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Efni Noor Salam
Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Riau
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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KONSTRUKSI MAKNA KREDIT SYARIAH BAGI KONSUMEN IBNU AUF DI KOTA PEKANBARU Sari, Ranny Puspita; Salam, Noor Efni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Shari’a credit as a phenomenon becomes an interesting study for research. Shari’a credit is a usury-free credit that has not yet existed in Pekanbaru City, considering that the credit system in Indonesian is still dominated by conventional credit containing usury. One of shari’a credit that exist in Pekanbaru City is Shari’a Credits Ibn Auf. The rise of Shari’a Credits Ibn Auf in Pekanbaru City affects consumers in interpreting shari’a credit. This study aims to determine how the Ibn Auf consumer’s motive in doing shari’a credit and how they interpret the shari’a credit they are living. This research uses qualitative methods with phenomenological approach. Subject of this research consists of ten consumers of Shari’a CreditsIbn Auf in Pekanbaru City, selected by purposive technique. Data collected byobservation, in-depth interviews, and documentation. To test the validity of the data the author uses an extension of participation and triangulation. The results of this research indicate the Ibn Auf consumer’s motivein doing shari’a credit consists of past motive (because motive) and future motive (in order to motive). Because motive of Ibn Auf consumer’s in doing shari’a credit are(1) chased by debt collector, (2) Discomfort in the household, (3) knowing about usury, (4) following sunnah study, and (5) join the usuryfree community. In order to motive Ibn Auf consumer’s in doing shari’a credit are(1) want to avoid sin, (2) preach, (3) enforce shari’a of Islam, (4) hijrah overall, (5) live peacefully, and (6) follow the trend of Islamic Economy. Ibn Auf consumer’s interpret the shari’a credit they are livingas (1) credit according to the shari’a, (2) da’wah media, (3) usury-free credit, and (4) credit solution for moslem.
STRATEGI KOMUNIKASI IKATAN MAHASISWA MINANG (IMAMI) UNIVERSITAS RIAU DALAM MEMPERTAHANKAN EKSISTENSI KESENIAN RANDAI MINANGKABAU DI UNIVERSITAS RIAU Safitri, Anita; Salam, Noor Efni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi II Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The Minangkabau randai art form is a cultural heritage that is currently experiencing decline due to westernization. Amidst the challenges of modernization, the Minangkabau Student Association (IMAMI) of Riau University strives to maintain the existence of randai art through a communication strategy by making IMAMI a forum for Minangkabau students to learn about Minangkabau culture. The purpose of this study is to examine how IMAMI's choice of communicators, audiences, and delivery media are used, and how reactions emerge to IMAMI's communication strategy. This study uses a descriptive qualitative approach. Informants were selected using purposive sampling, with a total of six informants, namely the chairperson of IMAMI, the head of the arts division of IMAMI, randai arts trainers and dancers, IMAMI alumni, and the general public (UNRI students). Data collection in this study was conducted through interviews, observation, and documentation. To ensure data validity, the researcher used source and method triangulation. The results of this study show that: 1) IMAMI selects communicators who understand randai art and participate in randai art performances so that they not only act as messengers, but also become representatives of Minangkabau culture. 2) Minang students at the University of Riau are the main target audience for introducing randai art. Determining this audience is important for the success of the communication strategy. 3) Informative, persuasive, and educational messages are used to attract the interest of students at the University of Riau. 4) Utilizing social media platforms such as Instagram and TikTok to disseminate information and communicate directly, for example by holding live performances. 5) The response generated by the audience through the enthusiasm of students for randai art, as well as the emergence of pride in Minangkabau culture. Keywords: Communication Strategy, IMAMI, Minangkabau Randai art
REKONSTRUKSI STEREOTIP NEGATIF ETNIK MELAYU Alfarabi, Alfarabi; Venus, Anter; Syafirah, Nuryah Asri; Salam, Noor Efni
Manajemen Komunikasi Vol 3, No 2 (2019): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Faculty of Communication Sciences Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (247.831 KB) | DOI: 10.24198/jmk.v3i2.20505

Abstract

Stereotip negatif yang dilekatkan pada etnik Melayu dijadikan ukuran untuk menilai anggota etnik tersebut. Datangnya era reformasi yang memberi ruang pada etnik lokal untuk menduduki jabatan-jabatan strategis membuat etnik Melayu berkesempatan untuk merekonstruksi stereotip yang melekat pada diri mereka. Penelitian mengkaji bagaimana tokoh Melayu mengcounter stereotip negatif sekaligus merekonstruksi stereotip tersebut menjadi sesuatu yang positif bagi etnik. Penelitian ini menggunakan pendekatan kualitatif dengan studi fenomenologi. Pengumpulan data lapangan menggunakan wawancara mendalam dan observasi. Hasil penelitian ini memberitahukan bahwa stereotip negatif pada etnik Melayu merupakan bentuk ketidaktahuan pendatang terhadap Orang Melayu. Upaya meng-counter stereotip negatif yang dilekatkan pada etnik Melayu dilakukan untuk meningkatkan status etnik yang lebih positif. Kondisi tersebut menjadi penting karena pascareformasi etnik Melayu memiliki kesempatan yang besar untuk menduduki jabatan- jabatan strategis di Pekanbaru Riau.
ETNOGRAFI KOMUNIKASI TRADISI DOA KUBUAR HARI RAYA ENAM PADA SUKU MELAYU DI DESA KOTO TINGGI PANGEAN KECAMATAN PANGEAN KABUPATEN KUANTAN SINGINGI Ramadhani, Tri Fitri Ramadhani; Salam, Noor Efni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 13: Edisi I Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The Doa Kubur Hari Raya Enam tradition is a cultural practice of the Malay community in Kuantan Singingi Regency, carried out on the 8th of Shawwal, with the purpose of strengthening social bonds, honoring ancestors, and reminding individuals of death and their return to Allah SWT. This study aims to examine the ethnography of communication in the Doa Kubur Hari Raya Enam tradition in Koto Tinggi Pangean Village, Pangean District, Kuantan Singingi Regency, focusing on communicative situations, communicative events, and communicative acts. This research employs a descriptive qualitative method with an ethnography of communication approach. Data were collected through interviews, observation, and documentation, and analyzed using Miles and Huberman’s interactive model, while data validity was ensured through triangulation. The findings indicate that the communicative situation in this tradition is characterized by the context of time, place, and a sacred atmosphere that strengthens social cohesion; communicative events include the stages of preparation, implementation, and closure; and communicative acts are manifested through symbolic verbal and nonverbal messages. Traditional leaders play a significant role in guiding communication, fostering empathy, togetherness, and the preservation of local cultural values. Keywords: Ethnography of Communication, Doa Kubur, Hari Raya Enam
MAKNA RITUAL PADA TRADISI DOA PADANG DI DESA SEBERANG GUNUNG KECAMATAN GUNUNG TOAR KABUPATEN KUANTAN SINGINGI Azizah, Nur; Salam, Noor Efni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 13: Edisi I Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The doa padang tradition in Seberang Gunung Village, Gunung Toar District, Kuantan Singingi Regency is a customary ritual performed before farming that contains rich cultural, spiritual, and social values. This study aims to analyze the meanings of rituals and symbols in the doa padang tradition and its role in strengthening the community’s social cohesion. The research uses a descriptive qualitative method with seven informants selected purposively through interviews, observation, and documentation, with data validity tested through triangulation. The results show that doa padang functions not only as a religious ritual but also as a form of symbolic communication that reinforces social relationships, spirituality, and cultural identity. The ritual consists of three main sta pre-ritual, implementation, and post-ritual each reflecting the values of togetherness, gratitude, and solidarity within the community. Cultural symbols such as dulang, calempong, traditional food, prayers, customary advice, and the Kuantan Malay language hold social and spiritual meanings that illustrate the harmony between humans, nature, and God. Based on George Herbert Mead’s Symbolic Interactionism theory, this tradition serves as a medium of symbolic interaction that fosters collective awareness to preserve the community’s traditional, moral, and social values. Keywords: Ritual Meaning, Doa Padang, Tradition
Communication Strategy of a Forest Farmer Group in Managing Mangrove Edu-Ecotourism at Bandar Bakau Dumai Suci Hanifah; Noor Efni Salam
Jurnal Pendidikan Tambusai Vol. 10 No. 2 (2026): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v10i2.39011

Abstract

Dumai adalah wilayah yang terletak di daerah pesisir Riau, yang memiliki hutan bakau dan objek wisata yang menjanjikan: edukatif-ekowisata bakau Bandar Bakau. Pengelolaan edukatif-ekowisata bakau Bandar Bakau di Dumai menghadapi kendala karena rendahnya partisipasi masyarakat akibat kurangnya komunikasi. Dengan menggunakan pendekatan kualitatif, data dikumpulkan melalui wawancara mendalam, observasi non-partisipan, dan dokumentasi dari enam informan, menggunakan teknik pengambilan sampel purposif dan snowball. Hasil menunjukkan bahwa para komunikator memiliki daya tarik dan kredibilitas dalam menyampaikan pesan mereka. Audiens ditentukan berdasarkan kedekatan geografis, tingkat partisipasi, dan potensi konflik sosial-ekonomi. Pesan disampaikan dengan menerapkan triple bottom line (manusia-planet-keuntungan). Saluran yang digunakan adalah hibrida komunikasi tatap muka dan digital bilingual, dan respons bervariasi dari dukungan penuh hingga apatis. Strategi ini secara efektif menjembatani peraturan nasional dan kearifan lokal, namun, strategi ini menghadapi tantangan literasi digital, sehingga perlu memperkuat umpan balik formal dan komunikasi interpersonal yang intensif untuk partisipasi yang optimal.
Strategi Komunikasi Baznas Dalam Mensosialisasikan Zakat Sebagai Pengurang Penghasilan Kena Pajak Untuk Pengumpulan Zakat Maal Di Kabupaten Rokan Hulu M. Zikru Fardan; Noor Efni Salam; Anuar Rasyid
Jurnal QOSIM : Jurnal Pendidikan, Sosial & Humaniora Vol 4 No 3 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/jq.v4i3.8004

Abstract

This study aims to analyze the communication strategy implemented by the National Zakat Agency of Rokan Hulu Regency in promoting zakat as a tax-deductible contribution, which includes the planning, implementation, and evaluation stages. Furthermore, this study seeks to identify factors that support and hinder the communication process, and measure the impact of these promotional efforts on public understanding, awareness, and participation in distributing zakat through official institutions. This study uses a qualitative approach with descriptive methods, including in-depth interviews, field observations, and official document collection as the main data instruments. Data analysis includes data reduction, systematic presentation of information, and drawing conclusions based on field findings. The research findings indicate that the communication strategy implemented includes identifying the target audience, formulating messages, selecting communicators, and using various media. Communication is carried out through direct and indirect approaches, with face-to-face methods proving more effective in conveying technical understanding to the public. The evaluation shows a positive increase in public understanding, the number of zakat payers, and the total funds collected, although this increase is not evenly distributed across the board. The implemented strategy is considered quite effective but still requires optimization, particularly in communicating technical messages and increasing the frequency of outreach through interactive media.
Tourism Communication Model in Developing Heritage City Tourism in Siak Sri Indrapura Regency, Riau, Indonesia Noor Efni Salam; Yasir Yasir; Muhammad Firdaus; Rusmadi Azwa; Evawani Elysa Lubis
Journal of Humanities Research Sustainability Vol. 1 No. 1 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jhrs.v1i1.876

Abstract

Background. Siak Sri Indrapura in Riau is one of the heritage city areas in Indonesia. Its main pillars include historical and cultural heritage such as the kingdom with its artifacts, traditional halls, mosques, traditional arts and crafts, and culinary. With this potential, Siak Sri Indrapura Regency has become a destination that many tourists visit to improve the economy of its community. Purpose. This study aims to explain communication patterns in developing heritage cities as tourist destinations in Siak Regency. Method. This research uses stakeholder theory with a tourism and heritage tourism communication approach, and uses qualitative methods. Results. The results of the study show that local governments supported by the private sector/entrepreneurs, academics, media, and local communities implement communication patterns in developing heritage tourism. Local governments play an active role in developing heritage tourism by taking formal legal protection for various heritage sites; the private sector/entrepreneurs have encouraged and accelerated government programs through capital assistance; academics have supported the government through research activities; the media has distributed information related to heritage tourism; and the local community is the axis and actor in the development of heritage tourism in Siak. Conclusion. The pattern of tourism communication in developing heritage cities as tourist destinations begins with a balanced relationship between the government and related parties, expanding private and academic functions, increasing the role of the media, and strengthening local communities as actors in the development of Siak as a heritage city. Therefore, this tourism communication pattern can be a role model for other regions to develop sustainable heritage tourism.
Komunikasi Pariwisata Berbasis Komunitas untuk Pengembangan Desa Wisata Budaya di Bukit Batu, Kabupaten Bengkalis Noor Efni Salam; Yasir Yasir; Muhammad Firdaus; Rusmadi Awza; Evawani Elysa Lubis
Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 1 (2024): Februari 2024
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v7i1.1007

Abstract

Bukit Batu Village, Bengkalis Regency has many attractions as a tourist destination. This research aims to explain the community-based tourism communication model in developing the Bukit Batu tourist village. This study uses a tourism communication approach with a community-based tourism (CBT) approach. The research method used is qualitative with a descriptive analysis approach. The research results show that tourism communication in the development of the Bukit Batu cultural tourism village is carried out by the tourism awareness group (Pokdarwis)/Bukit Batu Tourism Volunteers. This Tourism Awareness Group contributed to preparing many programs and implementing activities to advance the Bukit Batu cultural tourism village so that it won many awards. Pokdarwis' communication in tourism development is carried out in collaboration with local governments, companies and other communities such as: photographers and Creative Economy. And Activists of micro, small and medium enterprises (MSMEs). The tourism communication model in developing the Bukit Batu cultural tourism village is carried out by the community as the main driver, the private sector funding support, and the government as facilitator and regulator.
Co-Authors ", Muryantono ", Noviandri Abdul Rahman Sayopi Abrar, Siti Zakiyatul Ade Irawan Ade Irda Savitri Aditiya Tri Mahfudi Adrian Eko Desrilianto Adriani Rahmida Hayati Albert Donatius Sirait Alfarabi Almasdi Syahza Alqorni, Rahmat Wais Amita Raharjo Anaomi " Annisa Afriani Anter Venus Anuar Rasyid Aprilianti, Welly Arfryani Lolyna, Arfryani Arimbi, Dwinsa Atiqah Atiqah Atiqah, Atiqah Belli Nasution Benny Heltonika Bimantara, Rota Dang Syaras Ahmad, Dang Syaras Deria Pradana Putri, Deria Pradana Desi Maryanti Devi Ariyani Dewantoro, Taufik Ilham Dinanty, Aditta Riska Dira Rawina Windasari Egi Rugeri Elsa Dwi Clarita Elsa Dwi Clarita Elsarena, Mai Sela Rosa Evawani Elysa Lubis Fani Aprilia Napitupulu Firdaus, Jia’an Sin Fitri Irma Susanti Frida Oktavia Fritta Faulina Simatupang Genny Gustina Sari Gusra Rianti harahap, marajoki Harianti, Ririn Indah Henny Herfianti Isfia Herawati, Helda Hidayah Fadillah Hikmah, Samsiatul I Gusti Ngurah Antaryama Ihdina Rahmadhani Hararap Ike Ireztyawan Iskandar, Dahrial Ismandianto Iswanti, Desi Jais, Ahmad Jelly Dwi Putri Juli Asri Kurnia Romi Latifah Nur Aini Liandi, Oksas Lingga Saputra M. Zikru Fardan Maduma Yanti Sari Manurung, Yuni Sri Ningsih Mardiatul Aulia Martgaretta Elisabet Sihombing, Martgaretta Elisabet Maryanti, Desi Medio Aprima Mega Ceisilia Mega Silvia Monica Restama Muammar Revnu Ohara Muchid Muhammad Firdaus Muhammad Firdaus Muhammad Firdaus Mulia Putri Dana, Mulia Putri Mutia Anggraini Nadya Asyafina Neno Lestari Nia Ramadhani Nova Yohana Novita Sari Novyandi, Ilham Nur Asarani Nur Azizah Nurjanah Nurjanah ' ' Nurjanah Nurjanah Nurrahmi Nurrahmi Nurul Asra Hadi Oktavia, Frida Permana, Muhammad Iqbal Pratiwi, Rosi Prayoga, Dimas Priadi, Rizal Putri Anggraini Putri Elza Putri, Nadia Safirna Qolby, Aqsha Qhairatul QURRATA AINI Rachmad Ramadha Rahmad Fauzi Saputra Rahmadi Rahmadi Rahmat Alpian. R Ramadhani, Tri Fitri Ramadhani Rani Ardina Ranny Puspita Sari Retno Sari Retno Windyarti, Retno Ria Putri Susanti Rianty Ellsa Ridar Hendri Riko Muriono Rinaldi, Ricki Eka Ringgo Eldapi Yozani Ringgo Eldapi Yozani Riska Marselina, Riska Rofina Istiqamah Nasution, Rofina Istiqamah Romi, Kurnia Rusmadi Awza Rusmadi Azwa Safitri, Anita Saipudin Ikhwan Sari, Mutia Novela Sari, Ranny Puspita Sefti Hariyani Selviana Utami Septa Alviana Septyani Adiyan Putri Siswanto, Abdul Hakim Siti Zakiyatul Abrar Suci Hanifah Suprianto " Suryan, Restu Susanti, Ria Putri Suwira Putra Syafirah, Nuryah Asri Syam, Siti Rohayani Taufiq, Ghina Shabrina Tiffani Kumala Tri Riska Rahmadilla Umroh Isradana Usfatun Zannah Vina Dwiyanti Wahidah, Resti Wan Vabella Adrilianza Wardyan Ihzan Wati, Anggri Juwita Wenny Anggraini Widyawati " Yasir Yasir Yasir Yasir Yasir Yasir Yasir Yazid, Tantri Yondhi Darmawan Zulkarnain Umar