Article Per Year (5 Year)
p-Index From 2021 - 2026
3.792
P-Index
This Author published in this journals
All Journal Buletin PSP MEDIA MEDIKA INDONESIANA Jurnal Kedokteran Diponegoro Jurnal Vektor Penyakit OPSI JURNAL MITRA SWARA GANESHA JURNAL PENELITIAN Jurnal PG-PAUD Trunojoyo : Jurnal Pendidikan dan Pembelajaran Anak Usia Dini Jurnal Kesehatan Komunitas PROCESSOR Jurnal Ilmiah Sistem Informasi, Teknologi Informasi dan Sistem Komputer JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ilmiah Media Sisfo Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Aplikasi Dan Inovasi Ipteks SOLIDITAS Integrated Lab Journal Jurnal Penelitian Jurnal Pendidikan Jasmani dan Adaptif (JPJA) Jurnal Ilmiah Wahana Pendidikan Jutsi: Jurnal Teknologi dan Sistem Informasi J-Com (Journal of Computer) Journal of Creative Student Research JANACITTA: Journal of Primary and Children's Education Prosiding Seminar Nasional Pascasarjana Jagur: Jurnal Agroteknologi Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Al-Tarbiyah: Jurnal Ilmu Pendidikan Islam Journal Economic Excellence Ibnu Sina Intellektika: Jurnal Ilmiah Mahasiswa Jurnal Geologi dan Sumberdaya Mineral (Journal of Geology and Mineral Resources) Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak Venus: Jurnal Publikasi Rumpun Ilmu Teknik International Journal of Industrial Innovation and Mechanical Engineering Mars: Jurnal Teknik Mesin, Industri, Elektro dan Ilmu Komputer Journal of Integrated System
Santoso Santoso
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Transportation Veterinary Other

Published : 41 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 41 Documents
Search

 1   2   3   4   5 
Pengaruh Strategi Promosi terhadap Keputusan Pembelian pada Toko Freedom Street Wear di Shopee Intan Ullyatul Fasyah; Santoso Santoso; Arida Murti Martikasari
Journal Economic Excellence Ibnu Sina Vol. 3 No. 3 (2025): September : Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v3i3.3292

Abstract

This study aims to analyze the effect of promotional strategies on consumer purchasing decisions for Freedom Street Wear products on the Shopee platform. The research population consists of Shopee users who have purchased products from official stores. A quantitative approach using a survey method was applied, and data was collected from 100 respondents selected through non-probability sampling. Multiple linear regression analysis was used to test the influence of each variable, both partially and simultaneously. The findings show that Double Date Discount has a positive and significant effect on purchasing decisions. Meanwhile, Free Shipping and Cash on Delivery (COD) did not have a significant effect, although COD showed a positive trend. Simultaneously, these three variables were found to have a significant effect on consumer purchasing decisions. In addition to examining the individual effects of promotional strategies, this study also explored the interactive relationships between the variables. It was found that while Free Shipping and COD did not individually influence purchasing decisions, their combination with other promotional strategies like Double Date Discount enhanced the overall effectiveness of the promotions. This suggests that promotional strategies should be strategically integrated to maximize their impact on consumer behavior. Furthermore, the study highlights the growing importance of e-commerce platforms like Shopee in influencing purchasing decisions and shaping consumer perceptions. As online shopping continues to grow, understanding the nuances of promotional strategies is essential for businesses aiming to attract and retain customers in a competitive market. The findings contribute to a deeper understanding of the factors driving consumer purchasing decisions and offer valuable insights for businesses looking to optimize their promotional efforts in the online retail environment.
Co-Authors Abbas Sofwan Matlail Fajar Abe Panotogomo Achmad Nur Fauzi Achmad Sofyan Hanif Agus Sujatmiko Agus W Anggara Akhlis Nur Firman Ardiansyah Santoso Akhlis Rizza, Muhammad Akhmad Fauzi Allysia Safira Putri Palevy Anggit Murdani Arida Murti Martikasari Aulia Sandriani Bagus Wahyudi Betriyon Betriyon Brilyan Ramadhani Cahyo Budi Utomo Cici Paramita Panjaitan Deka Setiawan Desi Asyati Dewi Maharani Dewi Pratiwi Dewi Yuliati Dheli Ofarimawan Pratomo Dicky Ramadani Dini Yuliani Donna Hermawati Eka Ikromah Eva Annisaa Fani Angelia Fikri Amrillah Fluorina Oryza Muslim Fulyani, Faizah Gunawan Setiadi Hatrisari Hardjomidjojo Helmiah, Fauriatun Hendri Erwadi Herman Mulyana Iis Nurlela Indah Margarethy Intan Ullyatul Fasyah Intan Wulandhari Iqbal Kamil Siregar Isa Akhlis John Haluan Kartika Suhada Katarina Sri Rahayu Khambali Khambali Kooswardhono Mudikdjo Lasbudi Pertama Ambarita Lubis, Johansyah Lusiana Batubara Maman Rachman Masgo Masgo Maya Arisanti Milana Salim Milana Salim Mitra Mitra Mochammad Ariibah Wicaksana Moh Kanzunnudin Muhamad Fatikhun Nada Muhammad Satria Wibisana Ni Luh Ari Yusasrini Nicolas Aldy Syahputra Nike Nur Farida Nungki Hapsari Suryaningtyas Nungki Hapsari Suryaningtyas Nunung Nuraeni Nur Inzana Pratiwi , Ika Ari Purwoko Purwoko Purwoko Purwoko Rahayu Hasti Komaria Rahayu, Endang Purnawati Rahman Irpan Pahlepi Rainisa Maini Heryanto Rizki Nurmaliani Shafiyullah Aldiyanki Shopi Sherima Sugeng Hadi Susilo Sunarno Sunarno Surakhmi Oktavia Suyahmo Suyahmo Syamsul Hadi Teti Purwanti Tri Farus Hidayati Via Wahyuningtyas Vivin Mahdalena Walid, Achmad William Ramdhan yahya yahya Yanelza Supranelfy Yenyen Susilawati Yuniarto Agus Winoko