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Journal : Journal of Political Sphere

PENGARUH INSTAGRAM TERHADAP PREFERENSI POLITIK MAHASISWA UNIVERSITAS SYIAH KUALA PADA PEMILU 2024 Salsabila, Aura; Hasan, Effendi; Ahmady, Iqbal
Journal of Political Sphere Vol 6, No 1 (2025)
Publisher : Program Studi Ilmu Politik, Universitas Syiah Kuala, Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jps.v6i1.47148

Abstract

This study aims to examine the extent to which Instagram news coverage influences the political preferences of presidential candidates among students at Syiah Kuala University. As a popular social media platform among the younger generation, Instagram holds significant potential in shaping public opinion through visual and narrative content. The study adopts the agenda-setting theory, which posits that the media has the power to shape which issues are considered important by the public. A descriptive quantitative method was employed to explore the relationship between variables. The validity test results show that all indicators of variables X and Y are valid, with calculated r-values greater than the critical r-table value at a significance level of 0.05. This indicates that Instagram coverage influences students political preferences, thereby supporting McCombs and Shaw's agenda-setting theory. However, the analysis of statement number 12 reveals that a majority of respondents (39.6%) disagreed that social media campaigns significantly influence their voting decisions, while 34.2% agreed, and 26.2% remained neutral. These findings suggest that although social media is capable of shaping public opinion, its influence on individual political decisions remains limited.
Co-Authors A tika Abdul Karim Murtadha Ady Muzwardi Afrijal Afrijal aghoffar aghoffar Agustina, Soraya Ahmady, Iqbal alam syah Aminah Aminah Aminah Aminah Aminah Aminah Aminah Aminah Aminah Aminah Aminah, S.IP., M.IP Angga Ramadhana Aqil Munawar Ardiansyah, S.IP, MA Arif Abdillah armia armia Asmi dar Aulia Rahmat Aulia Syafahri Siregar Cut Maisarah Dafril Efendi darwin darwin Dedy Tabrani Fadhil Ilhamsyah Fathia Fernanda Fauzal Zahri Feby Gustira Harahap Feryda Rinjani firdaus firdaus Furqan Furqan Haji Hamil, Haji Jamaie Haji Jamaie Haji Hamil Helmi Helmi Helmi Helmi HENDRA WISMA Hendrayana Hendrayana Heri Kusmanto, Heri Humaizi, Humaizi Ikhsan Ikhsan Ikhsan Ikhwan Rahmatika Latif Iqbal Ahmady Irpan Syahputra JUMAR LIN Khalisni Khalisni Lailatul Qadri Lisdar Payung Maimun Maimun Mardhatillah, Muntaha Meilany Putri Yurendra Meilizar Meilizar Mida wati Mira Sawitri Muhammad Elmuava Sani Muhammad Firdaus Muhammad Ichwan Muhammad Kausar Muhammad Luthfi Muhammad Ridho Muhammad Syuhaha MUHAMMAD YASAL Muhammad Zamzami Mukhrijal Mukhrijal Mukhrijal, Mukhrijal Mulia wati Muliadi, Mus Muliawati Muliawati Muliawati, S.IP., M.IP Munawwar Munawwar Mursyidin Zakaria Mushallin Mushallin Nazarul Ahya Nofriadi Nofriadi Nofriadi Nofriadi Novita Purba Novita Sari Novita Sari, S.IP., M.IP Nurlisa Nurlisa Nurlisa Nurlisa Nurwijayanti Raja Ansari Rangga Yolanda Ratu Adinda Nurtafdhilla Reci Farma Redha Risfandy Risfandy Riska Budiana Rizki Ramadhana Rizky Andyka Rudy Aulianda Risky Saddam Rassanjani Salsabila, Aura Sartina wati shahibul izar siti fajrina Sri Widari Subhilhar, Subhilhar susan tari rizki Syukrina Syukrina Tajrian Rahmad Tata Moeda Taqwa Teuku Muhammad Razeki Teuku Naufal Mufid Tgk. Zulfikar Trisna Winda Ubaidullah Ubaidullah Ubaidullah Ubaidullah Ubaidullah Ubaidullah Ubaidullah Ubaidullah, Ubaidullah Ubaidulllah Ubaidulllah Ubaidulllah, Ubaidulllah Vellayati Hajad Vellayati Hajad, Vellayati Yasmin Anatasya Ridhatul Aisy Yofandi Febriansyah Putra Yunda Pharadhisa zaini safitri Zuhra Savitri