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All Journal Conference In Business, Accounting And Management (Cbam) 2012 EkoBis ( Ekonomi & Bisnis ) ESENSI: JURNAL BISNIS DAN MANAJEMEN JURNAL ECONOMIA Jurnal Bisnis dan Ekonomi Jurnal Siasat Bisnis Jurnal Manajemen Terapan dan Keuangan JURNAL SAINS PEMASARAN INDONESIA Jurnal Manajemen Teknologi Jurnal Pariwisata Pesona JDM (Jurnal Dinamika Manajemen) Journal The Winners Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen Atma Jaya MIX : Jurnal Ilmiah Manajemen DeReMa (Development Research of Management) Jurnal Manajemen Asia-Pacific Management and Business Application Jurnal Bisnis dan Manajemen Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Pariwisata International Research Journal of Business Studies (E-Journal) JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Sinergitas PkM & CSR Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Ultima Management : Jurnal Ilmu Manajemen Aptisi Transactions on Technopreneurship (ATT) EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Scientia Indonesia Jurnal Manajerial Jurnal Mantik Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Manajemen Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Ilomata International Journal of Social Science Journal of Community Service and Engagement Akuntansi Bisnis & Manajemen (ABM) JURNAL ILMIAH GLOBAL EDUCATION Journal of Tourism Sustainability Prosiding Konferensi Nasional PKM-CSR Jurnal Manajemen Makara Human Behavior Studies in Asia ASEAN Marketing Journal Jurnal Manajemen dan Pemasaran Jasa Proceeding National Conference Business, Management, and Accounting (NCBMA) Proceeding of International Conference on Entrepreneurship (IConEnt)
Sabrina O Sihombing
Universitas Pelita Harapan
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Human Rights Juridic Review on Transgenders as a Tool of Social Control in Indonesia Sihombing, Saling Sabrina
Jurnal Scientia Indonesia Vol 6, No 2 (2020): October 2020
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jsi.v6i2.36119

Abstract

This study discusses how to apply human rights law as a means of social control over gender in Indonesia, how to treat and improve the community for transgender people in Indonesia, the inhibiting factors for implementing protection for transgender people in Indonesia and how to respect the rights of transgender groups.  The method used in this scientific article is a normative-empirical legal research method.  The normative-empirical legal research method is basically a combination of a normative legal approach or based on statutory regulations with the addition of various empirical elements or seeing every legal event within the scope of the general public.  It can be concluded that the normative-empirical legal research method is an approach or implementation of normative law in every aspect of legal events that occur in the community.  The aim is to find out the importance of providing protection to transgender people as Indonesian citizens and further about legal protection for transgender people and how it is implemented.  From the results of the study, it can be seen that legal protection as an Indonesian citizen from discrimination has indeed been running but has not been maximized.  The problem with providing protection to transgender people is that there is still no firm stance from the government in dealing with the issue of protection for transgender people and the absence of legal regulations specifically made for transgender conditions and the attitude of people who are still indifferent to transgender people.
Pengaruh Fitur Arsitektur, Fitur Interior Dan Fasilitas Penunjang Terhadap Shopping Value Michaela Leoda Wijaya; Ricky Chia; Sabrina Oktaria Sihombing
Jurnal Manajerial Vol 7 No 01 (2020): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v7i01.977

Abstract

Backgorund - The growing middle class society is growing and the growth of shopping centres has now become a phenomenon in Indonesia. The increase in purchasing power is related to the consumptive pattern which is an indicator of the classification of the middle class in a society. Implicitly this can indicate that the development of shopping centres in Indonesia is influenced by the growth of the middle class in Indonesia. Aim - This study aims to examine the relationship between architectural features, interior features, and supporting facilities on shopping value. Design / methodology / approach - This study uses a non-probability sampling method, namely convenience sampling. This study included 130 respondents. Data collected by conducting surveys. The analysis technique used in this study is multiple linear regression analysis. Finding - The results show that two of the three hypotheses are supported. The hypothesis is the relationship between interior features and shopping value, and the relationship between supporting facilities and shopping value. Research Implication – Managerial implications of the results of this study are to encourage increased comfort associated with architectural features such as the lobby or a comfortable entrance position. This increased comfort is also related to the material used in the architecture. Limitation - This research cannot be separated from the limitations of the study as follows. First, this study uses a non-probability sampling design in which the results of the study cannot be generalized. Secondly, this study only uses one mall.
Application of the Theory of Planned Behavior for Predicting the Intention of International Entrepreneurship: Global Mindset and Cultural Intelligence As Moderation Variables The Fennie Saputra; Sabrina Sihombing
APMBA (Asia Pacific Management and Business Application) Vol 7, No 2 (2018)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (406.763 KB) | DOI: 10.21776/ub.apmba.2018.007.02.1

Abstract

International entrepreneurship is one of the wheels that contributes to the developmenet of emerging economy. In regards to the development of Indonesia. contributions were given in the form of providing employment, increasing state input, and strengthening foreign exchange reserves. Indonesia is one of the countries in ASEAN, which also supports international entrepreneurship by opening ASEAN international trade routes through the Asean Free Trade Area (AFTA). With the opening of international trade channels, business competition can be increased. Based on the results of a survey conducted by GEM on ASEAN in terms of international entrepreneurial intentions at the initial stage of business, Indonesia was estimated at 0.3%. Therefore this study will discuss more deeply about the factors that influence one's international entrepreneurial intentions which consist of attitudes, social norms, global mindset and cultural intelligence. This study used 200 respondents from one ot the wellknown university focusing on entrepreneural creation enrolled in entrepreneurship courses. Data analyzed using Moderated Multiple Regression (MMR) resulted a positive relationship between international behavioral control and entrepreneurial intentions where highly needed in creating successfull entrepreneur.
Antecedents Varıables of Intentıon to Use Servıce Innovatıon: An Empırıcal Study of E-Toll Card Aldio Pramudya Gunadi; Sabrina O Sihombing
APMBA (Asia Pacific Management and Business Application) Vol 2, No 1 (2013)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (795.865 KB) | DOI: 10.21776/ub.apmba.2013.002.01.3

Abstract

Lack of consumer willingness to adopt electronic toll card in Jakarta triger the congestion at the toll gates. This congestion has been one of the critical factors that needs to be more focused by PT Jasa Marga as  highway toll service company. The fact shows that only 5.88% of all the total transactions in the toll gates applied E-toll card facility. These facts provide evidence about the lack of consumer willingness to adopt E-Toll card. Therefore, the understanding of consumer behavior to adopt sevice innovation is necessary to solve these lack of consumer unwillingness. This study was developed by replicated the research of Lee (2012) that reveal the antecedents factors that affect the consumer intention to adopt service innovation. Respondents of this research were 217 students from a private university in Tangerang. Respondent were collected by using judgemental sampling based on their experience in using E-toll card. The survey instrument employed demographic background, consumer attitude, perceived ease of use, perceived price fairness, satisfaction with existing service, fashion consciousness, risk averseness and consumer intention to adopt service innovation. Structural equation modeling (SEM) was applied to analyze the data. Result indicated that consumer attitude, perceived ease of use, satisfaction with existing service, risk averseness, and fashion consciousness are the predictors of consumer intention to adopt service innovation. This research also provides the theoretical implication, managerial implication, and suggestion for future research. 
Hubungan Antara Pengaruh Normatif dan Niat Beli Pakaian Merek Luar Negeri: Kesadaran Merek, Kualitas, dan Nilai Emosi Sebagai Variabel Mediasi Shannaz Nadya; Sabrina O Sihombing
Conference In Business, Accounting, And Management (CBAM) Vol 1, No 3 (2012): Conference In Business, Accounting And Management (Cbam) 2012
Publisher : Conference In Business, Accounting, And Management (CBAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Clothing is a primary need of man. Along with the times, the main function of clothing shifted. Clothes are not just a mere body cover but this time into a product category that represents the person. Therefore, more and more local brands and foreign brands in Indonesia. Many brand choices make the company needs to implement an effective marketing strategy in order to maintain its market. Companies need to know the factors that influence consumer purchase intention in order to formulate effective marketing strategies. Research on consumer purchase intention towards foreign apparel brands has been done in other countries. However, only few studies were developed in Indonesia. Therefore, this study aimed to examine the relationship normative influence, brand consciousness, perceived quality, emotional values on purchase intention. The data in this study were obtained by distributing questionnaires to the respondents. The selection of respondents using a non-probability judgmental sampling technique. Questionnaires were distributed to 226 respondents and as many as 200 questionnaires that can be used for further analysis. The data then was analyzed by using structural equation modeling approach. The analysis showed all hypotheses are supported. The study also provides implications for theoretical and managerial implications and suggestions for future research.Keywords: purchase intention, normative influence, brand consciousness, perceived quality, emotional values
MEMPREDIKSI LOYALITAS DAN KOMUNIKASI DARI MULUT KE MULUT: STUDI EMPIRIS PADA SUATU PUSAT KEBUGARAN Melva Lasmaria Manalu; Sabrina Oktoria Sihombing
Jurnal Ekonomi dan Bisnis 2011: EKOBIS (Vol.12 No.1 2011)
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.12.1.40-57

Abstract

This research examines a cognitive-affective-conative baseline model which proposed by Chiouet al. (2002). According to the model, perceived service quality (both tangible company-relatedand employee-related factors) is modeled antecedent to satisfaction and trust, which in turn areantecedents to customer loyalty responses (word of mouth and traditional loyalty). The sampleof this research was 233 students. Respondents were collected by using purposive samplingtechnique. Structural equation modeling (SEM) was used to analyze the data. The results showthat all research hypoteses were supported. This paper also provides the implications for theoreticaland managerial and offers directions for future research.Key words: service quality, loyalty, word-of-mouth
Hubungan Kepantasan Harga, Kepuasan Pelanggan DAN Loyalitas SERTA Harga yang Dapat Diterima Raymond Setia Budi; Sabrina Oktoria Sihombing
Jurnal Ekonomi dan Bisnis 2010: EKOBIS (Vol.11 No.1 2010)
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.11.1.436-455

Abstract

The vast number of restaurant entrepeneur incite such an intense competitiveness whichleads to diversity in practising marketing strategy, One factor that needs to be brought into attention is pricing, which has become a sensitive subject in the time of global crisis.When something is overpriced, consumer will easily walk away, and when it is low-priced,a doubt about quality will aries. Price of a product or a service will, more often than not,affect consumer’s buying decision. Thus it is important for a company to be able to place anacceptable price. Yet, so far only few researche evaluated “price acceptance” as consequenceof customer satisfaction. This research aims to assess the relationship between price fairness,customer satisfaction, loyalty, and price acceptance in a service company. Questionnaireswere distributed to respondents by the self-administered questionnaire method and a total of187 completed questionnaires were used in the analysis. The data was then analzed usingstructural equation modeling. Three of five hypotheses were supported, and two others werenot supported. This paper alson provides the implications for theoritical and managerial andoffers directions for future research.Keywords : Price fairness, Customer Satisfaction, Loyalty, Price Acceptance
Analisis Hubungan Teknologi Swalayan dan Layanan Personal terhadap Loyalitas Lia Pratiwi Chandra; Sabrina Oktoria Sihombing
Jurnal Ekonomi dan Bisnis 2009: EKOBIS (Vol.10 No.1 2009)
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.10.1.209-221

Abstract

Many companies use self-service technology nowadays as a result of advances in technology.In the specific, those companies replace personal services with self-service technologyfacilities. For instance, a bank can use automatic teller machine (ATM) instead of a bank tellerinside the bank. The use of self-service technologies is aimed to fulfill the variety of consumers’needs. However, not many research focus on the impact of self-service technology onconsumer satisfaction and loyalty. Therefore, the aim of this research is to test a model of theimpact of self-service technology on consumer satisfaction and loyalty. This research replicatedthe model which was developed by B���������������eatson et al. �(22006006�������) and ex��������������������������������tend the model by adding a variablecalled consumer loyalty. Questionnaires were distributed to respondents by the drop-off/pick-up method and a total of 372 completed questionnaires were used in the analysis. The datawas then analyzed using structural equation modeling. All research hypotheses were supportedthis paper also provides the implications for theoretical and managerial and offers directions forfuture research.Keywords : Self-Service Technology, Personal Service, Consumer Satisfaction, Commitment,and Consumer Loyalty
MEMPREDIKSI HUBUNGAN LOYALITAS MEREK, RASA KEIKUTSERTAAN, KECOCOKAN CITRA DIRI DAN KONSUMSI TERAKHIR TERHADAP KESEJAHTERAAN KONSUMEN : STUDI EMPIRIS PADA KEDAI KOPI STARBUCKS Hendro .; Sabrina O. Sihombing
Jurnal Ekonomi dan Bisnis 2011: EKOBIS (Vol.12 No.2 2011)
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.12.2.192-207

Abstract

Modern lifesytle affects the increasing food and beverage industry. People spend their time at cafe, restaurant, or coffee shop to interact with other people. Consumers are faced with many choices of cafe, restaurant, and coffee shop nowadays. However, people may choose one specific cafe, restaurant, or coffee shop based on perception toward well-being. In otherwords, consumer well-being (CWB) refers to the extent to which a particular consumer good or service creates an overall perception of the quality-of-life impact of that product. This research applied a model which was developed by Sirgy and Grzeskowiak (2007) to predict consumer well- being. The model was tested among 265 respondents. Structural equation modeling was applied to analyze the data. The results indicated that CWB was significantly predicted brandcommunity belongingness, and the effect of brand loyalty on CWB was moderated by selfimage congruence.Keywords: consumer well-being, consumer satisfaction, self-image, brand-community belongingness
PARADIGMS IN CONSUMER BEHAVIOR Sabrina Oktoria Sihombing
Gadjah Mada International Journal of Business Vol 4, No 2 (2002): May-August
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (92.625 KB) | DOI: 10.22146/gamaijb.5635

Abstract

A paradigm influences what we see and conceive about certain facts. Paradigm can also influence what we accept as a truth. Yet, the debate over which paradigm and methodology is best suit for marketing and consumer behavior has begun since 1980s. Many researchers criticized the domination of logical empiricism paradigm and offered alternative paradigm to understand marketing and consumer behavior. This article discusses several paradigms and methodology, which are part of qualitative paradigm, and compares them with positivism paradigm. This article will also point to the importance of reconciliation between qualitative and quantitative paradigm in order to improve marketing and consumer behavior studies.
Co-Authors A. Prawira, Natasha A. Afsina Fauzia Salsabila Agung, Celine I Albert, Adriel Aldio Pramudia Gunadi, Aldio Pramudia Aldio Pramudya Gunadi Alfian, Cindy Amelda Pramezwary Andrean Steviano Andrew Santo Andriano, Jeremy Angelica Wijaya Anthonio Louis Wiryadi Antonio, Ferdi Axel Nathan Gabriello Bayu Bisma Dewantara Bella Sugita Berlianto, Margaretha P Berlianto, Margaretha P Catherine Natalie Celine I Agung Destian F Amaldi Devona Valencia Diena Mutiara Lemy Djakasaputra, Arifin Ericko Grady Evelyn Suhalim Evelyn Wijaya Fiesta Octaviani Friskha Loasari Gabriela Ayu Filimonovic Gilbert Fortino Orlando Grady Deven Gunarso, Lidya Hadi, Tan Hansel Ferdinand Haryono, Richard I. Hendro . Hubner, Ira B. Hulu, Meitolo Indra Liempepas Iswara, Ganesha Triutomo Jeremy Setiawan Jessica Suryadijaya Johan, Kevin Juliana Juliana Juliana Juliana Juliana Juliana, Juliana July Hidayat Keni Keni Kevin Susanto Layman, Chrisanty V. Levi Jehian Lia Pratiwi Chandra Livia Vania Suwono, Livia Vania Liza Handoko, Liza Loasari, Friskha Lorentia Shierly Lorentia Shierly, Lorentia Martinus Tukiran Matthew Gianto Meichael Melva Lasmaria Manalu Michael Rusiviro Jacob Michaela Leoda Wijaya Michelle Atmadjaja Mien Mien Mirelle Valentine Limowa Muhamad A. A. F. Ananda Muhammad Andreaginola Pratama Natalia, Elisse Natasha A. Prawira Natasya Metta Gunawan Nora Veri Nova Bernedeta Sitorus Nova Irene Bernedeta Sitorus Novi Chandra, Novi Park, Jun Young Pramono, Rudy Rahma, Stephanie Raymond Setia Budi Renaldi Renaldi Revel Gunawan Reza Adjah Richard Tjongirin Ricky Chia Rizki Pratama Saleh Siregar Rosianna Sianipar Salli, Faustino Rizky Yo Samantha, Wella Sebastian, Alice Selly Juliana Selviranti, Selviranti Shannaz Nadya Sharon B. Soesanto Sharon Madeline Shella F. Eles Shine Pintor S. Patiro Shine Pintor S. Patiro, Shine Pintor S. Tandean, Maria J. The Fennie Saputra Theresia Chandra Vicky Leonarto Vincent Riyanto Vinsensius Vinsensius Vinsensius, Vinsensius Wialdy, Kevin Wijaya, Rizky Charles Yizzy Weny Putri