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Yuliana Sari
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Journal : journal digital technology trend

 1 
Sistem Pengambilan Keputusan Penentuan Lokasi Usaha Salon di Banda Aceh Menggunakan Metode SAW Sari, Yuliana
Journal Digital Technology Trend Vol. 3 No. 2 (2024): December 2024
Publisher : Yayasan Kawanad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56347/jdtt.v3i2.258

Abstract

This research aims to develop a web-based decision-making system to identify strategic locations for salon businesses in Banda Aceh using the Simple Additive Weighting (SAW) method. The primary issue is the critical need to select an optimal location to minimize business risks, enhance competitiveness, and maximize profits in the service sector, particularly salons, influenced by factors such as accessibility, proximity to crowded areas, competitor presence, female population aged 15–50 years, upper-middle-class population, and rental costs. The methodology includes direct field observations, in-depth interviews with salon owners, and data analysis using SAW based on six key criteria. The system features a user-friendly interface with a main menu and submenus, including data alternatives, criteria, analysis, graphs, reports, and user management, to streamline data input, processing, and visualization. Data were collected through in-person and online questionnaires, processed using PHP and MySQL-based software. The results indicate that Syiah Kuala (Darussalam) achieves the highest score of 0.83, making it the optimal location, presented through ranking tables and bar graphs for clear visualization. The system significantly improves decision-making efficiency and effectiveness by providing accurate location recommendations, assisting both existing and prospective salon entrepreneurs in selecting strategic locations that ensure long-term business success in Banda Aceh.
Co-Authors Afifa, Naila Aulia Agustina, Siska Ajeng Putri Alfi Alfiah Alfianita, Ayu Aliami, Sri Amelia, Kania Amin, Nasihul Astuti, Chiva Indri Ayu Nadira Wulandari Azhar Umar, Azhar Azizah, Nurul Wafiq Azwar Manaf Balqis, Raditya Bela, Hervi Septa Berkatiah Birawidha, David C Br. Purba, Karmelia Mahdalena Br. Sinaga, Lestari Catherine.S.Lorentz Sitorus Chandra Puspa Arum Pertiwi Cindy Jelita Sari Dafiyah Dani, Mhd Muhammad Daulay, Amru Daulay, Nadia Saputri Deden Najmudin Desy Natalia Devi Patricia Hutagalung Dewata, Evada dila, farra Dini Dwi Anggita Sitompul Eka Jumarni Fithri Eliasar, Elsy Ema Nurzainul Hakimah, Ema Nurzainul Evada Dewata Dewata Fajriana, Retno Rezky Fitri Handayani Chaniago Fitria Azzahra Fuza Anggriana Gaol, essica Yolanda Lumban Ginting, Chrysanta Monica Gultom, Nicholay Hartawan Helmita, Mita Hendrival Hendrival Henny Yulsiati Heri Juliadi Hidayah, Ernisa Hidayat, Ravindra Safitra Hidayatulloh, Rizki Bagus Husna, Anisyah Latifatul Husni, Aisyah Nur INAYAH HANUM, INAYAH Inayah Kenia Pratiwi Ine Rima Febriani Irawan, Muh Heri Irsyadi Siradjuddin Jauhari, Hadi Juhaimi, Juhaimi Jumarni, Eka Khafifah, Suci Nina Khaidir Khaidir, Khaidir Khosim, Ali Khoyriyah, Dwinda Kurniati Jihan Fadhilah Kurniawati Kurniawati Kurniawati Kurniawati Linda Vitoria, Linda Luqman Hakim Melinda, Gita Muhammad Anshar Muhammad Anshar Muhammad Fajar Muhammad Yusuf Munatunnisa, Husna Munthe, Amanda Olivia Musthofa, Abdul Aziz Nadia Wulandari Najmudin, Deden Natoen, Ardiyan Neka Erlyani Ngatmin Abbas Novandi, Putra Teguh Nugraha, Trisna Rajab Nursyaumi, Rahma Puspa Nurul Pratiwi Permatasari, Anggie Annisa Prayoga, Dian Aji Pujiana, P Purba, Priscillia Febrianty Purba, Ribka Natalia Putri Firmawindy Turnip Putri, Pipi Anggreini Ramayani, Juli Ratu Gunawan Ritonga, Siti Fatimah Sari Rizqi, Nabila Dhiyaa Rohmadani, Disma Suci Rointan Rajagukguk Rumyeni, Rumyeni Saebani, Beni Ahmad Said, Awayundu Saputri, Niken Widya Saragih, Kevin Pardomuan Sari, Maya Indah Setianta, Maykel Putra Shafira Rahma Dina Sinaga Siagian, Nancy Oktavia Sidabutar, Christin Angelina Sihaloho, Sintya Stefani Br. Sihombing, Ovi Oktavia Silvia Dewi Yuliyanti Simamora, Enjelina Pitri Simanjuntak, Natanael Simanjuntak, Tesa Arizky Sinuhaji, Desy Tamia Sipayung, Widia Wati Sirait, Rachel Calista A. Siregar, Adellya Rosari Sukma Noor Akbar Sulaiman Sulaiman Suprihatin Suprihatin Suryanti Syahrul R. Syanata, Amanda Putri Tarigan, Ernes Susanti Thyola, Yaritsha Yuna Nafthan Togatorop, Diah Pasyha Tri Haryono Usnawiyah Wangi, Dzakiyah Mega Widi Astuti Widya Wulandary Widyaningsih, Sekar yohana yohana Yulianti Rasyid Yuniarsih, Rina Isti Yusron Abda'u Ansya Zahra Tussyifa Izzati Zebua, Elysabet br.