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All Journal Conference In Business, Accounting And Management (Cbam) 2012 EkoBis ( Ekonomi & Bisnis ) ESENSI: JURNAL BISNIS DAN MANAJEMEN JURNAL ECONOMIA Jurnal Bisnis dan Ekonomi Jurnal Siasat Bisnis Jurnal Manajemen Terapan dan Keuangan JURNAL SAINS PEMASARAN INDONESIA Jurnal Manajemen Teknologi Jurnal Pariwisata Pesona JDM (Jurnal Dinamika Manajemen) Journal The Winners Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen Atma Jaya MIX : Jurnal Ilmiah Manajemen DeReMa (Development Research of Management) Jurnal Manajemen Asia-Pacific Management and Business Application Jurnal Bisnis dan Manajemen Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Pariwisata International Research Journal of Business Studies (E-Journal) JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Sinergitas PkM & CSR Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Ultima Management : Jurnal Ilmu Manajemen Aptisi Transactions on Technopreneurship (ATT) EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Scientia Indonesia Jurnal Manajerial Jurnal Mantik Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Manajemen Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Ilomata International Journal of Social Science Journal of Community Service and Engagement Akuntansi Bisnis & Manajemen (ABM) JURNAL ILMIAH GLOBAL EDUCATION Journal of Tourism Sustainability Prosiding Konferensi Nasional PKM-CSR Jurnal Manajemen Makara Human Behavior Studies in Asia ASEAN Marketing Journal Jurnal Manajemen dan Pemasaran Jasa Proceeding National Conference Business, Management, and Accounting (NCBMA) Proceeding of International Conference on Entrepreneurship (IConEnt)

Sabrina O Sihombing

Universitas Pelita Harapan

Author-ID : 379993

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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PENGARUH GREENWASHING TERHADAP EKUITAS MEREK DAN NIAT PEMBELIAN: SUATU STUDI EMPIRIS Devona Valencia; Sabrina Oktaria Sihombing; Mien Mien
Jurnal Manajemen Vol 18 No 1 (2021): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jm.v18i1.2226

Tujuan dari artikel ini adalah untuk memprediksi pengaruh greenwashing, ekuitas merek hijau, kredibilitas merek, asosiasi merek hijau dan niat pembelian. Sebagai objek pada penelitian, satu merek dipilih, yaitu The Body Shop. Data dikumpulkan dari 260 konsumen dengan menggunakan metode survei, dan structural equation modeling dilakukan untuk menguji hipotesis penelitian.Sebagai hasil, ditemukan bahwa asosiasi merek hijau dan kredibilitas merek mempengaruhi ekuitas merek hijau secara positif, dan ekuitas merek hijau memiliki pengaruh positif dan kuat pada intensitas pembelian konsumen. Selain itu, greenwashing berdampak negatif lemah pada asosiasi merek hijau dan kredibilitas merek, dan karenanya, secara tidak langsung mempengaruhi ekuitas merek hijau dan niat pembelian.

Prediction of Entrepreneurial Intention and Pre-Start-Up Behaviours on Entrepreneurial Concentrated Students Fiesta Octaviani; Renaldi Renaldi; Sabrina Oktaria Sihombing
Jurnal Economia Vol 17, No 2: October 2021
Publisher : Faculty of Economics Universitas Negeri Yogyakarta in collaboration with the Institute for

Abstract: This study aims to examine the factors that have the potential to influence student’s entrepreneurial intentions using the TPB theory model along with several other factors (i.e., attitude towards entrepreneurship, subjective norms, perceived behavioral control, innovation, proactive personality, need for achievement, internal locus of control, risk taking propensity, lifestyle integration, social networking, resources, opportunity recognition, fungibility issues, entrepreneurial intention, and pre-start-up behavior). Data were collected through 222 entrepreneurship concentration students from well-known universities in Indonesia. The structural equation model (PLS-SEM) was applied to test the research hypotheses. The emergence of significant and positive results among all factors involved, except fungibility issues is evidence of the positive influence of the factors studied on student’s entrepreneurial intentions in Indonesia which are then briefly summarized in the form of conclusions. Keywords: Entrepreneurial intention, theory of planned behavior, pre-start-up behavior, entrepreneurship Prediksi Entrepreneurial Intention dan Pre-Start-Up Behaviour terhadap Mahasiswa Konsentrasi KewirausahaanAbstrak: Penelitian ini bertujuan untuk menguji faktor-faktor yang berpotensi mempengaruhi niat berwirausaha mahasiswa dengan menggunakan model teori TPB beserta beberapa faktor lainnya (yaitu sikap berwirausaha, norma subjektif, persepsi pengendalian perilaku, inovasi, kepribadian proaktif, kebutuhan berprestasi, internal. locus of control, kecenderungan mengambil risiko, integrasi gaya hidup, jejaring sosial, sumber daya, pengenalan peluang, masalah kesepadanan, niat kewirausahaan, dan perilaku pra-start-up). Pengumpulan data dilakukan melalui 222 mahasiswa konsentrasi kewirausahaan dari universitas ternama di Indonesia. Model persamaan struktural (PLS-SEM) digunakan untuk menguji hipotesis penelitian. Munculnya hasil yang signifikan dan positif di antara semua faktor yang terlibat, kecuali masalah kesepadanan merupakan bukti pengaruh positif dari faktor-faktor yang diteliti terhadap niat berwirausaha mahasiswa di Indonesia yang kemudian dirangkum secara singkat dalam bentuk kesimpulan.Kata kunci: Niat kewirausahaan, teori perilaku terencana, perilaku-pra-start-up, kewirausahaan

PREDICTING ENVIRONMENTALLY PURCHASE BEHAVIOR: A TEST OF THE VALUE-ATTITUDE-BEHAVIOR HIERARCHY Sabrina Oktoria Sihombing
Jurnal Bisnis dan Ekonomi Vol 13 No 2 (2006): VOL. 13 NO. 2 SEPTEMBER 2006
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Stikubank

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (212.536 KB)

Ada bertambahnya minat terhadap berita yang berhubungan dengan lingkungan bisnis. Ada sebuah dorongan yang berasal dari kesadaran diantara para konsumen untuk melindungi lingkungan. Beberapa perusahaan telah mengambil langkah untuk bertanggung jawab terhadap lingkungan, misalnya perusahaan mobil Jepang seperti Honda dan Toyota telah membuat mobil hibrida untuk menarik konsumen yang pemerhati lingkungan. Tujuan penelitian ini adalah meneliti hubungan antara nilai konsumen, efek ekologi, perhatian pembeli dan pembelian sebenarnya dari Green product (produk ramah lingkungan). Pada penelitian ini ada 132 responden yang dipakai untuk menganalisis hubungan antara nilai konsumen, efek ekologi, perhatian pembeli dan pembelian sebenarnya dari Green product (produk ramah lingkungan). Data dianalisis dengan menggunakan ”Struktural Equation Modeling” dan hasil penelitian ini sesuai dengan hipotesis yang diujikan. Artikel ini memuat seluruh analisa data, diskusi, hasil penelitian dan implikasi untuk penelitian lebih lanjut. Kata kunci : Lingkungan, nilai consumen, dampak lingkungan keinginan, perilaku.

Predicting green product purchase: Applying a Cognitive-Affective-Behavior hierarchy Michael Rusiviro Jacob; Yizzy Weny Putri; Sabrina Oktaria Sihombing
Jurnal Siasat Bisnis Vol 24, No 2 (2020)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol24.iss2.art1

There are three major elements that considered being the expected certainty in green product purchasing is environmental attitude, product attitude, and also purchasing intention. Other variables such as collectivism, individualism, subjective and objective knowledge, environmental awareness, government’s role, media exposure, social influence, and perceived monetary value are linked to these factors as well. This research aims to examine regarding Indonesian consumers’ in creating green product purchase intention by applying Cognitive-Affective-Behavior hierarchy This study used convenience sampling as the design of the sampling with 262 respondents as the sample size. Questionnaires were distributed by spreading through internet and social media. After the data of all respondents were collected, then the analysis process of the data is conducted by using SEM PLS. However, there were seven hypotheses that showed unsupported results. These hypotheses are relationship between collectivism and environmental attitude, individualism and environmental attitude, individualism and product attitude, objective knowledge and environmental attitude, the role of government and product attitude, media exposure and environmental attitude, environmental attitude and purchase intention.

Loyalitas Merek Pada Jasa Penerbangan: Suatu Studi Empiris Kevin Susanto; Hansel Ferdinand; Revel Gunawan; Sabrina O Sihombing
Esensi: Jurnal Bisnis dan Manajemen Vol 8, No 1 (2018)
Publisher : Faculty of Economic and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/ess.v8i1.5553

Brand Loyalty on Airline Services: An Empirical StudyConsumer loyalty is an important element for the sustainability of a business. Therefore, an understanding of the key factors determining loyalty is important. In relation to aviation services, particularly AirAsia, several events that have occurred in AirAsia may affect consumer loyalty to the airline. Therefore, this study aims to examine the relationship between variables, especially variables affecting brand loyalty such as customer identification of the brand, service quality, perceived value, and brand trust. Data collection method in this research is non-probability sampling method. Questionnaires were distributed to 175 respondents. The results of the questionnaire obtained were studied using Structural Equation Modeling (SEM). The results show that only perceived values has no significant relationship with loyalty.DOI: 10.15408/ess.v8i1.5553

Understanding Knowledge Sharing Behavior: An Examination of the Extended Model of Theory of Planned Behavior Sabrina O. Sihombing
The Winners Vol. 12 No. 1 (2011): The Winners Vol. 12 No. 1 2011
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v12i1.681

Knowledge is recognized as one valuable asset for many organizations. Thus, knowledge-sharing is one of important activities in many organizations, including university. Knowledge sharing is defined as activities of transferring or disseminating organizationally relevant information, ideas, suggestions, and expertise with one another. This research applied Christian values as a moderating variable in the framework of theory of planned behavior. The aims of this research to assess applicability of the theory of planned behavior to predict knowledge sharing and to examine the effects of Christian values in the relationship between attitude and intention to share knowledge. A self-administered questionnaire was used to collect the data for this study. The data was then analyzed using structural equation modeling.

The Effect of Consumer-Based Brand Equity and Satisfaction on Loyalty: An Empirical Study Muhammad Andreaginola Pratama; Rizki Pratama Saleh Siregar; Sabrina Oktaria Sihombing
Jurnal Economia Vol 15, No 2: October 2019
Publisher : Faculty of Economics Universitas Negeri Yogyakarta in collaboration with the Institute for

Abstract: Economic growth in Indonesia encourages the growth of many industries. Specifically, the food and beverage industry has grown significantly in Indonesian economics. Coffee shops with foreign or local brands are growing and competing for having customer loyalty. Many research has been conducted to examine customer loyalty in a particular coffee shop. However, little research has been focused on comparing both local and foreign brand names of the coffee shop. The comparative study is needed to understand whether foreign or local brand names matter in predicting both customer satisfaction and loyalty. This research uses a quantitative paradigm using descriptive research type. The object of research is Starbucks (foreign brand) and Djournal Coffee (local brand). Data were collected through questionnaires distributed by applying judgemental sampling. Data analysis was conducted by using structural equation model (SEM). In this study, there are two unsupported hypotheses namely (1) the relationship between the ideal self-congruence and customer satisfaction, and (2) the relationship between brand identification and customer satisfaction. The study also provides theoretical contributions, managerial implications and suggestions for further research. Keywords: brand equity, customer satisfaction, brand loyalty, SEMPengaruh Ekuitas Merek Berbasis Konsumen dan Kepuasan terhadap Loyalitas: Sebuah Studi Empiris Abstrak: Pertumbuhan ekonomi di Indonesia mendorong pertumbuhan banyak industri. Secara khusus, industri makanan dan minuman telah tumbuh secara signifikan dalam ekonomi Indonesia. Kedai kopi dengan merek asing atau lokal tumbuh dan bersaing untuk memiliki loyalitas pelanggan. Banyak penelitian telah dilakukan untuk menguji loyalitas pelanggan di coffee shop tertentu. Namun, sedikit penelitian yang difokuskan untuk membandingkan nama merek lokal dan asing dari coffee shop. Studi perbandingan diperlukan untuk memahami apakah nama merek asing atau lokal penting dalam memprediksi kepuasan dan loyalitas pelanggan. Penelitian ini menggunakan paradigma kuantitatif dengan menggunakan tipe penelitian deskriptif. Objek penelitian adalah Starbucks (merek asing) dan Djournal Coffee (merek lokal). Data dikumpulkan melalui kuesioner yang didistribusikan dengan menggunakan judgemental sampling. Analisis data dilakukan dengan menggunakan pemodelan persamaan struktural (SEM). Dalam penelitian ini ada dua hipotesis yang tidak didukung yaitu (1) hubungan antara kongruensi diri yang ideal dan kepuasan pelanggan dan (2) hubungan antara identifikasi merek dan kepuasan pelanggan. Studi ini juga memberikan kontribusi teoritis, implikasi manajerial dan saran untuk penelitian lebih lanjut. Kata kunci: ekuitas merek, kepuasan konsumen, loyalitas merek, SEM

PERANAN EKOLABEL DALAM NIAT PEMBELIAN: SUATU STUDI EMPIRIS PADA MEREK THE BODY SHOP Vincent Riyanto; Sharon B. Soesanto; Sabrina O. Sihombing
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 3 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

This research aims to assess the relationship between behavioral variables on the environment: ecolabel awareness, trust, ecolabel knowledge, ecolabel availability, and environmental concerns of intention to buy. Data was collected through questionnaires with non-probability sampling method which included a total sample of 230 respondents. Hypothesis testing was conducted by applying Structural Equation Modeling (SEM). The results shows that there are six out of ten supported hypotheses and four unsupported hypotheses. The six hypotheses supported are (1) there is positive relationship between attitude and trust in buying environmentally friendly product, (2) there is positive relationship between ecolabel awareness and ecolabel attention, (3) there is positive relationship between ecolabel awareness and intention to buy, (4) there is positive relationship between trust in buying environmentally product and ecolabel attention, (5) there is positive relationship between trust in buying environmentally product and intention to buy, and (6) there is positive relationship between ecolabel availability and ecolabel attention. This research also contributes theoretical contributions, managerial implications, and recommendations for further research

DETERMINAN NIAT BELI MAKANAN ORGANIK: SIKAP UNTUK MEMBELI SEBAGAI VARIABEL MEDIASI Shella F. Eles; Sabrina O. Sihombing
MIX: JURNAL ILMIAH MANAJEMEN Vol 6, No 3 (2016): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (427.679 KB)

Abstract. The purpose of this study is to identify whether environmental concern,consumers‟ perceptions, health consciousness, subjective norms, and attitude have apositive relationship towards organic food purchase intention. The type of researchused for this study is descriptive research with non probability sampling design. Thenumber of respondents was 202 respondents. Hypotheses were tested using StructuralEquations Model (SEM). The results showed that there are three unsupportedhypotheses out of five hypotheses. Supported hypotheses are hypothesis 2 andhypothesis 5. The supported hypotheses are consumers‟ perceptions and attitude.Furthermore, this research showed that consumers‟ perceptions and attitude have apositive relationship toward purchase intention.

MEMPREDIKSI KESEJAHTERAAN KONSUMEN MELALUI PERAN SIMBOL MEREK BUDAYA, MEREK AUTENTIK, DAN KETERLIBATAN BUDAYA JANGKA PANJANG Michelle Atmadjaja; Sabrina Sihombing
MIX: JURNAL ILMIAH MANAJEMEN Vol 11, No 2 (2021): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mix.2021.v11i2.007

Dari sekian banyak merek yang melambangkan simbol budaya di Indonesia, Batik Keris adalah salah satu merek popular. Namun, ada penurunan peringkat di Batik Keris dimana pada 2015-2018 Batik Keris berada di peringkat 1 tetapi turun ke 2 di 2019-2020. Tujuan penelitian ini untuk memprediksi kesejahteraan konsumen melalui Batik Keris yang dipengaruhi oleh simbol merek budaya, merek autentik, dan keterlibatan budaya jangka panjang. Penelitian ini menggunakan paradigma kuantitatif. Kuesioner dibuat dengan menggunakan indikator-indikator variabel penelitian yang berasal dari penelitian sebelumnya. Kuesioner didistribusikan dengan menggunakan disain sampling bertujuan. Sebanyak 220 responden terlibat dalam penelitian ini. Uji validitas dan reliabilitas dilakukan terlebih dahulu sebelum pengujian hipotesis. Pengujian hipotesis dilakukan dengan menggunakan Structural Equation Modeling (SEM). Hasil menunjukkan bahwa tujuh hipotesis dalam penelitian didukung. Secara spesifik, simbol merek budaya, keterlibatan budaya jangka panjang, merek autentik, dan kesejahteraan eudaimonik adalah semua faktor penting yang memengaruhi kesejahteraan hedonis konsumen.

Co-Authors A. Prawira, Natasha A. Afsina Fauzia Salsabila Agung, Celine I Albert, Adriel Aldio Pramudia Gunadi, Aldio Pramudia Aldio Pramudya Gunadi Alfian, Cindy Amelda Pramezwary Andrean Steviano Andrew Santo Andriano, Jeremy Angelica Wijaya Anthonio Louis Wiryadi Antonio, Ferdi Axel Nathan Gabriello Bayu Bisma Dewantara Bella Sugita Berlianto, Margaretha P Berlianto, Margaretha P Catherine Natalie Celine I Agung Destian F Amaldi Devona Valencia Diena Mutiara Lemy Djakasaputra, Arifin Ericko Grady Evelyn Suhalim Evelyn Wijaya Fiesta Octaviani Friskha Loasari Gabriela Ayu Filimonovic Gilbert Fortino Orlando Grady Deven Gunarso, Lidya Hadi, Tan Hansel Ferdinand Haryono, Richard I. Hendro . Hubner, Ira B. Hulu, Meitolo Indra Liempepas Iswara, Ganesha Triutomo Jeremy Setiawan Jessica Suryadijaya Johan, Kevin Juliana Juliana Juliana Juliana Juliana Juliana, Juliana July Hidayat Keni Keni Kevin Susanto Layman, Chrisanty V. Levi Jehian Lia Pratiwi Chandra Livia Vania Suwono, Livia Vania Liza Handoko, Liza Loasari, Friskha Lorentia Shierly Lorentia Shierly, Lorentia Martinus Tukiran Matthew Gianto Meichael Melva Lasmaria Manalu Michael Rusiviro Jacob Michaela Leoda Wijaya Michelle Atmadjaja Mien Mien Mirelle Valentine Limowa Muhamad A. A. F. Ananda Muhammad Andreaginola Pratama Natalia, Elisse Natasha A. Prawira Natasya Metta Gunawan Nora Veri Nova Bernedeta Sitorus Nova Irene Bernedeta Sitorus Novi Chandra, Novi Park, Jun Young Pramono, Rudy Rahma, Stephanie Raymond Setia Budi Renaldi Renaldi Revel Gunawan Reza Adjah Richard Tjongirin Ricky Chia Rizki Pratama Saleh Siregar Rosianna Sianipar Salli, Faustino Rizky Yo Samantha, Wella Sebastian, Alice Selly Juliana Selviranti, Selviranti Shannaz Nadya Sharon B. Soesanto Sharon Madeline Shella F. Eles Shine Pintor S. Patiro Shine Pintor S. Patiro, Shine Pintor S. Tandean, Maria J. The Fennie Saputra Theresia Chandra Vicky Leonarto Vincent Riyanto Vinsensius Vinsensius Vinsensius, Vinsensius Wialdy, Kevin Wijaya, Rizky Charles Yizzy Weny Putri

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