduan penyusunan rencana pemasaran digital yang disesuaikan dengan karakteristik usaha masing-masing. Evaluasi kegiatan melalui pre-test dan post-test serta umpan balik peserta menunjukkan adanya peningkatan signifikan dalam pengetahuan dan motivasi untuk menerapkan strategi pemasaran digital secara berkelanjutan. Kegiatan ini memberikan kontribusi nyata dalam mendukung pengembangan kapasitas wirausaha muda dan mendorong pertumbuhan ekonomi kreatif berbasis teknologi digital.
Strategi Pemasaran Berbasis Information And Communication Technology Yummy Bananas di Kota Makassar Maria Serlin Kilu; Hasnidar; Ansri Jayanti
Jurnal E-bussiness Institut Teknologi dan Bisnis Muhammadiyah Polewali Mandar Vol 4 No 1 (2024): Jurnal E-bussiness Institut Teknologi dan Bisnis Muhammadiyah Polewali Mandar
Publisher : Pusat Penelitian dan Pengabdian Masyarakat ITBM Polman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59903/ebussiness.v4i1.101

Abstract

Strategi Pemasaran Berbasis Information and Communication Technology Pada Yummy Bananas Di Kota Makassar Penelitian ini bertujuan untuk mengetahui dan menganalisis tentang Bagaimana penerapan strategi pemasaran berbasis ICT pada Yummy Bananas. Dalam strategi pemasaran berbasis ICT yang dilakukan Yummy Bananas diharapkan dapat mengetahui kinerja pemasaran dalam bisnis tersebut, serta penerapannya dalam transaksi jual beli yang dilakukan dalam intenet yang semakin berkembang dalam pengembangan strategi pemasaran pada platform atau aplikasi yang sudah digunakan agar semakin diminati oleh banyak kalangan. Metode pengumpulan data melalui kuesioner yang diberikan kepada kepada pemilik Usaha Yummy Bananas di Kota makassar. Pemiliha sampel menggunakan teknik purposive (sengaja) pada usaha Yummy Bananas di Sudiang, Kota Makassar. Metode analisis dalam penelitian ini menggunakan metode analisis deskriptif kualitatif. Analisi diolah menggunakan Analisis SWOT dengan mengindentifikasi Matriks IFAS dan EFAS . Hasil penelitian ini dapat menunjukkan bahwa penerapan Strategi pemasaran Berbasis Information and Communication Technology pada Yummy Bananas di Kota Makassar yang tepat adalah startegi SO (Agresif) karena berada pasa kuaran I yang artinya memiliki kekuatan dan peluang yang layak untuk terus dijalankan.
Edukasi dan Pelatihan Desain Kemasan Ramah Lingkungan untuk UKM Arif, Nina Fapari; Religia, Yoga; Rifani, Siti Khusnul; Rahman, Fathi Habibatur; Tasrim, Tasrim; Jayanti, Ansri
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 3 No. 3: Mei 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v3i3.3665

Abstract

Kegiatan PKM bertemakan desain kemasan yang ramah lingkungan dengan memberikan edukasi dan pelatihan terkait pengemasan. Tujuan kegiatan memberikan solusi pada permasalahan yang telah diidentifikasi dengan memberikan Edukasi dan Pelatihan kepada Pelaku UKM terkait permasalahan Kemasan (packaging). Solusi yang ditawarkan adalah 1) memberikan Edukasi tentang pentingnya Kemasan dan Material yang ramah lingkungan, 2) memberikan pelatihan membuat rancangan desain menggunakan aplikasi canva, 3) Edukasi tentang estimasi biaya material kemasan dan sistem pemasaran, dan 4) edukasi Pengolahan Limbah kemasan. Hasil kegiatan PKM: 1) Pelatihan dapat dilakukan dengan lancar dalam bentuk tatap muka (luring) dan secara daring (online), 2) Peserta pelatihan mampu berpartisipasi secara aktif dan interaktif dalam kegiatan pengabdian masyarakat, 3) Peserta pelatihan memiliki kemampuan untuk memahami materi pelatihan yang disampaikan oleh tim PKM. 4) Peserta pelatihan dapat memahami penjelasan yang diberikan dan melatih diri menggunakan materi-materi yang telah diberikan
PENGEMBANGAN BRAND LOKAL: MENGANGKAT CITRA DAERAH MELALUI MANAJEMEN PEMASARAN BERBASIS KOMUNITAS Setyawan, Antonius Ary; Rahayu, Betty; Ahmad, Srifatmawati; Muliza, Muliza; Jayanti, Ansri
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Volume 5 No. 3 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i3.29093

Abstract

Artikel ini membahas tentang pengembangan brand lokal melalui manajemen pemasaran berbasis komunitas untuk meningkatkan citra daerah. Metode literature review digunakan untuk menganalisis berbagai studi terkait strategi pemasaran yang efektif dalam mempromosikan produk dan destinasi wisata lokal. Temuan utama mencakup pentingnya kolaborasi dengan komunitas lokal, penerapan teknologi dalam pemasaran, dan keterlibatan aktif dari masyarakat dalam membangun citra positif daerah. Penelitian ini memberikan wawasan mendalam tentang strategi yang dapat meningkatkan daya tarik dan keberlanjutan brand lokal di pasar global.
Co-Authors Ahmad, Srifatmawati Anantadjaya, Samuel PD Angga Kurniawan Angga Kurniawan Anwar, Vebby Arif, Nina Fapari desi kristanti, desi Eka Muzalfitri Ridwan Epsilandri Septyarini Estiani Estiani Estiani Estiani Estiani, Estiani Fathi Habibatur Rahman Fathi Habibatur Rahman Hasnidar Hendayani, Nenden Joni, M. Jumriati Jumriati Maria Serlin Kilu Marsasi, Endy Gunawan Maulana Sani, Maulana Mohammad Rofik Muhammad Asir Muklis Muklis Muliza Muliza, Muliza Munzir Munzir Nawangwulan, Irma M Nuradhitya Nuradhitya Pahmi Pahmi Rachmadana, Satria Lintang Rahayu, Betty Ratnawati Ratnawati Ratnawita Ratnawita Rihfenti Ernayani Risman Risman Samsidar Samsidar Santy Nururly Setyawan, Antonius Ary Sri Maryanti Sultan Tasrim Tasrim Tasrim, Tasrim Tyagita Dianingtias Sudibyo Tyagita Dianingtyas Sudibyo Tyagita Dianingtyas Sudibyo Vebby Anwar Wahyuni Wina Aset Yenni Kurnia Gusti Yoga Religia Yusdiman Yusriani Yusuf