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Journal : edumatic jurnal pendidikan informatika

Utilitarian vs Human-Centered AI Acceptance: Explaining Students’ Adoption of ChatGPT in Higher Education Parameswara, Dwi Angesti Dinda; Berlilana, Berlilana; Saputro, Rujianto Eko
Jurnal Pendidikan Informatika (EDUMATIC) Vol 10 No 1 (2026): Edumatic: Jurnal Pendidikan Informatika
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/edumatic.v10i1.34218

Abstract

The growing use of generative artificial intelligence (AI) in higher education raises questions about how students assess and adopt these systems, particularly whether traditional utilitarian models are sufficient to explain their use. This study compares the Technology Acceptance Model (TAM) and the Human-Centered AI Acceptance Model (HCAIAM) in explaining students’ behavioral intention to use ChatGPT, while examining how functional and human-centered factors operate within the same framework. A cross-sectional design was used, involving 100 undergraduate students in Indonesia selected through convenience sampling, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that TAM provides stronger explanatory power and better model fit (R² = 0.765; SRMR = 0.073) than HCAIAM (R² = 0.709; SRMR = 0.136). Perceived usefulness and perceived ease of use emerge as the main drivers of intention, indicating that students tend to use ChatGPT primarily as a tool to support academic tasks. In contrast, human-centered factors such as transparency and ethical alignment influence intention indirectly through trust and attitude. The autonomy construct shows weak reliability and overlaps with other variables, suggesting limitations in its measurement. These findings indicate that utilitarian factors remain central in this context, while human-centered aspects play a more conditional role, and point to a layered pattern of AI acceptance in which different types of factors operate at different levels.
Co-Authors Adam Prayogo Kuncoro Adam Prayogo Kuncoro Adiya, Az Zahra Dwi Nur Afriansyah, Fery Aimah, Samsul Aptana, Naufal Yogi Arif Mu'amar Wahid Aulia Hamdi Azhari Shouni Barkah Bagaskoro, Galih Baihaqi, Wiga Maulana Berlilana Berlilana Berlilana Cahyo, Samsul Dwi Chyntia Raras Ajeng Widiawati Damayanti, Wenti Risma Dani Arifudin Darmono Deasy Komarasary Dhanar Intan Surya Saputra Dhanar Intan Surya Saputra Ely Purnawati Ely Purnawati, Ely Embong Octavianto Fandy Setyo Utomo Fandy Setyo, Utomo Fatudin, Arif Faturama, Rafi Febriansyah Husni Adiatma Febrianti, Diah Ratna Fery Afriansyah Giat Karyono Hasna Salsa Dhia hidayatulloh, hanif Ikmah Ikmah Ikmah, Ikmah Ilham, Rifqi Arifin Indriyani, Ria Irwansyah Munandar Ismail, Dimas Shafa Malik Junianto, Haris Kusuma, Bagus Adhi Latif, Imam Sofarudin Lughri Wijaya Pamungkas Maharani, Revalyna Octavia Maulana Baihaqi, Wiga Millatul Izza, Nia Mohamad, Siti Nurul Mahfuzah Mohd. Hafiz Zakaria Munandar, Irwansyah Nanjar, Agi Ndari, Arum Vika Nia Millatul Izza Novita Eka Ramadhani Nugroho, Lustiyono Prasetyo Nurfaizi, Maulana Nurmalitasari, Gupita Octavianto, Embong Pandu W, Muhammad Arfianto Parameswara, Dwi Angesti Dinda Prasetyo, Agung Pungkas Subarkah Purwadi Purwadi Purwadi Purwadi R. Vitto Mahendra Putranto Radeta Tea Makdatuang Ramadhan, Rio Fadly Ria Indriyani Rizqi Aulia Widianto Rohmah, Umdah Aulia Rosana Fadila Sari safitri feriawan, Titi Salam, Sazilah Salsa Dhia, Hasna Samsul Aimah Saputra , Dhanar Intan Surya Saputra, Alfin Nur Aziz Saputri, Inka Sari, Rida Purnama Sarmini Sarmini - Sarmini Sarmini Sarmini Sazilah Salam Serli, Serli Shendy Filanzi Slamet Endro Prianto Sofa, Nur Sri Hartini Suliswaningsih, Suliswaningsih Syahputra, Akhmal Angga Tanzilla, Armeyta Putri Tarwoto, T Tea Makdatuang, Radeta Titi Safitri Maharani Toni Anwar Turino, Turino Wahyuni, Irmawati Tri Wanti, Linda Perdana Wenti Risma Damayanti Wiga Maulana Baihaqi Wijaya, Anugerah Bagus Yuli Purwati Yulianto, Koko Edy Yusoff, Azizul Mohd