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ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI NIAT PENGGUNAAN BERKELANJUTAN: STUDI EMPIRIS PADA MOBILE BANKING BCA Sihombing, Sabrina; Liempepas, Indra; Meichael
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 10 No. 2 (2019): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (194.694 KB)

Abstract

Penelitian ini bertujuan untuk menguji keterhubungan antar variabel dalam memprediksi niat penggunaan berkelanjutan pada mobile banking BCA. Variabel-variabel dalam peneletian ini yaitu niat penggunaan berkelanjutan, kepuasan, komitmen kalkulatif, komitmen afektif, kepercayaan, nilai layanan yang dirasakan, kualitas alternatif, dan kecemasan. Teknik pengumpulan data dalam penelitian ini dilakukan dengan menggunakan kuesioner dan dengan disain sampling bertujuan (purposive). Jumlah responden adalah sebanyak 257 responden. Sebelum data dianalisis untuk pengujian hipotesis, uji reliabilitas dan validitas dilakukan untuk memastikan bahwa ukuran yang digunakan adalah baik. Kemudian, data dianalisis untuk pengujian hipotesis dengan menggunakan Structural Equation Modelling (SEM). Hasil analisis menunjukkan bahwa semua hipotesis dapat didukung. Penelitian ini juga menyampaikan keterbatasan dan saran untuk penelitian selanjutnya.
PENDEKATAN EKONOMI BERBASISKAN PENGALAMAN YANG MENCIPTAKAN KENANGAN BERKESAN WISATAWAN MELALUI IDENTIFIKASI POTENSI DAN PEMASARAN (STUDI PADA DESA WISATA SAWARNA) Juliana, Juliana; Sihombing, Sabrina Oktaria; Antonio, Ferdi
Jurnal Pariwisata Vol 10, No 2 (2023): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/par.v10i2.15536

Abstract

ABSTRAKPenciptaan nilai pengalaman wisatawan dianggap sebagai tren masa kini yang berfungsi sebagai sumber informasi serta sharing hal positif mengenai desa wisata. Pentingnya penciptaan nilai pengalaman untuk meningkatkan gairah niat berkunjung pada desa wisata dan untuk menilai asumsi ini peneliti menggunakan model Pine dan Gilmore. Tujuan penelitian untuk mengidentifikasi pendekatan ekonomi berbasiskan pengalaman yang menciptakan kenangan melalui potensi dan pemasaran desa wisata Sawarna.. Metode penelitian yang dilaksanakan menggunakan metode kualitatif dengan metode pengumpulan data melalui interview dan observasi. Teknik analisis data menggunakan narrative analysis. Informan yang digunakan merupakan pengurus pokdarwis dan pengunjung desa wisata sawarna. Teknik pengambilan sampel menggunakan teknik purposive sampling  dengan kriteria pengunjung yang sudah sering mengunjungi desa wisata sawarna dan pengurus pokdarwis berpengalaman di bidang pengelolaan desa wisata. Hasil penelitian menunjukkan desa wisata sawarna memiliki potensi yang sangat baik dengan menawarkan pengalaman yang tidak terlupakan melalui konsep ekonomi pengalaman yang meliputi education, entertainment, escapism, nilai esthetic yang ada di desa wisata sawarna.Kata Kunci : Desa Wisata, experienced economy, potensi desa wisata sawarna ABSTRACTThe creation of tourist experience value is considered a current trend that serves as a source of information and sharing positive things about tourist villages. The importance of creating experiential value to increase the desire to visit tourist villages and to assess this assumption, researchers use the Pine and Gilmore model. The research objective was to identify an experience-based economic approach that creates memories through the potential and marketing of the Sawarna tourist village. The research method was carried out using qualitative methods with data collection methods through interviews and observations. The data analysis technique uses narrative analysis. The informants used were Pokdarwis administrators and visitors to the Sawarna tourist village. The sampling technique uses a purposive sampling technique with the criteria of visitors who have frequently visited the Sawarna tourist village and experienced Pokdarwis management in the field of tourism village management. The results of the study show that the Sawarna tourism village has very good potential by offering an unforgettable experience through the concept of an experience economy which includes education, entertainment, escapism, esthetic values that exist in the Sawarna tourism village.Keywords: Tourism Village, experienced economy, potential of Sawarna tourism village 
Predicting the Relationship of Antecedent Variables of Intention to Use: Empirical Analysis on E-Money Application Iswara, Ganesha Triutomo; Wialdy, Kevin; Sihombing, Sabrina Oktaria
JDM (Jurnal Dinamika Manajemen) Vol 10, No 2 (2019): September 2019
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v10i2.20443

Abstract

This study aims to predict the relationship of perceived usefulness, perceived ease of use, relative superiority, nature of transactions, and substitution to adoptions that affect intention to use of smart phone-based electronic money. The variables in this study are relative advantages, transaction nature, perceived usefulness, and perceived ease of use, substitution and adoption of electronic money. Data collection techniques in this study were conducted using a questionnaire with judgmental sampling method. The size of the respondents is 142 respondents. The data obtained is analyzed using Structural Equation Modeling (SEM). The results show that the six hypotheses are supported. The intention to use electronic money is also influenced by the adoption of electronic money. The adoption of electronic money is a significant predictor of intention to use electronic money. This study also provides limitations and suggestions for further research.
The Effects of Store Environment and Merchandise to Customer Responses: an Empirical Study Haryono, Richard I.; Sihombing, Sabrina O.
JDM (Jurnal Dinamika Manajemen) Vol 9, No 1 (2018): March 2018
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v9i1.14650

Abstract

This study aims to determine the relationship between store environments consisting of social cues, design cues, ambient gestures, and merchandise cues and their impact on cognitive and affective consumer evaluations of stores and merchandise that will influence approach behavior. The retail industry in Indonesia has increased inevitably. This development is predicted to continue to increase to 8% by 2018. As a result, stores are competing to offer new and unique experiences for both cognitive and affective customers. Over the past decade, similar research has rarely been done. In addition, item cues variables are also rarely mentioned in previous studies. Therefore, this study aims to explain more about merchandise cues. The basis of this research is quantitative method, using descriptive research type with research object Foodmart Primo Maxxbox Lippo Village. The sample size involved 200 respondents selected by applying purposive sampling. After data collected, the data were analyzed by using structural equation modeling (SEM). There are three out of 12 hypotheses that were not supported in this study. The three hypotheses are the relationship between ambient cues with consumers’ cognitive evaluation of the store, and no relationship between consumer cognitive evaluation and approach behavior. Theoretical and managerial implications and suggestions for further research are also discussed in this study.This study aims to determine the relationship between store environments consisting of social cues, design cues, ambient gestures, and merchandise cues and their impact on cognitive and affective consumer evaluations of stores and merchandise that will influence approach behavior. The retail industry in Indonesia has increased inevitably. This development is predicted to continue to increase to 8% by 2018. As a result, stores are competing to offer new and unique experiences for both cognitive and affective customers. Over the past decade, similar research has rarely been done. In addition, item cues variables are also rarely mentioned in previous studies. Therefore, this study aims to explain more about merchandise cues. The basis of this research is quantitative method, using descriptive research type with research object Foodmart Primo Maxxbox Lippo Village. The sample size involved 200 respondents selected by applying purposive sampling. After data collected, the data were analyzed by using structural equation modeling (SEM). There are three out of 12 hypotheses that were not supported in this study. The three hypotheses are the relationship between ambient cues with consumers’ cognitive evaluation of the store, and no relationship between consumer cognitive evaluation and approach behavior. Theoretical and managerial implications and suggestions for further research are also discussed in this study.
Factors Affecting Customer Loyalty of Fitness Centers: An Empirical Study Suwono, Livia Vania; Sihombing, Sabrina Oktaria
JDM (Jurnal Dinamika Manajemen) Vol 7, No 1 (2016): March 2016
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v7i1.5758

Abstract

Awareness of healthy lifestyle in society is increasing day by day. Therefore, the fitness centers more motivated to focus on these business opportunities. Hence, it is important for companies to understand how to satisfy consumers to obtain consumer loyalty. Main variables were applied to predict customer loyalties areswitching cost, customer value, physical environment, and customer satisfaction. Data was collected through questionnaires distribution to students at private university in Tangerang. Data then was analyzed to by applying multipleregressionswith SPSS software. The results showed that there are three hypotheses are supported. The hypothesis is the relationship between switching cost and customer value, the relationship between customer value and customer satisfaction, and the relationship between customer satisfaction and customer loyalty. There is a hypothesis that is not supported, namely the relationship between the physical environment and customer satisfaction. This study also provides a discussion and offers direction for further research.Kesadaran akan hidup sehat dalam masyarakat semakin meningkat. Oleh karenaitu, perusahaan-perusahaan pusat kebugaran termotivasi untuk focus pada peluang bisnis ini. Dengan demikian, pemahaman akan kepuasan konsumen yang dapat menjadikan konsumen semakin loyal adalah penting bagi perusahaan. Penelitian ini focus pada variable biaya perpindahan, nilai yang diterima konsumen, lingkungan fisik, dan kepuasan konsumen dalam memprediksi loyalitas konsumen. Data dikumpulkan melalui penyebaran kuesioner pada mahasiswa di sebuah universitas swasta. Data kemudian dianalisis dengan menggunakan regresi berganda. Hasil penelitian menunjukkan bahwa terdapat tiga hipotesis yang didukung. Hipotesis tersebut adalah hubungan antara biaya perpindahan dan nilai yang diterima konsumen, hubungan antara nilai yang diterima konsumen dan kepuasan konsumen, dan hubungan antara kepuasan konsumen dan loyalitas konsumen. Terdapat satu hipotesis yang tidak didukung, yaitu hubungan antara lingkungan fisik dan kepuasan konsumen. Penelitian ini menyampaikan pembahasan dan arah atas penelitian selanjutnya.
SYSTEMATIC LITERATURE REVIEW ANALYSIS OF POSITIVE E-WOM ON THE TOURIST FUTURE BEHAVIOR IN TOURISM VILLAGE MARKETING Juliana, Juliana; Sihombing, Sabrina O; Antonio, Ferdi
Jurnal Ilmiah Global Education Vol. 4 No. 4 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 4, Desember 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i4.1402

Abstract

This article provides an in-depth, systematic literature review on the positive impact of e-WOM in the tourism village marketing context. The purpose of this study is to determine the research gap, trend or impact pattern of positive e-wom from the research keyword, namely Positive E- Wom using the Publish or Perish application as a search for the Research Journal database and Vos Viewer as a graphical visualization for determining research gaps. Through systematic literature research methodology, filtered and analyzed various relevant articles from various databases. The results illustrate the various positive impacts of e-WOM. Based on the curated results of research sources, only 100 articles were relevant to the 2018-2023 research time interval from several databases. Based on the research gap analysis using the Mendeley Application and Vos Viewer, the keywords that are relevant to Positive E-Wom research are obtained, namely tourist destination, destination image, intention, positive impact, tourism, Social Medium, Tourist Satisfaction, decision and which has the lowest Research Gap or Variables rarely studied which affect positive E-wom are tourist destination, intention, negative impact/anxiety, enjoyment, esthetic, escapism, authenticity and memorable tourism experience, social media context, symbolic value, tourist delight which are variables that are not visible in the VOS viewer visualization. In this context, positive e-WOM also has a viral effect that is able to reach a wide audience in a short time, as well as encourage active tourist participation in providing feedback and reviews.
WORKSHOP BAGI PELAKU USAHA KULINER LOKAL DI DESA WISATA SANJAI Sianipar, Rosianna; Sitorus, Nova Bernedeta; Juliana, Juliana; Lemy, Diena Mutiara; Sihombing, Sabrina O.
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Volume 5 No 1 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i1.24664

Abstract

Desa Wisata Sanjai merupakan desa wisata yang memiliki produk kuliner yang memanfaatkan singkong sebagai produk utama yaitu kerupuk sanjai. Kerupuk sanjai sendiri sudah terkenal dan memiliki paten dan dimiliki oleh masyarakat di Desa Wisata Sanjai. Desa tersebut terletak di Kelurahan Manggis Gantiang, Kecamatan Mandiangin Koto Selayan dan sangat dekat dengan Kota Bukit Tinggi. Desa Wisata Sanjai sendiri memiliki visi “mewujudkan Kampung Wisata Sanjai sebagai pelopor makanan khas Bukit Tinggi yang berdaya saing dan bermanfaat bagi kesejahteraan masyarakat yang berbudaya”.  Tujuan yang akan dicapai adalah menumbuhkan kesadaran dan peran serta seluruh komponen masyarakat Kampung Wisata Sanjai dalam menerapkan, mewujudkan, membudayakan dan memasyarakatkan sadar wisata dan sapta pesona.  Tujuan pelatihan ini dapat Memberikan pemahaman mendalam tentang prinsip-prinsip higiene dan sanitasi dalam konteks industri kuliner; meningkatkan pengetahuan para pelaku usaha kuliner tentang regulasi dan standar keamanan pangan yang berlaku; memberikan penerapan strategi praktik higiene dan sanitasi yang efektif dalam operasional sehari-hari; mendorong kolaborasi dan pertukaran pengalaman antar pelaku usaha kuliner lokal.  Untuk mengukur keberhasilan kegiatan ini, akan dilakukan metode pre tes dan pos tes. Analisis pre tes dan pos tes terhadap pelaku usaha kuliner lokal di Desa Wisata Sanjai menunjukkan hasil yang sangat positif dan memberikan gambaran yang kuat tentang keberhasilan pelatihan hygiene dan sanitasi. Dengan jumlah peserta sebanyak 30 orang, pelatihan mampu secara signifikan meningkatkan pengetahuan dan keterampilan peserta dalam aspek-aspek kunci higiene dan sanitasi.
PELATIHAN AMPAS ALMOND SEBAGAI BAHAN UTAMA PEMBUATAN COOKIES Filimonovic, Gabriela Ayu; Salsabila, Afsina Fauzia; Suhalim, Evelyn; Juliana, Juliana; Sihombing, Sabrina O.
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Volume 5 No. 2 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i2.26360

Abstract

Pengabdian kepada masyarakat merupakan upaya yang dilakukan dengan tujuan membantu masyarakat dalam melakukan aktivitas atau kegiatan tertentu. Salah satu bentuk pengabdian masyarakat yang dilakukan adalah melalui penyelenggaraan lokakarya, seperti yang dilakukan dalam kasus ini di Desa Curug Wetan, yang mengajarkan masyarakat cara membuat kue dari ampas almond. Tujuan utama dari kegiatan ini adalah memberikan edukasi dan inovasi kepada masyarakat, serta membuka peluang masa depan yang lebih baik. Lokakarya ini diharapkan dapat memberikan ide dan motivasi bagi masyarakat setempat, serta mendorong pengembangan usaha melalui penerapan keterampilan yang dipelajari. Hasil dari kegiatan pengabdian kepada masyarakat ini menunjukkan beberapa hal positif. Pertama, peserta merasakan bahwa proses pembuatan biskuit yang diajarkan dalam pelatihan mudah untuk dikuasai, menunjukkan penerimaan yang baik terhadap materi pelatihan. Kedua, peserta tertarik dengan fitur dan proses produksi menu, menunjukkan minat yang tinggi terhadap materi yang diajarkan. Ketiga, peserta menemukan hal-hal baru dalam pelatihan yang diterima, menunjukkan manfaat nyata dari proses pelatihan yang dilaksanakan oleh tim pelaksana. Keempat, materi yang diajarkan dianggap menarik dan mudah untuk dikreasikan oleh peserta, menunjukkan potensi penerapan keterampilan yang dipelajari dalam kehidupan sehari-hari. Namun, untuk meningkatkan efektivitas kegiatan pengabdian masyarakat di masa depan, beberapa saran dan rekomendasi perlu dipertimbangkan. Salah satunya adalah pentingnya koordinasi yang komprehensif dengan manajemen, agar kegiatan dapat berjalan dengan lebih lancar dan efisien. Dengan demikian, kegiatan pengabdian kepada masyarakat dapat memberikan manfaat yang lebih besar bagi masyarakat yang dilayani.
Antecedents of Employee Loyalty in Educational Setting: An Empirical Study O. Sihombing, Sabrina; P. Berlianto, Margaretha
International Research Journal of Business Studies Vol. 10 No. 2 (2017): August - November 2017
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.10.2.99-109

Abstract

No studies have been conducted to link three variables of work values, internal marketing, and job satisfaction in predicting employee loyalty. Therefore, this research aims to fulfill the gap by developing a model that include work values, internal marketing, and job satisfaction in assessing employee loyalty in educational context. This research apply a judgmental sampling with the sample size of 200 lecturers from a private universities in Tangerang. Structural equation modeling was applied in testing the research hypotheses. The results showed that there is one out of three hypotheses that was not supported. That hypothesis is the relationship between internal marketing and job satisfaction.
Predicting Intention to Purchase Counterfeit Products: Extending the Theory of Planned Behavior Patiro, Shine Pintor S.; Sihombing, Sabrina O.
International Research Journal of Business Studies Vol. 7 No. 2 (2014): August - November 2014
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.7.2.109-120

Abstract

This research was designed to test the ability of an extended theory of planned behavior (TPB) to predict purchase intention of counterfeit products. Value consciousness and past behavior are variables that added into the TPB. Three hundred and fifty respondents completed the research questionnaires. Questionnaires were distributed to respondents by email and drop-off/pick-up method. The data then analyzed using structural equation modeling (SEM). All Hypothesis were supported. This research also provides the managerial implication and suggestion for future research.
Co-Authors A. Prawira, Natasha A. Agung, Celine I Albert, Adriel Aldio Pramudia Gunadi, Aldio Pramudia Aldio Pramudya Gunadi Aldio Pramudya Gunadi, Aldio Pramudya Alfian, Cindy Amelda Pramezwary Andrean Steviano Andrew Santo Andriano, Jeremy Angelica Wijaya Anthonio Louis Wiryadi Antonio, Ferdi Axel Nathan Gabriello Bayu Bisma Dewantara Bella Sugita Berlianto, Margaretha P Berlianto, Margaretha P Catherine Natalie Celine I Agung Destian F Amaldi Devona Valencia Diena Mutiara Lemy Djakasaputra, Arifin Ericko Grady Evelyn Wijaya Fiesta Octaviani Filimonovic, Gabriela Ayu Friskha Loasari Gilbert Fortino Orlando Grady Deven Gunarso, Lidya Hadi, Tan Hansel Ferdinand Haryono, Richard I. Haryono, Richard I. Hendro . Hubner, Ira B. Hulu, Meitolo Iswara, Ganesha Triutomo Jeremy Setiawan Jessica Suryadijaya Johan, Kevin Juliana Juliana Juliana Juliana Juliana Juliana, Juliana July Hidayat Keni Keni Kevin Susanto Layman, Chrisanty V. Levi Jehian Lia Pratiwi Chandra Liempepas, Indra Livia Vania Suwono, Livia Vania Liza Handoko Loasari, Friskha Lorentia Shierly Lorentia Shierly, Lorentia Martinus Tukiran Matthew Gianto Meichael Melva Lasmaria Manalu Michael Rusiviro Jacob Michaela Leoda Wijaya Michelle Atmadjaja Mien Mien Mirelle Valentine Limowa Muhamad A. A. F. Ananda Muhammad Andreaginola Pratama Natalia, Elisse Natasha A. Prawira Natasya Metta Gunawan Nora Veri Nova Irene Bernedeta Sitorus Novi Chandra, Novi P. Berlianto, Margaretha Park, Jun Young Pramono, Rudy RA. Intan Permata Buana Rahma, Stephanie Raymond Setia Budi Renaldi Renaldi Revel Gunawan Reza Adjah Richard Tjongirin Ricky Chia Rizki Pratama Saleh Siregar Rosianna Sianipar Salli, Faustino Rizky Yo Salsabila, Afsina Fauzia Samantha, Wella Saputra, The Fennie Sebastian, Alice Selly Juliana Selviranti, Selviranti Shannaz Nadya Sharon B. Soesanto Sharon Madeline Shella F. Eles Shine Pintor S. Patiro Shine Pintor S. Patiro, Shine Pintor S. Sianipar, Rosianna Sitorus, Nova Suhalim, Evelyn Tandean, Maria J. The Fennie Saputra Theresia Chandra Vicky Leonarto Vincent Riyanto Vinsensius Vinsensius Vinsensius, Vinsensius Wialdy, Kevin Wijaya, Rizky Charles Yizzy Weny Putri