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All Journal JKMS : Jurnal Ilmu Komunikasi Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora KOM & REALITAS SOSIAL Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Jurnal Dakwah Risalah Menara Riau: Jurnal Ilmu Pengetahuan dan Pengembangan Masyarakat Islam Mozaik Humaniora Jurnal Studi Komunikasi PRofesi Humas Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Pengabdian Pada Masyarakat Dinamisia: Jurnal Pengabdian Kepada Masyarakat Pendas : Jurnah Ilmiah Pendidikan Dasar JURNAL PENDIDIKAN TAMBUSAI Jurnal Riset Komunikasi Jurnal Manajemen Komunikasi Jurnal Pendidikan dan Konseling Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Komunikasiana: Journal of Communication Studies Nakhoda: Jurnal Ilmu Pemerintahan Journal of English Language and Education Dinamika Lingkungan Indonesia Jurnal Ilmu Komunikasi Dan Media International Journal of Media and Communication Research Jurnal Signal Jurnal Ilmu Administrasi Negara Prosiding University Research Colloquium Jurnal Kawistara Journal of Humanities Research Sustainability

Efni Noor Salam

Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Riau

Author-ID : 368978

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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MAKNA SIMBOLIK SESAJEN DALAM KESENIAN TRADISIONAL KUDA LUMPING SANGGAR KARYA BUDAYA DI DESA KEMUNING MUDA KECAMATAN BUNGA RAYA KABUPATEN SIAK Susanti, Ria Putri; Salam, Noor Efni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Kuda lumping is one of local cultural assets that owned by the Indonesian people and must preserved. In this art sesajen is one of the elements that can not be separated. In the sesajen in kuda lumping by Karya Budaya group, there are some symbolic aspects that have certain meaning is represented from the attributes and sesajen activities performed by the handler and kuda lumping toward sesajen. The purpose of this study is to know the meaning of physical symbols, social situation and social interaction of sesajen in the traditional art kuda lumping by Karya Budaya group at Kemuning Muda Village. This research uses qualitative research method with Symbolic Interaction approach. The informants in this research are the kuda lumping masterpiece of Karya Budaya, the trainer of kuda lumping of Karya Budaya, the senior and junior players of kuda lumping of Karya Budaya also the kuda lumping audiences which are selected purposively. Data collection techniques are conduted through in-depth interviews, observation and documentation. The results of this study indicate that the symbolic meaning of sesajen in the kuda lumping art of Karya Budaya at Kemuning Muda Village Bunga Raya Subdistrict Siak Regency consists of physical symbols that include people offer in the sesajen it self such as incense, chicken ingkung, pisang raja, snacks, rice pulut, egg, cassava flower, drink, rice, crackers, peyek, lalaban, tubers, pencok bakal, white rice and tempe bacem, comb, powder, mirror and lipstick, yellow rice, ketupat, dadap leaf, mermaid and young coconut with certain meanings every part. The social situation of the offerings in the art of the kuda lumping of Culture consists of the chants of prayer (mantra) read by the handler, incense burning by the handler, sow yellow rice by the handler and eat the offerings by the kuda lumping players of Karya Budaya which also have a certain meaning. The meaning of social interaction products include the meaning of sesajen from the handler's, from the coach, from the side of the kuda lumping by Karya Budaya group and from the viewer art of kuda lumping art show.

ETNOGRAFI KOMUNIKASI UPACARA HARI RAYA GALUNGAN DI KEPENGHULUAN PASIR PUTIH KECAMATAN BALAI JAYA KABUPATEN ROKAN HILIR PROVINSI RIAU Oktavia, Frida; Salam, Noor Efni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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ceremony is one of the rituals performed to celebrate the dharma victory (goodness) against adharma (evil) and as a form of gratitude to God Almighty. Ceremony of this galungan feast is also done by presenting banten that has been prepared by the people of bali villages and held this ceremony also to keep the rope silahturahmi between the people of Bali tribe in Kepenghuluan Pasir Putih with other communities. The purpose of this study to know the communicative situation, communicative events, and communicative acts in ceremonies Galungan feast in Kepenghuluan PasirPutih.The research method used is qualitative method by using ethnographic approach of communication. Informants in this study were 5 persons consisting of one person with adat stakeholder status, one person with status of community leader, one person with status of temple chairman, and two people with community status. And data collection technique using snowball sampling technique after that done participant observation, depth interview, and documentation.Based on the results of this study obtained shows that the communicative situation occurred in Pura Ganathana Kepenghuluan Pasir Putih and attended by the people of Bali and other communities. Communicative events in galungan ceremony consists of the type of event that is the opening greetings from the adat and community stakeholders and accompanied by the sound of bells. Topics in the form of a sign of gratitude. Purpose and function to request a prayer to Hyang Widhi. Setting is a ceremony held on the day around 10:00 pm until finished. Participants are family and society. The forms of messages are verbal and nonverbal. The contents of his message was begging for purgation and thankfulness. The sequence of action is to prepare a sitting posture, praying prayer, praying, mentirtha.The rules of interaction are found when the adat stakeholders begin the ceremony, at the mentirtha, discourse, and visit. The norms of interpretation there are values of decency, solidarity, and values of obedience and obedience to religion and custom. Communicative acts in the ceremony of Galungan festivities in the form of people who know the norms and have the skills in undergoing a series of ceremonies of Galungan.

KONSTRUKSI MAKNA KREDIT SYARIAH BAGI KONSUMEN IBNU AUF DI KOTA PEKANBARU Sari, Ranny Puspita; Salam, Noor Efni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Shari’a credit as a phenomenon becomes an interesting study for research. Shari’a credit is a usury-free credit that has not yet existed in Pekanbaru City, considering that the credit system in Indonesian is still dominated by conventional credit containing usury. One of shari’a credit that exist in Pekanbaru City is Shari’a Credits Ibn Auf. The rise of Shari’a Credits Ibn Auf in Pekanbaru City affects consumers in interpreting shari’a credit. This study aims to determine how the Ibn Auf consumer’s motive in doing shari’a credit and how they interpret the shari’a credit they are living. This research uses qualitative methods with phenomenological approach. Subject of this research consists of ten consumers of Shari’a CreditsIbn Auf in Pekanbaru City, selected by purposive technique. Data collected byobservation, in-depth interviews, and documentation. To test the validity of the data the author uses an extension of participation and triangulation. The results of this research indicate the Ibn Auf consumer’s motivein doing shari’a credit consists of past motive (because motive) and future motive (in order to motive). Because motive of Ibn Auf consumer’s in doing shari’a credit are(1) chased by debt collector, (2) Discomfort in the household, (3) knowing about usury, (4) following sunnah study, and (5) join the usuryfree community. In order to motive Ibn Auf consumer’s in doing shari’a credit are(1) want to avoid sin, (2) preach, (3) enforce shari’a of Islam, (4) hijrah overall, (5) live peacefully, and (6) follow the trend of Islamic Economy. Ibn Auf consumer’s interpret the shari’a credit they are livingas (1) credit according to the shari’a, (2) da’wah media, (3) usury-free credit, and (4) credit solution for moslem.

Tourism Communication Model in Developing Heritage City Tourism in Siak Sri Indrapura Regency, Riau, Indonesia Efni Salam, Noor; Yasir, Yasir; Firdaus, Muhammad; Azwa, Rusmadi; Lubis, Evawani Elysa
Journal of Humanities Research Sustainability Vol. 1 No. 1 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jhrs.v1i1.876

Background. Siak Sri Indrapura in Riau is one of the heritage city areas in Indonesia. Its main pillars include historical and cultural heritage such as the kingdom with its artifacts, traditional halls, mosques, traditional arts and crafts, and culinary. With this potential, Siak Sri Indrapura Regency has become a destination that many tourists visit to improve the economy of its community. Purpose. This study aims to explain communication patterns in developing heritage cities as tourist destinations in Siak Regency. Method. This research uses stakeholder theory with a tourism and heritage tourism communication approach, and uses qualitative methods. Results. The results of the study show that local governments supported by the private sector/entrepreneurs, academics, media, and local communities implement communication patterns in developing heritage tourism. Local governments play an active role in developing heritage tourism by taking formal legal protection for various heritage sites; the private sector/entrepreneurs have encouraged and accelerated government programs through capital assistance; academics have supported the government through research activities; the media has distributed information related to heritage tourism; and the local community is the axis and actor in the development of heritage tourism in Siak. Conclusion. The pattern of tourism communication in developing heritage cities as tourist destinations begins with a balanced relationship between the government and related parties, expanding private and academic functions, increasing the role of the media, and strengthening local communities as actors in the development of Siak as a heritage city. Therefore, this tourism communication pattern can be a role model for other regions to develop sustainable heritage tourism.

MAKNA RITUAL PADA TRADISI DOA PADANG DI DESA SEBERANG GUNUNG KECAMATAN GUNUNG TOAR KABUPATEN KUANTAN SINGINGI Azizah, Nur; Salam, Noor Efni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 13: Edisi I Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The doa padang tradition in Seberang Gunung Village, Gunung Toar District, Kuantan Singingi Regency is a customary ritual performed before farming that contains rich cultural, spiritual, and social values. This study aims to analyze the meanings of rituals and symbols in the doa padang tradition and its role in strengthening the community’s social cohesion. The research uses a descriptive qualitative method with seven informants selected purposively through interviews, observation, and documentation, with data validity tested through triangulation. The results show that doa padang functions not only as a religious ritual but also as a form of symbolic communication that reinforces social relationships, spirituality, and cultural identity. The ritual consists of three main sta pre-ritual, implementation, and post-ritual each reflecting the values of togetherness, gratitude, and solidarity within the community. Cultural symbols such as dulang, calempong, traditional food, prayers, customary advice, and the Kuantan Malay language hold social and spiritual meanings that illustrate the harmony between humans, nature, and God. Based on George Herbert Mead’s Symbolic Interactionism theory, this tradition serves as a medium of symbolic interaction that fosters collective awareness to preserve the community’s traditional, moral, and social values. Keywords: Ritual Meaning, Doa Padang, Tradition

ETNOGRAFI KOMUNIKASI TRADISI DOA KUBUAR HARI RAYA ENAM PADA SUKU MELAYU DI DESA KOTO TINGGI PANGEAN KECAMATAN PANGEAN KABUPATEN KUANTAN SINGINGI Ramadhani, Tri Fitri Ramadhani; Salam, Noor Efni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 13: Edisi I Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The Doa Kubur Hari Raya Enam tradition is a cultural practice of the Malay community in Kuantan Singingi Regency, carried out on the 8th of Shawwal, with the purpose of strengthening social bonds, honoring ancestors, and reminding individuals of death and their return to Allah SWT. This study aims to examine the ethnography of communication in the Doa Kubur Hari Raya Enam tradition in Koto Tinggi Pangean Village, Pangean District, Kuantan Singingi Regency, focusing on communicative situations, communicative events, and communicative acts. This research employs a descriptive qualitative method with an ethnography of communication approach. Data were collected through interviews, observation, and documentation, and analyzed using Miles and Huberman’s interactive model, while data validity was ensured through triangulation. The findings indicate that the communicative situation in this tradition is characterized by the context of time, place, and a sacred atmosphere that strengthens social cohesion; communicative events include the stages of preparation, implementation, and closure; and communicative acts are manifested through symbolic verbal and nonverbal messages. Traditional leaders play a significant role in guiding communication, fostering empathy, togetherness, and the preservation of local cultural values. Keywords: Ethnography of Communication, Doa Kubur, Hari Raya Enam

STRATEGI KOMUNIKASI IKATAN MAHASISWA MINANG (IMAMI) UNIVERSITAS RIAU DALAM MEMPERTAHANKAN EKSISTENSI KESENIAN RANDAI MINANGKABAU DI UNIVERSITAS RIAU Safitri, Anita; Salam, Noor Efni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi II Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The Minangkabau randai art form is a cultural heritage that is currently experiencing decline due to westernization. Amidst the challenges of modernization, the Minangkabau Student Association (IMAMI) of Riau University strives to maintain the existence of randai art through a communication strategy by making IMAMI a forum for Minangkabau students to learn about Minangkabau culture. The purpose of this study is to examine how IMAMI's choice of communicators, audiences, and delivery media are used, and how reactions emerge to IMAMI's communication strategy. This study uses a descriptive qualitative approach. Informants were selected using purposive sampling, with a total of six informants, namely the chairperson of IMAMI, the head of the arts division of IMAMI, randai arts trainers and dancers, IMAMI alumni, and the general public (UNRI students). Data collection in this study was conducted through interviews, observation, and documentation. To ensure data validity, the researcher used source and method triangulation. The results of this study show that: 1) IMAMI selects communicators who understand randai art and participate in randai art performances so that they not only act as messengers, but also become representatives of Minangkabau culture. 2) Minang students at the University of Riau are the main target audience for introducing randai art. Determining this audience is important for the success of the communication strategy. 3) Informative, persuasive, and educational messages are used to attract the interest of students at the University of Riau. 4) Utilizing social media platforms such as Instagram and TikTok to disseminate information and communicate directly, for example by holding live performances. 5) The response generated by the audience through the enthusiasm of students for randai art, as well as the emergence of pride in Minangkabau culture. Keywords: Communication Strategy, IMAMI, Minangkabau Randai art

REKONSTRUKSI STEREOTIP NEGATIF ETNIK MELAYU Alfarabi, Alfarabi; Venus, Anter; Syafirah, Nuryah Asri; Salam, Noor Efni
Manajemen Komunikasi Vol 3, No 2 (2019): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Faculty of Communication Sciences Universitas Padjadjaran

Stereotip negatif yang dilekatkan pada etnik Melayu dijadikan ukuran untuk menilai anggota etnik tersebut. Datangnya era reformasi yang memberi ruang pada etnik lokal untuk menduduki jabatan-jabatan strategis membuat etnik Melayu berkesempatan untuk merekonstruksi stereotip yang melekat pada diri mereka. Penelitian mengkaji bagaimana tokoh Melayu mengcounter stereotip negatif sekaligus merekonstruksi stereotip tersebut menjadi sesuatu yang positif bagi etnik. Penelitian ini menggunakan pendekatan kualitatif dengan studi fenomenologi. Pengumpulan data lapangan menggunakan wawancara mendalam dan observasi. Hasil penelitian ini memberitahukan bahwa stereotip negatif pada etnik Melayu merupakan bentuk ketidaktahuan pendatang terhadap Orang Melayu. Upaya meng-counter stereotip negatif yang dilekatkan pada etnik Melayu dilakukan untuk meningkatkan status etnik yang lebih positif. Kondisi tersebut menjadi penting karena pascareformasi etnik Melayu memiliki kesempatan yang besar untuk menduduki jabatan- jabatan strategis di Pekanbaru Riau.

Budaya Tradisional, Identitas Dan Media Baru: Representasi Pacu Jalur Pada Instagram @Kuantanesia Fz, Yudhisti Indra; Salam, Noor Efni; Yozani, Ringgo Eldapi
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 6 No. 1 (2026): Januari-April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v6i1.3152

The Pacu Jalur tradition is a cultural heritage of the Kuantan Singingi community that faces significant challenges due to changing media consumption patterns and the dominance of global digital culture. This study aims to analyze how the Instagram account @kuantanesia contributes to the preservation of Pacu Jalur’s cultural identity through visual representation practices, cultural storytelling, and strategies for leveraging social media algorithms. This research employs a qualitative descriptive approach, including content observation, visual analysis, and digital interaction tracing related to the cultural activities of Pacu Jalur. The study adopts Regina Luttrell’s Circular Model of Social Media as the conceptual framework to map the digital communication practices used by @kuantanesia in conveying cultural messages.The findings reveal that @kuantanesia functions not only as a documentation platform but also as a cultural intermediary that reconstructs Pacu Jalur’s identity through visual aesthetics, localized storytelling, and the use of Instagram features such as photos, short videos, and Reels. Consistent cultural representation enhances the visibility of cultural content and strengthens the collective memory of the Pacu Jalur tradition among the public. Additional findings indicate that algorithmic strategies including posting frequency, hashtag usage, and visual narrative styles significantly contribute to increased reach and user engagement. This study concludes that social media serves as a space for cultural revitalization as well as an arena for identity negotiation amid the symbolic competition of global digital culture.

Co-Authors ", Muryantono ", Noviandri Abdul Rahman Sayopi Abrar, Siti Zakiyatul Ade Irawan Ade Irda Savitri Aditiya Tri Mahfudi Adrian Eko Desrilianto Adriani Rahmida Hayati Albert Donatius Sirait Alfarabi Almasdi Syahza Alqorni, Rahmat Wais Amita Raharjo Anaomi " Annisa Afriani Anter Venus Aprilianti, Welly Arfryani Lolyna, Arfryani Arimbi, Dwinsa Atiqah Atiqah Atiqah, Atiqah Azwa, Rusmadi Belli Nasution Benny Heltonika Bimantara, Rota Dang Syaras Ahmad, Dang Syaras Deria Pradana Putri, Deria Pradana Desi Maryanti Devi Ariyani Dewantoro, Taufik Ilham Dinanty, Aditta Riska Dira Rawina Windasari Egi Rugeri Elsa Dwi Clarita Elsa Dwi Clarita Elsarena, Mai Sela Rosa Evawani Elysa Lubis Fani Aprilia Napitupulu Febrianisa, Winne Firdaus, Jia’an Sin Fitri Irma Susanti Frida Oktavia Fritta Faulina Simatupang FZ, Yudhisti Indra Genny Gustina Sari Gusra Rianti harahap, marajoki Harianti, Ririn Indah Henny Herfianti Isfia Herawati, Helda Hidayah Fadillah Hikmah, Samsiatul I Gusti Ngurah Antaryama Ihdina Rahmadhani Hararap Ike Ireztyawan Iskandar, Dahrial Ismandianto Iswanti, Desi Jais, Ahmad Jelly Dwi Putri Juli Asri Kurnia Romi Latifah Nur Aini Liandi, Oksas Lingga Saputra Maduma Yanti Sari Manurung, Yuni Sri Ningsih Mardiatul Aulia Martgaretta Elisabet Sihombing, Martgaretta Elisabet Maryanti, Desi Medio Aprima Mega Ceisilia Mega Silvia Monica Restama Muammar Revnu Ohara Muchid Muhammad Firdaus Muhammad Firdaus Mulia Putri Dana, Mulia Putri Mutia Anggraini N. Nurjanah Nadya Asyafina Neno Lestari Nia Ramadhani Nova Yohana Novita Sari Novyandi, Ilham Nur Asarani Nur Azizah Nurjanah Nurjanah ' ' Nurjanah Nurjanah Nurrahmi Nurrahmi Nurul Asra Hadi Oktavia, Frida Permana, Muhammad Iqbal Pratiwi, Rosi Prayoga, Dimas Priadi, Rizal Putri Anggraini Putri Elza Putri, Nadia Safirna Qolby, Aqsha Qhairatul QURRATA AINI Rachmad Ramadha Rahmad Fauzi Saputra Rahmadi Rahmadi Rahmat Alpian. R Ramadhani, Tri Fitri Ramadhani Rani Ardina Ranny Puspita Sari Retno Sari Retno Windyarti, Retno Ria Putri Susanti Rianty Ellsa Ridar Hendri Riko Muriono Rinaldi, Ricki Eka Ringgo Eldapi Yozani Ringgo Eldapi Yozani Riska Marselina, Riska Rofina Istiqamah Nasution, Rofina Istiqamah Romi, Kurnia Rusmadi Awza Safitri, Anita Saipudin Ikhwan Sari, Mutia Novela Sari, Ranny Puspita Sefti Hariyani Selviana Utami Septa Alviana Septyani Adiyan Putri Siswanto, Abdul Hakim Siti Zakiyatul Abrar Suprianto " Suryan, Restu Susanti, Ria Putri Suwira Putra Syafirah, Nuryah Asri Syam, Siti Rohayani Syamsiar, Syamsiar TATI NURHAYATI Taufiq, Ghina Shabrina Tiffani Kumala Tri Riska Rahmadilla Umroh Isradana Usfatun Zannah Vina Dwiyanti Wahidah, Resti Wan Vabella Adrilianza Wardyan Ihzan Wati, Anggri Juwita Wenny Anggraini Widyawati " Yasir Yasir Yasir Yasir Yasir Yazid, Tantri Yondhi Darmawan Zulkarnain Zulkarnain

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