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All Journal Journal of Economics, Business, & Accountancy Ventura Humano: Research Journal Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Jurnal Ilmiah Ekonomi Islam Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis JMS : Jurnal Manajemen Sinergi EQIEN - JURNAL EKONOMI DAN BISNIS JURNAL MANAJEMEN BISNIS JURNAL PEMASARAN KOMPETITIF International Journal of Economics Development Research (IJEDR) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Pengabdian kepada Masyarakat Nusantara International Journal of Business, Law, and Education Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Balance : Jurnal Akuntansi dan Manajemen Daiwi Widya : Jurnal Pendidikan FKIP Unipas Eduvest - Journal of Universal Studies Economics, Business, Accounting & Society Review Indonesian Journal of Multidisciplinary on Social and Technology Jurnal Pengabdian Masyarakat Paguntaka Society Jurnal Ekonomi, Manajemen, Akuntansi IJEMA
Sulfi Abdul Haji
Dosen Fakultas Ekonomi Universitas Khairun
Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Pengaruh Pengembangan Sumber Daya Manusia Terhadap Kinerja Pegawai di Mediasi Komitmen Organisasi Ismail Idris; Abdul Wahab Hasyim; Sulfi Abdul Haji
Balance : Jurnal Akuntansi dan Manajemen Vol. 4 No. 2 (2025): Agustus 2025
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jam.v4i2.958

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pengembangan SDM terhadap kinerja pegawai dimediasi komitmen organisasi. Penelitian ini merupakan penelitian kuantitatif. Populasi dalam penelitian ini yaitu pegawai Dinas Pendidikan dan Kebudayaan Provinsi Maluku Utara. Jumlah sampel penelian adalah sebanyak 125 responden. Teknik analisis data yang digunakan dalam penelitian ini adalah menggunakan analisis SEM dengan menggunakan Smart Partial Least Square (PLS) versi 4 sebagai alat uji statistik. Hasil penelitian ini menunjukkan bahwa: (1) Pengembangan SDM tidak berpengaruh signifikan terhadap kinerja pegawai; (2) Pengembangan SDM berpengaruh positif dan signifikan terhadap komitmen organisasi; (3) Komitmen organisasi berpengaruh positif dan signifikan terhadap kinerja pegawai (4) Komitmen organisasi mampu memediasi pengaruh pengembangan SDM terhadap kinerja pegawai.   This study aims to determine the effect of HR development on employee performance mediated by organizational commitment. This study is a quantitative study. The population in this study were employees of the North Maluku Province Education and Culture Office. The number of research samples was 125 respondents. The data analysis technique used in this study was SEM analysis using Smart Partial Least Square (PLS) version 4 as a statistical test tool. The results of this study indicate that: (1) Human resource development does not have a significant effect on employee performance; (2) Human resource development has a positive and significant effect on organizational commitment; (3) Organizational commitment has a positive and significant effect on employee performance; (4) Organizational commitment is able to mediate the effect of human resource development on employee performance.  
Pengaruh Atmosphere dan Lokasi terhadap Kepuasan Konsumen pada Generasi Z dengan dimediasi oleh Happiness Halfi Alfarizi Taslim; Sulfi Abdul Haji; Fadli Ali Taslim
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 4 No. 3 (2026): Juli - Oktober
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v4i3.14455

Abstract

Perkembangan industri coffee shop di Indonesia, khususnya di wilayah perkotaan Indonesia Timur seperti Kota Ternate, menunjukkan pergeseran fungsi yang signifikan seiring dengan fenomena perubahan perilaku konsumsi Generasi Z yang semakin mengutamakan pengalaman emosional, nilai sosial, dan kenyamanan lingkungan fisik. Penelitian ini bertujuan untuk menganalisis dan membuktikan secara empiris pengaruh atmosphere dan lokasi terhadap kepuasan konsumen Generasi Z pada Coffee Shop Upsala di Kota Ternate, baik secara langsung maupun tidak langsung melalui happiness sebagai variabel mediasi. Pendekatan kuantitatif dengan metode survei eksplanatori diterapkan dalam penelitian ini. Populasi penelitian mencakup seluruh konsumen Generasi Z yang berkunjung ke Coffee Shop Upsala, dengan teknik pengambilan sampel menggunakan accidental sampling sehingga diperoleh total sampel sebanyak 210 responden. Data primer dikumpulkan melalui kuesioner terstruktur dengan Skala Likert 1–5 yang mengukur 42 indikator terukur dan dianalisis menggunakan metode Partial Least Squares Structural Equation Modeling (PLS-SEM) melalui perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa atmosphere dan lokasi berpengaruh positif dan signifikan terhadap happiness konsumen. Selain itu, atmosphere dan happiness terbukti berpengaruh langsung, positif, dan signifikan terhadap kepuasan konsumen. Namun, lokasi ditemukan tidak berpengaruh langsung secara signifikan terhadap kepuasan konsumen. Pengujian mediasi mengonfirmasi bahwa happiness berperan secara signifikan sebagai variabel mediasi parsial (partial mediation) dalam hubungan antara atmosphere dan kepuasan konsumen, serta berperan sebagai variabel mediasi penuh (full mediation) dalam hubungan antara lokasi dan kepuasan konsumen. Temuan ini menegaskan bahwa keunggulan lokasi fungsional dan pengelolaan lingkungan fisik perlu diorientasikan pada pembangkitan emosi afektif positif (happiness) guna memaksimalisasi kepuasan konsumen Generasi Z..
The Role of Brand Awareness in Mediating the Effect of Social Media Campaign on Purchase Intention Tity Alayda Hasan; Sulfi Abdul Haji; Yolanda Mohungo
International Journal of Business, Law, and Education Vol. 6 No. 1 (2025): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i1.1018

Abstract

This study aims to analyze the role of Brand Awareness in mediating the effect of Social Media Campaigns on Purchase Intention for Warner Bros. movie marketing in Indonesia. Specifically, this research examines the intention to purchase movie tickets from Warner Bros. as a production house. This research was conducted through quantitative approach with a total of 110 respondents who have certain criteria, namely aged 17 to 50 years, social media users (Instagram, X, Tiktok, and Facebook), and have watched movies produced by Warner Bros. The data was processed using the Structural Equation Modelling with the Smart Partial Least Square statistical program. The results of this study prove that: Social Media Campaign has a significant effect on Purchase Intention; Social Media Campaign has a significant effect on Brand Awareness; Brand Awareness has a significant effect on Purchase Intention; and Brand Awareness mediates the effect of Social Media Campaign on Purchase Intention.
The Effect of Social Media Marketing and Peers on Purchasing Decisions Mediated by FOMO (Fear of Missing Out): A Study of Goojodoq Portable Fans in the City of Ternate Rahmaniar Rahmaniar; Sulfi Abdul Haji; Muhammad Rachmat
International Journal of Business, Law, and Education Vol. 7 No. 1 (2026): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v7i1.1403

Abstract

The study aims to analyse the influence of social media marketing and peer influences on Goojodoq purchasing decisions, mediated by FoMo (Fear of Missing Out). This study employs a quantitative, survey-based approach. The sample consisted of 112 respondents who are consumers of Goojodoq fan products in Ternate City, selected using purposive sampling. Data were collected through a questionnaire using a five-point Likert scale and analysed using Structural Equation Modelling–Partial Least Squares (SEM-PLS). The results showed that social media marketing and purchasing decisions have a positive and significant influence. Social media marketing and FOMO (fear of missing out) also do not exert a positive, significant influence. Peers have a positive and significant influence on purchasing decisions. Peers have a positive influence on FOMO (fear of missing out). Furthermore, FOMO and social media marketing do not positively mediate purchasing decisions, and peers do not mediate FOMO (fear of missing out) on purchasing decisions.
Co-Authors Abdul Kadir Kamaluddin Abdul Rahman Jannang ABDUL WAHAB HASYIM Abdul Wahab Hasyim Abdul Wahab Hasyim Abdurahman, Nurrahmadani Ajid, Sukarsi Akram Pora AZHARI AFRIZAL RAMLI Daud Hasim Derwin Tuanger Fabanyo, Rohani Fadli Ali Taslim Halfi Alfarizi Taslim Helni Rosiana Almo Hi Yusuf, Ibnu Sina Hi. Yusuf, Ibnu Sina Ibnu Sina Hi. Yusuf Ibnu Sina Hi. Yusuf Ida Hidayanti Ika Wulandari Ridwan Irfandi R. Hi Mustafa Ishak, Lily Ismail Idris Jabid, Abdullah W. Jannang, Abdul Rahman Jufri Yakub Karim Abubakar M. Aris Marliani Marliani Marwan Man Soleman Marwia Tamrin Bakar Masuku, Djunaid Miftah Arif Muhammad Rachmat Muhammad Rizky Pribadi Sarfan Mukhtar A. Adam Mustafa, Irfandi R. Hi Niconoor Taroreh Nurhasanah Rais Nurlaila Nurlaila Rahmaniar Rahmaniar Rahmat Sabuhari Rasid, Saiful Sabuhari, Rahmat Sabuhari, Rahmat Soleman, Marwan Man Taroreh, Niconoor Thahrim, Muhammad Tity Alayda Hasan Wahab Hasyim, Abdul WAODE MUNAENI Yolanda Mohungo Yuli Setyowati